One Secret to Getting a Standing Ovation

I’ve been coaching public speaking for twenty years.

In this time, coaching everyone from entrepreneurs to CEOs to national high school speech champions… and with graduate degrees in both communications and theater, I’ve learned a thing or two about speaking.

One Secret to Getting a Standing Ovation Social Buzz ClubMostly that… it’s not as hard as you think it is.

That’s not to convey that it’s easy. In fact, the biggest mistake that anyone makes around public speaking is the belief that they naturally should be good at it, because they know how to speak in everyday life. In fact, public speaking is both an art and a science. This means that it’s a learnable skill – just like any other.

The bad news? There’s a lot to learn. And it takes time. Even more, you have to actually integrate this learning into your skill set; it’s not just a matter of knowing what to do.

The good news? Anyone can learn to be a powerhouse speaker.

[info]Check out the SocialBuzzU webinar How To Get a Standing Ovation where I go into the 5 elements you need to be a confident rockstar speaker.[/info]  Continue reading

Seven Best Practices of Editing Your Own Work

Create Great HeadlinesNothing kills credibility faster than mistakes in your book.

Before you submit your work to an editor, there are a number of strategies you can use to save time and money.

1. Walk Away From Your Work

Try and give yourself at least a week between writing and editing your manuscript. Something magical happens during this break; it allows you to detach from the work, giving you more clarity and greater perspective. Build this extra time in from the beginning if possible so that you can let it sit before you edit. You’ll be amazed at the objectivity you gain when you stop focusing so intently on the content.

2. Print Out Your Manuscript

Often it’s useful to take a look at your work in a published form (or as close to it as you can get). You may notice problems that didn’t stand out before.

[info]Sign up for Karen’s webinar with Social Buzz U -and learn the absolute “musts” for editing your own book.[/info]  Continue reading

5 Best Practices of Thought Leadership

mitchell-levyThought leadership is a hot buzzword, however, there are many definitions and misconceptions about what a thought leader is.

I’d like to offer a definition that may be slightly broader than what you’re used to. Once you’re comfortable with the definition, I’ll share five best practices.

Who is a Thought Leader?

A thought leader is an individual who is recognized as an expert in their own space, and is referred to for help on various matters. In other words, the key-to-go person who can give an appropriate path to attain best results in the field and geography they specialize in. For a more robust definition, check out this 2×2 showing a definition of thought leadership as audience by content .

The Top Five Best Practices for Thought Leadership are:

1.      Visibility to the Employees and the Management Team:

Due to the accessibility and abundance of numerous product reviews on the Internet, traditional salespeople have become obsolete and ineffective. The new salesperson is Google and is playing a big part in providing a perfect way to review products and services with utmost ease.

Potential customers search on your organization, they want to see “real” people sharing authentic, transparent and trustworthy information. Every employee represents the brand, and they must look good. Particularly, the management team.

On the “About us” page of many organizations today, you not only see a small photo or bio of the executive team, but also links to their individual social accounts (primarily LinkedIn and Twitter). This way, the customers and future advocates get an opportunity to see how the management team represents themselves and engage with them, if appropriate.

[info]Make sure and participate in Mitchell’s FREE live webinar at Social Buzz University on Thursday, November 20, 2014! CLICK HERE to register now![/info]  Continue reading

Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the AhaAmplifier.com who has created and operated fifteen firms and partnerships since 1997. He and his team make it easy for corporations to easily create compelling content that help turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with twenty nine business books, contributor at Entrepreneur Magazine, has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he’s run, and has been chairman of the board of a NASDAQ-listed company. Get a free copy of the eBook Mitchell Levy on Creating Thought Leaders at the Aha Amplifier, read about thought leadership best practices on the LinkedIn group, or watch a new thought leader each week on ThoughtLeaderLife.com.

Why Images are Dominating the Business World

Have you noticed the amount of images that have exploded into the social media scene?

Why Images are dominating the BusinessIt’s no mistake that these images have taken over our favourite social media platforms.

With the advent of smart phones that have some super high quality lenses, the ability for us to take great quality photos in an instant has arrived.

It is believed that 95% of us have a smart phone within arms reach of us most of our waking day. Its no wonder that the amount of image uploads has grown rapidly.

This growth has also sparked a proliferation of photo sharing sites and apps that continue to dominate the news. Not only are there new sites popping up everywhere, even old sites that had no intention of using images at its core have succumbed. Think Twitter and LinkedIn.

As these sites grow and our tastes adapt, there is also a need to produce more engaging images. Images that are getting the most eyeballs, the most shares and the most engagement are sophisticated, chic and relevant to the mood of the day. How can somebody with no graphic skills or a creative bone in their body even compete?

Well, thanks to this obsession with images, there are also a growing number of photo editing apps and sites that make even a novice look like a pro in no time.

[success]Catch Andrew’s free webinar with Social Buzz U on Thursday August 7, 11am Pacific. Click here for details & registration![/success]

There are a few rules that you need to follow if you decide to start creating some graphical masterpieces to get them amongst your network.

First and foremost are they engaging? Do people want to share them and are they happy to add their name to the list of people who have shared it?

Secondly, do they fit with your own branding or the relevancy of your message? Is the image you are creating relevant to your target market?

And Thirdly, can the image be linked back to your business in some way? Have you created the image with a connection back to your business, in the case that it gets shared outside of your own network?

Just following these 3 steps can save you a lot of wasted time and frustration in your Endeavour to create the perfect image and keep up with your competition.

In this presentation, I will go over the reasons behind the image explosion and then walk through some of the great tools that are out there for small business owners and entrepreneurs. I will also dig into what makes an shareable and engaging so that you can begin to create the right type of image for your business.

 

As a kid in the 70s,my fascination with computers and technology began with the very first electronic tic tac toe machine in Australia…in my own house.. I wrote my first computer program when I was 9.
Out of school I joined the hospitality industry.17 years later, I left with a keen interest and deep understanding of marketing which led me to social media for business.

2006, I started my own business consulting company. Later, I managed the seminar staff for 3 very large personal Development Companies across 8 countries over 5 years. Getting first hand experience in multiple marketing methods of the worlds brightest companies.

2011, I also became a trainer and Director of Coaching for T Harv Ekers’ Ultimate Internet Bootcamp.

I travel the world, teaching Business owners from all walks of life how to implement and use Social Media and Online Marketing for their own companies.

Putting the R.A.P. in Rapport – Mastering the Art of High Power Communication

– Dr. Karen Jacobson, high performance coach, author, speaker and wellness advisor.

hoshi-sato-star-trek-enterpriseImagine walking into a room anywhere around the world, listening to any foreign language and immediately being able to communicate and speak with everyone around you.

How cool would that be?

I’ve always had a secret fantasy of being able to do that.. I have been a big fan of Star Trek. One of my favorite characters was Lieutenant Commander Hoshi Sato, she was the human linguist could instantly connect with anyone I wanted to be it just like her.

Now, perhaps speaking Klingon or Vulcan isn’t really essential in the business world or for that matter on planet Earth; yet the gift of being able to communicate effectively with anyone, at any time, in any given situation is invaluable.

Whether you have a product or a service, you are in sales. How many of you cringe at the thought of being a salesperson? Your mind fills with images of pushy salespeople and you want to just run away.

One of the biggest mistakes that people make in offering their products and services is working hard to sell a something where there is no need or no perceived value.

Whether it’s sales or a budding romance, proper communication is essential and can make all the difference between closing the deal or walking away empty handed.

What if you can look at your exchange process in a completely different fashion? What if you were connecting to people and offering them solutions to their pain, suffering and problems?

Delivering your message it is more than just what you say. It is how you say what you say, when you say it and why you say what you say.. Sounds a little confusing? Songwriter John Mayer said it best: “say what you need to say”…

Whether in a one-on-one situation, on stage or in writing, high power communication is an essential key in High Performance Living. It is a topic that I review with my clients both in sales and in relationships. Raising the level of your communication, will deepen your connection with people and enhance your relationships.

[success]Get more inside information on the R. A. P. of Rapport in Dr. Jacobson’s free live webinar on July 17, 2014. Click here to register![/success]

Let’s simplify things. Let’s look at the strategy of Putting the R.A.P. in Rapport.

R- Relate to your audience

Business TalksAside from choosing the proper target market, it is essential to make a connection with them. People want to feel valued and appreciated. Who do you do business with? People you like and care about. If you want people to do business with you, it would probably help if they felt that you cared about them, wouldn’t it? Show them you care, get to know them a bit, build rapport

Body language has been considered to make up 55% of communication; your voice makes up 38% and words 7%.

Your physiology and body language can help you make a connection. Keep your body open and your posture nonthreatening, give the other person proper personal space. Help them feel at ease through process of mirroring and matching. Remember like attracts like and connects to like.

Pay attention to your voice. Are your tone, volume and pitch similar to your customer or audience? How about your energy? Are you excited about making a new connection and the possibility of helping someone without overpowering them?

Are you speaking their language? Are you using terms that they can understand? One of the biggest mistakes is getting too technical by using professional jargon with someone who really doesn’t care. If you ask someone to help you download a movie you want to watch, you want them to explain to you how the Internet works?

A- Active listening

What is behind the words? Are you truly listening to your audience? What are they asking for? Are they hesitant, do they have reservations? Remember, people will buy what they value and what they want, not necessarily what they need. They look for a solution to the problem, a relief for their pain or suffering. Are you hearing them and speaking their language?

Our five senses provide us with opportunities to experience different modes of communication. While we all possess all modes of learning and communication, there is usually one that is more dominant for us. People will fall into the categories of visual, auditory and kinesthetic. In other words, those of us, which are more comfortable with seeing things, those that need to hear things and those that are feelers. Our primary mode of communication is the language in which we process information and connects to others.
Understanding your customers’ primary mode of communication will help you better relate to them. You can figure out their communication mode by listening to their language and the words they used to describe things or by watching their eye movement patterns.
Once you successfully related to your customer or your audience, established a good rapport and actively listened to their problem, understood their language and the way they communicate; you can move to the third and final step by offering and presenting your solution.

P- Present your solution

it’s time to fill the need. When you present the solution you are making a simple offer, the need and the value have already been established by understanding the problem. It’s an easy process, just like giving a fresh towel to someone who’s soaking wet. All they need to dry off. You wouldn’t want to sell them Cologne, would you?

Speak their language, use their words. Make them feel comfortable. Be authentic and let them truly know that you are here for them.

People want solutions. They want to know what is in it for them. They want to know that things will work and the problems will be resolved; push a sale on them and they will walk the other way. By using high power communication, you can connect with them, listen and identify their problem and offer them a solution that will change their life. When you do that you will build trust and a great following, create loyal customers that will come back for more!

 

 

Dr. Karen Jacobson invested years studying leadership, human behavior, communication and Law of Attraction. In addition to having a private chiropractic practice for over 22 years, she received certifications in Coaching, NLP-Neuro Linguistic Programming, TimeLine Therapy™ and Hypnotherapy. In her high performance coaching practice she focuses on the Mind-body Connection and its effects on health and Human Potential. She follows the philosophy that the circumstances in our life are dictated by our own personal blueprint: our perception of the world, mindset, emotions and beliefs. Dr. Jacobson blends Intuition with Science and offers you the Keys to Unlock Your Ultimate Potential and Live an Extraordinary Life!

 

photo credit: dhammza via photopin cc