Motivate Like The Best! How The Best Leaders & Salespeople Do It.

7692135Right now, I bet you know THAT person.

Who is THAT person you might ask? For many of us, it is hard to describe, so let me tell you the story of two people…

“Jane is the CEO of XYZ company. There is no question she is intelligent and hardworking. But what is amazing is everyone in the company believes in her vision. Yesterday, she gave a speech to a team of 100 employees. At the end, you could feel the energy and excitement throughout the group. Everyone left that meeting running back to his or her station to start working on the vision. I really don’t know what it is about her, but she just has that gift as a leader, to rally everybody to work harder than they would if she wasn’t there.”

Do you know this leader? Or how about this individual…

“Mark has recently joined the sales staff. But you wouldn’t know it by his rapid success! He only started with our company 4 months ago, yet, already seems to have more accounts than the rest of the team combined! What’s even more impressive is how little effort it seems to take for him to close a new account. One day, he meets a new prospect…the next, a new client! For everyone else, it seems it takes months to years to close the type of accounts he has! Yes, he is charming and seems to have that “it” quality, but so do a lot of other people.”

Do you know this salesperson?

Often, this person is described as “charismatic”, having that “it” quality, or if we are really jealous, we call them “lucky”. The sad part is when these terms are used; we the belief is that we have no control over this special talent.

Learn about “The Power Generator” live, with Alex Kuhn, on Thursday June 19, 2014 at Social Buzz U. It’s FREE to attend live, sign up now!

But what if you could learn this skill and apply it to your leadership and sales ability? I would like to introduce you to what I refer to with my clients as The Power Generator. To be your best as a leader and/or in sales, you must be able to create the necessary desire, passion, and attraction to generate emotion in another so that he or she will move in a specific direction. You may laugh, but I tell clients and others, like a superpower, you can use this skill for good or evil. Once mastered, you will not only be able to become better as a leader and in sales, but you will have the key to unlock the transformation you desire in yourself.

The Power Generator is mastering and combining three distinct sections:

The Story: Each individual that you come in contact with on a daily basis has his or her own story. This story is perceived both as the best and worst parts about themselves. Your ability to understand on a deep level the other person’s story is crucial to building an intimate connection.

The Emotion: Every person has two distinct emotions: Pain and Gain. Pain is the emotion and feeling of missing something. Gain is the emotion of wanting more of something. Being able to tap into the individual’s emotions will allow you to pull the necessary desire to change a person’s point of view.

The Importance: No matter who, there must be a compelling reason for taking action. No matter the action, it is necessary that it be connected to growing and improving one’s situation. By connecting an action to the individual’s importance, he or she will want to commence the process of change immediately!

To motivate like the best, you have to understand the person’s story, pull the necessary emotion, and clearly understand the importance of the change. With practice and time, you will be able to motivate like the best leaders and salespeople you know!

5 Blogging Tips to Help You Connect with Your Ideal Client

Business blogEntrepreneur and best-selling author, Dave Kerpen once wrote that “Writing a blog is an excellent way to become a better writer, drive leads for a business and express oneself.” I couldn’t agree more. I’m positive that since I started my own blog 5 years ago, I’ve become a better writer. And I have gotten new clients from my blog because they told me that the information I shared was valuable to them.

If you haven’t started a blog yet, or you’re not consistently blogging, here are a few tips to make the process easier.

Write from the Heart – Many small business owners don’t blog because they feel they’re not good writers. Yet these same people will go to a networking meeting and happily talk about their products or services when asked. Write as if you’re talking with a good friend. Don’t obsess over grammar or spelling. If you have time, proofread your work. But if you don’t, publish the article anyway. You can always go back later and tweak it to your heart’s content.

The Power of One – Focus on one topic per blog article. If you have too many ideas in your post, it will just confuse the reader. And it will take you that much longer to get the article written. If you have a lot to say on a certain subject, you can always break the article up into a series. This is a great way to get your readers coming back to your blog again. Bonus tip: Include a link to the previous article and next article in the series.

They Ask, You Answer – Not sure what to write about? Answer your customers’ questions! Focus your articles on these three criteria: costs, problems and comparisons. People want to know how much your products or services cost, so why not tell them? You don’t have to be specific necessarily, but you can at least give a range. Don’t be afraid to address any problems with your product or service either. The more honest you are, the more inclined people will be to trust you. Another great tactic is to compare your product/service with a competitor. Your customer is doing this research online anyway. Wouldn’t it be better if they read your article first?

Variety is the Spice of Life – Liven up your blog with pictures and/or videos. Images are more visually interesting for the reader and will keep them engrossed in your copy. Plus, if you include a Pin it button for Pinterest, it will encourage your reader to share your content on their Pinterest account.

Know Your Call to Action – If you’re writing a blog to promote your business, don’t forget to include a call to action at the end of each article. Here are a few suggestions:

  • Visit our website for more information
  • Email us for a quote
  • What do you think? Share your comments below
  • Sign up for our newsletter
  • Register for our webinar
Get more useful blogging tips like these during my Social Buzz Club webinar called Blog Like a Winner on Thursday, May 22.

4 Reasons Why Using Evernote To Stay Organized is A Smart Move

Evernote is an amazing tool.

If you haven’t already signed up for an account and downloaded the desktop version onto your computer, you are seriously missing out!

As the amount of information that we all manage on a daily basis increases over time, keeping everything straight becomes overwhelmingly difficult.

If there was a way you could use Evernote to help you stay on top of your life, get more done in less time, and have a greater peace of mind every single day, would that be something of interest to you?

Below are 4 reasons why using Evernote is a smart move to help you achieve that goal!

1) Evernote is Accessible Everywhere!

One of the best things about Evernote is that it is on every platform.

You can pull it up on your computer via a web browser, your desk top, your mobile device or tablet! No matter where you go, your evernote notebooks and notes are right there when you need them!

2) Send or Add Anything Into Evernote Via A Dedicated Email They Give You

Aside from being on multiple different platforms, an amazing feature that Evernote has added to the software allows you to “email” anything into Evernote.

So for instance, if you received a picture from a friend that you wanted to save forever, all you would have to do is forward that email to your dedicated evernote email address.

After pushing “send” you now have the peace of mind that you will be able to reference that later whenever your heart desires.

3) Organize Information Catered To Your Needs

When you open up your account Evernote, it begins as an entirely blank slate. With the plethora of features, Evernote allows you to set up and customize how you will organize future information in a way that works for you.

Everyone’s brain works differently, and Evernote has done an amazing job creating a tool that helps you customize your entire evernote account to your liking, no matter what you plan to use it for!

4) One Tool = Multiple Ways To Make It Work For You

Because you can organize and customize your account in any way you want, it opens up an unlimited amount of possibilities. Whether Evernote is used to plan a project, or help you achieve your goals, there is bound to be a way for you to use it no matter what!

Be sure to attend Scott’s free webinar where he will show you how to Be More Productive and Effective In Your Business Using Evernote. Thursday Feb 20, 2014 – sign up today!

No Growth Focus Leads To Business Decline

bike-circleYou may have heard the saying “Do what you’ve always done and you will get what you have always had”.

I don’t believe this is true any longer.

With the accelerated change of almost everything we know in our world it is insane to think that we can continue to do the same thing over and over and continue to get the same outcome. Changes in technology, ideology, the economy, sociology, borders, acceptable behavior, knowledge level, climate, global interaction, community, etc. affect your business.

A business that operates like it did 10 years ago is missing some key connections and opportunities which will eventually cause the business to fail.

For example, there is a wonderful Toronto clothing designer that makes incredible women’s professional clothing line. For years they have been able to sell just by inviting people to a home to see the line. I would tell my friend she had a new line and they would book time to come. Now, we cherish our personal time so dearly that we don’t do things without first knowing if it will be worth our while. Because this designer does not have a website, does not post any of their past or current designs, does not have any online presence (at all – they don’t exist online), no one is willing to make time, even those people that have been before and know the quality.  Continue reading

We’re learning marketing insights from all the wrong places

oreos (borrowed from Wikipedia)Trying to imitate the digital giants is an exercise in futility and frustration.

I remember sitting in front of a television with a bunch of people about ten months ago utterly confused about what was going on. It was Super Bowl XLVII and the lights in the stadium had simply turned off right after the halftime show. Little did anyone know that this disturbance would provide one of the most famous viral marketing stunts in recent history: Oreo’s “You Can Still Dunk In The Dark.”

As if talk about Super Bowl advertising isn’t already frustrating enough for those of us managing marketing budgets of less than half a dozen digits, for the next month we had to be bombarded with hundreds of ‘What we can learn from Oreo’s brilliant ad’ blog posts.

Oreo’s ploy was dubbed “the benchmark for breakthrough marketing.” After all, the ad from one of America’s most famous cookies accumulated more than 21,000 likes on Facebook and nearly 16,000 retweets on Twitter.

So there’s a lot to be learned from this ‘case study,’ right? Wrong. Learning from the top-down simply doesn’t work.

Unless your brand has thousands upon thousands of social media followers, you probably could have posted an even cleverer and more relevant ad, and without an insane amount of luck, it would’ve gone nowhere. And this is the essential problem with where we take marketing insights from.

We need to stop learning exclusively from established brands. Most of us simply do not have the resources or social capital to truly imitate any of these ‘marketing deities.’ We will simply burn the far limited resources we have only to find out that we should have just saved our time and money in the first place.

Doesn’t it make a lot more sense to learn from the bottom-up? If we look at the stories of successful marketers from companies you’ve never heard of and stunts that required few to no resources or reputation, we can derive insights that are tangible and applicable.

This isn’t all to say that Oreo’s ad wasn’t brilliant. It was. But to pretend that SMB’s can ‘tap into the moment’ in any similar fashion is ludicrous. We’re outsiders and we need to accept that. Let’s instead learn from the ‘fringe’ cases – from those who were resourceful and innovative, and we may just begin to understand marketing on a new level.

Entrepreneurial marketers have been called ‘growth hackers’ because of their ability to find innovative ways to extend their brand despite overwhelming barriers. They’re able to grow because they are of a different mindset – they follow a different set of rules.

In my webinar on October 31, I will delve into the techniques ‘growth hackers’ use to market and evangelize their brands. I will tell the story of two marketers who succeeded without emptying their bank accounts. You may just find that being resourceful is better than having resources.

Sign up for Nis’ FREE live webinar with Social Buzz U – Thurs Oct 31, 11am Pacific. CLICK HERE to register now!