5 Periscope Keys to Your Business Success

periscope for businessPeriscope and other live stream platforms like Facebook Live are some of the newest social media options for online entrepreneurs, authors and business coaches. So, what’s all the hubbub about, anyway?

What’s So Great About Periscope?

Well, for starters, Periscope is new-ish, free, forgiving and fun. Periscope, and live streaming in general, added a new dimension and breathed new life into the social media world. Entrepreneurs got excited about getting in front of the camera on their mobile devices to share their message without lots of prep and planning and many are experiencing a significant return on that investment of time.

So, does that mean only established entrepreneurs with a strong video presence can benefit? Not at all!

Periscope is a platform where people at all levels in their professional or personal journey can shine.

Live streaming allows us, as broadcasters, to reach out to people across the globe and share our message through video as we interact with our viewers in real time. We can share content, breaking news in our business, and make offers. In snippets of time, we can demonstrate our expertise, credibility, and communication style.

As viewers, we have access to content and broadcasters all over the globe and the ability to establish relationships with them as well as with other viewers as if we were invited to an impromptu cocktail party where the hors d’oeuvres are morsels of some of the best online content for free.

While broadcasters and viewers are sharing content, learning, and connecting, they are also building their businesses by getting new clients, filling programs, selling their books and getting immediate feedback as they create more content. Hard to see a downside, right?

Want to learn about Using Periscope for Business?
Join Deb for a free live webinar on May 28! “Periscope for Authors, Coaches and Other Thought Leaders

Why Isn’t Everyone Using Periscope?

So, why isn’t everyone doing it and how is that good news for you?

The answer is one of the usual culprits when it comes to stepping out: fear.

Fear of technology, being on camera, speaking, and general uncertainty about what to expect.

The bright side of this is that as online entrepreneurs, we face fear every day and this is just one more step in the journey. A mindset shift to focus on how Periscope can help your business is often all it takes to build the confidence as you quell the fear. The even brighter side is that many people are still not doing this (and perhaps never will) so by joining the Periscope and live stream train, you are a pioneer and have an opportunity for greater impact than those not willing to step into the platform.

Amassing over a million downloads in its first ten days, and growing upwards of 10 million downloads within a few months of that, it’s still estimated that active Periscope broadcasters account for less than 10% of users.

The stage can be yours if you know how to use strategy around it.

How Can Periscope Help My Business?

Periscope is a constantly evolving live stream platform where you can express yourself, your business and your products in creative and engaging ways that capture attention quickly and lead to conversion in terms of new clients and new business.

There are 5 Keys to Periscope Success for Your Business:

1.        Engagement

Sharing your content and receiving feedback, answering questions, and interacting with potential clients and customers are great ways to initiate, maintain, and grow relationships. If, as I do, you feel relationships are the backbone of your business, periscope is a vital way to grow.

2.     Access

Periscope is a mobile-based app (with viewing available on desktop) designed to “explore the world through someone else’s eyes” (as stated in the periscope.tv tagline). This allows you to broadcast, view and stay connected anywhere you have wifi access and/or data to use the app. It means you can “talk” with and learn from people across the globe who you might otherwise never discover. It also means you and your content can be accessed by people all over the globe.

3.     Immediacy

Live stream platforms like Periscope happen in “real time” in the moment. The intrigue of having a conversation with an influencer and the ability to reach your followers at the touch of a button as if you are together are incredible draws.

4.     Convenience

Everything you need is on your mobile device. Although equipment and accessories are a great way to upgrade your broadcast experience, they are optional. All you need is your device (smartphone, tablet, or iPad), an idea, and a Periscope account and you can create, engage, and offer calls to action to your viewers.

5.     Community

My favorite aspect of Periscope is its sense of community. It has leveled the playing field because broadcasts, even with high numbers, have an intimate feel and people follow and return to broadcasters who offer value. Influencers, newbies and established periscopers continue to foster a welcoming hand of connection. With the strategy to bring these connections to other platforms and offline, it’s easy to continue the “conversation” and discover ways to get more clients, more business, more supporters, and more collaborators.

Are You Using Periscope and the Power of Live Stream?

Why not?

I truly hope that you’ll consider this platform and the strategy to maximize it so that you can join the many entrepreneurs, business coaches and authors who are getting clients, creating new content, refining their offers, and selling more books using the power of Periscope.

I’d love to hear your questions and comments about Periscope and Live Streaming and your experience with it in your business. Please respond in the comments and let’s keep the conversation going. I hope you’ll connect with me on Periscope @debcomanwriting.

Before Editing, Gain Some Perspective

Editing our own writing, whether it’s a book chapter, article or blog post, requires us to look at our own work with fresh eyes.

We need to leave the creative shoes of the writer behind and step into the critical, precise shoes of the editor. This is not an easy transition and often requires a great deal of practice for the so called “shoe to fit.”

Both of the photographs here are of the same beautiful bowl — the beautiful bowl of creation. In the first, zoomed-in view, it’s too close to appreciate any of the beauty. The second offers some much needed distance and perspective to take it all in.

And so it is with our writing and editing.

We write of what we know, what we’ve done, what we like writing about. Topics close to our hearts and events from the mental photo albums of our minds. We hope that the way we think of something can be conveyed onto paper as we write, but, do we ever really know? What happens as our stories travel from memory and brain wave to muscle to hand to pen or keyboard? We worry that something is lost and yet, we are too close to read it critically.

But we have a wonderful ability to change all that.

We can change our perspective.

Pull back to see more clearly...

Step back to see more clearly…

We can put distance between our writing and our reading so that we can edit our own work.

When we review our own writing with a plan to edit it, too, we remain the writer, nonetheless. We cannot fully step away from that role. And so, we need some strategies to put distance between writer and editor; to broaden perspective and step back from what we write so that we can edit it:

  1. Put time and space between writing and editing. Allow as much time as possible between when you write and when you go back to edit your work. Whenever possible, overnight is helpful but do what you can, even if it is only a few hours. Some recommend letting your finished book draft sit a full month before you pick it back up. The time away from the content helps you let go of what you intended enough so that you can see it with fresh eyes when editing. It’s even suggested that you edit in a different place than the one in which you wrote.
  2. Print it out. If you created your writing digitally, print out a hard copy. Whether or not you print, change the font in style or size to alter the view enough to get your brain to consider it as something new.
  3. Read it aloud. By reading out loud, you’re now using another sense to evaluate your writing. It is often by hearing that you pick up on a section that seems too awkward or a word that is used too often. It’s a great way to examine the flow of your piece and even to gauge its length. It allows you to check for conversational writing…the kind of writing that works best!
  4. Read it as if someone else. Put yourself in someone else’s shoes and read it all the way through, as if you are that person that is not you reading material that you do not know. Take nothing for granted, like the meaning of a word or the meaning in the gaps between the words. If something is not straightforward, fix it! Replace jargon with clarity and add information when needed to explain things thoroughly and more clearly to an outsider. Then read it through again for another round!
  5. Ask someone else to read it. This can be someone in your family, young or old. It’s even better when it can be someone unfamiliar with the content. Ask them to be critical and comfortable sharing what they think.

When you’ve given yourself the gift of a new perspective, you give your writing a better chance of meeting someone else across the page. You connect with your readers as your words invite them to see things from your perspective!

How do you change your perspective when editing your writing? Please share in the comments.

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