10 Personal Branding Tips For Making A Big Change

Gail's bestselling book - "30 Days to Social Media Success"

Gail’s bestselling book – “30 Days to Social Media Success”

We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are!

It’s funny because the picture is out of sync with the reality. But having your brand match your business is no laughing matter.

What happens when you go from being an established, well-known professional in one field to creating a new company in a very different type of business?  How do you take the best of one world and carry over those benefits to a new identity? And how do you get people who know you in one role to see and trust your proficiency when you decide to change what you do?

I’ve been interviewing dozens of people for a new book I’m working on about reinvention and making a Fresh Start Success. In each case, highly experienced people with plenty of degrees and corporate experience ended up making a big career switch in mid-life. For every one of the people, making a successful transition required strategizing how to get the people who knew them in their ‘past life’ to see them differently now.

It’s a topic that’s dear to my heart, since I reinvented myself from corporate marketer to entrepreneur/marketing maven, to social media expert, to bestselling author. I knew what worked for me, and I was eager to find out what others had done.

Register for Gail’s free live webinar with us on December 17! Click here for details.

Here are ten top personal branding secrets of successful career-changers and life reinventers:

  1. Clearly communicate the change you’re making through social media and your web page.
  2. Create a company name and a tagline that explains what you do, so you can position yourself in the minds of the people you meet.
  3. Don’t put off having a professional logo and website created.
  4. Come up with a one sentence introduction that focuses on who you serve, what you do, and what benefit/result you create.
  5. Once you have a name and logo, print up business cards that do you proud.
  6. Print up at least 500 cards and give them to everyone you meet. And I do mean everyone.
  7. Expand your personal network, but don’t jettison your old colleagues.
  8. Post photos of every step along your journey.
  9. Ask for testimonials and recommendations.
  10. Tell stories about what you’re doing.

Changing careers, starting a new business or reinventing yourself takes courage and effort, but you can have fun with your fresh start and enjoy the journey. By making personal branding a conscious investment of your time and focus, you’ll be ahead of the game in rallying friends to your cause and reaching new customers in record time.

Build Authority for Your Brand by Writing a Book

One of the fastest ways to build authority for your brand is by writing a book.

A book gives you instant credibility in the business world. A book can be used in many ways, including: print, a PDF (Portable Document Format), or as a Kindle book.

You can use the book to make money but a better approach is to create the book for the Kindle format, create multiple calls to action within the text and give your book away for free.

This allows you to use your book as a lead generator to help you build your list, which should be your number one objective. Once you have a list of hungry customers who like and trust you, you can sell to them over and over again for years to come.

Millionaire author Gerry Robert created a book and used it as a lead generator. When I found it some years ago it was in a free PDF which I downloaded. I later discovered it was also available as a print version which you could buy, too.

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A Basic Blogging Configuration in WordPress

If you’re planning to blog in WordPress you want to get plenty of circulation for each post.

One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you can configure it so you can post to six different social media sites at once.

The first step is to connect Jetpack to your blog.


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The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.  Continue reading

Create Authority and Build Trust by Creating Community Online

One of the most effective ways of engaging your audience is where you start the conversation and talk with clients about what they need and how your business can give them that.

Here’s how it works: You join groups which match your corporate vision on LinkedIn, Facebook and Google+.

Creating the conversation allows you to help people with their problems, offer suggestions and so on, all for free. At some point it’s wise to offer a free giveaway, a special report of some kind, in exchange for people signing up for your list. Regardless of what method you use, it’s where you give the user valuable information for free and with a call to action back to your site, to learn more about what you’re doing.

Here’s how we did it using Facebook.

Note: the email signup part of what you need to do is detailed in another article.  Continue reading