Seven Best Practices of Editing Your Own Work

Create Great HeadlinesNothing kills credibility faster than mistakes in your book.

Before you submit your work to an editor, there are a number of strategies you can use to save time and money.

1. Walk Away From Your Work

Try and give yourself at least a week between writing and editing your manuscript. Something magical happens during this break; it allows you to detach from the work, giving you more clarity and greater perspective. Build this extra time in from the beginning if possible so that you can let it sit before you edit. You’ll be amazed at the objectivity you gain when you stop focusing so intently on the content.

2. Print Out Your Manuscript

Often it’s useful to take a look at your work in a published form (or as close to it as you can get). You may notice problems that didn’t stand out before.

Sign up for Karen’s webinar with Social Buzz U -and learn the absolute “musts” for editing your own book.
 Continue reading

Create a Valuable Free Offer that Turns Leads Into Clients

A valuable free offer is the first step in building a relationship with your audience – especially on your website. 

giftsIf you don’t have an offer on your website there is no point in driving traffic to it in the first place.  But your offer has to be good.  The days of people trading their email address for a newsletter are long gone.  To compete with all the marketing noise and stand out from the crowd, your offer needs to be really compelling.  Build trust by offering up a valuable free offer that your audience wants.  Here are 3 steps to creating a free offer that will have leads pouring in:

Figure out what the audience’s pain points are.

The easiest way to do this is by listening to your existing clients. Sometimes the reason they hired you in the first place is to treat a symptom, not the root cause of the problem. I found out that many of my clients wanted to improve their time management, even though they hired me to help with goal setting and business planning.  Because time management is such a huge topic, I was able to create a free offer around time management for entrepreneurs that visitors could request and download from my website.  I leveraged this idea for my speaking gigs and created a 30-minute CD that I give out in exchange for a business card or email.  Almost everyone takes the CD and I walk away with new leads.

Focus on your area of expertise.

What do you have the answers for? It doesn’t have to be for the exact thing you’re selling, it can be for something complimentary. My free offer used to be time management tools for entrepreneurs.  I wasn’t selling time management coaching exclusively but it was a very important piece of the success puzzle for my clients who are juggling multiple responsibilities. Time management is just one piece but it’s a critical piece that influences the other pieces.  Do make sure your offer fits into your overall strategy and that you can create upsells from it.  I sell a time management workbook and have a membership site that is focused on time management so it made sense.

Create a valuable give-away – don’t be afraid to provide content.

You are an expert and there is no way that you can possibly give everything away in one article or eBook or CD. You are creating a first impression. If you are generous with the free stuff then people will remember you as being someone with valuable info.  They will keep coming back for more and you’ve proven that you will provide great value if they hire you. Vice versa if you’re stingy. 

Remember, it takes at least 7 touches to convert a prospect to a client.  But they have to want to see your stuff, to open your emails, to hear what you have to say in order for those 7 touches to be effective.  So go ahead and give your best stuff away.  If you do this well, you’ll be on your way to building a list of pre-qualified prospects, some of whom will turn into paying clients.

Learn more with Liz in her FREE Social Buzz U Webinar on July 25, 2013!

Tips for Creating Magnetic Headlines

Extra! Extra! We can’t stress this enough!

Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and also the factor most business overlook.

Too many times, headlines are tacked on as an afterthought—something to stick on top after we’ve written the piece—when in fact, it should be the part we labor on the hardest, because it accomplishes the most important task… capturing your reader’s attention long enough to compel him to read further.  Continue reading

White Papers – Build the Bones First

In discussing with writers the problems they face in developing white papers, one thing stands out among many of them: where to start.

Once the topic is chosen, there is often a temptation to just get things going by “beginning with the beginning.” However, brainstorming headlines and working on the paper’s introductory page is something that should come later–sometimes much later—in the process.

Michelangelo didn’t form the model of his David by starting with the skin—he began by establishing bone structure and muscle mass. A compelling white paper is “sculpted” in much the same way, starting with the bones (the outline gleaned from the needs assessment interview) and fleshed out with muscle from subsequent interviews and research.  Continue reading

Timing Your Live Press Release

When posting your live press release, you can choose the time and day it goes live.

This is a great feature because you can easily plan ahead and schedule your SEO Online Press Release to go live automatically at the specified day and time. 

The best time to send out a press release depends on the industry and topic. In general we try to time it for the middle of the work week but the only way to really know is to test it.    Continue reading