Thought leadership is a hot buzzword, however, there are many definitions and misconceptions about what a thought leader is.
I’d like to offer a definition that may be slightly broader than what you’re used to. Once you’re comfortable with the definition, I’ll share five best practices.
Who is a Thought Leader?
A thought leader is an individual who is recognized as an expert in their own space, and is referred to for help on various matters. In other words, the key-to-go person who can give an appropriate path to attain best results in the field and geography they specialize in. For a more robust definition, check out this 2×2 showing a definition of thought leadership as audience by content .
The Top Five Best Practices for Thought Leadership are:
1. Visibility to the Employees and the Management Team:
Due to the accessibility and abundance of numerous product reviews on the Internet, traditional salespeople have become obsolete and ineffective. The new salesperson is Google and is playing a big part in providing a perfect way to review products and services with utmost ease.
Potential customers search on your organization, they want to see “real” people sharing authentic, transparent and trustworthy information. Every employee represents the brand, and they must look good. Particularly, the management team.
On the “About us” page of many organizations today, you not only see a small photo or bio of the executive team, but also links to their individual social accounts (primarily LinkedIn and Twitter). This way, the customers and future advocates get an opportunity to see how the management team represents themselves and engage with them, if appropriate.
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