Conscious Leadership – The Leadership Principles That Work Best Today

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Do you want to enjoy less stress and better results for yourself and for your leaders?

The leadership models that worked well in the past are failing to work in today’s environment causing undue stress and poor team performance. Leaders who recognize this trend and choose to make the adjustments catapult their personal and professional results and help those around them do the same. The choice is yours. How will you choose to lead in the future?

We are facing a leadership crisis

Latest research shows 90% of Americans believe the nation is facing a leadership crisis.  This is an alarming statistic. Further concerning is two-thirds of North Americans are actively considering leavings their current job. What would you do if you lost two-thirds of your team?  People don’t leave a company. They leave a leader.

There are many indicators to recognize if you have this issue in your company. Diagnosing the issue is only the first step in the journey to transform your leadership style and help your team do the same.

The Conscious Leadership Model is the answer to these Leadership Challenges

Conscious Leaders generate high performance teams and grow the next generation of high potential employees. They drive high employee engagement, foster higher creativity, improve problem solving ability, and ultimately improve morale.

We have defined Conscious Leadership as eight elements that work synergistically together to create the environment I just shared. The first four elements are focused on conscious of self and the second four elements focus on conscious of others.

Learn more at our free webinar!
Join David for a free live webinar on July 14! “Conscious Leadership”

Start Your Conscious Leadership Journey Today

Adopting the conscious leadership mindset starts with you. How well do you truly know who you are and where you are in your leadership journey? Take The Conscious Leadership Assessment and ask members of your team and close friends to take assessment (focused on you to give you feedback). Commit to leading yourself.

“Only those who devote themselves to a cause with their whole strength and soul can be true masters. For this reason, mastery demands all of a person.” ~ Albert Einstein


“Leaders Cannot Show the Way Until They Know the Way.  Leaders in our world face two realities:

1.      Change happens faster than ever, so leaders must remain adaptable.

2.      We need timeless values more than ever, so leaders must remain principle-driven.”

~Dr. John C. Maxwell

 

5 Keys to Branding For Small Business Success

Branding represents a tremendous growth opportunity for any type of small business owner, including entrepreneurs, independent professionals, and especially “thought leaders” such as speakers, coaches, trainers, and authors. So, why is branding such a confusing topic to so many?

What’s So Great About Branding?

Well, for starters, most owners think that branding is about having a logo, perhaps a tagline, a website, and anything else you can see. Branding, however, goes much deeper than this, beyond what the eye can see. When done correctly, it can place your product or service miles ahead of the competition and breathe new life into your business. Owners are always looking for an edge and the “visual stuff,” quite frankly, is not going to bring home the bacon. But, when done correctly, branding paves the way for rapid sales growth.

So, what exactly does it mean to “brand”? And does it require a lot of time, money, or energy?

Branding, in a nutshell, is about promising an undeniable experience to your customer. And, in the process of doing that, making sure your customer gets instant recognition of that promise and how your brand will benefit them.

Branding allows us, as owners, to stand out and get noticed in our marketplaces by differentiating our products or services in a distinctive way. We can say, “I’m different” and really mean it, demonstrate how we’re superior to other alternatives, and ultimately make a bold promise to the customer about what we can be counted on to deliver. Through effective use of the English language, we can attract even more customers by putting out a brand message that connects, engages, and moves people to take the actions we want them to take.

As consumers, we have thousands of choices across an array of products and services all over the globe. Our ability as owners to get noticed and preferred by the people we wish to sell to as if we were recommended by a trusted friend is our end goal.

While it seems that many owners are doing some, if not a lot, of marketing by creating websites, utilizing social media and other business-building tools at their disposal, they are also neglecting the use of branding as a sure-fire way to help get new customers, increase sales, and improve cash flow. It kinda doesn’t make sense, right?

Learn more at our free webinar!
Join Gerry for a free live webinar on June 23! “Brand Like Your Life Depends On It!”

Why Isn’t Every Owner Branding?

So, why isn’t every small business owner branding and how is that good news for you?

The answer is one of the basic reasons so many of them fizzle out and ultimately fail: lack of knowledge.

Specifically, lack of how branding works, why it’s crucial, and a general misunderstanding of the vital role it plays to not only keep your business viable but contribute to its success.

The good news is that as owners, we face sales and cash flow issues every day and branding is a critical tool in our “customer acquisition toolkit.”  Reprogramming our mind to focus on how branding can change the trajectory of our business is often all it takes to build the confidence you seek to overcome those issues. The even better news is that many owners are still not cashing in on branding (and perhaps never will) so by utilizing this tool you have a golden opportunity for mega impact than those not willing to get on the band wagon.

Making sure you avoid the pitfall of believing that branding is reserved for corporate brands with big names and giant budgets, and not underestimating the power of a powerful brand, you can still mirror similar success for yourself.

Now, I know that may sound pie-in-the-sky-ish. However, the sky’s the limit if you know how to create a strategically-based powerful brand.

Here are 5 Keys to Branding Success for Your Business

1.  Strong Brand Purpose Statement

Successful branding starts with establishing an inspiring, underlying purpose for your brand.  A well-crafted vision and mission statement that connects with your core audience on a deeper level can motivate them to purchase your brand.  Every component of your brand stems from it – a call to action for exceptional performance consumers will fall in love with.

2.  Clear Differentiation

Creating a distinctive brand that offers something distinctively beneficial to your customer will generate more sales. This allows you to be, do, and say something different so you are seen as the preferred choice. It means you can avoid being perceived as cookie-cutter, rubber-stamped, or carbon-copy in an era where consumers want unique, fresh, and original.  It also means later on you can present your brand “marketing content” in a manner that screams how you are different and better.

3.  Unrivaled Value

Great brands like Nike, Amazon, and FedEx market and sell “me-only” value. The allure of what makes your brand innovative and the ability to say to your market you offer something others can’t (i.e. they can imitate but cannot duplicate) are incredible draws.

4.  Irresistible Promise

Everything you want someone to buy is captured in your brand promise statement. Although telling consumers about the product or services you provide is great information to share, this is not what they want to buy per se. All you want to tout are mouthwatering benefits, staggering value, and outstanding, desired customer outcomes that make a heart-connection, not a head-connection, for rapid sales to occur.

5.  Compelling Message

If there is any step in your branding you don’t want to gloss over is your messaging. Is it engaging or dry and boring? Does it send a lightning bolt to the heart of your targeted buyer? Your message is how people connect with your brand so you’ll want to be as emotionally-based and value-driven as possible. With the objective to load up your messaging on any communication platforms you choose (i.e. websites, social media, videos, etc.), you’ll find attracting buyers, getting leads, and more conversions easier and a lot more fun.

Are You Utilizing the Power of Branding?

Why not?

I truly hope that you’ll consider branding so you can join the many small business owners who are getting more customers, increasing sales, improving cash flow, and growing their bottom line.

I’d love to hear your questions and comments about creating a strategically-based powerful brand. Please respond in the comments and let’s keep the conversation going.  I hope you’ll connect with me via email Gerry@dare2bdifferent.net.

Using Appreciation and Gratitude to Improve Your Results

winiarskiWe all have goals, or at least expectations, about the results we should see in our businesses (and personal lives). When the results you want don’t come as quickly as you want them do you fuss and complain or do you pause to recognize how far you have come and feel grateful for where you are?

What Complaining Gets You

People don’t complain about what’s working—they complain about the things that are not quite right or are downright broken. The problem is that for every situation you can choose to focus on what’s working if you want to, yet many people get stuck complaining because that is where their habits take them.

If you believe that you get more of that which you focus your attention and energy, you can see that complaining about the lack of customers won’t bring more customers, just as complaining about errors at a little league baseball game won’t bring a major-league caliber performance.

Have you ever noticed when you have had a bad day that things seem to build upon each other—events that are mildly frustrating soon become a self-fulfilling prophesy of “nothing going right”!

Building your business?
Join Pete for a free live webinar on June 9! “How to Create High Performance and Bottom Line Results through Appreciation and Gratitude”

The Emotional Accelerator

Gratitude and appreciation are powerful emotions. When you allow yourself to stay focused on what is working and what is good, no matter how the events are stacking up negatively, you will begin to see an internal shift that keeps any “bad day” scenarios from taking hold.

On your birthday, do you feel grateful for the amazing gifts you receive, or do you complain like Harry Potter’s cousin Dudley that there are not enough gifts this year?  Poor Dudley provides the perfect example of what YOU look like when you complain and focus on the bad rather than the good.

Try This Experiment

For the next 24 hours, give up complaining. Replace complaining with a short pause to notice what is working (even if it’s just one small thing!). Allow yourself to appreciate what is working and genuinely feel grateful, even for a moment, that things are starting to work out in your favor.  As you do this you can then expect to see better results.

In my experience, you will soon notice your results will follow your positive attitude and positive expectations. And THAT is something that you can feel grateful about!

10 Personal Branding Tips For Making A Big Change

Gail's bestselling book - "30 Days to Social Media Success"

Gail’s bestselling book – “30 Days to Social Media Success”

We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are!

It’s funny because the picture is out of sync with the reality. But having your brand match your business is no laughing matter.

What happens when you go from being an established, well-known professional in one field to creating a new company in a very different type of business?  How do you take the best of one world and carry over those benefits to a new identity? And how do you get people who know you in one role to see and trust your proficiency when you decide to change what you do?  Continue reading

Do You Make These Storytelling Mistakes?

We all love a good story.

Tell a good story and you’ll have your audience liking you, engaged with you and wanting to know more.

ClappingCrowd2Master the art of storytelling and the sky’s the limit for you. A master storyteller will have people on the edge of their seats begging for more,
wanting to engage with you over and over again, telling others about you. They will let you into their world because you’ve let them into yours.

So what’s the difference between a good storyteller and a master storyteller? A few things:

1. A master storyteller tells the right story, to the right person, at the right time. In other words, the timing is perfect, the context is set and the story is tailored to the audience.

An amateur storyteller may tell a great story that is entertaining and interesting, but when it’s done, it’s not leading anywhere. The audience is left thinking “what was the point of that story?”. It seems out of context or self-serving on the part of the storyteller or presenter.

So, as you are writing your client-attracting presentation or webinar script, be both creative and ruthless. Think up dozens of stories to tell, pull out from your archives all the interesting stories you’d love to tell, the funny ones, the heartbreaking ones,the poignant, meaningful ones. Then be ruthless and cull out all the stories that don’t serve the overall purpose and arc of your presentation.  Continue reading