Use Capabilities, Competencies, Continuance, and Capacity to Issue Your Certification of Competence Award

To differentiate your business in your marketplace, offer a Certificate of Competence.


Of the programs and packages you offer, one or more can be written in competency-based language suitable for verification and certification.

  • Competency is a statement starting with an action verb followed by the intended outcome of taking the stated action.
  • Verification is the process of confirming competence against the competency.
  •  Competency verification is the process that leads to awarding a Certificate of Competence.

In addition to competency, there are three additional words that guide and sustain a “Competence Verification for Certification” approach. They are capabilities, continuance, and capacity.

 

Connecting Four Words

The four words are the four rungs of a ladder or the four elements of a free form, dynamic visual. Both examples are shown below:

cccc-ladder cccc-venn

The ladder metaphor suggests a mechanistic, step-by-step connection whereas the free flowing image suggests an organic, interweaving connection. Depending on your preference and the situation, both are useful.

 

Here is a description and explanation of the four words in connection to awarding YOUR Competence Verification for Certification. The article leans into concepts and practices best read and digested, than scanned and taste-tested.

 

Capabilities highlight the achievements, skills and talents a person currently possesses.  These capabilities indicate the potential a person offers when matched with YOUR program/package profile competencies. Herein, program/package profile is profile.

Because of a person’s capabilities, s/he can apply personal learning and actions to a situation. Capabilities denote an inside-out conversation between the person and YOU (the profile-keeper/verifier/certifier).

Learn more at our free webinar!
Join Dr. Hobbs for a free webinar on August 11, 2016 – How to Certify Your Online and Offline Course Curriculum

Capabilities highlight the person’s fit with the competency profile. The degree of fit is determined by the person’s self-assessment of the competency statements. The results of the self-assessment follow the person until s/he applies for competence verification for her/his chosen level of certification.

The submission of the assessment indicates the person’s knowledge, skill and attitude alignment with the competency statements. It identifies what the person requires and requests of YOU. And reminds registrants what they bring to the competence verification process.

 

Competencies, on the other hand, are statements that identify what YOU require and request of the registrant applying for certification.

The competency statements are grouped into a competency profile. It conveys the level of certification offered by YOUR business. You can award a certificate of (1) attendance completion, (2) assignment achievement and/or (3) verified competence. The thread of this article focuses on verified competence.

The profile frames what is “legally and reasonably” required for a person to know and do to receive a verified Certificate of Competence. It is YOUR accountability to ensure access to the competence verification process offered through your business.

In addition, YOU manage access to education material to support the learning and action whether via your business and/or external organizations. That is, you provide some/all of the education and/or you acknowledge external educators aligned with your profile. Working with external educators is a great way to establish strategic alliances and access potential verifiers.

The phrase “the person is competent” is acknowledged when the assigned verifier confirms the competence of person against the competencies. That is the person’s capabilities match the profile competencies.

For the person receiving verification of competence it’s an outside-in conversation with YOU.

From YOUR perspective, you’ve stated what you require and request of the participant. And you state the resources you supply to the registrant to gain the level of certification for which they’ve applied.


Here is an adaption of Mihaly Csikszentmihalyi’s writings on Flow linking capabilities and competencies:

  • When capabilities are more than the competencies = boredom
  • When competencies are more than the capabilities = anxiousness
  • When capabilities and competencies align in dynamic balance = flow

Continuance is the requirement of time you assign a competency to counter the person’s forgetfulness and/or to identify the amount of time that can elapse between the person’s learning and verified action.

Also, the assigned timelines of profile competencies are influenced by external policies and/or regulations. These external influences identify the societal standards and practices linked to the profile. They indicate the influencers’ best judgment of the amount of time that can elapse between learning and verified competence. Their list of continuance markers highlights the ethical boundaries between the marketplace and YOUR corporate social/legal responsibility.

Continuance is a double-edged sword. On one side, continuance is a benefit while on the other side, it’s a cost. As a benefit for YOU, it ensures a reoccurring conversation with registrants to maintain their certification. It’s revenue for you and peace of mind they remain verified competent for their needs according to YOUR practices and standards.

As a cost, it is continued payment by the participant to remain verified. What is the value of their certification over time? What is the cost of their effort to remain certified?

This continuance factor requires YOU stay on point to ensure the profile is current and the participants are made aware of the profile edits and/or their need to recertify. Therefore, you have to manage the profile for the long-term. What does long-term mean to your business?

 

Capacity is the about the participants’ readiness, abilities and willingness to perform at a level consistent with the certification for which theyre verified.

Just as capacity is YOUR readiness, abilities and willingness to improve, focus, and strengthen your Competence Verification for Certification system and processes.

That is, the left bar supporting the four rungs of ladder shown above is about YOU. The right bar is about the person(s) YOU verify competent.

To be clear, the verification of competence is a multi-event process as evident by the requirement of continuance and the commitment of your registrants. YOU and your registrants must remain actively involved in the verification for certification process for it to have meaning to the person, your business and the recipients of those affected by the person holding YOUR certification.

 

In Closing

The caveat of closure for the registrants acknowledges their non-renewal of certification. At this point YOU do not deem the person competent and you’re not legally linked to the person.

For YOU, the caveat of closure is your notification and the registrantsacknowledgement of the discontinuance of the certification.  Therefore, you must exit in full view and with due diligence with your registrants. To do otherwise, may result in legal issues.

 

Connecting the Four Terms

The inter-exchange of capability, competency, compliance and capacity for the purpose of awarding a certificate of competence by verification serves as a springboard to realize disciplined risk mitigation from legal, financial, and people perspectives.

The legal perspective has been highlighted throughout the article. Follow due diligence to the verification process in establishment, maintenance and exit and you have done what is reasonable. However, a conversation with legal counsel is recommended. This document does not serve as legal guidance.

From the financial perspective, the person has invested in their certification from YOU. Therefore, appropriate financial controls and guarantees are required to ensure the person is treated fairly and respectfully during their engagement. Competence Verification for Certification is a commitment to quality service and experience with your registrants.

At its core, the Competence Verification for Certification process YOU manage focuses on your evolvement of your registrants. They enter the process based on self-assessment. They remain because of their experience of YOU and the process. And they exit, based on their decision of non-renewal.

YOU are a guide on their ride in their words, on their terms.

 

 

5 Periscope Keys to Your Business Success

periscope for businessPeriscope and other live stream platforms like Facebook Live are some of the newest social media options for online entrepreneurs, authors and business coaches. So, what’s all the hubbub about, anyway?

What’s So Great About Periscope?

Well, for starters, Periscope is new-ish, free, forgiving and fun. Periscope, and live streaming in general, added a new dimension and breathed new life into the social media world. Entrepreneurs got excited about getting in front of the camera on their mobile devices to share their message without lots of prep and planning and many are experiencing a significant return on that investment of time.

So, does that mean only established entrepreneurs with a strong video presence can benefit? Not at all!

Periscope is a platform where people at all levels in their professional or personal journey can shine.

Live streaming allows us, as broadcasters, to reach out to people across the globe and share our message through video as we interact with our viewers in real time. We can share content, breaking news in our business, and make offers. In snippets of time, we can demonstrate our expertise, credibility, and communication style.

As viewers, we have access to content and broadcasters all over the globe and the ability to establish relationships with them as well as with other viewers as if we were invited to an impromptu cocktail party where the hors d’oeuvres are morsels of some of the best online content for free.

While broadcasters and viewers are sharing content, learning, and connecting, they are also building their businesses by getting new clients, filling programs, selling their books and getting immediate feedback as they create more content. Hard to see a downside, right?

Want to learn about Using Periscope for Business?
Join Deb for a free live webinar on May 28! “Periscope for Authors, Coaches and Other Thought Leaders

Why Isn’t Everyone Using Periscope?

So, why isn’t everyone doing it and how is that good news for you?

The answer is one of the usual culprits when it comes to stepping out: fear.

Fear of technology, being on camera, speaking, and general uncertainty about what to expect.

The bright side of this is that as online entrepreneurs, we face fear every day and this is just one more step in the journey. A mindset shift to focus on how Periscope can help your business is often all it takes to build the confidence as you quell the fear. The even brighter side is that many people are still not doing this (and perhaps never will) so by joining the Periscope and live stream train, you are a pioneer and have an opportunity for greater impact than those not willing to step into the platform.

Amassing over a million downloads in its first ten days, and growing upwards of 10 million downloads within a few months of that, it’s still estimated that active Periscope broadcasters account for less than 10% of users.

The stage can be yours if you know how to use strategy around it.

How Can Periscope Help My Business?

Periscope is a constantly evolving live stream platform where you can express yourself, your business and your products in creative and engaging ways that capture attention quickly and lead to conversion in terms of new clients and new business.

There are 5 Keys to Periscope Success for Your Business:

1.        Engagement

Sharing your content and receiving feedback, answering questions, and interacting with potential clients and customers are great ways to initiate, maintain, and grow relationships. If, as I do, you feel relationships are the backbone of your business, periscope is a vital way to grow.

2.     Access

Periscope is a mobile-based app (with viewing available on desktop) designed to “explore the world through someone else’s eyes” (as stated in the periscope.tv tagline). This allows you to broadcast, view and stay connected anywhere you have wifi access and/or data to use the app. It means you can “talk” with and learn from people across the globe who you might otherwise never discover. It also means you and your content can be accessed by people all over the globe.

3.     Immediacy

Live stream platforms like Periscope happen in “real time” in the moment. The intrigue of having a conversation with an influencer and the ability to reach your followers at the touch of a button as if you are together are incredible draws.

4.     Convenience

Everything you need is on your mobile device. Although equipment and accessories are a great way to upgrade your broadcast experience, they are optional. All you need is your device (smartphone, tablet, or iPad), an idea, and a Periscope account and you can create, engage, and offer calls to action to your viewers.

5.     Community

My favorite aspect of Periscope is its sense of community. It has leveled the playing field because broadcasts, even with high numbers, have an intimate feel and people follow and return to broadcasters who offer value. Influencers, newbies and established periscopers continue to foster a welcoming hand of connection. With the strategy to bring these connections to other platforms and offline, it’s easy to continue the “conversation” and discover ways to get more clients, more business, more supporters, and more collaborators.

Are You Using Periscope and the Power of Live Stream?

Why not?

I truly hope that you’ll consider this platform and the strategy to maximize it so that you can join the many entrepreneurs, business coaches and authors who are getting clients, creating new content, refining their offers, and selling more books using the power of Periscope.

I’d love to hear your questions and comments about Periscope and Live Streaming and your experience with it in your business. Please respond in the comments and let’s keep the conversation going. I hope you’ll connect with me on Periscope @debcomanwriting.

Reasons To Be Interviewed on the Radio

dachingerIn my experience it is great to be on radio.

I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and am also interviewed as a guest sometimes several times each week, as a Success or Media Expert.

Radio Host and Guest

I started out only as a radio host and now, years later, my broadcast program is syndicated on sixty six stations. I really enjoy interviewing people and I have spoken with many authors on my show, which means I’ve spent a tremendous amount of time reading each interview guest’s book before featuring them on Dare to Dream Radio.

Author

I have written multiple books and I’m interviewed flushing out questions which include very important points so you can promote everything you do and be the best at stimulating book sales and being interviewed.

Being an author myself who’s been both interviewed, and interviews other authors, I am keenly aware of how they present themselves and the impact their interview skills make.

Books and Radio Opening Career Doors

I wrote my first book and started being invited onto programs as a guest expert. I wrote a second book, both international bestsellers, and more stations, magazine and broadcast hosts wanted to interview me. I initially began the interview merely for book promotion, however a lovely surprise occurred, and I don’t know how to emphasize this enough – that it’s changed my life in the best possible ways. I didn’t have any foreshadowing that writing books and opening the door to appearing on media would ultimately charge my career path and truly opened doors for me to speak on stages and teach classes globally and become known in this niche media field.

Although I am still writing books, years after my books were released I am still called to Teleseminars; to be interviewed; to appear on radio shows; and I love when I share the information and my messages that started in my books on a big platform and to audiences worldwide.

Want to learn about How to Use Radio Interviews to Build Your Business?
Join Debbi for a free live webinar on April 28! “Mastering Radio Interviews for a Radical Platform & Profitable Business”

Register here!

Media Opportunities Abound for You, Too!

In 2015, Nielsen ratings wrote: “Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to a lot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions.”

This, too, is available for you. It depends on how far you want to take it and how much you are willing to put into it. When people put some attention and energy on media, that’s all it takes to get it started and begin opening doors. The exposure and the breakthrough of what’s possible is why we are having this conversation about the next level which is media and, specifically, radio. Being a quite comfortable radio host does not equal a quite comfortable radio interview featured guest. It is a whole new set of skills to switch to the other side of the microphone and be the one being interviewed.

When you’re ready to be coached and interviewed on radio or take a book you’ve written to bestseller status it is time to up your game through a guaranteed best-selling book launch.

A Basic Blogging Configuration in WordPress

If you’re planning to blog in WordPress you want to get plenty of circulation for each post.

One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you can configure it so you can post to six different social media sites at once.

The first step is to connect Jetpack to your blog.

jetpack

 Continue reading

Top Ways Google Alerts Help You Get Into the Media

Carol-Margolis-250x250Recently presenting to SocialBuzzU on How To Get Your Blog All Over The Media , I shared numerous no-cost ways to get publicity for your blog and business.

Here is one additional tool I use to identify publicity opportunities and it, also, is FREE!

I’m talking about Google Alerts. Setting up alerts that not only let you know (via email) when you and your business are being talked about, but all these other alerts:

Alerts on:

  • The topic of your business (business travel, in my case)
  • Conferences and trade shows in your topic area  (“conference social media” and “tradeshow social media” for example)
  • Experts in your topic area (“Mari Smith social media” for example)
  • Speaking opportunities (“call for speakers social media” for example)
  • Statistics in your topic area (“statistics social media” for example)
  • The magazines/media in your topic area (“Inc. magazine” “social media” for example)
  • Your name
  • Your business name
  • And other areas that you want to keep apprised of in your niche.

Can you see how being alerted with this information could help you apply for speaking opportunities, write an article that can be submitted to a magazine, be a guest blogger on another site and come up with topic ideas for your business? All at no monetary cost, just a bit of your time.

How do you get started? Go to https://www.google.com/alerts, sign into your Google account and start creating alerts. You can have as many as will be valuable to you. Have too many and it may be overwhelming to keep up with!

Emails will begin to flow into your mailbox. I recommend forwarding them automatically to a subfolder so you can review several at a time and have them all in one place.

Google Alerts have been invaluable for me. So set some up today (or add to your existing Google Alert list) and your business will be expanding all over the place!