The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.


Above is an example of a squeeze page. You can use such a page as part of your promotion and you can create multiple versions.


There are many other ways to capture an email address. An effective way is placing the call to action right at the top of the page, as is done on the Problogger site.


Another way of collecting email addresses is with a signup form, which appears to the right of your content on pages and blog posts.


An effective way of capturing email addresses is with a capture form at the bottom of a page or post.


The lightbox hover is a great way to present an offer, get people to sign up, etc. Sites that make use of this feature will let you load their page which you will view for a few seconds, then the lightbox hover will appear. The lightbox is designed so you can quickly dismiss it with a click as you can with the hover above, by clicking on the small “x” at the top right corner. This will allow you to access the content.


Create Authority and Build Trust by Creating Community Online

One of the most effective ways of engaging your audience is where you start the conversation and talk with clients about what they need and how your business can give them that.

Here’s how it works: You join groups which match your corporate vision on LinkedIn, Facebook and Google+.

Creating the conversation allows you to help people with their problems, offer suggestions and so on, all for free. At some point it’s wise to offer a free giveaway, a special report of some kind, in exchange for people signing up for your list. Regardless of what method you use, it’s where you give the user valuable information for free and with a call to action back to your site, to learn more about what you’re doing.

Here’s how we did it using Facebook.

Note: the email signup part of what you need to do is detailed in another article.

Here are the mechanics:


This is a basic Facebook profile. To make this work, you need to create a Facebook page, first, then link to that from your basic Facebook profile.  Continue reading

Do You Make These Storytelling Mistakes?

We all love a good story.

Tell a good story and you’ll have your audience liking you, engaged with you and wanting to know more.

ClappingCrowd2Master the art of storytelling and the sky’s the limit for you. A master storyteller will have people on the edge of their seats begging for more,
wanting to engage with you over and over again, telling others about you. They will let you into their world because you’ve let them into yours.

So what’s the difference between a good storyteller and a master storyteller? A few things:

1. A master storyteller tells the right story, to the right person, at the right time. In other words, the timing is perfect, the context is set and the story is tailored to the audience.

An amateur storyteller may tell a great story that is entertaining and interesting, but when it’s done, it’s not leading anywhere. The audience is left thinking “what was the point of that story?”. It seems out of context or self-serving on the part of the storyteller or presenter.

So, as you are writing your client-attracting presentation or webinar script, be both creative and ruthless. Think up dozens of stories to tell, pull out from your archives all the interesting stories you’d love to tell, the funny ones, the heartbreaking ones,the poignant, meaningful ones. Then be ruthless and cull out all the stories that don’t serve the overall purpose and arc of your presentation.  Continue reading

One Secret to Getting a Standing Ovation

I’ve been coaching public speaking for twenty years.

In this time, coaching everyone from entrepreneurs to CEOs to national high school speech champions… and with graduate degrees in both communications and theater, I’ve learned a thing or two about speaking.

One Secret to Getting a Standing Ovation Social Buzz ClubMostly that… it’s not as hard as you think it is.

That’s not to convey that it’s easy. In fact, the biggest mistake that anyone makes around public speaking is the belief that they naturally should be good at it, because they know how to speak in everyday life. In fact, public speaking is both an art and a science. This means that it’s a learnable skill – just like any other.

The bad news? There’s a lot to learn. And it takes time. Even more, you have to actually integrate this learning into your skill set; it’s not just a matter of knowing what to do.

The good news? Anyone can learn to be a powerhouse speaker.

Check out the SocialBuzzU webinar How To Get a Standing Ovation where I go into the 5 elements you need to be a confident rockstar speaker.
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Seven Best Practices of Editing Your Own Work

Create Great HeadlinesNothing kills credibility faster than mistakes in your book.

Before you submit your work to an editor, there are a number of strategies you can use to save time and money.

1. Walk Away From Your Work

Try and give yourself at least a week between writing and editing your manuscript. Something magical happens during this break; it allows you to detach from the work, giving you more clarity and greater perspective. Build this extra time in from the beginning if possible so that you can let it sit before you edit. You’ll be amazed at the objectivity you gain when you stop focusing so intently on the content.

2. Print Out Your Manuscript

Often it’s useful to take a look at your work in a published form (or as close to it as you can get). You may notice problems that didn’t stand out before.

Sign up for Karen’s webinar with Social Buzz U -and learn the absolute “musts” for editing your own book.
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