We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are!
It’s funny because the picture is out of sync with the reality. But having your brand match your business is no laughing matter.
What happens when you go from being an established, well-known professional in one field to creating a new company in a very different type of business? How do you take the best of one world and carry over those benefits to a new identity? And how do you get people who know you in one role to see and trust your proficiency when you decide to change what you do? Continue reading