The Social Marketing Tool for Savvy Networkers

Facebook’s Ad Manager Is Available As A FREE Market Research Resource

facebookIt’s easy, it’s valuable, and it’s stunningly FAST.

And if you’re planning to invest your savings and start a new business venture to pitch to qualified investors, spending some time on Facebook’s Ad Manager can make all the difference in having the compelling information you’ll need available at your fingertips.

Facebook’s Ad Manager is available to everyone who has a Facebook account, and to promote trial (and error) use of the self-serve ad manager, they make it free to use and access without ever spending any money.

To get started, you’ll have to answer a few unimportant questions; all answers lead to the ad generator and if you scroll down the page you can access the valuable “create your audience” targeting tool, that dynamically generates info about Facebook audience sizes available for marketing. Continue reading

Posted in Entrepreneurship, Facebook, ROI of Social Media | Tagged , , , | 1 Comment

 

Why Finding Your Tribe on Social Media is Essential

tribe1Life just works better when you, and the people around you, fit together well.

Seth Godin popularized the concept of our “Tribes” as being the people with whom we have the greatest resonance, groups with which we have a natural fit.  When it comes to finding your ideal customers, it’s important to look for customers who are part of your Tribe because you’re likely to enjoy working most with those people and have the best and most effortless connection. 

Many people have perfected their skills of finding their Tribe in the real world, but stumble when it comes to Tribe-finding on social media and end up getting frustrated.  There’s a better way. Continue reading

Posted in Entrepreneurship, Marketing Ideas, Self Promotion, Tribe Marketing | 1 Comment

 

No Growth Focus Leads To Business Decline

bike-circleYou may have heard the saying “Do what you’ve always done and you will get what you have always had”.

I don’t believe this is true any longer.

With the accelerated change of almost everything we know in our world it is insane to think that we can continue to do the same thing over and over and continue to get the same outcome. Changes in technology, ideology, the economy, sociology, borders, acceptable behavior, knowledge level, climate, global interaction, community, etc. affect your business.

A business that operates like it did 10 years ago is missing some key connections and opportunities which will eventually cause the business to fail.

For example, there is a wonderful Toronto clothing designer that makes incredible women’s professional clothing line. For years they have been able to sell just by inviting people to a home to see the line. I would tell my friend she had a new line and they would book time to come. Now, we cherish our personal time so dearly that we don’t do things without first knowing if it will be worth our while. Because this designer does not have a website, does not post any of their past or current designs, does not have any online presence (at all – they don’t exist online), no one is willing to make time, even those people that have been before and know the quality. Continue reading

Posted in Business & Personal Skills, Entrepreneurship, General Buzz, Working Smarter | Tagged | Leave a comment

 

What Grandma Can Teach You About Social Media Marketing

grandmaMy grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect.

She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time. Grandma showed us to pay attention to details and she never forgot to say please and thank you. 

With her help, we learned the value of writing hand-written thank you notes and even today, I still write those knowing that they are a rarity in an age of e-mails, text messages, and hashtags.

Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing.

Today, we live in a world that is saturated with the newest online conversational piece. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to.  Continue reading

Posted in Business & Personal Skills, Entrepreneurship, LinkedIn, Self Promotion, Tribe Marketing, Twitter | Tagged , , | 2 Comments

 

We’re learning marketing insights from all the wrong places

oreos (borrowed from Wikipedia)Trying to imitate the digital giants is an exercise in futility and frustration.

I remember sitting in front of a television with a bunch of people about ten months ago utterly confused about what was going on. It was Super Bowl XLVII and the lights in the stadium had simply turned off right after the halftime show. Little did anyone know that this disturbance would provide one of the most famous viral marketing stunts in recent history: Oreo’s “You Can Still Dunk In The Dark.”

As if talk about Super Bowl advertising isn’t already frustrating enough for those of us managing marketing budgets of less than half a dozen digits, for the next month we had to be bombarded with hundreds of ‘What we can learn from Oreo’s brilliant ad’ blog posts.

Oreo’s ploy was dubbed “the benchmark for breakthrough marketing.” After all, the ad from one of America’s most famous cookies accumulated more than 21,000 likes on Facebook and nearly 16,000 retweets on Twitter.

So there’s a lot to be learned from this ‘case study,’ right? Wrong. Learning from the top-down simply doesn’t work.

Unless your brand has thousands upon thousands of social media followers, you probably could have posted an even cleverer and more relevant ad, and without an insane amount of luck, it would’ve gone nowhere. And this is the essential problem with where we take marketing insights from.

We need to stop learning exclusively from established brands. Most of us simply do not have the resources or social capital to truly imitate any of these ‘marketing deities.’ We will simply burn the far limited resources we have only to find out that we should have just saved our time and money in the first place.

Doesn’t it make a lot more sense to learn from the bottom-up? If we look at the stories of successful marketers from companies you’ve never heard of and stunts that required few to no resources or reputation, we can derive insights that are tangible and applicable.

This isn’t all to say that Oreo’s ad wasn’t brilliant. It was. But to pretend that SMB’s can ‘tap into the moment’ in any similar fashion is ludicrous. We’re outsiders and we need to accept that. Let’s instead learn from the ‘fringe’ cases – from those who were resourceful and innovative, and we may just begin to understand marketing on a new level.

Entrepreneurial marketers have been called ‘growth hackers’ because of their ability to find innovative ways to extend their brand despite overwhelming barriers. They’re able to grow because they are of a different mindset – they follow a different set of rules.

In my webinar on October 31, I will delve into the techniques ‘growth hackers’ use to market and evangelize their brands. I will tell the story of two marketers who succeeded without emptying their bank accounts. You may just find that being resourceful is better than having resources.

 

Sign up for Nis’ FREE live webinar with Social Buzz U – Thurs Oct 31, 11am Pacific. CLICK HERE to register now!

Posted in Business & Personal Skills, Entrepreneurship, Marketing Ideas, Working Smarter | Tagged , , , | 1 Comment