Why Images are Dominating the Business World

Have you noticed the amount of images that have exploded into the social media scene?

Why Images are dominating the BusinessIt’s no mistake that these images have taken over our favourite social media platforms.

With the advent of smart phones that have some super high quality lenses, the ability for us to take great quality photos in an instant has arrived.

It is believed that 95% of us have a smart phone within arms reach of us most of our waking day. Its no wonder that the amount of image uploads has grown rapidly.

This growth has also sparked a proliferation of photo sharing sites and apps that continue to dominate the news. Not only are there new sites popping up everywhere, even old sites that had no intention of using images at its core have succumbed. Think Twitter and LinkedIn.

As these sites grow and our tastes adapt, there is also a need to produce more engaging images. Images that are getting the most eyeballs, the most shares and the most engagement are sophisticated, chic and relevant to the mood of the day. How can somebody with no graphic skills or a creative bone in their body even compete?

Well, thanks to this obsession with images, there are also a growing number of photo editing apps and sites that make even a novice look like a pro in no time.

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There are a few rules that you need to follow if you decide to start creating some graphical masterpieces to get them amongst your network.

First and foremost are they engaging? Do people want to share them and are they happy to add their name to the list of people who have shared it?

Secondly, do they fit with your own branding or the relevancy of your message? Is the image you are creating relevant to your target market?

And Thirdly, can the image be linked back to your business in some way? Have you created the image with a connection back to your business, in the case that it gets shared outside of your own network?

Just following these 3 steps can save you a lot of wasted time and frustration in your Endeavour to create the perfect image and keep up with your competition.

In this presentation, I will go over the reasons behind the image explosion and then walk through some of the great tools that are out there for small business owners and entrepreneurs. I will also dig into what makes an shareable and engaging so that you can begin to create the right type of image for your business.

 

As a kid in the 70s,my fascination with computers and technology began with the very first electronic tic tac toe machine in Australia…in my own house.. I wrote my first computer program when I was 9.
Out of school I joined the hospitality industry.17 years later, I left with a keen interest and deep understanding of marketing which led me to social media for business.

2006, I started my own business consulting company. Later, I managed the seminar staff for 3 very large personal Development Companies across 8 countries over 5 years. Getting first hand experience in multiple marketing methods of the worlds brightest companies.

2011, I also became a trainer and Director of Coaching for T Harv Ekers’ Ultimate Internet Bootcamp.

I travel the world, teaching Business owners from all walks of life how to implement and use Social Media and Online Marketing for their own companies.

How to Instantly Improve Your Facebook Ads So That Your Ads Sell Your Product

facebookSTART YOUR FACEBOOK AD CAMPAIGN WITH A LEAD MAGNET

Before you start a Facebook ad campaign you must first consider what you are selling to your audience. Below is a checklist for creating the perfect lead magnet.

1 -Get Uber Specific

Your audience wants uber-specific solutions to their uber-specific problems.  Pick your lead magnet apart and scrutinize your product. Treat it as if it’s not good enough and then move the free-line and don’t give them a bunch of sizzle and no steak.   The value you’re giving should be your best product for free.

2- Get your whiskers out of the way

Referring to the Joe Polish, “I love marketing podcast” the whiskers n ‘cheese episode #024.  Understand your actual value and that just because you think your product is great, the people who you’re marketing to, don’t know this…YET.  So, yes, the actual value of your lead magnet must be high, so show them the cheese (e.g., your product) and make sure you’re delivering on your promises, otherwise you’ll lose their attention.  Be a good kitty and don’t show your whiskers.

3- What is your one big promise?

Make good on your promises and deliver what you promise.  Make one big promise and then chunk it down, instead of making a bunch of little promises to build it up to be a big hunkin’ sandcastle that’ll wash away with the tide.  Read “The One Thing” by Gary Keller if you are in doubt.

4- What’s your end result? 

What do they really want, these uber-specific, uber-busy, uber-metro-sexuals?  If you figure out what they want at the time, (like Eben Pagan does when he opens his cart, crashes the servers and then apologizes that you can’t purchase his product anymore) and you know how to serve it to them on the platter they want, then they’ll gladly give you their attention,  their contact information and especially their money.

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5- “Give it to me Baby”

Just like Rick James says.  They don’t want to ask, “Why do I have to wait 7 days to get your information?  Give me the goods now!”  Don’t make them jump through six different clicks.  It’s like being on hold with AT&T or Comcast., By the time you get there you’re so upset and freaked out that you hang up on the rep because they can’t give you what you want within a relatively sane period of time; like within 2 hours.   Give them what they want right away.  They’ll respect you for it.

6- Change their state of mind.

That lead magnet should change their mindset and get them used to doing business with your company.  You want them to engage with you.  If you’re a restaurant you should be posting at least 6-8x a day on your Facebook page to always create a sense of intrigue and information and engagement with your fans.  Your fans are your brand advocates, your brand advocates are free advertising, and your free advertising helps you sell even more of your product. So, just by engaging with your fans and changing their mindset you get free advertising.  Isn’t that cool?

7- How fast can they consume what you have to offer?

Your lead magnet should be able to be consumed quickly so as to not detract from your sales funnel.  If they can’t eat what you have within a relatively short period of time and enjoy it, then you’re back to the drawing board.  Make it easy for them to get what they came for in 5 mins or less.

8- Do you look like Walmart or Bergdorfs?

If it looks free…well, it is.  You know, when things look free they look funky and this is not a good thing for your brand.  Funky stuff is best left to Rick James, for you, make your goods have a higher perceived value than the next marketer and you’ll gain their confidence in you and your product.

After you get your lead magnet together, consider your ads.  I’ll go over ad strategies in more depth in the upcoming Social Buzz University webinar. Here are some reasons your ad campaigns may be falling short.  Don’t worry! Yes, you can fix it!!

Facebook Ad General Rules for Successful Campaigns

As a rule, I want to see a good measure of clicks and/or impressions on Facebook ads.

Anything less than 100-300 clicks isn’t telling you anything.
Anything less than 5/10k impressions isn’t telling you anything.

Note:  in Point #1 it might not always be obvious.  I usually start out with a bid of $100 and then watch it closely if I’m doing CPC.  So #1 is more the case with CPC.  However, you may need to increase your budget with oCPM to get the initial impressions rolling in.

If you really pay attention to and follow these simple steps you can pick out exactly what’s going on and what you need to fix in relation to your projects. In general:

  1. No Impressions = bid higher
  2. Impressions & No Clicks = Ad Sucks
  3. Impressions & Clicks & No Sales = Offer Sucks
  4. Impressions & Sales & Clicks = Winner winner chicken dinner

If you’re not getting any clicks and no sales, then start over and if you’re getting clicks and no sales, you have the wrong offer for the audience or you are targeting the wrong market.  

Mastering Google Hangouts with Renae Christine

We’re delighted to share this exclusive vlog post with our readers! 

[success]Join us for Renae’s webinar at Social Buzz U on Thursday, February 27, 2014! Details are here… and it’s free![/success]

Main points from the video

1. Free traffic

Your video is not only shown on the main on air Google hangouts page.

Your video’s get serious SEO juice on both the Google search engine and YouTube for the keywords you put into the title of your Google hangout.

This is a temporary jump that lasts for about a day so the more Google hangouts the better.

2. The “smooth” setting

This one setting makes everyone instantly look 20 years younger.

It can build your self confidence instantly.

So no more excuses about not going live.

3. No editing

Google does all the work for you.

So you can have guests, do product reviews or live tutorials or even chat live with your audience.

Your audience won’t mind any tiny mistakes and blunders because they appreciate the fact that it’s live and they can interact with you.

4. Download your hangout as an mp4 after processing.

Holy downloads Batman!

Yes, simply go to your YouTube.com video manager then click the arrow next to the live episode you want to download

5. Add your Google hangout to an itunes podcast effortlessly.

All you need to do this is the mp4 you just finished downloading, a wordpress blog and the wordpress plugin called powerpress.

6. Use Google hangouts to host your next public webinar

You no longer need to have registrations for your webinars and you can now host your webinars right inside your website or blog or even an email … or Facebook page … or Twitter … or … wherever.

Your Google Hangout On Air can be embedded anywhere that accepts html.

I’ll show you how to do this later.

7. Use Google hangouts to host your next private webinar

But wait Renae, I thought we could only add a limited number of people to a private webinar via Google hangouts?

Nope.

Simply create a separate YouTube channel that no one knows about, broadcast the webinar from that channel but embed it into whatever website, blog post you like and give people the appropriate passcodes for that site.

Sound complicated?

Then join me at my Social Buzz Club webinar called Mastering Google Hangouts where we will go through all the complicatedness of Google Hangouts and dumb it down making it as easy as eating strawberry rhubarb pie

I love strawberry rhubarb pie

Thumbs up this video if you love pie!

[success]Remember… The Social Buzz Club Webinar will air on February 27th at 11 am pst. Register NOW to attend free![/success]

Love you all.

Peace out yo!

X0X0 Renae

With kids in tow, Renae has created dozens of successful businesses for herself and others. Each of these businesses have successfully climbed Google and to date she has never paid a dime of her own money for advertising. She has assistants run those businesses and uses her time to fulfill her dream of making funny videos on You Tube. You can see her funny videos at http://RichMomBusiness.com

Why Finding Your Tribe on Social Media is Essential

tribe1Life just works better when you, and the people around you, fit together well.

Seth Godin popularized the concept of our “Tribes” as being the people with whom we have the greatest resonance, groups with which we have a natural fit.  When it comes to finding your ideal customers, it’s important to look for customers who are part of your Tribe because you’re likely to enjoy working most with those people and have the best and most effortless connection. 

Many people have perfected their skills of finding their Tribe in the real world, but stumble when it comes to Tribe-finding on social media and end up getting frustrated.  There’s a better way.  Continue reading

Gail Z. Martin owns DreamSpinner Communications and consults with professionals and businesses in the U.S. and Canada on strategic social media. Gail has an MBA in marketing and over 25 years of corporate and non-profit experience at senior executive levels. She is the author of three bestselling books on new media marketing: 30 Days to Social Media Success, 30 Days to Online PR and Marketing Success and 30 Days to Virtual Productivity Success (Career Press). 30 Days to Social Media Success made TheWashingtonPost.com’s Top 5 Business books, was chosen by Fed-Ex Office and Office Max to be among a handful of books featured in-store, and has been mentioned in media including Inc., The Wall Street Journal, Worth, and Fox Business News.

Find her online at www.DreamSpinnerCommunications.com, on Twitter @GailMartinPR and blogs at BigDreamsAndHardWork.com or on email: Gail@DreamSpinnerCommunications.com

We’re learning marketing insights from all the wrong places

oreos (borrowed from Wikipedia)Trying to imitate the digital giants is an exercise in futility and frustration.

I remember sitting in front of a television with a bunch of people about ten months ago utterly confused about what was going on. It was Super Bowl XLVII and the lights in the stadium had simply turned off right after the halftime show. Little did anyone know that this disturbance would provide one of the most famous viral marketing stunts in recent history: Oreo’s “You Can Still Dunk In The Dark.”

As if talk about Super Bowl advertising isn’t already frustrating enough for those of us managing marketing budgets of less than half a dozen digits, for the next month we had to be bombarded with hundreds of ‘What we can learn from Oreo’s brilliant ad’ blog posts.

Oreo’s ploy was dubbed “the benchmark for breakthrough marketing.” After all, the ad from one of America’s most famous cookies accumulated more than 21,000 likes on Facebook and nearly 16,000 retweets on Twitter.

So there’s a lot to be learned from this ‘case study,’ right? Wrong. Learning from the top-down simply doesn’t work.

Unless your brand has thousands upon thousands of social media followers, you probably could have posted an even cleverer and more relevant ad, and without an insane amount of luck, it would’ve gone nowhere. And this is the essential problem with where we take marketing insights from.

We need to stop learning exclusively from established brands. Most of us simply do not have the resources or social capital to truly imitate any of these ‘marketing deities.’ We will simply burn the far limited resources we have only to find out that we should have just saved our time and money in the first place.

Doesn’t it make a lot more sense to learn from the bottom-up? If we look at the stories of successful marketers from companies you’ve never heard of and stunts that required few to no resources or reputation, we can derive insights that are tangible and applicable.

This isn’t all to say that Oreo’s ad wasn’t brilliant. It was. But to pretend that SMB’s can ‘tap into the moment’ in any similar fashion is ludicrous. We’re outsiders and we need to accept that. Let’s instead learn from the ‘fringe’ cases – from those who were resourceful and innovative, and we may just begin to understand marketing on a new level.

Entrepreneurial marketers have been called ‘growth hackers’ because of their ability to find innovative ways to extend their brand despite overwhelming barriers. They’re able to grow because they are of a different mindset – they follow a different set of rules.

In my webinar on October 31, I will delve into the techniques ‘growth hackers’ use to market and evangelize their brands. I will tell the story of two marketers who succeeded without emptying their bank accounts. You may just find that being resourceful is better than having resources.

 [success]Sign up for Nis’ FREE live webinar with Social Buzz U – Thurs Oct 31, 11am Pacific. CLICK HERE to register now! [/success]

is is a full-stack marketer with an obsession for UI/UX and growth hacking. He is an award-winning web and app developer, and is the co-organizer of both Natural User Interface Central and the Rutgers Mobile App Development club. Nis is currently the COO of Hublished, a content marketing channel he co-founded as a junior at Rutgers University.