A Basic Blogging Configuration in WordPress

If you’re planning to blog in WordPress you want to get plenty of circulation for each post.

One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you can configure it so you can post to six different social media sites at once.

The first step is to connect Jetpack to your blog.


Once you do, you will see this screen. Of the various options here, the most important one is “Publicize.”


As you can see, there are six different options. All have been connected, except for “Path.” What this means is when you make a post and click on the “Publish” button, your post will be sent to the above social media channels automatically.


Further down this page you have social media sharing options, which are: Twitter, Reddit, Facebook, Google+, Email, Print, LinkedIn, Tumblr, Pocket, and Pinterest. There are also various configuration options so you can choose the type of button you want displayed.


When you set up a post for publishing, you will see the following settings under the “Publish” heading. Clicking on the Edit Details link will allow you to selectively turn off different social media services in case you don’t want your post to be seen there.


Another tool in your arsenal is the Yoast SEO plugin.


Here’s what the interface looks like in WordPress. Your goal is to get a green result in each section prior to publishing. Note that when you make changes you won’t be able to see the results until you save or publish the post. Note that there are three other tabs you can access which will give you information about your post. These are: Page Analysis, Advanced, and Social.yoast-seo

The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.


Above is an example of a squeeze page. You can use such a page as part of your promotion and you can create multiple versions.


There are many other ways to capture an email address. An effective way is placing the call to action right at the top of the page, as is done on the Problogger site.


Another way of collecting email addresses is with a signup form, which appears to the right of your content on pages and blog posts.


An effective way of capturing email addresses is with a capture form at the bottom of a page or post.


The lightbox hover is a great way to present an offer, get people to sign up, etc. Sites that make use of this feature will let you load their page which you will view for a few seconds, then the lightbox hover will appear. The lightbox is designed so you can quickly dismiss it with a click as you can with the hover above, by clicking on the small “x” at the top right corner. This will allow you to access the content.


Top Ways Google Alerts Help You Get Into the Media

Carol-Margolis-250x250Recently presenting to SocialBuzzU on How To Get Your Blog All Over The Media , I shared numerous no-cost ways to get publicity for your blog and business.

Here is one additional tool I use to identify publicity opportunities and it, also, is FREE!

I’m talking about Google Alerts. Setting up alerts that not only let you know (via email) when you and your business are being talked about, but all these other alerts:

Alerts on:

  • The topic of your business (business travel, in my case)
  • Conferences and trade shows in your topic area  (“conference social media” and “tradeshow social media” for example)
  • Experts in your topic area (“Mari Smith social media” for example)
  • Speaking opportunities (“call for speakers social media” for example)
  • Statistics in your topic area (“statistics social media” for example)
  • The magazines/media in your topic area (“Inc. magazine” “social media” for example)
  • Your name
  • Your business name
  • And other areas that you want to keep apprised of in your niche.

Can you see how being alerted with this information could help you apply for speaking opportunities, write an article that can be submitted to a magazine, be a guest blogger on another site and come up with topic ideas for your business? All at no monetary cost, just a bit of your time.

How do you get started? Go to https://www.google.com/alerts, sign into your Google account and start creating alerts. You can have as many as will be valuable to you. Have too many and it may be overwhelming to keep up with!

Emails will begin to flow into your mailbox. I recommend forwarding them automatically to a subfolder so you can review several at a time and have them all in one place.

Google Alerts have been invaluable for me. So set some up today (or add to your existing Google Alert list) and your business will be expanding all over the place!

Why Images are Dominating the Business World

Why Images are dominating the Business

Have you noticed the amount of images that have exploded into the social media scene?

Why Images are dominating the BusinessIt’s no mistake that these images have taken over our favourite social media platforms.

With the advent of smart phones that have some super high quality lenses, the ability for us to take great quality photos in an instant has arrived.

It is believed that 95% of us have a smart phone within arms reach of us most of our waking day. Its no wonder that the amount of image uploads has grown rapidly.

This growth has also sparked a proliferation of photo sharing sites and apps that continue to dominate the news. Not only are there new sites popping up everywhere, even old sites that had no intention of using images at its core have succumbed. Think Twitter and LinkedIn.

As these sites grow and our tastes adapt, there is also a need to produce more engaging images. Images that are getting the most eyeballs, the most shares and the most engagement are sophisticated, chic and relevant to the mood of the day. How can somebody with no graphic skills or a creative bone in their body even compete?

Well, thanks to this obsession with images, there are also a growing number of photo editing apps and sites that make even a novice look like a pro in no time.

Catch Andrew’s free webinar with Social Buzz U on Thursday August 7, 11am Pacific. Click here for details & registration!

There are a few rules that you need to follow if you decide to start creating some graphical masterpieces to get them amongst your network.

First and foremost are they engaging? Do people want to share them and are they happy to add their name to the list of people who have shared it?

Secondly, do they fit with your own branding or the relevancy of your message? Is the image you are creating relevant to your target market?

And Thirdly, can the image be linked back to your business in some way? Have you created the image with a connection back to your business, in the case that it gets shared outside of your own network?

Just following these 3 steps can save you a lot of wasted time and frustration in your Endeavour to create the perfect image and keep up with your competition.

In this presentation, I will go over the reasons behind the image explosion and then walk through some of the great tools that are out there for small business owners and entrepreneurs. I will also dig into what makes an shareable and engaging so that you can begin to create the right type of image for your business.


5 Blogging Tips to Help You Connect with Your Ideal Client

Business blogEntrepreneur and best-selling author, Dave Kerpen once wrote that “Writing a blog is an excellent way to become a better writer, drive leads for a business and express oneself.” I couldn’t agree more. I’m positive that since I started my own blog 5 years ago, I’ve become a better writer. And I have gotten new clients from my blog because they told me that the information I shared was valuable to them.

If you haven’t started a blog yet, or you’re not consistently blogging, here are a few tips to make the process easier.

Write from the Heart – Many small business owners don’t blog because they feel they’re not good writers. Yet these same people will go to a networking meeting and happily talk about their products or services when asked. Write as if you’re talking with a good friend. Don’t obsess over grammar or spelling. If you have time, proofread your work. But if you don’t, publish the article anyway. You can always go back later and tweak it to your heart’s content.

The Power of One – Focus on one topic per blog article. If you have too many ideas in your post, it will just confuse the reader. And it will take you that much longer to get the article written. If you have a lot to say on a certain subject, you can always break the article up into a series. This is a great way to get your readers coming back to your blog again. Bonus tip: Include a link to the previous article and next article in the series.

They Ask, You Answer – Not sure what to write about? Answer your customers’ questions! Focus your articles on these three criteria: costs, problems and comparisons. People want to know how much your products or services cost, so why not tell them? You don’t have to be specific necessarily, but you can at least give a range. Don’t be afraid to address any problems with your product or service either. The more honest you are, the more inclined people will be to trust you. Another great tactic is to compare your product/service with a competitor. Your customer is doing this research online anyway. Wouldn’t it be better if they read your article first?

Variety is the Spice of Life – Liven up your blog with pictures and/or videos. Images are more visually interesting for the reader and will keep them engrossed in your copy. Plus, if you include a Pin it button for Pinterest, it will encourage your reader to share your content on their Pinterest account.

Know Your Call to Action – If you’re writing a blog to promote your business, don’t forget to include a call to action at the end of each article. Here are a few suggestions:

  • Visit our website for more information
  • Email us for a quote
  • What do you think? Share your comments below
  • Sign up for our newsletter
  • Register for our webinar
Get more useful blogging tips like these during my Social Buzz Club webinar called Blog Like a Winner on Thursday, May 22.