Category Archives: Copywriting

Create a Valuable Free Offer that Turns Leads Into Clients

A valuable free offer is the first step in building a relationship with your audience – especially on your website.  If you don’t have an offer on your website there is no point in driving traffic to it in the … Continue reading

Posted in Copywriting, Entrepreneurship, Marketing Ideas, Systems | 1 Comment

 

Tips for Creating Magnetic Headlines

Extra! Extra! We can’t stress this enough! Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and … Continue reading

Posted in Copywriting, Creating Content, Getting Publicity & Press, Marketing Ideas, Self Promotion | Tagged | Leave a comment

 

White Papers – Build the Bones First

In discussing with writers the problems they face in developing white papers, one thing stands out among many of them: where to start. Once the topic is chosen, there is often a temptation to just get things going by “beginning … Continue reading

Posted in Copywriting, Creating Content | Tagged | 1 Comment

 

Timing Your Live Press Release

When posting your live press release, you can choose the time and day it goes live. This is a great feature because you can easily plan ahead and schedule your SEO Online Press Release to go live automatically at the … Continue reading

Posted in Copywriting, Getting Publicity & Press, Self Promotion | Tagged , , , | 1 Comment

 

Social Media Success Tip: Using Personas to Target Your Market

So many clients ask, how do I create a community and engage my target audience on social media?  Then I ask, well, who are you targeting?  Most will say things like women, 25-54, 100k+ income and other old-school ways of … Continue reading

Posted in Copywriting, Creating Content, ROI of Social Media | Tagged | Leave a comment