Category Archives: Copywriting

Seven Best Practices of Editing Your Own Work

Nothing kills credibility faster than mistakes in your book. Before you submit your work to an editor, there are a number of strategies you can use to save time and money. 1. Walk Away From Your Work Try and give … Continue reading

Posted in Business & Personal Skills, Copywriting, Self Promotion | Tagged , , , , | Leave a comment

 

Create a Valuable Free Offer that Turns Leads Into Clients

A valuable free offer is the first step in building a relationship with your audience – especially on your website.  If you don’t have an offer on your website there is no point in driving traffic to it in the … Continue reading

Posted in Copywriting, Entrepreneurship, Marketing Ideas, Systems | 1 Comment

 

Tips for Creating Magnetic Headlines

Extra! Extra! We can’t stress this enough! Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and … Continue reading

Posted in Copywriting, Creating Content, Getting Publicity & Press, Marketing Ideas, Self Promotion | Tagged | Leave a comment

 

White Papers – Build the Bones First

In discussing with writers the problems they face in developing white papers, one thing stands out among many of them: where to start. Once the topic is chosen, there is often a temptation to just get things going by “beginning … Continue reading

Posted in Copywriting, Creating Content | Tagged | 1 Comment

 

Timing Your Live Press Release

When posting your live press release, you can choose the time and day it goes live. This is a great feature because you can easily plan ahead and schedule your SEO Online Press Release to go live automatically at the … Continue reading

Posted in Copywriting, Getting Publicity & Press, Self Promotion | Tagged , , , | 1 Comment