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Category Archives: Copywriting
Tips for Creating Magnetic Headlines
Extra! Extra! We can’t stress this enough! Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and … Continue reading
Posted in Copywriting, Creating Content, Getting Publicity & Press, Marketing Ideas, Self Promotion
Tagged writing great headlines
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White Papers – Build the Bones First
In discussing with writers the problems they face in developing white papers, one thing stands out among many of them: where to start. Once the topic is chosen, there is often a temptation to just get things going by “beginning … Continue reading
Timing Your Live Press Release
When posting your live press release, you can choose the time and day it goes live. This is a great feature because you can easily plan ahead and schedule your SEO Online Press Release to go live automatically at the … Continue reading
Posted in Copywriting, Getting Publicity & Press, Self Promotion
Tagged contest, PR, Publicityspark, SEO
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Social Media Success Tip: Using Personas to Target Your Market
So many clients ask, how do I create a community and engage my target audience on social media? Then I ask, well, who are you targeting? Most will say things like women, 25-54, 100k+ income and other old-school ways of … Continue reading
Posted in Copywriting, Creating Content, ROI of Social Media
Tagged social marketing
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3 Steps to Creating Content for Picky Readers
Content is queen… this we all know. There is a vast chasm between content for content’s sake, and GOOD content that draws in your visitor, offers value, and eventually converts them to a customer. Everyone is looking for information to … Continue reading
Posted in Copywriting, Creating Content, Marketing Ideas
Tagged social media, white papers
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