The Social Marketing Tool for Savvy Networkers

How to Instantly Improve Your Facebook Ads So That Your Ads Sell Your Product

facebookSTART YOUR FACEBOOK AD CAMPAIGN WITH A LEAD MAGNET

Before you start a Facebook ad campaign you must first consider what you are selling to your audience. Below is a checklist for creating the perfect lead magnet.

1 -Get Uber Specific

Your audience wants uber-specific solutions to their uber-specific problems.  Pick your lead magnet apart and scrutinize your product. Treat it as if it’s not good enough and then move the free-line and don’t give them a bunch of sizzle and no steak.   The value you’re giving should be your best product for free.

2- Get your whiskers out of the way

Referring to the Joe Polish, “I love marketing podcast” the whiskers n ‘cheese episode #024.  Understand your actual value and that just because you think your product is great, the people who you’re marketing to, don’t know this…YET.  So, yes, the actual value of your lead magnet must be high, so show them the cheese (e.g., your product) and make sure you’re delivering on your promises, otherwise you’ll lose their attention.  Be a good kitty and don’t show your whiskers.

3- What is your one big promise?

Make good on your promises and deliver what you promise.  Make one big promise and then chunk it down, instead of making a bunch of little promises to build it up to be a big hunkin’ sandcastle that’ll wash away with the tide.  Read “The One Thing” by Gary Keller if you are in doubt.

4- What’s your end result? 

What do they really want, these uber-specific, uber-busy, uber-metro-sexuals?  If you figure out what they want at the time, (like Eben Pagan does when he opens his cart, crashes the servers and then apologizes that you can’t purchase his product anymore) and you know how to serve it to them on the platter they want, then they’ll gladly give you their attention,  their contact information and especially their money.

Intrigued? NEED to know more? Join us for Nicole’s free webinar on Social Buzz U April 10, 2014!

5- “Give it to me Baby”

Just like Rick James says.  They don’t want to ask, “Why do I have to wait 7 days to get your information?  Give me the goods now!”  Don’t make them jump through six different clicks.  It’s like being on hold with AT&T or Comcast., By the time you get there you’re so upset and freaked out that you hang up on the rep because they can’t give you what you want within a relatively sane period of time; like within 2 hours.   Give them what they want right away.  They’ll respect you for it.

6- Change their state of mind.

That lead magnet should change their mindset and get them used to doing business with your company.  You want them to engage with you.  If you’re a restaurant you should be posting at least 6-8x a day on your Facebook page to always create a sense of intrigue and information and engagement with your fans.  Your fans are your brand advocates, your brand advocates are free advertising, and your free advertising helps you sell even more of your product. So, just by engaging with your fans and changing their mindset you get free advertising.  Isn’t that cool?

7- How fast can they consume what you have to offer?

Your lead magnet should be able to be consumed quickly so as to not detract from your sales funnel.  If they can’t eat what you have within a relatively short period of time and enjoy it, then you’re back to the drawing board.  Make it easy for them to get what they came for in 5 mins or less.

8- Do you look like Walmart or Bergdorfs?

If it looks free…well, it is.  You know, when things look free they look funky and this is not a good thing for your brand.  Funky stuff is best left to Rick James, for you, make your goods have a higher perceived value than the next marketer and you’ll gain their confidence in you and your product.

After you get your lead magnet together, consider your ads.  I’ll go over ad strategies in more depth in the upcoming Social Buzz University webinar. Here are some reasons your ad campaigns may be falling short.  Don’t worry! Yes, you can fix it!!

Facebook Ad General Rules for Successful Campaigns

As a rule, I want to see a good measure of clicks and/or impressions on Facebook ads.

Anything less than 100-300 clicks isn’t telling you anything.
Anything less than 5/10k impressions isn’t telling you anything.

Note:  in Point #1 it might not always be obvious.  I usually start out with a bid of $100 and then watch it closely if I’m doing CPC.  So #1 is more the case with CPC.  However, you may need to increase your budget with oCPM to get the initial impressions rolling in.

If you really pay attention to and follow these simple steps you can pick out exactly what’s going on and what you need to fix in relation to your projects. In general:

  1. No Impressions = bid higher
  2. Impressions & No Clicks = Ad Sucks
  3. Impressions & Clicks & No Sales = Offer Sucks
  4. Impressions & Sales & Clicks = Winner winner chicken dinner

If you’re not getting any clicks and no sales, then start over and if you’re getting clicks and no sales, you have the wrong offer for the audience or you are targeting the wrong market.  

Posted in Facebook, Marketing Ideas | Tagged , , | Leave a comment

 

Pinterest for Business Building

How To Use Pinterest for BusinessAs of 3 years ago, you could have been right to say ‘I don’t have time to devote to another site’ and it would have been OK to tell you to concentrate on your business, however we can no longer ignore the fastest growing website in the history of the Internet.

Pinterest has been consistently increasing its business pages with over 500,000 pages, similar to Facebook pages and over 70+ million users, chances are your ideal clients are already using Pinterest.

We have all been told in Marketing you follow where the leads are. It just so happens Pinterest is now the number one referral for E-commerce and growing at a rate of 11% overall compared to Facebook’s 5%, according to Experian, and with the advent of sponsored pins, Pinterest is poised to reach over 200 million users by the 1st quarter of 2015.

Businesses can no longer say they don’t have time. The figures show with such increased in traffic and referrals you will be missing a lot of great opportunities to reach your target audience and ideal client to grow your business.

I’ve had several Direct Sales experts, Business Coaches, and Digital Marketers reach out to me asking how can they reach a larger audience and get more followers?

Here are 3 time tested proven strategies that will help you with gaining more reach and followers on Pinterest:

1.Curate fresh content. What I mean by that: instead of repinning 80% of everything you see on your feed…pin fresh content that are not popular already. Flip that model on it’s side. I’ve been successful in a very short time period by curating 80% new content, 10% repins, and 10% from friends that need a hand.

2. Create board covers that are enticing. Draw in your ideal clients with images they can relate with. Use sharp, magazine-worthy images a la National Geographic.

3. Use keywords that pertain to your target market to describe your images. Keep in mind, Pinterest pins appear on Search Engines such as Google, Bing and Yahoo. Most customers are not typing “cute idea” or “yummy chocolate” when looking for chocolate chip cookie recipes. And don’t forget to use hashtags on your descriptions, this will help when a client is using the search feature on Pinterest.

If you are a service provider, business coach, or have a physical product or store experiencing the feast and famine cycle we have found a solution for you by using Pinterest and we will share the solution with you during our free webinar on April 3 at Social Buzz U.

Posted in Pinterest | Leave a comment

 

Mastering Google Hangouts with Renae Christine

We’re delighted to share this exclusive vlog post with our readers! 

Join us for Renae’s webinar at Social Buzz U on Thursday, February 27, 2014! Details are here… and it’s free!

Main points from the video

1. Free traffic

Your video is not only shown on the main on air Google hangouts page.

Your video’s get serious SEO juice on both the Google search engine and YouTube for the keywords you put into the title of your Google hangout.

This is a temporary jump that lasts for about a day so the more Google hangouts the better.

2. The “smooth” setting

This one setting makes everyone instantly look 20 years younger.

It can build your self confidence instantly.

So no more excuses about not going live.

3. No editing

Google does all the work for you.

So you can have guests, do product reviews or live tutorials or even chat live with your audience.

Your audience won’t mind any tiny mistakes and blunders because they appreciate the fact that it’s live and they can interact with you.

4. Download your hangout as an mp4 after processing.

Holy downloads Batman!

Yes, simply go to your YouTube.com video manager then click the arrow next to the live episode you want to download

5. Add your Google hangout to an itunes podcast effortlessly.

All you need to do this is the mp4 you just finished downloading, a wordpress blog and the wordpress plugin called powerpress.

6. Use Google hangouts to host your next public webinar

You no longer need to have registrations for your webinars and you can now host your webinars right inside your website or blog or even an email … or Facebook page … or Twitter … or … wherever.

Your Google Hangout On Air can be embedded anywhere that accepts html.

I’ll show you how to do this later.

7. Use Google hangouts to host your next private webinar

But wait Renae, I thought we could only add a limited number of people to a private webinar via Google hangouts?

Nope.

Simply create a separate YouTube channel that no one knows about, broadcast the webinar from that channel but embed it into whatever website, blog post you like and give people the appropriate passcodes for that site.

Sound complicated?

Then join me at my Social Buzz Club webinar called Mastering Google Hangouts where we will go through all the complicatedness of Google Hangouts and dumb it down making it as easy as eating strawberry rhubarb pie

I love strawberry rhubarb pie

Thumbs up this video if you love pie!

Remember… The Social Buzz Club Webinar will air on February 27th at 11 am pst. Register NOW to attend free!

Love you all.

Peace out yo!

X0X0 Renae

Posted in Google Plus, Marketing Ideas, Search Engine Optimization, Video, YouTube | Tagged , , | Leave a comment

 

4 Reasons Why Using Evernote To Stay Organized is A Smart Move

Evernote is an amazing tool.

If you haven’t already signed up for an account and downloaded the desktop version onto your computer, you are seriously missing out!

As the amount of information that we all manage on a daily basis increases over time, keeping everything straight becomes overwhelmingly difficult.

If there was a way you could use Evernote to help you stay on top of your life, get more done in less time, and have a greater peace of mind every single day, would that be something of interest to you?

Below are 4 reasons why using Evernote is a smart move to help you achieve that goal!

1) Evernote is Accessible Everywhere!

One of the best things about Evernote is that it is on every platform.

You can pull it up on your computer via a web browser, your desk top, your mobile device or tablet! No matter where you go, your evernote notebooks and notes are right there when you need them!

2) Send or Add Anything Into Evernote Via A Dedicated Email They Give You

Aside from being on multiple different platforms, an amazing feature that Evernote has added to the software allows you to “email” anything into Evernote.

So for instance, if you received a picture from a friend that you wanted to save forever, all you would have to do is forward that email to your dedicated evernote email address.

After pushing “send” you now have the peace of mind that you will be able to reference that later whenever your heart desires.

3) Organize Information Catered To Your Needs

When you open up your account Evernote, it begins as an entirely blank slate. With the plethora of features, Evernote allows you to set up and customize how you will organize future information in a way that works for you.

Everyone’s brain works differently, and Evernote has done an amazing job creating a tool that helps you customize your entire evernote account to your liking, no matter what you plan to use it for!

4) One Tool = Multiple Ways To Make It Work For You

Because you can organize and customize your account in any way you want, it opens up an unlimited amount of possibilities. Whether Evernote is used to plan a project, or help you achieve your goals, there is bound to be a way for you to use it no matter what!

Be sure to attend Scott’s free webinar where he will show you how to Be More Productive and Effective In Your Business Using Evernote. Thursday Feb 20, 2014 – sign up today!
Posted in Business & Personal Skills, Entrepreneurship, Systems, Working Smarter | Tagged | 1 Comment

 

Don’t Fall for These Publicity Myths and Mistakes

Create Great HeadlinesMany people talk themselves out of getting free publicity!

It’s hard to believe, but true.

I’ve been helping speakers, authors, coaches, consultants and thought leaders get publicity for more than a decade, so I’ve seen what traits help a person to go from unknown to famous in a short period of time.

But I’ve also seen other people who could become thought leaders crash and burn – or even worse – never get started.

Let’s bust a few of those myths and limiting beliefs so you can get the publicity you deserve so you can tell your story to the world!

Learn how to tell your story to the world! Free webinar with Dan Janal & Social Buzz U on January 30, 2014. Sign up today!

Myth #1: “Reporters have all the sources they need and don’t need to find anyone new.”

That’s not true.

Reporters are always looking for new people to quote. Believe it or not, they don’t like to quote the same people time and time again. In fact, their editors will call them lazy if they go to the same sources! Several newspapers have a “1 quote per year rule” that says the reporter can quote a source only once in 12 months. So please get rid of the notion that reporters don’t need new sources.  With the explosion of news outlets and blogs, it’s never been easier to get quoted.

Myth #2: “Someone else knows more than I do about this topic.”

Yes, it is true. Professor Smith at Harvard might know more about something than you do. But that might not matter. That’s because Professor Smith has no idea the reporter is interested in this topic. And the reporter has no idea who Professor Smith is. Don’t talk yourself out of the interview because of this mistaken notion.

Myth #3: “I don’t have enough money to get publicity.”

Again, this is another fallacy. You don’t have to hire a PR firm for $30,000 to get publicity. You can find reporters on social media, blogs and even their own websites. And of course, there are leads services like PR LEADS and others that collect leads from reporters and send them to clients for a nominal fee, or free.

Myth #4: “I don’t know what to say.”

That’s pretty hard to believe because most people I know have written dozens of articles, delivered speeches, appeared on teleseminars or webinars or have even written a book. Their problem isn’t that they don’t have content. Their problem is they don’t know which content to present! The answer is simple. Just listen to the reporter’s questions. She’ll let you know what information she needs. Just remember to keep your comments to a sentence or two because that’s all the info reporters need. It’s called a “sound byte.” Tell yourself that the less you say, the more you are understood.

Myth #5: “There’s no point in getting publicity because yesterday’s newspaper lines the bird cage today.”

That might have been true 20 years ago, but with the Internet, every word of every newspaper is available online–forever. Your prospects can find you via Google if you’ve been quoted in a newspaper. Many radio shows and TV news segments are also available online. Best yet, if you get permission to post that video on your website, your prospects will see that you are a media star and someone they would like to business with!

Please wash away these negative thoughts and false myths so you can get the publicity you need to tell your story to the world!

Posted in Business & Personal Skills, Entrepreneurship, Getting Publicity & Press, Self Promotion | Tagged , , , | 1 Comment