A Basic Blogging Configuration in WordPress

If you’re planning to blog in WordPress you want to get plenty of circulation for each post.

One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you can configure it so you can post to six different social media sites at once.

The first step is to connect Jetpack to your blog.


Once you do, you will see this screen. Of the various options here, the most important one is “Publicize.”


As you can see, there are six different options. All have been connected, except for “Path.” What this means is when you make a post and click on the “Publish” button, your post will be sent to the above social media channels automatically.


Further down this page you have social media sharing options, which are: Twitter, Reddit, Facebook, Google+, Email, Print, LinkedIn, Tumblr, Pocket, and Pinterest. There are also various configuration options so you can choose the type of button you want displayed.


When you set up a post for publishing, you will see the following settings under the “Publish” heading. Clicking on the Edit Details link will allow you to selectively turn off different social media services in case you don’t want your post to be seen there.


Another tool in your arsenal is the Yoast SEO plugin.


Here’s what the interface looks like in WordPress. Your goal is to get a green result in each section prior to publishing. Note that when you make changes you won’t be able to see the results until you save or publish the post. Note that there are three other tabs you can access which will give you information about your post. These are: Page Analysis, Advanced, and Social.yoast-seo

One Secret to Getting a Standing Ovation

I’ve been coaching public speaking for twenty years.

In this time, coaching everyone from entrepreneurs to CEOs to national high school speech champions… and with graduate degrees in both communications and theater, I’ve learned a thing or two about speaking.

One Secret to Getting a Standing Ovation Social Buzz ClubMostly that… it’s not as hard as you think it is.

That’s not to convey that it’s easy. In fact, the biggest mistake that anyone makes around public speaking is the belief that they naturally should be good at it, because they know how to speak in everyday life. In fact, public speaking is both an art and a science. This means that it’s a learnable skill – just like any other.

The bad news? There’s a lot to learn. And it takes time. Even more, you have to actually integrate this learning into your skill set; it’s not just a matter of knowing what to do.

The good news? Anyone can learn to be a powerhouse speaker.

Check out the SocialBuzzU webinar How To Get a Standing Ovation where I go into the 5 elements you need to be a confident rockstar speaker.
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Build a Strong Online Presence with Wikipedia

I’m old enough to remember using the Britannica Encyclopedia, considered the defacto reference, when doing my school research work.  My how times have changed.  In today’s information age online journalists and high level influencers turn to the Internet to gather information on individuals and companies.  Where libraries, dictionaries, and encyclopedias once dominated the top spot for research, Wikipedia has quickly become a main source. But unlike these old-fashioned methods this is a place of community driven content.

How does Wikipedia Build your Online Presence?

  1. Having a Wikipedia Page will give you Page One exposure in the search engines.
  2. It establishes you as the expert for journalists with what I think of as the Good Housekeeping Seal of Approval.
  3. It will increase your Klout score.

Did you know that anyone can edit a Wikipedia article?  Before you get too excited about how great that is, it’s actually what makes having a Wikipedia page difficult.

It’s very important to understand how Wikipedia works and what is required in order to have a successful page that sticks there. You must have what is called ‘noteworthiness’.  Writing some articles or publishing a book isn’t enough.  What awards have you won?  What big media has written about you?

It’s different based on your professions.  For authors, there is a general guideline that has been established by Wikipedia and can be found here under “creative professionals” (http://en.wikipedia.org/wiki/Wikipedia:AUTHOR#Creative_professionals). While the guideline seems very specific, the majority of authors can have Wikipedia pages created if they have had significant coverage in reliable sources that are independent of them. For instance, if there is an article about them that has appeared in the New York Times or a well-known magazine, that could qualify them.

For books, the same would apply. The books would need to receive significant coverage. Generally, book reviews in well-known publications would qualify.

Want to get first-hand help with this topic? Attend Susan’s FREE, LIVE webinar with us on October 23! Click here for details & registration.
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Social Buzz Club Premier Training Topics Survey

Social Buzz U is Social Buzz Club’s weekly webcast where experts offer high content training on the latest tools, online marketing and business practices.

We have delivered over 125 webinars to date. We are very proud of the content, speakers and our community. Yet, we refuse to sit on our laurels. We want to get better and need your input.

Our very first Social Buzz U webinar was on August 18, 2011 with Denise Wakeman, the initial weeks were followed by training from Amy Porterfield, Jeff Herring, and Mari Smith. Since that time we have delivered high content virtual trainings from over 125 presenters. This is one of the most valuable bonuses of being a paid member of the Social Buzz Club. Whether you’re a start up entrepreneur or highly sought after thought leader, we know you will gain wisdom from these leaders

We need your HELP to Make Social Buzz U Better

As we near our 3rd Anniversary we are inviting our community to speak up and let us know what is most valuable to you. We want to know what kinds of virtual training events you would drop everything for to attend. Or that you would want to watch the replays for sure!

Please take our 1 question survey and let us know what you want to learn.

How to be a speaker for Social Buzz U

We frequently get asked, “how do I become a speaker on Social Buzz U?”.

We have a few requirements:

  • that you have a cleaned up list size of 5,000 or more who are entrepreneurs, authors, thought leaders, bloggers or social media managers.
  • You have experience presenting webinars with PowerPoint or Keynote slides.
  • Your webinars deliver high value and get rave reviews.
  • You also must email your list to invite them to register for your webinar. Then share about it on Facebook, Twitter and LinkedIn.
  • We highly recommend you join Social Buzz Club. It is preferred that you become a Premium Member.

Oh, and it only works if you love Social Buzz Club as well.

If you meet the above, then send us a request via http://socialbuzzclub.com/help

Place in the subject: Speaker Inquiry from Your Name

In the description include:

  • Your topic. And a 2 sentence description of what you teach. Hint: Make it compelling so we get excited about you.
  • Email List size.
  • What you love about Social Buzz Club.

Please include your phone number and Links to your main social media accounts

We look forward to continuing to bring world class experts and training to you weekly.

No Growth Focus Leads To Business Decline

bike-circleYou may have heard the saying “Do what you’ve always done and you will get what you have always had”.

I don’t believe this is true any longer.

With the accelerated change of almost everything we know in our world it is insane to think that we can continue to do the same thing over and over and continue to get the same outcome. Changes in technology, ideology, the economy, sociology, borders, acceptable behavior, knowledge level, climate, global interaction, community, etc. affect your business.

A business that operates like it did 10 years ago is missing some key connections and opportunities which will eventually cause the business to fail.

For example, there is a wonderful Toronto clothing designer that makes incredible women’s professional clothing line. For years they have been able to sell just by inviting people to a home to see the line. I would tell my friend she had a new line and they would book time to come. Now, we cherish our personal time so dearly that we don’t do things without first knowing if it will be worth our while. Because this designer does not have a website, does not post any of their past or current designs, does not have any online presence (at all – they don’t exist online), no one is willing to make time, even those people that have been before and know the quality.  Continue reading