5 Periscope Keys to Your Business Success

periscope for businessPeriscope and other live stream platforms like Facebook Live are some of the newest social media options for online entrepreneurs, authors and business coaches. So, what’s all the hubbub about, anyway?

What’s So Great About Periscope?

Well, for starters, Periscope is new-ish, free, forgiving and fun. Periscope, and live streaming in general, added a new dimension and breathed new life into the social media world. Entrepreneurs got excited about getting in front of the camera on their mobile devices to share their message without lots of prep and planning and many are experiencing a significant return on that investment of time.

So, does that mean only established entrepreneurs with a strong video presence can benefit? Not at all!

Periscope is a platform where people at all levels in their professional or personal journey can shine.

Live streaming allows us, as broadcasters, to reach out to people across the globe and share our message through video as we interact with our viewers in real time. We can share content, breaking news in our business, and make offers. In snippets of time, we can demonstrate our expertise, credibility, and communication style.

As viewers, we have access to content and broadcasters all over the globe and the ability to establish relationships with them as well as with other viewers as if we were invited to an impromptu cocktail party where the hors d’oeuvres are morsels of some of the best online content for free.

While broadcasters and viewers are sharing content, learning, and connecting, they are also building their businesses by getting new clients, filling programs, selling their books and getting immediate feedback as they create more content. Hard to see a downside, right?

Want to learn about Using Periscope for Business?
Join Deb for a free live webinar on May 28! “Periscope for Authors, Coaches and Other Thought Leaders

Why Isn’t Everyone Using Periscope?

So, why isn’t everyone doing it and how is that good news for you?

The answer is one of the usual culprits when it comes to stepping out: fear.

Fear of technology, being on camera, speaking, and general uncertainty about what to expect.

The bright side of this is that as online entrepreneurs, we face fear every day and this is just one more step in the journey. A mindset shift to focus on how Periscope can help your business is often all it takes to build the confidence as you quell the fear. The even brighter side is that many people are still not doing this (and perhaps never will) so by joining the Periscope and live stream train, you are a pioneer and have an opportunity for greater impact than those not willing to step into the platform.

Amassing over a million downloads in its first ten days, and growing upwards of 10 million downloads within a few months of that, it’s still estimated that active Periscope broadcasters account for less than 10% of users.

The stage can be yours if you know how to use strategy around it.

How Can Periscope Help My Business?

Periscope is a constantly evolving live stream platform where you can express yourself, your business and your products in creative and engaging ways that capture attention quickly and lead to conversion in terms of new clients and new business.

There are 5 Keys to Periscope Success for Your Business:

1.        Engagement

Sharing your content and receiving feedback, answering questions, and interacting with potential clients and customers are great ways to initiate, maintain, and grow relationships. If, as I do, you feel relationships are the backbone of your business, periscope is a vital way to grow.

2.     Access

Periscope is a mobile-based app (with viewing available on desktop) designed to “explore the world through someone else’s eyes” (as stated in the periscope.tv tagline). This allows you to broadcast, view and stay connected anywhere you have wifi access and/or data to use the app. It means you can “talk” with and learn from people across the globe who you might otherwise never discover. It also means you and your content can be accessed by people all over the globe.

3.     Immediacy

Live stream platforms like Periscope happen in “real time” in the moment. The intrigue of having a conversation with an influencer and the ability to reach your followers at the touch of a button as if you are together are incredible draws.

4.     Convenience

Everything you need is on your mobile device. Although equipment and accessories are a great way to upgrade your broadcast experience, they are optional. All you need is your device (smartphone, tablet, or iPad), an idea, and a Periscope account and you can create, engage, and offer calls to action to your viewers.

5.     Community

My favorite aspect of Periscope is its sense of community. It has leveled the playing field because broadcasts, even with high numbers, have an intimate feel and people follow and return to broadcasters who offer value. Influencers, newbies and established periscopers continue to foster a welcoming hand of connection. With the strategy to bring these connections to other platforms and offline, it’s easy to continue the “conversation” and discover ways to get more clients, more business, more supporters, and more collaborators.

Are You Using Periscope and the Power of Live Stream?

Why not?

I truly hope that you’ll consider this platform and the strategy to maximize it so that you can join the many entrepreneurs, business coaches and authors who are getting clients, creating new content, refining their offers, and selling more books using the power of Periscope.

I’d love to hear your questions and comments about Periscope and Live Streaming and your experience with it in your business. Please respond in the comments and let’s keep the conversation going. I hope you’ll connect with me on Periscope @debcomanwriting.

Reasons To Be Interviewed on the Radio

dachingerIn my experience it is great to be on radio.

I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and am also interviewed as a guest sometimes several times each week, as a Success or Media Expert.

Radio Host and Guest

I started out only as a radio host and now, years later, my broadcast program is syndicated on sixty six stations. I really enjoy interviewing people and I have spoken with many authors on my show, which means I’ve spent a tremendous amount of time reading each interview guest’s book before featuring them on Dare to Dream Radio.

Author

I have written multiple books and I’m interviewed flushing out questions which include very important points so you can promote everything you do and be the best at stimulating book sales and being interviewed.

Being an author myself who’s been both interviewed, and interviews other authors, I am keenly aware of how they present themselves and the impact their interview skills make.

Books and Radio Opening Career Doors

I wrote my first book and started being invited onto programs as a guest expert. I wrote a second book, both international bestsellers, and more stations, magazine and broadcast hosts wanted to interview me. I initially began the interview merely for book promotion, however a lovely surprise occurred, and I don’t know how to emphasize this enough – that it’s changed my life in the best possible ways. I didn’t have any foreshadowing that writing books and opening the door to appearing on media would ultimately charge my career path and truly opened doors for me to speak on stages and teach classes globally and become known in this niche media field.

Although I am still writing books, years after my books were released I am still called to Teleseminars; to be interviewed; to appear on radio shows; and I love when I share the information and my messages that started in my books on a big platform and to audiences worldwide.

Want to learn about How to Use Radio Interviews to Build Your Business?
Join Debbi for a free live webinar on April 28! “Mastering Radio Interviews for a Radical Platform & Profitable Business”

Register here!

Media Opportunities Abound for You, Too!

In 2015, Nielsen ratings wrote: “Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to a lot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions.”

This, too, is available for you. It depends on how far you want to take it and how much you are willing to put into it. When people put some attention and energy on media, that’s all it takes to get it started and begin opening doors. The exposure and the breakthrough of what’s possible is why we are having this conversation about the next level which is media and, specifically, radio. Being a quite comfortable radio host does not equal a quite comfortable radio interview featured guest. It is a whole new set of skills to switch to the other side of the microphone and be the one being interviewed.

When you’re ready to be coached and interviewed on radio or take a book you’ve written to bestseller status it is time to up your game through a guaranteed best-selling book launch.

A Basic Blogging Configuration in WordPress

If you’re planning to blog in WordPress you want to get plenty of circulation for each post.

One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you can configure it so you can post to six different social media sites at once.

The first step is to connect Jetpack to your blog.

jetpack

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Top Ways Google Alerts Help You Get Into the Media

Carol-Margolis-250x250Recently presenting to SocialBuzzU on How To Get Your Blog All Over The Media , I shared numerous no-cost ways to get publicity for your blog and business.

Here is one additional tool I use to identify publicity opportunities and it, also, is FREE!

I’m talking about Google Alerts. Setting up alerts that not only let you know (via email) when you and your business are being talked about, but all these other alerts:

Alerts on:

  • The topic of your business (business travel, in my case)
  • Conferences and trade shows in your topic area  (“conference social media” and “tradeshow social media” for example)
  • Experts in your topic area (“Mari Smith social media” for example)
  • Speaking opportunities (“call for speakers social media” for example)
  • Statistics in your topic area (“statistics social media” for example)
  • The magazines/media in your topic area (“Inc. magazine” “social media” for example)
  • Your name
  • Your business name
  • And other areas that you want to keep apprised of in your niche.

Can you see how being alerted with this information could help you apply for speaking opportunities, write an article that can be submitted to a magazine, be a guest blogger on another site and come up with topic ideas for your business? All at no monetary cost, just a bit of your time.

How do you get started? Go to https://www.google.com/alerts, sign into your Google account and start creating alerts. You can have as many as will be valuable to you. Have too many and it may be overwhelming to keep up with!

Emails will begin to flow into your mailbox. I recommend forwarding them automatically to a subfolder so you can review several at a time and have them all in one place.

Google Alerts have been invaluable for me. So set some up today (or add to your existing Google Alert list) and your business will be expanding all over the place!

Don’t Fall for These Publicity Myths and Mistakes

Create Great HeadlinesMany people talk themselves out of getting free publicity!

It’s hard to believe, but true.

I’ve been helping speakers, authors, coaches, consultants and thought leaders get publicity for more than a decade, so I’ve seen what traits help a person to go from unknown to famous in a short period of time.

But I’ve also seen other people who could become thought leaders crash and burn – or even worse – never get started.

Let’s bust a few of those myths and limiting beliefs so you can get the publicity you deserve so you can tell your story to the world!

[success]Learn how to tell your story to the world! Free webinar with Dan Janal & Social Buzz U on January 30, 2014. Sign up today![/success]

Myth #1: “Reporters have all the sources they need and don’t need to find anyone new.”

That’s not true.

Reporters are always looking for new people to quote. Believe it or not, they don’t like to quote the same people time and time again. In fact, their editors will call them lazy if they go to the same sources! Several newspapers have a “1 quote per year rule” that says the reporter can quote a source only once in 12 months. So please get rid of the notion that reporters don’t need new sources.  With the explosion of news outlets and blogs, it’s never been easier to get quoted.

Myth #2: “Someone else knows more than I do about this topic.”

Yes, it is true. Professor Smith at Harvard might know more about something than you do. But that might not matter. That’s because Professor Smith has no idea the reporter is interested in this topic. And the reporter has no idea who Professor Smith is. Don’t talk yourself out of the interview because of this mistaken notion.

Myth #3: “I don’t have enough money to get publicity.”

Again, this is another fallacy. You don’t have to hire a PR firm for $30,000 to get publicity. You can find reporters on social media, blogs and even their own websites. And of course, there are leads services like PR LEADS and others that collect leads from reporters and send them to clients for a nominal fee, or free.

Myth #4: “I don’t know what to say.”

That’s pretty hard to believe because most people I know have written dozens of articles, delivered speeches, appeared on teleseminars or webinars or have even written a book. Their problem isn’t that they don’t have content. Their problem is they don’t know which content to present! The answer is simple. Just listen to the reporter’s questions. She’ll let you know what information she needs. Just remember to keep your comments to a sentence or two because that’s all the info reporters need. It’s called a “sound byte.” Tell yourself that the less you say, the more you are understood.

Myth #5: “There’s no point in getting publicity because yesterday’s newspaper lines the bird cage today.”

That might have been true 20 years ago, but with the Internet, every word of every newspaper is available online–forever. Your prospects can find you via Google if you’ve been quoted in a newspaper. Many radio shows and TV news segments are also available online. Best yet, if you get permission to post that video on your website, your prospects will see that you are a media star and someone they would like to business with!

Please wash away these negative thoughts and false myths so you can get the publicity you need to tell your story to the world!