10 Compelling Reasons to Add Video to Your Marketing Mix Now

tips for successful video marketingOnline Video seems to be everywhere these days, and with good reason. Video works!

Most experts agree that web video is fast becoming a “must have” marketing tool for the survival of your business.

And as if that’s not reason enough, here are ten more compelling reasons why you need video – right here, right now!

  1. Google Loves Video! And not just because they own YouTube. Video puts your SEO on steroids. With video, you can dramatically improve your search engine rankings.

  1. Video is Personal. You can enhance your know, like and trust factor very quickly by appearing on video. Let your customers get to know you by seeing and hearing you!

  1. Video is Immediate. Got an idea or a message? Got a webcam? Then you can make a video instantly and be online in minutes. (Try the “quick capture” function on YouTube).

  1. Video Connects. Nothing establishes a better connection with your clients and customers than video. Video creates that immediate bond.

  1. Video is Here to Stay. Video is way past the trend stage and is quickly becoming a mainstream marketing tool. The sooner you get up to speed with this valuable resource, the better!

  1. Video is (mostly) Free! With a free account on YouTube and a $40 webcam, you’re good to go with online video. In fact, you can get a free account at Animoto.com and create a free video montage using just your photos!

  1. Video gives you worldwide exposure, 24/7. Having videos online increases your visibility across the globe. Let your video work for you while you sleep!

  1. YouTube Rocks! With an audience of 100 million views per day, YouTube is the place to be seen online. Not only is YouTube now the 4th most popular website on the Internet, it’s also the 2nd biggest search engine! Want a piece of the action? Create and upload your video to YouTube!

  1. It’s Easier Than You Think! Pocketcams like the (soon to be extinct) Flip Video camera, the Kodak zi8 and the iPhone with Video make it easier than ever to capture and upload video. Most now let you upload directly to YouTube.

  1. Video Accelerates the Sales Process! The best news of all about adding video to your marketing mix is that it greatly accelerates the sales process. People buy from someone they know, like and trust – and video can rapidly speed that process. That means more customers, more quickly, and more coin in your pocket!

The video train is pulling out of the station, but there’s still time to jump on! Not sure where to begin? Visit http://www.LouBortone.com for more tips, tricks and trends!

And share YOUR tricks & tips below! We’d love to see your videos. Send us your links and we’ll put together a gallery of Social Buzz Club Fan videos! (send to helpme[at]socialbuzzclub.com)

L.Bortone (2 Posts)

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.LouBortone.com for more info.


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  • Jason Slone

    As an International Development leader for one of the Top Development company’s in the world I would say you are 100% accurate with this. Im excited for the video tools bridging the gap with small business and their lack of marketing power. http://www.USGLBN.com
    United States Global Leaders Network fully supports L.Bortone’s accuracy and would like to hear more. Thank you Lou.

    • http://www.facebook.com/lou.bortone Lou Bortone

      Thanks, Jason! I appreciate it. I’ve got additional resources at http://www.LouBortone.com if you need anything else. Let me know how I can help.

      Thanks again,