I did it quickly and quite easily with just a little bit of study. My AmericanWedlock.com ranked number one for the search term “unique wedding invitations” which was a coveted key term for every invitation site. AmericanWedlock got over 25,000 unique visitors a month and resulted in one or two sales a month while my BeachWedlockInvitations.com site brought in only 1,500 unique visitors a month but it resulted in at least 30 sales a month.
For years, I struggled with AmericanWedlock.com as I put up every invitation imaginable by every wholesaler imaginable and by adding my own line, do it yourself kits and more. Why was nobody buying?
I changed graphics, sales, wording and more. I made changes on a monthly bases so I could convert those browsers into buyers. As a test, I even lowered my prices to the point of breaking my wallet. They still weren’t buying.
I finally found my answer from one of my own BeachWedlock customers. She said she found this specific invitation on AmericanWedlock.com and as soon as she found the one she wanted, she searched the title of the product to find the best priced one online. Then she found the same product on my Beach site and decided to buy there even though the price was the same.
Have you ever done that before? I do it every day!
This is why long tail keywords generate more sales than generic key terms. People in general have a search pattern they follow before they buy.
This knowledge can be gold as you try to get your sites to the top of Google for your coveted key phrase. First, do the proper research and see if you’re trying to rank for a long tail keyword. Then, make sure you put that keyword on your page enough that Google recognizes that page as an authority on the subject.
Just make sure you don’t keyword stuff your page or Google will see red flags and might even penalize your site.
My favorite tool for keyword research is free and can be found here: tools.seobook.com/keyword-tools/seobook/
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About Renae Christine
With kids in tow, Renae has created dozens of successful businesses for herself and others. Each of these businesses have successfully climbed Google and to date she has never paid a dime of her own money for advertising. She has assistants run those businesses and uses her time to fulfill her dream of making funny videos on You Tube. You can see her funny videos at http://RichMomBusiness.com