Periscope and other live stream platforms like Facebook Live are some of the newest social media options for online entrepreneurs, authors and business coaches. So, what’s all the hubbub about, anyway?
Well, for starters, Periscope is new-ish, free, forgiving and fun. Periscope, and live streaming in general, added a new dimension and breathed new life into the social media world. Entrepreneurs got excited about getting in front of the camera on their mobile devices to share their message without lots of prep and planning and many are experiencing a significant return on that investment of time.
So, does that mean only established entrepreneurs with a strong video presence can benefit? Not at all!
Periscope is a platform where people at all levels in their professional or personal journey can shine.
Live streaming allows us, as broadcasters, to reach out to people across the globe and share our message through video as we interact with our viewers in real time. We can share content, breaking news in our business, and make offers. In snippets of time, we can demonstrate our expertise, credibility, and communication style.
As viewers, we have access to content and broadcasters all over the globe and the ability to establish relationships with them as well as with other viewers as if we were invited to an impromptu cocktail party where the hors d’oeuvres are morsels of some of the best online content for free.
While broadcasters and viewers are sharing content, learning, and connecting, they are also building their businesses by getting new clients, filling programs, selling their books and getting immediate feedback as they create more content. Hard to see a downside, right?
So, why isn’t everyone doing it and how is that good news for you?
The answer is one of the usual culprits when it comes to stepping out: fear.
Fear of technology, being on camera, speaking, and general uncertainty about what to expect.
The bright side of this is that as online entrepreneurs, we face fear every day and this is just one more step in the journey. A mindset shift to focus on how Periscope can help your business is often all it takes to build the confidence as you quell the fear. The even brighter side is that many people are still not doing this (and perhaps never will) so by joining the Periscope and live stream train, you are a pioneer and have an opportunity for greater impact than those not willing to step into the platform.
Amassing over a million downloads in its first ten days, and growing upwards of 10 million downloads within a few months of that, it’s still estimated that active Periscope broadcasters account for less than 10% of users.
The stage can be yours if you know how to use strategy around it.
Periscope is a constantly evolving live stream platform where you can express yourself, your business and your products in creative and engaging ways that capture attention quickly and lead to conversion in terms of new clients and new business.
Sharing your content and receiving feedback, answering questions, and interacting with potential clients and customers are great ways to initiate, maintain, and grow relationships. If, as I do, you feel relationships are the backbone of your business, periscope is a vital way to grow.
Periscope is a mobile-based app (with viewing available on desktop) designed to “explore the world through someone else’s eyes” (as stated in the periscope.tv tagline). This allows you to broadcast, view and stay connected anywhere you have wifi access and/or data to use the app. It means you can “talk” with and learn from people across the globe who you might otherwise never discover. It also means you and your content can be accessed by people all over the globe.
Live stream platforms like Periscope happen in “real time” in the moment. The intrigue of having a conversation with an influencer and the ability to reach your followers at the touch of a button as if you are together are incredible draws.
Everything you need is on your mobile device. Although equipment and accessories are a great way to upgrade your broadcast experience, they are optional. All you need is your device (smartphone, tablet, or iPad), an idea, and a Periscope account and you can create, engage, and offer calls to action to your viewers.
My favorite aspect of Periscope is its sense of community. It has leveled the playing field because broadcasts, even with high numbers, have an intimate feel and people follow and return to broadcasters who offer value. Influencers, newbies and established periscopers continue to foster a welcoming hand of connection. With the strategy to bring these connections to other platforms and offline, it’s easy to continue the “conversation” and discover ways to get more clients, more business, more supporters, and more collaborators.
I truly hope that you’ll consider this platform and the strategy to maximize it so that you can join the many entrepreneurs, business coaches and authors who are getting clients, creating new content, refining their offers, and selling more books using the power of Periscope.
I’d love to hear your questions and comments about Periscope and Live Streaming and your experience with it in your business. Please respond in the comments and let’s keep the conversation going. I hope you’ll connect with me on Periscope @debcomanwriting.
Whether you’re a coach like the students and many of the clients I work with, or if you have a service-based or a product-based business, there is one thing that will often keep you from making all the income you could, and having to put a lot more time and energy into your marketing, resulting in burn-out and frustration.
What is it?
The “I can help anyone with their problem” mindset.
Let’s say you’re an auto mechanic. You CAN most likely help everyone with car problems, right? But so does every other car repair shop in the city, so why should they choose you?
Many people compete on price, making them struggle to make enough money. Not a great solution.
Some people will shout “I’m the best!” from the rooftops. People don’t really believe you.
Yes, you heard me.
Look at the difference between these two examples (both from my real life as a health coach):
1. Hi, I’m a holistic health coach. I use nutrition to help people with migraines, digestive issues, chronic pain or other discomforts in the body. If you want to feel better, come see me.
2. I help busy, stressed-out professional women with 5+ days of chronic migraine pain per month get control, reduce or eliminate the pain for good, and get their life back. Who do you know with chronic migraines?
Which one is most direct and compelling? The second one, right? Now, I had people come up to me and say:
“I don’t have chronic migraines, but I have chronic digestive issues – do you work with that?” – YES
“I don’t have migraines but I do get almost daily stress headaches – can you help?” – YES
“I have chronic food allergies – do you work with those?” – YES
So while my message had one single point of focus, others would come to me with different issues and I could decide if I could help on a case-by-case basis.
So, going back to that auto mechanic I mentioned earlier, I’d find out where their strengths are. Maybe they hold a unique certification for All-Wheel-Drive vehicles, or maybe they can boost engine performance or gas mileage in ways others don’t. So, do they stop serving all customers? That’s a great question.
The answer is yes or no.
Yes: If you want to be known as a generalist who has a side specialty of boosting Japanese engine performance, then you can still market generally, as well as in that niche.
No: If you want to be seen as THE true expert in your field, and have all the generalists sending clients to you, then you would ONLY work on those jobs. Of course, until you have enough of them, you’d do both, but then cut back on the general as the specialty work comes in. Then you can also charge more money for what you do, because you’re the best in the area. They will happily pay more money to work with you, as long as your work is really top-notch and your customer service is excellent.
See how that works? You get to choose.
The next step is bringing them into a conversation where you can decide if you are the one to help them, and I’ve developed a system for that which I’ll be sharing on Social Buzz Club, called More Sales, No Selling. If you’d like to get clients asking how they can work with you before you offer them anything, be on that free call! Sign up here: http://goo.gl/bb5T8l
There are a few steps to having a really powerful conversation with a prospect that draws them in, and gets them to ask “How can I work with you?” before you even offer them a program or service.
I’ll be sharing a lot of info on the call, but let me share one key to spending LESS time on conversations and getting more sales:
Don’t talk to everyone.
See how this kind of goes back to what I mentioned before about specializing? It’s the same here. In order to thin out the prospects to those who need and want what you offer and are ready to take action to work with you, you use a qualification process by using a questionnaire.
You can either send them a list of questions by email, or you can send them to a questionnaire on a service like Survey Monkey (www.surveymonkey.com), and find out a bit about what problem they are trying to solve and what they want instead. Be sure to get their contact information too. You can ask what you need to in about 7 – 8 short questions, with contact info being the first 3 – 4. You can also ask a qualifying question like: “On a scale of 1 – 10 with 1 being ‘I don’t really care’ and 10 being ‘I HAVE to find a solution now’, how important is it to you to solve your issue?” (or ask about reaching their vision).
Now you can choose to spend your conversation time with people who really need and want a solution. Now, this doesn’t always work with every business, but I would bet you can find a way to make it work with yours. If you have trouble, email me and I’ll help you find a path to success.
Again, join me Thursday 5/12 for my live webinar where I’ll be sharing the details on how to have a powerful conversation. You can sign up here: http://goo.gl/bb5T8l.
I hope to talk to you on the call!
We need to leave the creative shoes of the writer behind and step into the critical, precise shoes of the editor. This is not an easy transition and often requires a great deal of practice for the so called “shoe to fit.”
Both of the photographs here are of the same beautiful bowl — the beautiful bowl of creation. In the first, zoomed-in view, it’s too close to appreciate any of the beauty. The second offers some much needed distance and perspective to take it all in.
And so it is with our writing and editing.
We write of what we know, what we’ve done, what we like writing about. Topics close to our hearts and events from the mental photo albums of our minds. We hope that the way we think of something can be conveyed onto paper as we write, but, do we ever really know? What happens as our stories travel from memory and brain wave to muscle to hand to pen or keyboard? We worry that something is lost and yet, we are too close to read it critically.
But we have a wonderful ability to change all that.
We can change our perspective.
We can put distance between our writing and our reading so that we can edit our own work.
When we review our own writing with a plan to edit it, too, we remain the writer, nonetheless. We cannot fully step away from that role. And so, we need some strategies to put distance between writer and editor; to broaden perspective and step back from what we write so that we can edit it:
How do you change your perspective when editing your writing? Please share in the comments.
I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and am also interviewed as a guest sometimes several times each week, as a Success or Media Expert.
I started out only as a radio host and now, years later, my broadcast program is syndicated on sixty six stations. I really enjoy interviewing people and I have spoken with many authors on my show, which means I’ve spent a tremendous amount of time reading each interview guest’s book before featuring them on Dare to Dream Radio.
I have written multiple books and I’m interviewed flushing out questions which include very important points so you can promote everything you do and be the best at stimulating book sales and being interviewed.
Being an author myself who’s been both interviewed, and interviews other authors, I am keenly aware of how they present themselves and the impact their interview skills make.
I wrote my first book and started being invited onto programs as a guest expert. I wrote a second book, both international bestsellers, and more stations, magazine and broadcast hosts wanted to interview me. I initially began the interview merely for book promotion, however a lovely surprise occurred, and I don’t know how to emphasize this enough – that it’s changed my life in the best possible ways. I didn’t have any foreshadowing that writing books and opening the door to appearing on media would ultimately charge my career path and truly opened doors for me to speak on stages and teach classes globally and become known in this niche media field.
Although I am still writing books, years after my books were released I am still called to Teleseminars; to be interviewed; to appear on radio shows; and I love when I share the information and my messages that started in my books on a big platform and to audiences worldwide.
In 2015, Nielsen ratings wrote: “Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to a lot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions.”
This, too, is available for you. It depends on how far you want to take it and how much you are willing to put into it. When people put some attention and energy on media, that’s all it takes to get it started and begin opening doors. The exposure and the breakthrough of what’s possible is why we are having this conversation about the next level which is media and, specifically, radio. Being a quite comfortable radio host does not equal a quite comfortable radio interview featured guest. It is a whole new set of skills to switch to the other side of the microphone and be the one being interviewed.
When you’re ready to be coached and interviewed on radio or take a book you’ve written to bestseller status it is time to up your game through a guaranteed best-selling book launch.
So, here are the answers for so many of you: YES!!!
Anyone … I mean ANYONE, can be a speaker. If you really have a desire to help people and to change their lives, businesses, families, health or whatever, then you can be a speaker. Get over that you want to be like Tony Robbins or Oprah Winfrey and just be yourself. In all scenarios when you speak, there will be about 25% of the people who automatically don’t understand you, don’t get you, and just don’t like you. STOP focusing on that bottom percentage because in reality … YOU don’t like them either!
This was so hard for me to get over because I was so focused on getting everyone to like me that I completely missed the point: the top 25% of the people LOVE you! They love everything you say; they “get” you; they adore you … focus on them!
Now, what most people do is they ignore the left over … the 50% who haven’t decided or need more information or time to decide which camp they want to jump into. So, bring those people into your data base, social media and keep the conversation going until they decide to opt-out and go away or buy from you. By the way, never look at who opts-out! Focus on the positive and the amazing people who are your community and want to be a part of your community.
Please stop trying to perfect your presentation skills and, rather, just get really good at connecting with the audience. If you have a perfect presentation and get a standing ovation, then you messed up! Yep, If I get an audience who jumps on their feet, I know I didn’t connect with them enough. I want them, rather, in their thoughts, filling out forms and I want them running over to me to create momentum in their lives. Not to buy a book because they think I’m “awesome” but because they know I can help them make a huge impact in their business and help them go out and change lots of lives. So, stop perfecting and just start changing lives with your words. Get used to tweaking and improving but never, ever, to perfecting.
To make money as a speaker these days is different than it was ten years ago. Now, speaking is just part of your marketing for your business. There is some philanthropic speaking where you just give back but, for the most part, you are looking at driving those in the audience to something they can buy into. In reality, there is no way in thirty to sixty minutes on stage you can change those people’s lives forever. They MUST go further with you which means your sales offer. So, yes, six and seven figures a year is not only reasonable but a must to really make an impact and change lots of people’s lives with your message.