Seven Best Practices of Editing Your Own Work

Create Great HeadlinesNothing kills credibility faster than mistakes in your book.

Before you submit your work to an editor, there are a number of strategies you can use to save time and money.

1. Walk Away From Your Work

Try and give yourself at least a week between writing and editing your manuscript. Something magical happens during this break; it allows you to detach from the work, giving you more clarity and greater perspective. Build this extra time in from the beginning if possible so that you can let it sit before you edit. You’ll be amazed at the objectivity you gain when you stop focusing so intently on the content.

2. Print Out Your Manuscript

Often it’s useful to take a look at your work in a published form (or as close to it as you can get). You may notice problems that didn’t stand out before.

[info]Sign up for Karen’s webinar with Social Buzz U -and learn the absolute “musts” for editing your own book.[/info]  Continue reading

5 Best Practices of Thought Leadership

mitchell-levyThought leadership is a hot buzzword, however, there are many definitions and misconceptions about what a thought leader is.

I’d like to offer a definition that may be slightly broader than what you’re used to. Once you’re comfortable with the definition, I’ll share five best practices.

Who is a Thought Leader?

A thought leader is an individual who is recognized as an expert in their own space, and is referred to for help on various matters. In other words, the key-to-go person who can give an appropriate path to attain best results in the field and geography they specialize in. For a more robust definition, check out this 2×2 showing a definition of thought leadership as audience by content .

The Top Five Best Practices for Thought Leadership are:

1.      Visibility to the Employees and the Management Team:

Due to the accessibility and abundance of numerous product reviews on the Internet, traditional salespeople have become obsolete and ineffective. The new salesperson is Google and is playing a big part in providing a perfect way to review products and services with utmost ease.

Potential customers search on your organization, they want to see “real” people sharing authentic, transparent and trustworthy information. Every employee represents the brand, and they must look good. Particularly, the management team.

On the “About us” page of many organizations today, you not only see a small photo or bio of the executive team, but also links to their individual social accounts (primarily LinkedIn and Twitter). This way, the customers and future advocates get an opportunity to see how the management team represents themselves and engage with them, if appropriate.

[info]Make sure and participate in Mitchell’s FREE live webinar at Social Buzz University on Thursday, November 20, 2014! CLICK HERE to register now![/info]  Continue reading

Mitchell Levy is the CEO and Thought Leader Architect at THiNKaha and Chief Aha Instigator at the AhaAmplifier.com who has created and operated fifteen firms and partnerships since 1997. He and his team make it easy for corporations to easily create compelling content that help turn their experts into recognized thought leaders. Mitchell is an Amazon bestselling author with twenty nine business books, contributor at Entrepreneur Magazine, has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he’s run, and has been chairman of the board of a NASDAQ-listed company. Get a free copy of the eBook Mitchell Levy on Creating Thought Leaders at the Aha Amplifier, read about thought leadership best practices on the LinkedIn group, or watch a new thought leader each week on ThoughtLeaderLife.com.

Top Ways Google Alerts Help You Get Into the Media

Carol-Margolis-250x250Recently presenting to SocialBuzzU on How To Get Your Blog All Over The Media , I shared numerous no-cost ways to get publicity for your blog and business.

Here is one additional tool I use to identify publicity opportunities and it, also, is FREE!

I’m talking about Google Alerts. Setting up alerts that not only let you know (via email) when you and your business are being talked about, but all these other alerts:

Alerts on:

  • The topic of your business (business travel, in my case)
  • Conferences and trade shows in your topic area  (“conference social media” and “tradeshow social media” for example)
  • Experts in your topic area (“Mari Smith social media” for example)
  • Speaking opportunities (“call for speakers social media” for example)
  • Statistics in your topic area (“statistics social media” for example)
  • The magazines/media in your topic area (“Inc. magazine” “social media” for example)
  • Your name
  • Your business name
  • And other areas that you want to keep apprised of in your niche.

Can you see how being alerted with this information could help you apply for speaking opportunities, write an article that can be submitted to a magazine, be a guest blogger on another site and come up with topic ideas for your business? All at no monetary cost, just a bit of your time.

How do you get started? Go to https://www.google.com/alerts, sign into your Google account and start creating alerts. You can have as many as will be valuable to you. Have too many and it may be overwhelming to keep up with!

Emails will begin to flow into your mailbox. I recommend forwarding them automatically to a subfolder so you can review several at a time and have them all in one place.

Google Alerts have been invaluable for me. So set some up today (or add to your existing Google Alert list) and your business will be expanding all over the place!

5 Ways to Express Your Message More Effectively on Social Media

You Can Do It!Toni loved using social media. Through Facebook she kept up with her kids’ adventures and her own friends from her college days. She used Pinterest to collect healthy recipes and beautifully illustrated quotations.

But she was at a loss when it came time to market her life coaching business through social media. Would her edgy personality be too much for clients she wanted to attract? How could she stand out from everyone else posting inspirational photos and viral videos?

Here are the 5 steps I gave her:

1. Identify your perfect client. When you know exactly who is the best fit for your gifts and talents, it’s easier to market your business. Using your most perfect-fitting client as a model, create a profile of her interests, lifestyle, challenges, emotions and activities. I even add a photo and a (fictional) name to mine. Then, when considering what to post, you can ask, “Is this something Josh would like and share?”

2. Listen! My client Toni created a perfect client profile based on her three favorite coaching clients combined under the name “Carolyn.” She filled it out by studying what they posted on social media. She interviewed them about their interests and also why they had chosen to work her. When doing this yourself, be sure to focus not simply on past clients but those who were a perfect match for your services.

3. Speak to ONE person. Do you ever read posts that sound as if someone is shouting out a window to anyone who’ll listen? Toni had a habit of writing to an audience of many, with phrases such as, “How is everyone doing today?” or “A lot of you have been telling me ….” When she began to write each message as if it were to Carolyn alone, she noticed her posts resonated personally with many more people. As a result her audience grew dramatically.

4. Clearly articulate your marketing message. A concise marketing message outlines who you help (perfect client), with what challenges and what outcomes you get for them. Before working with me, her not-so-magnetic message was, “I’m a life coach.” Together we revised her message to focus on helping women executives who were killing themselves with overwork to find greater personal fulfillment through artistic pursuits without compromising their careers.

5. Know what aligns with your message – and what doesn’t. What about Toni’s edgy personality? One thing I shared with her was a love of snark and ranting. It’s fun for me, but not a fit for my brand, Enlightened Marketing, which is about inspiration, optimism and action – NOT negativity. Toni soon realized that she could share some of the painful experiences that made her the person she is today, but when it came to humor, her perfect client “Carolyn” wanted not snark but to laugh about things that were light and positive.

[success]Get even more great tips & techniques from Samantha during her free live webinar for Social Buzz Club – HOW TO CREATE JAW-DROPPING, CLIENT-GETTING MESSAGES – Thursday May 8[/success]

 

Samantha Hartley of Enlightened Marketing works with socially-responsible experts and entrepreneurs who are fed up with lack of clients, too many rotten apples or peaks and valleys in their revenues.

She helps them create Jaw-dropping, Client-getting Messages™, and offers effective marketing techniques that align with their values. As a result Samantha’s clients routinely attract perfect clients, including 6 and 7 figure engagements, raise prices 30-800% and become more joyful business owners.

Before starting her consulting business, Samantha worked in international marketing for The Coca-Cola Company in Moscow, Russia, Asia and Coke headquarters in Atlanta, GA.
Samantha and her husband live with their 2 dogs and cat on Martha’s Vineyard.

Don’t Fall for These Publicity Myths and Mistakes

Create Great HeadlinesMany people talk themselves out of getting free publicity!

It’s hard to believe, but true.

I’ve been helping speakers, authors, coaches, consultants and thought leaders get publicity for more than a decade, so I’ve seen what traits help a person to go from unknown to famous in a short period of time.

But I’ve also seen other people who could become thought leaders crash and burn – or even worse – never get started.

Let’s bust a few of those myths and limiting beliefs so you can get the publicity you deserve so you can tell your story to the world!

[success]Learn how to tell your story to the world! Free webinar with Dan Janal & Social Buzz U on January 30, 2014. Sign up today![/success]

Myth #1: “Reporters have all the sources they need and don’t need to find anyone new.”

That’s not true.

Reporters are always looking for new people to quote. Believe it or not, they don’t like to quote the same people time and time again. In fact, their editors will call them lazy if they go to the same sources! Several newspapers have a “1 quote per year rule” that says the reporter can quote a source only once in 12 months. So please get rid of the notion that reporters don’t need new sources.  With the explosion of news outlets and blogs, it’s never been easier to get quoted.

Myth #2: “Someone else knows more than I do about this topic.”

Yes, it is true. Professor Smith at Harvard might know more about something than you do. But that might not matter. That’s because Professor Smith has no idea the reporter is interested in this topic. And the reporter has no idea who Professor Smith is. Don’t talk yourself out of the interview because of this mistaken notion.

Myth #3: “I don’t have enough money to get publicity.”

Again, this is another fallacy. You don’t have to hire a PR firm for $30,000 to get publicity. You can find reporters on social media, blogs and even their own websites. And of course, there are leads services like PR LEADS and others that collect leads from reporters and send them to clients for a nominal fee, or free.

Myth #4: “I don’t know what to say.”

That’s pretty hard to believe because most people I know have written dozens of articles, delivered speeches, appeared on teleseminars or webinars or have even written a book. Their problem isn’t that they don’t have content. Their problem is they don’t know which content to present! The answer is simple. Just listen to the reporter’s questions. She’ll let you know what information she needs. Just remember to keep your comments to a sentence or two because that’s all the info reporters need. It’s called a “sound byte.” Tell yourself that the less you say, the more you are understood.

Myth #5: “There’s no point in getting publicity because yesterday’s newspaper lines the bird cage today.”

That might have been true 20 years ago, but with the Internet, every word of every newspaper is available online–forever. Your prospects can find you via Google if you’ve been quoted in a newspaper. Many radio shows and TV news segments are also available online. Best yet, if you get permission to post that video on your website, your prospects will see that you are a media star and someone they would like to business with!

Please wash away these negative thoughts and false myths so you can get the publicity you need to tell your story to the world!

Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity. He wrote one of the first books on Internet Marketing back in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding at Stanford. He now focuses on helping clients build their brands so they can sell more products and services.

USA Today called Dan Janal “a true cyberspace pioneer.”

Through his coaching and consulting services, his clients have been featured in nearly every major newspaper and magazine including the New York Times, Forbes, Fox Business and the Wall Street Journal.

He is the author of eight books, including “Reporters Are Looking for You” and “Internet Marketing Confidential”

Dan lives on one of Minnesota’s 10,000 lakes with his wife and two cats.