10 Compelling Reasons to Add Video to Your Marketing Mix Now

tips for successful video marketingOnline Video seems to be everywhere these days, and with good reason. Video works!

Most experts agree that web video is fast becoming a “must have” marketing tool for the survival of your business.

And as if that’s not reason enough, here are ten more compelling reasons why you need video – right here, right now!  Continue reading

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.LouBortone.com for more info.

The Truth About Video Marketing: Let’s Get Real and Bust Some Video Myths

There’s a lot of hype these days surrounding Online Video Marketing. In fact, web video may have more myths and misconceptions than most Hollywood tabloid stories.  So let’s set the record straight once and for all. 

Let’s get all the misinformation out in the open and reveal the REAL truth about Video Marketing… There are plenty of lame excuses why some entrepreneurs still aren’t embracing video as a promotional resource, so let’s debunk some video myths and make it less “scary!”  Continue reading

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.LouBortone.com for more info.