8 Ways Your Blog Can Help Your Business

… Even If You Don’t Blog Often for Business

Business blog Companies can get significant benefits by maintaining (and updating) a business blog. For one, search engines love blog content. Creating content regularly helps your company be found more easily in Google, Bing and Yahoo’s search engines. More importantly, potential customers are also interested in good, relevant content. Once they discover it, blog content keeps them on your site longer and gives them the opportunity to get to know you on a deeper level, making them more likely to buy from you.

I will dig into these and other benefits in a minute. But first, let’s address the biggest complaint that I hear: “I don’t have time to blog”.

I could explain how you can create an editorial calendar to keep you on track, how you could carve out a dedicated time to write, how you could hire bloggers to write for you, or how you could accept guest posts to get more content on your site. These are all great ways to make blogging more methodical and to reduce your blogging workload. But, I’d like to take this “conversation” in a different direction, if that’s alright with you.

So what if you only have the time, energy or bandwidth to create a few blog posts over the next few months? Is it worth it? I say yes!  Continue reading

Recipe for Video Products that Sell

Great returns can come from creative video marketingVideo has so much power. Are you harnessing it, yet?

Creating digital products could probably be the most cost effective business builder and wealth creator for online and offline businesses than any other form of business building online.

What most people don’t seem to realize is the POWER that is connected with having your own products including:  Continue reading

Pam Brossman CEO, Social Media Woman, International Speaker, Author, Trainer and Consultant on the topic of Digital Marketing.
Get your free copy of Social Media Woman emagazine @ http://www.socialmediawoman.com
PLUS… 61 Ways to Profit with Video in Your Business Free Report http://www.magneticdigitalmarketing.com

How to Gain a Targeted Following and Become Well Known Online: 4 Strategies For Success

Have you ever wondered what it’s going to take to get your business noticed? 

Many businesses are struggling to get the visibility they need in order to find new clients, get referrals and grow their business in today’s competitive environment. Below are four of the strategies I use that are guaranteed to help you gain a targeted following and become well known online.

 Continue reading

Janice Clark is the owner & CEO of BizMSolutions. BizMSolutions is a a full service virtual solutions provider & social strategy firm. They specialize in assisting the small to medium sized business owner who needs virtual solutions for their business. Her team of experienced virtual assistants include marketing VAs, copywriters, graphic designers, web designers, Public Relations professionals & more. Together they help businesses across the globe leverage their social media efforts in order to increase their social and financial net worth. Click here for more information about the services provided by Janice and her team – http://www.bizmsolutions.com

Tips for Creating Magnetic Headlines

Extra! Extra! We can’t stress this enough!

Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and also the factor most business overlook.

Too many times, headlines are tacked on as an afterthought—something to stick on top after we’ve written the piece—when in fact, it should be the part we labor on the hardest, because it accomplishes the most important task… capturing your reader’s attention long enough to compel him to read further.  Continue reading

An experienced copywriter, Apryl specializes in web copy and content strategies and was personally trained in white paper writing by Michael Stelzner as his apprentice. She shares her marketing expertise through seminars, workshops and her blog.

Apryl is also a Certified Social Media Marketing Strategist, helping businesses with direct coaching, packages for development of social platforms, content strategies and marketing plans that bridge the gap between traditional and social media marketing.

White Papers – Build the Bones First

In discussing with writers the problems they face in developing white papers, one thing stands out among many of them: where to start.

Once the topic is chosen, there is often a temptation to just get things going by “beginning with the beginning.” However, brainstorming headlines and working on the paper’s introductory page is something that should come later–sometimes much later—in the process.

Michelangelo didn’t form the model of his David by starting with the skin—he began by establishing bone structure and muscle mass. A compelling white paper is “sculpted” in much the same way, starting with the bones (the outline gleaned from the needs assessment interview) and fleshed out with muscle from subsequent interviews and research.  Continue reading

An experienced copywriter, Apryl specializes in web copy and content strategies and was personally trained in white paper writing by Michael Stelzner as his apprentice. She shares her marketing expertise through seminars, workshops and her blog.

Apryl is also a Certified Social Media Marketing Strategist, helping businesses with direct coaching, packages for development of social platforms, content strategies and marketing plans that bridge the gap between traditional and social media marketing.