Use Capabilities, Competencies, Continuance, and Capacity to Issue Your Certification of Competence Award

To differentiate your business in your marketplace, offer a Certificate of Competence.

Of the programs and packages you offer, one or more can be written in competency-based language suitable for verification and certification.

  • Competency is a statement starting with an action verb followed by the intended outcome of taking the stated action.
  • Verification is the process of confirming competence against the competency.
  •  Competency verification is the process that leads to awarding a Certificate of Competence.

In addition to competency, there are three additional words that guide and sustain a “Competence Verification for Certification” approach. They are capabilities, continuance, and capacity.


Connecting Four Words

The four words are the four rungs of a ladder or the four elements of a free form, dynamic visual. Both examples are shown below:

cccc-ladder cccc-venn

The ladder metaphor suggests a mechanistic, step-by-step connection whereas the free flowing image suggests an organic, interweaving connection. Depending on your preference and the situation, both are useful.


Here is a description and explanation of the four words in connection to awarding YOUR Competence Verification for Certification. The article leans into concepts and practices best read and digested, than scanned and taste-tested.


Capabilities highlight the achievements, skills and talents a person currently possesses.  These capabilities indicate the potential a person offers when matched with YOUR program/package profile competencies. Herein, program/package profile is profile.

Because of a person’s capabilities, s/he can apply personal learning and actions to a situation. Capabilities denote an inside-out conversation between the person and YOU (the profile-keeper/verifier/certifier).

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Join Dr. Hobbs for a free webinar on August 11, 2016 – How to Certify Your Online and Offline Course Curriculum

Capabilities highlight the person’s fit with the competency profile. The degree of fit is determined by the person’s self-assessment of the competency statements. The results of the self-assessment follow the person until s/he applies for competence verification for her/his chosen level of certification.

The submission of the assessment indicates the person’s knowledge, skill and attitude alignment with the competency statements. It identifies what the person requires and requests of YOU. And reminds registrants what they bring to the competence verification process.


Competencies, on the other hand, are statements that identify what YOU require and request of the registrant applying for certification.

The competency statements are grouped into a competency profile. It conveys the level of certification offered by YOUR business. You can award a certificate of (1) attendance completion, (2) assignment achievement and/or (3) verified competence. The thread of this article focuses on verified competence.

The profile frames what is “legally and reasonably” required for a person to know and do to receive a verified Certificate of Competence. It is YOUR accountability to ensure access to the competence verification process offered through your business.

In addition, YOU manage access to education material to support the learning and action whether via your business and/or external organizations. That is, you provide some/all of the education and/or you acknowledge external educators aligned with your profile. Working with external educators is a great way to establish strategic alliances and access potential verifiers.

The phrase “the person is competent” is acknowledged when the assigned verifier confirms the competence of person against the competencies. That is the person’s capabilities match the profile competencies.

For the person receiving verification of competence it’s an outside-in conversation with YOU.

From YOUR perspective, you’ve stated what you require and request of the participant. And you state the resources you supply to the registrant to gain the level of certification for which they’ve applied.

Here is an adaption of Mihaly Csikszentmihalyi’s writings on Flow linking capabilities and competencies:

  • When capabilities are more than the competencies = boredom
  • When competencies are more than the capabilities = anxiousness
  • When capabilities and competencies align in dynamic balance = flow

Continuance is the requirement of time you assign a competency to counter the person’s forgetfulness and/or to identify the amount of time that can elapse between the person’s learning and verified action.

Also, the assigned timelines of profile competencies are influenced by external policies and/or regulations. These external influences identify the societal standards and practices linked to the profile. They indicate the influencers’ best judgment of the amount of time that can elapse between learning and verified competence. Their list of continuance markers highlights the ethical boundaries between the marketplace and YOUR corporate social/legal responsibility.

Continuance is a double-edged sword. On one side, continuance is a benefit while on the other side, it’s a cost. As a benefit for YOU, it ensures a reoccurring conversation with registrants to maintain their certification. It’s revenue for you and peace of mind they remain verified competent for their needs according to YOUR practices and standards.

As a cost, it is continued payment by the participant to remain verified. What is the value of their certification over time? What is the cost of their effort to remain certified?

This continuance factor requires YOU stay on point to ensure the profile is current and the participants are made aware of the profile edits and/or their need to recertify. Therefore, you have to manage the profile for the long-term. What does long-term mean to your business?


Capacity is the about the participants’ readiness, abilities and willingness to perform at a level consistent with the certification for which theyre verified.

Just as capacity is YOUR readiness, abilities and willingness to improve, focus, and strengthen your Competence Verification for Certification system and processes.

That is, the left bar supporting the four rungs of ladder shown above is about YOU. The right bar is about the person(s) YOU verify competent.

To be clear, the verification of competence is a multi-event process as evident by the requirement of continuance and the commitment of your registrants. YOU and your registrants must remain actively involved in the verification for certification process for it to have meaning to the person, your business and the recipients of those affected by the person holding YOUR certification.


In Closing

The caveat of closure for the registrants acknowledges their non-renewal of certification. At this point YOU do not deem the person competent and you’re not legally linked to the person.

For YOU, the caveat of closure is your notification and the registrantsacknowledgement of the discontinuance of the certification.  Therefore, you must exit in full view and with due diligence with your registrants. To do otherwise, may result in legal issues.


Connecting the Four Terms

The inter-exchange of capability, competency, compliance and capacity for the purpose of awarding a certificate of competence by verification serves as a springboard to realize disciplined risk mitigation from legal, financial, and people perspectives.

The legal perspective has been highlighted throughout the article. Follow due diligence to the verification process in establishment, maintenance and exit and you have done what is reasonable. However, a conversation with legal counsel is recommended. This document does not serve as legal guidance.

From the financial perspective, the person has invested in their certification from YOU. Therefore, appropriate financial controls and guarantees are required to ensure the person is treated fairly and respectfully during their engagement. Competence Verification for Certification is a commitment to quality service and experience with your registrants.

At its core, the Competence Verification for Certification process YOU manage focuses on your evolvement of your registrants. They enter the process based on self-assessment. They remain because of their experience of YOU and the process. And they exit, based on their decision of non-renewal.

YOU are a guide on their ride in their words, on their terms.



Motivate Like The Best! How The Best Leaders & Salespeople Do It.

7692135Right now, I bet you know THAT person.

Who is THAT person you might ask? For many of us, it is hard to describe, so let me tell you the story of two people…

“Jane is the CEO of XYZ company. There is no question she is intelligent and hardworking. But what is amazing is everyone in the company believes in her vision. Yesterday, she gave a speech to a team of 100 employees. At the end, you could feel the energy and excitement throughout the group. Everyone left that meeting running back to his or her station to start working on the vision. I really don’t know what it is about her, but she just has that gift as a leader, to rally everybody to work harder than they would if she wasn’t there.”

Do you know this leader? Or how about this individual…

“Mark has recently joined the sales staff. But you wouldn’t know it by his rapid success! He only started with our company 4 months ago, yet, already seems to have more accounts than the rest of the team combined! What’s even more impressive is how little effort it seems to take for him to close a new account. One day, he meets a new prospect…the next, a new client! For everyone else, it seems it takes months to years to close the type of accounts he has! Yes, he is charming and seems to have that “it” quality, but so do a lot of other people.”

Do you know this salesperson?

Often, this person is described as “charismatic”, having that “it” quality, or if we are really jealous, we call them “lucky”. The sad part is when these terms are used; we the belief is that we have no control over this special talent.

[info]Learn about “The Power Generator” live, with Alex Kuhn, on Thursday June 19, 2014 at Social Buzz U. It’s FREE to attend live, sign up now![/info]

But what if you could learn this skill and apply it to your leadership and sales ability? I would like to introduce you to what I refer to with my clients as The Power Generator. To be your best as a leader and/or in sales, you must be able to create the necessary desire, passion, and attraction to generate emotion in another so that he or she will move in a specific direction. You may laugh, but I tell clients and others, like a superpower, you can use this skill for good or evil. Once mastered, you will not only be able to become better as a leader and in sales, but you will have the key to unlock the transformation you desire in yourself.

The Power Generator is mastering and combining three distinct sections:

The Story: Each individual that you come in contact with on a daily basis has his or her own story. This story is perceived both as the best and worst parts about themselves. Your ability to understand on a deep level the other person’s story is crucial to building an intimate connection.

The Emotion: Every person has two distinct emotions: Pain and Gain. Pain is the emotion and feeling of missing something. Gain is the emotion of wanting more of something. Being able to tap into the individual’s emotions will allow you to pull the necessary desire to change a person’s point of view.

The Importance: No matter who, there must be a compelling reason for taking action. No matter the action, it is necessary that it be connected to growing and improving one’s situation. By connecting an action to the individual’s importance, he or she will want to commence the process of change immediately!

To motivate like the best, you have to understand the person’s story, pull the necessary emotion, and clearly understand the importance of the change. With practice and time, you will be able to motivate like the best leaders and salespeople you know!

4 Reasons Why Using Evernote To Stay Organized is A Smart Move

Evernote is an amazing tool.

If you haven’t already signed up for an account and downloaded the desktop version onto your computer, you are seriously missing out!

As the amount of information that we all manage on a daily basis increases over time, keeping everything straight becomes overwhelmingly difficult.

If there was a way you could use Evernote to help you stay on top of your life, get more done in less time, and have a greater peace of mind every single day, would that be something of interest to you?

Below are 4 reasons why using Evernote is a smart move to help you achieve that goal!

1) Evernote is Accessible Everywhere!

One of the best things about Evernote is that it is on every platform.

You can pull it up on your computer via a web browser, your desk top, your mobile device or tablet! No matter where you go, your evernote notebooks and notes are right there when you need them!

2) Send or Add Anything Into Evernote Via A Dedicated Email They Give You

Aside from being on multiple different platforms, an amazing feature that Evernote has added to the software allows you to “email” anything into Evernote.

So for instance, if you received a picture from a friend that you wanted to save forever, all you would have to do is forward that email to your dedicated evernote email address.

After pushing “send” you now have the peace of mind that you will be able to reference that later whenever your heart desires.

3) Organize Information Catered To Your Needs

When you open up your account Evernote, it begins as an entirely blank slate. With the plethora of features, Evernote allows you to set up and customize how you will organize future information in a way that works for you.

Everyone’s brain works differently, and Evernote has done an amazing job creating a tool that helps you customize your entire evernote account to your liking, no matter what you plan to use it for!

4) One Tool = Multiple Ways To Make It Work For You

Because you can organize and customize your account in any way you want, it opens up an unlimited amount of possibilities. Whether Evernote is used to plan a project, or help you achieve your goals, there is bound to be a way for you to use it no matter what!

[success]Be sure to attend Scott’s free webinar where he will show you how to Be More Productive and Effective In Your Business Using Evernote. Thursday Feb 20, 2014 – sign up today![/success]

Create a Valuable Free Offer that Turns Leads Into Clients

A valuable free offer is the first step in building a relationship with your audience – especially on your website. 

giftsIf you don’t have an offer on your website there is no point in driving traffic to it in the first place.  But your offer has to be good.  The days of people trading their email address for a newsletter are long gone.  To compete with all the marketing noise and stand out from the crowd, your offer needs to be really compelling.  Build trust by offering up a valuable free offer that your audience wants.  Here are 3 steps to creating a free offer that will have leads pouring in:

Figure out what the audience’s pain points are.

The easiest way to do this is by listening to your existing clients. Sometimes the reason they hired you in the first place is to treat a symptom, not the root cause of the problem. I found out that many of my clients wanted to improve their time management, even though they hired me to help with goal setting and business planning.  Because time management is such a huge topic, I was able to create a free offer around time management for entrepreneurs that visitors could request and download from my website.  I leveraged this idea for my speaking gigs and created a 30-minute CD that I give out in exchange for a business card or email.  Almost everyone takes the CD and I walk away with new leads.

Focus on your area of expertise.

What do you have the answers for? It doesn’t have to be for the exact thing you’re selling, it can be for something complimentary. My free offer used to be time management tools for entrepreneurs.  I wasn’t selling time management coaching exclusively but it was a very important piece of the success puzzle for my clients who are juggling multiple responsibilities. Time management is just one piece but it’s a critical piece that influences the other pieces.  Do make sure your offer fits into your overall strategy and that you can create upsells from it.  I sell a time management workbook and have a membership site that is focused on time management so it made sense.

Create a valuable give-away – don’t be afraid to provide content.

You are an expert and there is no way that you can possibly give everything away in one article or eBook or CD. You are creating a first impression. If you are generous with the free stuff then people will remember you as being someone with valuable info.  They will keep coming back for more and you’ve proven that you will provide great value if they hire you. Vice versa if you’re stingy. 

Remember, it takes at least 7 touches to convert a prospect to a client.  But they have to want to see your stuff, to open your emails, to hear what you have to say in order for those 7 touches to be effective.  So go ahead and give your best stuff away.  If you do this well, you’ll be on your way to building a list of pre-qualified prospects, some of whom will turn into paying clients.

Learn more with Liz in her FREE Social Buzz U Webinar on July 25, 2013!

All You Need is a Wee Bit of Passion – and You Too Can Make Money with an Expert Interview Series

Experts sell. It’s that simple.

But how do you sell THEM?

If you look around, you’ll see that many successful businesses, Social Buzz Club included, use expert interviews to attract new followers, enhance relationships with their subscribers, and build their bottom line.

Why? Because it works.

Think about it – even Oprah made her name simply by interviewing others!

When I started my weekly expert interview series “The Business Success Cafe” (that’s an affiliate link) it just sounded like a good idea and kind of fun…but I had no idea how successful an interview series could really be…or that it would become the cornerstone of a highly successful business.

The perfect coffee break for busy business owners, each Business Success Cafe  (that’s an affiliate link) event is only 20 minutes long and, although it’s completely FREE, and is monetized at least 4 different ways!

Now, after 2 years (do the math – that’s over 100 expert interviews!) the system behind the “Business Success Cafe” has been tweaked and tuned and is running like a well-oiled machine. In fact, I’ve been called the “poster child” for what can happen when you find a marketing strategy that generates amazing results, and you create a system around it…so the results keep pouring in week after week with very little effort. It’s a beautiful thing!

I get a lot of questions about how, and why, an expert interview series works so well. And, I’m often asked whether or not it can work regardless of skill level, list size, or target market. The answer is “YES”!

Even better, you don’t need to be an expert…in anything! If you enjoy talking to people, and you have interest in a particular area…then you have what it takes to launch your own expert interview series.

When YOU host your own expert interview series…you can realize at least 8 BIG benefits. These benefits include quickly building a list of highly targeted prospects, a wide-variety of lucrative monetization options, creating relationships with the top influencers in your market…and much much more.

Do you want to learn how YOU can launch and run your own lucrative expert interview series? Do you want to find out what the 8 big benefits are…and how YOU can use an expert interview series to explode your business results?

Join Cathy Demers, Founder of the Business Success Cafe, for “Make Money from an Expert Interview Series” an exclusive webinar for Social Buzz Club – Coming up July 18 – Register Here, it’s free when you attend live, or by becoming a member you get access to all our replays!