The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.


Above is an example of a squeeze page. You can use such a page as part of your promotion and you can create multiple versions.


There are many other ways to capture an email address. An effective way is placing the call to action right at the top of the page, as is done on the Problogger site.


Another way of collecting email addresses is with a signup form, which appears to the right of your content on pages and blog posts.


An effective way of capturing email addresses is with a capture form at the bottom of a page or post.


The lightbox hover is a great way to present an offer, get people to sign up, etc. Sites that make use of this feature will let you load their page which you will view for a few seconds, then the lightbox hover will appear. The lightbox is designed so you can quickly dismiss it with a click as you can with the hover above, by clicking on the small “x” at the top right corner. This will allow you to access the content.


Top Ways Google Alerts Help You Get Into the Media

Carol-Margolis-250x250Recently presenting to SocialBuzzU on How To Get Your Blog All Over The Media , I shared numerous no-cost ways to get publicity for your blog and business.

Here is one additional tool I use to identify publicity opportunities and it, also, is FREE!

I’m talking about Google Alerts. Setting up alerts that not only let you know (via email) when you and your business are being talked about, but all these other alerts:

Alerts on:

  • The topic of your business (business travel, in my case)
  • Conferences and trade shows in your topic area  (“conference social media” and “tradeshow social media” for example)
  • Experts in your topic area (“Mari Smith social media” for example)
  • Speaking opportunities (“call for speakers social media” for example)
  • Statistics in your topic area (“statistics social media” for example)
  • The magazines/media in your topic area (“Inc. magazine” “social media” for example)
  • Your name
  • Your business name
  • And other areas that you want to keep apprised of in your niche.

Can you see how being alerted with this information could help you apply for speaking opportunities, write an article that can be submitted to a magazine, be a guest blogger on another site and come up with topic ideas for your business? All at no monetary cost, just a bit of your time.

How do you get started? Go to, sign into your Google account and start creating alerts. You can have as many as will be valuable to you. Have too many and it may be overwhelming to keep up with!

Emails will begin to flow into your mailbox. I recommend forwarding them automatically to a subfolder so you can review several at a time and have them all in one place.

Google Alerts have been invaluable for me. So set some up today (or add to your existing Google Alert list) and your business will be expanding all over the place!

Why Images are Dominating the Business World

Why Images are dominating the Business

Have you noticed the amount of images that have exploded into the social media scene?

Why Images are dominating the BusinessIt’s no mistake that these images have taken over our favourite social media platforms.

With the advent of smart phones that have some super high quality lenses, the ability for us to take great quality photos in an instant has arrived.

It is believed that 95% of us have a smart phone within arms reach of us most of our waking day. Its no wonder that the amount of image uploads has grown rapidly.

This growth has also sparked a proliferation of photo sharing sites and apps that continue to dominate the news. Not only are there new sites popping up everywhere, even old sites that had no intention of using images at its core have succumbed. Think Twitter and LinkedIn.

As these sites grow and our tastes adapt, there is also a need to produce more engaging images. Images that are getting the most eyeballs, the most shares and the most engagement are sophisticated, chic and relevant to the mood of the day. How can somebody with no graphic skills or a creative bone in their body even compete?

Well, thanks to this obsession with images, there are also a growing number of photo editing apps and sites that make even a novice look like a pro in no time.

Catch Andrew’s free webinar with Social Buzz U on Thursday August 7, 11am Pacific. Click here for details & registration!

There are a few rules that you need to follow if you decide to start creating some graphical masterpieces to get them amongst your network.

First and foremost are they engaging? Do people want to share them and are they happy to add their name to the list of people who have shared it?

Secondly, do they fit with your own branding or the relevancy of your message? Is the image you are creating relevant to your target market?

And Thirdly, can the image be linked back to your business in some way? Have you created the image with a connection back to your business, in the case that it gets shared outside of your own network?

Just following these 3 steps can save you a lot of wasted time and frustration in your Endeavour to create the perfect image and keep up with your competition.

In this presentation, I will go over the reasons behind the image explosion and then walk through some of the great tools that are out there for small business owners and entrepreneurs. I will also dig into what makes an shareable and engaging so that you can begin to create the right type of image for your business.


How to Instantly Improve Your Facebook Ads So That Your Ads Sell Your Product


Before you start a Facebook ad campaign you must first consider what you are selling to your audience. Below is a checklist for creating the perfect lead magnet.

1 -Get Uber Specific

Your audience wants uber-specific solutions to their uber-specific problems.  Pick your lead magnet apart and scrutinize your product. Treat it as if it’s not good enough and then move the free-line and don’t give them a bunch of sizzle and no steak.   The value you’re giving should be your best product for free.

2- Get your whiskers out of the way

Referring to the Joe Polish, “I love marketing podcast” the whiskers n ‘cheese episode #024.  Understand your actual value and that just because you think your product is great, the people who you’re marketing to, don’t know this…YET.  So, yes, the actual value of your lead magnet must be high, so show them the cheese (e.g., your product) and make sure you’re delivering on your promises, otherwise you’ll lose their attention.  Be a good kitty and don’t show your whiskers.

3- What is your one big promise?

Make good on your promises and deliver what you promise.  Make one big promise and then chunk it down, instead of making a bunch of little promises to build it up to be a big hunkin’ sandcastle that’ll wash away with the tide.  Read “The One Thing” by Gary Keller if you are in doubt.

4- What’s your end result? 

What do they really want, these uber-specific, uber-busy, uber-metro-sexuals?  If you figure out what they want at the time, (like Eben Pagan does when he opens his cart, crashes the servers and then apologizes that you can’t purchase his product anymore) and you know how to serve it to them on the platter they want, then they’ll gladly give you their attention,  their contact information and especially their money.

Intrigued? NEED to know more? Join us for Nicole’s free webinar on Social Buzz U April 10, 2014!

5- “Give it to me Baby”

Just like Rick James says.  They don’t want to ask, “Why do I have to wait 7 days to get your information?  Give me the goods now!”  Don’t make them jump through six different clicks.  It’s like being on hold with AT&T or Comcast., By the time you get there you’re so upset and freaked out that you hang up on the rep because they can’t give you what you want within a relatively sane period of time; like within 2 hours.   Give them what they want right away.  They’ll respect you for it.

6- Change their state of mind.

That lead magnet should change their mindset and get them used to doing business with your company.  You want them to engage with you.  If you’re a restaurant you should be posting at least 6-8x a day on your Facebook page to always create a sense of intrigue and information and engagement with your fans.  Your fans are your brand advocates, your brand advocates are free advertising, and your free advertising helps you sell even more of your product. So, just by engaging with your fans and changing their mindset you get free advertising.  Isn’t that cool?

7- How fast can they consume what you have to offer?

Your lead magnet should be able to be consumed quickly so as to not detract from your sales funnel.  If they can’t eat what you have within a relatively short period of time and enjoy it, then you’re back to the drawing board.  Make it easy for them to get what they came for in 5 mins or less.

8- Do you look like Walmart or Bergdorfs?

If it looks free…well, it is.  You know, when things look free they look funky and this is not a good thing for your brand.  Funky stuff is best left to Rick James, for you, make your goods have a higher perceived value than the next marketer and you’ll gain their confidence in you and your product.

After you get your lead magnet together, consider your ads.  I’ll go over ad strategies in more depth in the upcoming Social Buzz University webinar. Here are some reasons your ad campaigns may be falling short.  Don’t worry! Yes, you can fix it!!

Facebook Ad General Rules for Successful Campaigns

As a rule, I want to see a good measure of clicks and/or impressions on Facebook ads.

Anything less than 100-300 clicks isn’t telling you anything.
Anything less than 5/10k impressions isn’t telling you anything.

Note:  in Point #1 it might not always be obvious.  I usually start out with a bid of $100 and then watch it closely if I’m doing CPC.  So #1 is more the case with CPC.  However, you may need to increase your budget with oCPM to get the initial impressions rolling in.

If you really pay attention to and follow these simple steps you can pick out exactly what’s going on and what you need to fix in relation to your projects. In general:

  1. No Impressions = bid higher
  2. Impressions & No Clicks = Ad Sucks
  3. Impressions & Clicks & No Sales = Offer Sucks
  4. Impressions & Sales & Clicks = Winner winner chicken dinner

If you’re not getting any clicks and no sales, then start over and if you’re getting clicks and no sales, you have the wrong offer for the audience or you are targeting the wrong market.  

Mastering Google Hangouts with Renae Christine


We’re delighted to share this exclusive vlog post with our readers! 

Join us for Renae’s webinar at Social Buzz U on Thursday, February 27, 2014! Details are here… and it’s free!

Main points from the video

1. Free traffic

Your video is not only shown on the main on air Google hangouts page.

Your video’s get serious SEO juice on both the Google search engine and YouTube for the keywords you put into the title of your Google hangout.

This is a temporary jump that lasts for about a day so the more Google hangouts the better.

2. The “smooth” setting

This one setting makes everyone instantly look 20 years younger.

It can build your self confidence instantly.

So no more excuses about not going live.

3. No editing

Google does all the work for you.

So you can have guests, do product reviews or live tutorials or even chat live with your audience.

Your audience won’t mind any tiny mistakes and blunders because they appreciate the fact that it’s live and they can interact with you.

4. Download your hangout as an mp4 after processing.

Holy downloads Batman!

Yes, simply go to your video manager then click the arrow next to the live episode you want to download

5. Add your Google hangout to an itunes podcast effortlessly.

All you need to do this is the mp4 you just finished downloading, a wordpress blog and the wordpress plugin called powerpress.

6. Use Google hangouts to host your next public webinar

You no longer need to have registrations for your webinars and you can now host your webinars right inside your website or blog or even an email … or Facebook page … or Twitter … or … wherever.

Your Google Hangout On Air can be embedded anywhere that accepts html.

I’ll show you how to do this later.

7. Use Google hangouts to host your next private webinar

But wait Renae, I thought we could only add a limited number of people to a private webinar via Google hangouts?


Simply create a separate YouTube channel that no one knows about, broadcast the webinar from that channel but embed it into whatever website, blog post you like and give people the appropriate passcodes for that site.

Sound complicated?

Then join me at my Social Buzz Club webinar called Mastering Google Hangouts where we will go through all the complicatedness of Google Hangouts and dumb it down making it as easy as eating strawberry rhubarb pie

I love strawberry rhubarb pie

Thumbs up this video if you love pie!

Remember… The Social Buzz Club Webinar will air on February 27th at 11 am pst. Register NOW to attend free!

Love you all.

Peace out yo!

X0X0 Renae