Why I Love Keywords (And You Should, Too!)

I have seen rumours lately that SEO is dead. Maybe that makes sense because of the continuous changes being made by Google to their algorithms (basically formulas that provide the results they display). But I disagree. SEO (Search Engine Optimization) ...
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/ by / in keywords, Search Engine Optimization

Use Capabilities, Competencies, Continuance, and Capacity to Issue Your Certification of Competence Award

To differentiate your business in your marketplace, offer a Certificate of Competence. Of the programs and packages you offer, one or more can be written in competency-based language suitable for verification and certification.
  • Competency is a statement starting with ...
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Conscious Leadership – The Leadership Principles That Work Best Today

Do you want to enjoy less stress and better results for yourself and for your leaders? The leadership models that worked well in the past are failing to work in today’s environment causing undue stress and poor team performance. Leaders ...
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5 Keys to Branding For Small Business Success

Branding represents a tremendous growth opportunity for any type of small business owner, including entrepreneurs, independent professionals, and especially “thought leaders” such as speakers, coaches, trainers, and authors. So, why is branding such a confusing topic to so many? What's ...
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Using Appreciation and Gratitude to Improve Your Results

We all have goals, or at least expectations, about the results we should see in our businesses (and personal lives). When the results you want don’t come as quickly as you want them do you fuss and complain or do ...
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5 Periscope Keys to Your Business Success

Periscope and other live stream platforms like Facebook Live are some of the newest social media options for online entrepreneurs, authors and business coaches. So, what’s all the hubbub about, anyway? What’s So Great About Periscope? Well, for starters, Periscope ...
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The #1 Key to More Sales

Whether you’re a coach like the students and many of the clients I work with, or if you have a service-based or a product-based business, there is one thing that will often keep you from making all the income you ...
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/ by / in General Buzz
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Before Editing, Gain Some Perspective

Editing our own writing, whether it’s a book chapter, article or blog post, requires us to look at our own work with fresh eyes. We need to leave the creative shoes of the writer behind and step into the critical, ...
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/ by / in Copywriting, Creating Content

Reasons To Be Interviewed on the Radio

In my experience it is great to be on radio. I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and am also interviewed as a guest sometimes several times each week, as ...
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How To Profit Through Speaking

I run into people all the time who have the same questions:
  • Can I really be a speaker?
  • How do I perfect my presentation skills?
  • Can I really make money as a speaker?
So, here are the answers ...
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The Social Marketing Tool for Savvy Networkers ...
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/ by / in General Buzz

10 Personal Branding Tips For Making A Big Change

We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are! It’s funny because the picture ...
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Build Authority for Your Brand by Writing a Book

One of the fastest ways to build authority for your brand is by writing a book. A book gives you instant credibility in the business world. A book can be used in many ways, including: print, a PDF (Portable Document ...
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A Basic Blogging Configuration in WordPress

If you’re planning to blog in WordPress you want to get plenty of circulation for each post. One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you ...
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The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again. According to a Maria ...
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/ by / in Blogging, list building, Marketing Ideas