10 Personal Branding Tips For Making A Big Change

Gail's bestselling book - "30 Days to Social Media Success"

Gail’s bestselling book – “30 Days to Social Media Success”

We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are!

It’s funny because the picture is out of sync with the reality. But having your brand match your business is no laughing matter.

What happens when you go from being an established, well-known professional in one field to creating a new company in a very different type of business?  How do you take the best of one world and carry over those benefits to a new identity? And how do you get people who know you in one role to see and trust your proficiency when you decide to change what you do?

I’ve been interviewing dozens of people for a new book I’m working on about reinvention and making a Fresh Start Success. In each case, highly experienced people with plenty of degrees and corporate experience ended up making a big career switch in mid-life. For every one of the people, making a successful transition required strategizing how to get the people who knew them in their ‘past life’ to see them differently now.

It’s a topic that’s dear to my heart, since I reinvented myself from corporate marketer to entrepreneur/marketing maven, to social media expert, to bestselling author. I knew what worked for me, and I was eager to find out what others had done.

Register for Gail’s free live webinar with us on December 17! Click here for details.

Here are ten top personal branding secrets of successful career-changers and life reinventers:

  1. Clearly communicate the change you’re making through social media and your web page.
  2. Create a company name and a tagline that explains what you do, so you can position yourself in the minds of the people you meet.
  3. Don’t put off having a professional logo and website created.
  4. Come up with a one sentence introduction that focuses on who you serve, what you do, and what benefit/result you create.
  5. Once you have a name and logo, print up business cards that do you proud.
  6. Print up at least 500 cards and give them to everyone you meet. And I do mean everyone.
  7. Expand your personal network, but don’t jettison your old colleagues.
  8. Post photos of every step along your journey.
  9. Ask for testimonials and recommendations.
  10. Tell stories about what you’re doing.

Changing careers, starting a new business or reinventing yourself takes courage and effort, but you can have fun with your fresh start and enjoy the journey. By making personal branding a conscious investment of your time and focus, you’ll be ahead of the game in rallying friends to your cause and reaching new customers in record time.

Do You Make These Storytelling Mistakes?

We all love a good story.

Tell a good story and you’ll have your audience liking you, engaged with you and wanting to know more.

ClappingCrowd2Master the art of storytelling and the sky’s the limit for you. A master storyteller will have people on the edge of their seats begging for more,
wanting to engage with you over and over again, telling others about you. They will let you into their world because you’ve let them into yours.

So what’s the difference between a good storyteller and a master storyteller? A few things:

1. A master storyteller tells the right story, to the right person, at the right time. In other words, the timing is perfect, the context is set and the story is tailored to the audience.

An amateur storyteller may tell a great story that is entertaining and interesting, but when it’s done, it’s not leading anywhere. The audience is left thinking “what was the point of that story?”. It seems out of context or self-serving on the part of the storyteller or presenter.

So, as you are writing your client-attracting presentation or webinar script, be both creative and ruthless. Think up dozens of stories to tell, pull out from your archives all the interesting stories you’d love to tell, the funny ones, the heartbreaking ones,the poignant, meaningful ones. Then be ruthless and cull out all the stories that don’t serve the overall purpose and arc of your presentation.  Continue reading

One Secret to Getting a Standing Ovation

I’ve been coaching public speaking for twenty years.

In this time, coaching everyone from entrepreneurs to CEOs to national high school speech champions… and with graduate degrees in both communications and theater, I’ve learned a thing or two about speaking.

One Secret to Getting a Standing Ovation Social Buzz ClubMostly that… it’s not as hard as you think it is.

That’s not to convey that it’s easy. In fact, the biggest mistake that anyone makes around public speaking is the belief that they naturally should be good at it, because they know how to speak in everyday life. In fact, public speaking is both an art and a science. This means that it’s a learnable skill – just like any other.

The bad news? There’s a lot to learn. And it takes time. Even more, you have to actually integrate this learning into your skill set; it’s not just a matter of knowing what to do.

The good news? Anyone can learn to be a powerhouse speaker.

Check out the SocialBuzzU webinar How To Get a Standing Ovation where I go into the 5 elements you need to be a confident rockstar speaker.
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Seven Best Practices of Editing Your Own Work

Create Great HeadlinesNothing kills credibility faster than mistakes in your book.

Before you submit your work to an editor, there are a number of strategies you can use to save time and money.

1. Walk Away From Your Work

Try and give yourself at least a week between writing and editing your manuscript. Something magical happens during this break; it allows you to detach from the work, giving you more clarity and greater perspective. Build this extra time in from the beginning if possible so that you can let it sit before you edit. You’ll be amazed at the objectivity you gain when you stop focusing so intently on the content.

2. Print Out Your Manuscript

Often it’s useful to take a look at your work in a published form (or as close to it as you can get). You may notice problems that didn’t stand out before.

Sign up for Karen’s webinar with Social Buzz U -and learn the absolute “musts” for editing your own book.
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5 Best Practices of Thought Leadership

mitchell-levyThought leadership is a hot buzzword, however, there are many definitions and misconceptions about what a thought leader is.

I’d like to offer a definition that may be slightly broader than what you’re used to. Once you’re comfortable with the definition, I’ll share five best practices.

Who is a Thought Leader?

A thought leader is an individual who is recognized as an expert in their own space, and is referred to for help on various matters. In other words, the key-to-go person who can give an appropriate path to attain best results in the field and geography they specialize in. For a more robust definition, check out this 2×2 showing a definition of thought leadership as audience by content .

The Top Five Best Practices for Thought Leadership are:

1.      Visibility to the Employees and the Management Team:

Due to the accessibility and abundance of numerous product reviews on the Internet, traditional salespeople have become obsolete and ineffective. The new salesperson is Google and is playing a big part in providing a perfect way to review products and services with utmost ease.

Potential customers search on your organization, they want to see “real” people sharing authentic, transparent and trustworthy information. Every employee represents the brand, and they must look good. Particularly, the management team.

On the “About us” page of many organizations today, you not only see a small photo or bio of the executive team, but also links to their individual social accounts (primarily LinkedIn and Twitter). This way, the customers and future advocates get an opportunity to see how the management team represents themselves and engage with them, if appropriate.

Make sure and participate in Mitchell’s FREE live webinar at Social Buzz University on Thursday, November 20, 2014! CLICK HERE to register now!
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