A Basic Blogging Configuration in WordPress

If you’re planning to blog in WordPress you want to get plenty of circulation for each post.

One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you can configure it so you can post to six different social media sites at once.

The first step is to connect Jetpack to your blog.


Once you do, you will see this screen. Of the various options here, the most important one is “Publicize.”


As you can see, there are six different options. All have been connected, except for “Path.” What this means is when you make a post and click on the “Publish” button, your post will be sent to the above social media channels automatically.


Further down this page you have social media sharing options, which are: Twitter, Reddit, Facebook, Google+, Email, Print, LinkedIn, Tumblr, Pocket, and Pinterest. There are also various configuration options so you can choose the type of button you want displayed.


When you set up a post for publishing, you will see the following settings under the “Publish” heading. Clicking on the Edit Details link will allow you to selectively turn off different social media services in case you don’t want your post to be seen there.


Another tool in your arsenal is the Yoast SEO plugin.


Here’s what the interface looks like in WordPress. Your goal is to get a green result in each section prior to publishing. Note that when you make changes you won’t be able to see the results until you save or publish the post. Note that there are three other tabs you can access which will give you information about your post. These are: Page Analysis, Advanced, and Social.yoast-seo

Top Ways Google Alerts Help You Get Into the Media

Carol-Margolis-250x250Recently presenting to SocialBuzzU on How To Get Your Blog All Over The Media , I shared numerous no-cost ways to get publicity for your blog and business.

Here is one additional tool I use to identify publicity opportunities and it, also, is FREE!

I’m talking about Google Alerts. Setting up alerts that not only let you know (via email) when you and your business are being talked about, but all these other alerts:

Alerts on:

  • The topic of your business (business travel, in my case)
  • Conferences and trade shows in your topic area  (“conference social media” and “tradeshow social media” for example)
  • Experts in your topic area (“Mari Smith social media” for example)
  • Speaking opportunities (“call for speakers social media” for example)
  • Statistics in your topic area (“statistics social media” for example)
  • The magazines/media in your topic area (“Inc. magazine” “social media” for example)
  • Your name
  • Your business name
  • And other areas that you want to keep apprised of in your niche.

Can you see how being alerted with this information could help you apply for speaking opportunities, write an article that can be submitted to a magazine, be a guest blogger on another site and come up with topic ideas for your business? All at no monetary cost, just a bit of your time.

How do you get started? Go to https://www.google.com/alerts, sign into your Google account and start creating alerts. You can have as many as will be valuable to you. Have too many and it may be overwhelming to keep up with!

Emails will begin to flow into your mailbox. I recommend forwarding them automatically to a subfolder so you can review several at a time and have them all in one place.

Google Alerts have been invaluable for me. So set some up today (or add to your existing Google Alert list) and your business will be expanding all over the place!

Don’t Fall for These Publicity Myths and Mistakes

Create Great HeadlinesMany people talk themselves out of getting free publicity!

It’s hard to believe, but true.

I’ve been helping speakers, authors, coaches, consultants and thought leaders get publicity for more than a decade, so I’ve seen what traits help a person to go from unknown to famous in a short period of time.

But I’ve also seen other people who could become thought leaders crash and burn – or even worse – never get started.

Let’s bust a few of those myths and limiting beliefs so you can get the publicity you deserve so you can tell your story to the world!

Learn how to tell your story to the world! Free webinar with Dan Janal & Social Buzz U on January 30, 2014. Sign up today!

Myth #1: “Reporters have all the sources they need and don’t need to find anyone new.”

That’s not true.

Reporters are always looking for new people to quote. Believe it or not, they don’t like to quote the same people time and time again. In fact, their editors will call them lazy if they go to the same sources! Several newspapers have a “1 quote per year rule” that says the reporter can quote a source only once in 12 months. So please get rid of the notion that reporters don’t need new sources.  With the explosion of news outlets and blogs, it’s never been easier to get quoted.

Myth #2: “Someone else knows more than I do about this topic.”

Yes, it is true. Professor Smith at Harvard might know more about something than you do. But that might not matter. That’s because Professor Smith has no idea the reporter is interested in this topic. And the reporter has no idea who Professor Smith is. Don’t talk yourself out of the interview because of this mistaken notion.

Myth #3: “I don’t have enough money to get publicity.”

Again, this is another fallacy. You don’t have to hire a PR firm for $30,000 to get publicity. You can find reporters on social media, blogs and even their own websites. And of course, there are leads services like PR LEADS and others that collect leads from reporters and send them to clients for a nominal fee, or free.

Myth #4: “I don’t know what to say.”

That’s pretty hard to believe because most people I know have written dozens of articles, delivered speeches, appeared on teleseminars or webinars or have even written a book. Their problem isn’t that they don’t have content. Their problem is they don’t know which content to present! The answer is simple. Just listen to the reporter’s questions. She’ll let you know what information she needs. Just remember to keep your comments to a sentence or two because that’s all the info reporters need. It’s called a “sound byte.” Tell yourself that the less you say, the more you are understood.

Myth #5: “There’s no point in getting publicity because yesterday’s newspaper lines the bird cage today.”

That might have been true 20 years ago, but with the Internet, every word of every newspaper is available online–forever. Your prospects can find you via Google if you’ve been quoted in a newspaper. Many radio shows and TV news segments are also available online. Best yet, if you get permission to post that video on your website, your prospects will see that you are a media star and someone they would like to business with!

Please wash away these negative thoughts and false myths so you can get the publicity you need to tell your story to the world!

A Look at ‘Honestly, Now’ the New Hot Social Network

 Post first appeared on genConnect where readers can make genuine connections with world-class experts on what matters to you!

 Honestly, Now is a new innovative new social network I recently discovered. It’s still in beta, but users will see quickly how useful it can be.

In a nutshell, users ask questions like, “Do I tell my boyfriend I cheated on him?” or “Should I thank people for re-Tweeting me on Twitter?” and experts like myself and others answer the questions, as well as general users of the site. One user uploaded a picture of herself in her new glasses and asked for opinions from the user base. It is a great way to get expert and objective opinions.

I had the opportunity to interview Tereza Nemessanyi, the CEO and founder of this new innovative social network, on the story behind Honestly, Now and what users can expect when they join:

Q: What is the idea behind Honestly, Now? Why did you feel the need to start yet another social network?

A: My parents died rather suddenly after I had my first child. I found I had more questions than ever – personal questions, and important decisions. But my support structure was gone and I wasn’t sure my friends were telling me the truth. So, to recreate what I’d lost – great advice and honest, compassionate truth – I combined the best of social technology with what I know about market research techniques and expert networks. You can say I digitized my mom, in a way. There are important conversations women have every day – our most important conversations – that are not happening online and are not as good as they could be, because existing social networks don’t understand them. Said another way, we are disrupting “Dear Abby.”

Q: Who are the experts?

A: Experts are a special status level on Honestly, Now and we showcase our experts to the community. They’re the top dogs and their comments have the most visual weight – they are the wise ones. We believe in the power of smart people helping others, and we want people to get to know these experts. We are always looking for new experts. Popular topics include social media, career and business, parenting, relationships and romance, fashion and style, travel, and technology. We want no great question to go unanswered. Because – for certain – there is someone excellent out there who makes a living helping people with that problem. We want people to know it!

Q: What do you want people to know about Honestly, Now?

A: We truly want to make the world better, and make great business for everyone, by being honest. I want us to create a billion ‘honest moments’ – moments where someone asks, votes, or answers. I truly believe that if we hit a billion honest moments, the world will be a much better place.

Honestly, Now can also be great as a business tool to do some crowdsourcing. I’m sure brands and businesses can benefit from asking poll-like questions to help in target marketing or test a concept.

Honestly, now … who wouldn’t want more honesty and making the world a better place? Give it a try! It’s a great way to get objective input on your most pressing issues.

Rolling with the rollout…

Whether you like it or not, the new Facebook Timeline is being rolled out.

If you activate it now, you can make the adjustments to your Facebook account content so that what you want to be seen is visible and you can hide or delete that which you don’t.

In the video below, you will learn how to get access to your timeline using the instructions available at Business Insider’s blog. This step by step set of instructions needs a little extra info like, to do the first step of “Creating a Facebook App,” you need to go to developers area. Don’t worry you don’t really need to be a developer to do this.  Simply use this link and follow the instructions above: https://developers.facebook.com/apps  Continue reading