Motivate Like The Best! How The Best Leaders & Salespeople Do It.

7692135Right now, I bet you know THAT person.

Who is THAT person you might ask? For many of us, it is hard to describe, so let me tell you the story of two people…

“Jane is the CEO of XYZ company. There is no question she is intelligent and hardworking. But what is amazing is everyone in the company believes in her vision. Yesterday, she gave a speech to a team of 100 employees. At the end, you could feel the energy and excitement throughout the group. Everyone left that meeting running back to his or her station to start working on the vision. I really don’t know what it is about her, but she just has that gift as a leader, to rally everybody to work harder than they would if she wasn’t there.”

Do you know this leader? Or how about this individual…

“Mark has recently joined the sales staff. But you wouldn’t know it by his rapid success! He only started with our company 4 months ago, yet, already seems to have more accounts than the rest of the team combined! What’s even more impressive is how little effort it seems to take for him to close a new account. One day, he meets a new prospect…the next, a new client! For everyone else, it seems it takes months to years to close the type of accounts he has! Yes, he is charming and seems to have that “it” quality, but so do a lot of other people.”

Do you know this salesperson?

Often, this person is described as “charismatic”, having that “it” quality, or if we are really jealous, we call them “lucky”. The sad part is when these terms are used; we the belief is that we have no control over this special talent.

Learn about “The Power Generator” live, with Alex Kuhn, on Thursday June 19, 2014 at Social Buzz U. It’s FREE to attend live, sign up now!

But what if you could learn this skill and apply it to your leadership and sales ability? I would like to introduce you to what I refer to with my clients as The Power Generator. To be your best as a leader and/or in sales, you must be able to create the necessary desire, passion, and attraction to generate emotion in another so that he or she will move in a specific direction. You may laugh, but I tell clients and others, like a superpower, you can use this skill for good or evil. Once mastered, you will not only be able to become better as a leader and in sales, but you will have the key to unlock the transformation you desire in yourself.

The Power Generator is mastering and combining three distinct sections:

The Story: Each individual that you come in contact with on a daily basis has his or her own story. This story is perceived both as the best and worst parts about themselves. Your ability to understand on a deep level the other person’s story is crucial to building an intimate connection.

The Emotion: Every person has two distinct emotions: Pain and Gain. Pain is the emotion and feeling of missing something. Gain is the emotion of wanting more of something. Being able to tap into the individual’s emotions will allow you to pull the necessary desire to change a person’s point of view.

The Importance: No matter who, there must be a compelling reason for taking action. No matter the action, it is necessary that it be connected to growing and improving one’s situation. By connecting an action to the individual’s importance, he or she will want to commence the process of change immediately!

To motivate like the best, you have to understand the person’s story, pull the necessary emotion, and clearly understand the importance of the change. With practice and time, you will be able to motivate like the best leaders and salespeople you know!

4 Reasons Why Using Evernote To Stay Organized is A Smart Move

Evernote is an amazing tool.

If you haven’t already signed up for an account and downloaded the desktop version onto your computer, you are seriously missing out!

As the amount of information that we all manage on a daily basis increases over time, keeping everything straight becomes overwhelmingly difficult.

If there was a way you could use Evernote to help you stay on top of your life, get more done in less time, and have a greater peace of mind every single day, would that be something of interest to you?

Below are 4 reasons why using Evernote is a smart move to help you achieve that goal!

1) Evernote is Accessible Everywhere!

One of the best things about Evernote is that it is on every platform.

You can pull it up on your computer via a web browser, your desk top, your mobile device or tablet! No matter where you go, your evernote notebooks and notes are right there when you need them!

2) Send or Add Anything Into Evernote Via A Dedicated Email They Give You

Aside from being on multiple different platforms, an amazing feature that Evernote has added to the software allows you to “email” anything into Evernote.

So for instance, if you received a picture from a friend that you wanted to save forever, all you would have to do is forward that email to your dedicated evernote email address.

After pushing “send” you now have the peace of mind that you will be able to reference that later whenever your heart desires.

3) Organize Information Catered To Your Needs

When you open up your account Evernote, it begins as an entirely blank slate. With the plethora of features, Evernote allows you to set up and customize how you will organize future information in a way that works for you.

Everyone’s brain works differently, and Evernote has done an amazing job creating a tool that helps you customize your entire evernote account to your liking, no matter what you plan to use it for!

4) One Tool = Multiple Ways To Make It Work For You

Because you can organize and customize your account in any way you want, it opens up an unlimited amount of possibilities. Whether Evernote is used to plan a project, or help you achieve your goals, there is bound to be a way for you to use it no matter what!

Be sure to attend Scott’s free webinar where he will show you how to Be More Productive and Effective In Your Business Using Evernote. Thursday Feb 20, 2014 – sign up today!

Create a Valuable Free Offer that Turns Leads Into Clients

A valuable free offer is the first step in building a relationship with your audience – especially on your website. 

giftsIf you don’t have an offer on your website there is no point in driving traffic to it in the first place.  But your offer has to be good.  The days of people trading their email address for a newsletter are long gone.  To compete with all the marketing noise and stand out from the crowd, your offer needs to be really compelling.  Build trust by offering up a valuable free offer that your audience wants.  Here are 3 steps to creating a free offer that will have leads pouring in:

Figure out what the audience’s pain points are.

The easiest way to do this is by listening to your existing clients. Sometimes the reason they hired you in the first place is to treat a symptom, not the root cause of the problem. I found out that many of my clients wanted to improve their time management, even though they hired me to help with goal setting and business planning.  Because time management is such a huge topic, I was able to create a free offer around time management for entrepreneurs that visitors could request and download from my website.  I leveraged this idea for my speaking gigs and created a 30-minute CD that I give out in exchange for a business card or email.  Almost everyone takes the CD and I walk away with new leads.

Focus on your area of expertise.

What do you have the answers for? It doesn’t have to be for the exact thing you’re selling, it can be for something complimentary. My free offer used to be time management tools for entrepreneurs.  I wasn’t selling time management coaching exclusively but it was a very important piece of the success puzzle for my clients who are juggling multiple responsibilities. Time management is just one piece but it’s a critical piece that influences the other pieces.  Do make sure your offer fits into your overall strategy and that you can create upsells from it.  I sell a time management workbook and have a membership site that is focused on time management so it made sense.

Create a valuable give-away – don’t be afraid to provide content.

You are an expert and there is no way that you can possibly give everything away in one article or eBook or CD. You are creating a first impression. If you are generous with the free stuff then people will remember you as being someone with valuable info.  They will keep coming back for more and you’ve proven that you will provide great value if they hire you. Vice versa if you’re stingy. 

Remember, it takes at least 7 touches to convert a prospect to a client.  But they have to want to see your stuff, to open your emails, to hear what you have to say in order for those 7 touches to be effective.  So go ahead and give your best stuff away.  If you do this well, you’ll be on your way to building a list of pre-qualified prospects, some of whom will turn into paying clients.

Learn more with Liz in her FREE Social Buzz U Webinar on July 25, 2013!

All You Need is a Wee Bit of Passion – and You Too Can Make Money with an Expert Interview Series

Experts sell. It’s that simple.

But how do you sell THEM?

If you look around, you’ll see that many successful businesses, Social Buzz Club included, use expert interviews to attract new followers, enhance relationships with their subscribers, and build their bottom line.

Why? Because it works.

Think about it – even Oprah made her name simply by interviewing others!

When I started my weekly expert interview series “The Business Success Cafe” (that’s an affiliate link) it just sounded like a good idea and kind of fun…but I had no idea how successful an interview series could really be…or that it would become the cornerstone of a highly successful business.

The perfect coffee break for busy business owners, each Business Success Cafe  (that’s an affiliate link) event is only 20 minutes long and, although it’s completely FREE, and is monetized at least 4 different ways!

Now, after 2 years (do the math – that’s over 100 expert interviews!) the system behind the “Business Success Cafe” has been tweaked and tuned and is running like a well-oiled machine. In fact, I’ve been called the “poster child” for what can happen when you find a marketing strategy that generates amazing results, and you create a system around it…so the results keep pouring in week after week with very little effort. It’s a beautiful thing!

I get a lot of questions about how, and why, an expert interview series works so well. And, I’m often asked whether or not it can work regardless of skill level, list size, or target market. The answer is “YES”!

Even better, you don’t need to be an expert…in anything! If you enjoy talking to people, and you have interest in a particular area…then you have what it takes to launch your own expert interview series.

When YOU host your own expert interview series…you can realize at least 8 BIG benefits. These benefits include quickly building a list of highly targeted prospects, a wide-variety of lucrative monetization options, creating relationships with the top influencers in your market…and much much more.

Do you want to learn how YOU can launch and run your own lucrative expert interview series? Do you want to find out what the 8 big benefits are…and how YOU can use an expert interview series to explode your business results?

Join Cathy Demers, Founder of the Business Success Cafe, for “Make Money from an Expert Interview Series” an exclusive webinar for Social Buzz Club – Coming up July 18 – Register Here, it’s free when you attend live, or by becoming a member you get access to all our replays!


How to Add Your Picture in Google’s Search Results

Have you been searching in Google and come across search results that have pictures of faces in them?

Like this (search phrase: Does social media marketing grow business):


And this: (search phrase: LinkedIn marketing an hour a day)


That’s just Google making sure that your content is YOUR content. The official reason is “to help users discover great content,” says Google. 

With more and more people creating content, curating content, and yes, even, copying other people’s content, you’ve got to make sure you’ve added your authorship rank code to your content so Google knows it’s yours. The authorship rank code is like your fingerprint. When you tie your Google+ profile to your website and/or blog, you’re basically adding today’s equivalent of your unique fingerprint.

Here’s how you can get your picture in Google’s search results:

Here’s how you can get your picture in Google’s search results:

Google has made it extremely simple for you to show your picture in your search results.

First, you have to have a Google+ profile. Yes, it’s Google’s sandbox so we have to play by their rules.

Go here to set up your Google+ profile if you have not done so already.

You can go to this link: and simply add your email address but be sure the email address is your domain.


Go to this link to do this now:

This next step involves adding code into your website’s homepage:

Here’s how: follow the steps in this screenshot below, taken from Google’s section on how to link to your Google+ profile using rel-“author”.

Google wants to make this simple for you so there is a warning that tells you “The easiest and most reliable way to enable authorship information in Google search results is to provide a verified email address on the same domain as your content. If you don’t have an email address on the same domain, however, you can associate your content with your Google+ profile by following the steps on this page.” And below that are the instruction for the rel=”author” two-step process:


– From Google’s Help Section

Google wants to establish authorities on subjects and is using the number of circles you’re in plus how interactive you are in posting in Google+ when deciding who to make visible in the top search results for keywords. So now is an opportune time for you, the subject matter expert of YOUR subject, to strategically position yourself early on while the majority of people lag behind.

The most important steps to take after you’ve established your authorship is to optimize your Google+ profile; start consistently engaging and sharing relevant posts; and get in as many relevant circles as you can. How do you do all this? I wrote a blog post about Google+ when I was part of the BETA group the summer before Google rolled it out publicly. The advice I shared back then still stands. Read my Google+ blog post.

If you create content, you simply have to add your fingerprint to it (in the form of your authorship rank) or risk being invisible, un-findable, and un-authoritative about your subject matter.

LEARN MORE FROM LORI – register for her free webinar at SocialBuzzU on July 11, 2013 (or catch the replay when you become a member!).