Have you noticed the amount of images that have exploded into the social media scene?
It’s no mistake that these images have taken over our favourite social media platforms.
With the advent of smart phones that have some super high quality lenses, the ability for us to take great quality photos in an instant has arrived.
It is believed that 95% of us have a smart phone within arms reach of us most of our waking day. Its no wonder that the amount of image uploads has grown rapidly.
This growth has also sparked a proliferation of photo sharing sites and apps that continue to dominate the news. Not only are there new sites popping up everywhere, even old sites that had no intention of using images at its core have succumbed. Think Twitter and LinkedIn.
As these sites grow and our tastes adapt, there is also a need to produce more engaging images. Images that are getting the most eyeballs, the most shares and the most engagement are sophisticated, chic and relevant to the mood of the day. How can somebody with no graphic skills or a creative bone in their body even compete?
Well, thanks to this obsession with images, there are also a growing number of photo editing apps and sites that make even a novice look like a pro in no time.
There are a few rules that you need to follow if you decide to start creating some graphical masterpieces to get them amongst your network.
First and foremost are they engaging? Do people want to share them and are they happy to add their name to the list of people who have shared it?
Secondly, do they fit with your own branding or the relevancy of your message? Is the image you are creating relevant to your target market?
And Thirdly, can the image be linked back to your business in some way? Have you created the image with a connection back to your business, in the case that it gets shared outside of your own network?
Just following these 3 steps can save you a lot of wasted time and frustration in your Endeavour to create the perfect image and keep up with your competition.
In this presentation, I will go over the reasons behind the image explosion and then walk through some of the great tools that are out there for small business owners and entrepreneurs. I will also dig into what makes an shareable and engaging so that you can begin to create the right type of image for your business.