We all love a good story.
Tell a good story and you’ll have your audience liking you, engaged with you and wanting to know more.
Master the art of storytelling and the sky’s the limit for you. A master storyteller will have people on the edge of their seats begging for more,
wanting to engage with you over and over again, telling others about you. They will let you into their world because you’ve let them into yours.
So what’s the difference between a good storyteller and a master storyteller? A few things:
1. A master storyteller tells the right story, to the right person, at the right time. In other words, the timing is perfect, the context is set and the story is tailored to the audience.
An amateur storyteller may tell a great story that is entertaining and interesting, but when it’s done, it’s not leading anywhere. The audience is left thinking “what was the point of that story?”. It seems out of context or self-serving on the part of the storyteller or presenter.
So, as you are writing your client-attracting presentation or webinar script, be both creative and ruthless. Think up dozens of stories to tell, pull out from your archives all the interesting stories you’d love to tell, the funny ones, the heartbreaking ones,the poignant, meaningful ones. Then be ruthless and cull out all the stories that don’t serve the overall purpose and arc of your presentation. Continue reading