The Social Marketing Tool for Savvy Networkers

Social Buzz Club Premier Training Topics Survey

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Social Buzz U is Social Buzz Club’s weekly webcast where experts offer high content training on the latest tools, online marketing and business practices.

We have delivered over 125 webinars to date. We are very proud of the content, speakers and our community. Yet, we refuse to sit on our laurels. We want to get better and need your input.

Our very first Social Buzz U webinar was on August 18, 2011 with Denise Wakeman, the initial weeks were followed by training from Amy Porterfield, Jeff Herring, and Mari Smith. Since that time we have delivered high content virtual trainings from over 125 presenters. This is one of the most valuable bonuses of being a paid member of the Social Buzz Club. Whether you’re a start up entrepreneur or highly sought after thought leader, we know you will gain wisdom from these leaders

We need your HELP to Make Social Buzz U Better

As we near our 3rd Anniversary we are inviting our community to speak up and let us know what is most valuable to you. We want to know what kinds of virtual training events you would drop everything for to attend. Or that you would want to watch the replays for sure!

Please take our 1 question survey and let us know what you want to learn.

How to be a speaker for Social Buzz U

We frequently get asked, “how do I become a speaker on Social Buzz U?”.

We have a few requirements:

  • that you have a cleaned up list size of 5,000 or more who are entrepreneurs, authors, thought leaders, bloggers or social media managers.
  • You have experience presenting webinars with PowerPoint or Keynote slides.
  • Your webinars deliver high value and get rave reviews.
  • You also must email your list to invite them to register for your webinar. Then share about it on Facebook, Twitter and LinkedIn.
  • We highly recommend you join Social Buzz Club. It is preferred that you become a Premium Member.

Oh, and it only works if you love Social Buzz Club as well.

If you meet the above, then send us a request via http://socialbuzzclub.com/help

Place in the subject: Speaker Inquiry from Your Name

In the description include:

  • Your topic. And a 2 sentence description of what you teach. Hint: Make it compelling so we get excited about you.
  • Email List size.
  • What you love about Social Buzz Club.

Please include your phone number and Links to your main social media accounts

We look forward to continuing to bring world class experts and training to you weekly.

Posted in General Buzz | 1 Comment

 

Motivate Like The Best! How The Best Leaders & Salespeople Do It.

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7692135Right now, I bet you know THAT person.

Who is THAT person you might ask? For many of us, it is hard to describe, so let me tell you the story of two people…

“Jane is the CEO of XYZ company. There is no question she is intelligent and hardworking. But what is amazing is everyone in the company believes in her vision. Yesterday, she gave a speech to a team of 100 employees. At the end, you could feel the energy and excitement throughout the group. Everyone left that meeting running back to his or her station to start working on the vision. I really don’t know what it is about her, but she just has that gift as a leader, to rally everybody to work harder than they would if she wasn’t there.”

Do you know this leader? Or how about this individual…

“Mark has recently joined the sales staff. But you wouldn’t know it by his rapid success! He only started with our company 4 months ago, yet, already seems to have more accounts than the rest of the team combined! What’s even more impressive is how little effort it seems to take for him to close a new account. One day, he meets a new prospect…the next, a new client! For everyone else, it seems it takes months to years to close the type of accounts he has! Yes, he is charming and seems to have that “it” quality, but so do a lot of other people.”

Do you know this salesperson?

Often, this person is described as “charismatic”, having that “it” quality, or if we are really jealous, we call them “lucky”. The sad part is when these terms are used; we the belief is that we have no control over this special talent.

Learn about “The Power Generator” live, with Alex Kuhn, on Thursday June 19, 2014 at Social Buzz U. It’s FREE to attend live, sign up now!

But what if you could learn this skill and apply it to your leadership and sales ability? I would like to introduce you to what I refer to with my clients as The Power Generator. To be your best as a leader and/or in sales, you must be able to create the necessary desire, passion, and attraction to generate emotion in another so that he or she will move in a specific direction. You may laugh, but I tell clients and others, like a superpower, you can use this skill for good or evil. Once mastered, you will not only be able to become better as a leader and in sales, but you will have the key to unlock the transformation you desire in yourself.

The Power Generator is mastering and combining three distinct sections:

The Story: Each individual that you come in contact with on a daily basis has his or her own story. This story is perceived both as the best and worst parts about themselves. Your ability to understand on a deep level the other person’s story is crucial to building an intimate connection.

The Emotion: Every person has two distinct emotions: Pain and Gain. Pain is the emotion and feeling of missing something. Gain is the emotion of wanting more of something. Being able to tap into the individual’s emotions will allow you to pull the necessary desire to change a person’s point of view.

The Importance: No matter who, there must be a compelling reason for taking action. No matter the action, it is necessary that it be connected to growing and improving one’s situation. By connecting an action to the individual’s importance, he or she will want to commence the process of change immediately!

To motivate like the best, you have to understand the person’s story, pull the necessary emotion, and clearly understand the importance of the change. With practice and time, you will be able to motivate like the best leaders and salespeople you know!

Posted in Business & Personal Skills, Systems, Working Smarter | Leave a comment

 

5 Blogging Tips to Help You Connect with Your Ideal Client

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Business blogEntrepreneur and best-selling author, Dave Kerpen once wrote that “Writing a blog is an excellent way to become a better writer, drive leads for a business and express oneself.” I couldn’t agree more. I’m positive that since I started my own blog 5 years ago, I’ve become a better writer. And I have gotten new clients from my blog because they told me that the information I shared was valuable to them.

If you haven’t started a blog yet, or you’re not consistently blogging, here are a few tips to make the process easier.

Write from the Heart – Many small business owners don’t blog because they feel they’re not good writers. Yet these same people will go to a networking meeting and happily talk about their products or services when asked. Write as if you’re talking with a good friend. Don’t obsess over grammar or spelling. If you have time, proofread your work. But if you don’t, publish the article anyway. You can always go back later and tweak it to your heart’s content.

The Power of One – Focus on one topic per blog article. If you have too many ideas in your post, it will just confuse the reader. And it will take you that much longer to get the article written. If you have a lot to say on a certain subject, you can always break the article up into a series. This is a great way to get your readers coming back to your blog again. Bonus tip: Include a link to the previous article and next article in the series.

They Ask, You Answer – Not sure what to write about? Answer your customers’ questions! Focus your articles on these three criteria: costs, problems and comparisons. People want to know how much your products or services cost, so why not tell them? You don’t have to be specific necessarily, but you can at least give a range. Don’t be afraid to address any problems with your product or service either. The more honest you are, the more inclined people will be to trust you. Another great tactic is to compare your product/service with a competitor. Your customer is doing this research online anyway. Wouldn’t it be better if they read your article first?

Variety is the Spice of Life – Liven up your blog with pictures and/or videos. Images are more visually interesting for the reader and will keep them engrossed in your copy. Plus, if you include a Pin it button for Pinterest, it will encourage your reader to share your content on their Pinterest account.

Know Your Call to Action – If you’re writing a blog to promote your business, don’t forget to include a call to action at the end of each article. Here are a few suggestions:

  • Visit our website for more information
  • Email us for a quote
  • What do you think? Share your comments below
  • Sign up for our newsletter
  • Register for our webinar
Get more useful blogging tips like these during my Social Buzz Club webinar called Blog Like a Winner on Thursday, May 22.
Posted in Blogging, Search Engine Optimization, Working Smarter | Leave a comment

 

5 Ways to Express Your Message More Effectively on Social Media

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You Can Do It!Toni loved using social media. Through Facebook she kept up with her kids’ adventures and her own friends from her college days. She used Pinterest to collect healthy recipes and beautifully illustrated quotations.

But she was at a loss when it came time to market her life coaching business through social media. Would her edgy personality be too much for clients she wanted to attract? How could she stand out from everyone else posting inspirational photos and viral videos?

Here are the 5 steps I gave her:

1. Identify your perfect client. When you know exactly who is the best fit for your gifts and talents, it’s easier to market your business. Using your most perfect-fitting client as a model, create a profile of her interests, lifestyle, challenges, emotions and activities. I even add a photo and a (fictional) name to mine. Then, when considering what to post, you can ask, “Is this something Josh would like and share?”

2. Listen! My client Toni created a perfect client profile based on her three favorite coaching clients combined under the name “Carolyn.” She filled it out by studying what they posted on social media. She interviewed them about their interests and also why they had chosen to work her. When doing this yourself, be sure to focus not simply on past clients but those who were a perfect match for your services.

3. Speak to ONE person. Do you ever read posts that sound as if someone is shouting out a window to anyone who’ll listen? Toni had a habit of writing to an audience of many, with phrases such as, “How is everyone doing today?” or “A lot of you have been telling me ….” When she began to write each message as if it were to Carolyn alone, she noticed her posts resonated personally with many more people. As a result her audience grew dramatically.

4. Clearly articulate your marketing message. A concise marketing message outlines who you help (perfect client), with what challenges and what outcomes you get for them. Before working with me, her not-so-magnetic message was, “I’m a life coach.” Together we revised her message to focus on helping women executives who were killing themselves with overwork to find greater personal fulfillment through artistic pursuits without compromising their careers.

5. Know what aligns with your message – and what doesn’t. What about Toni’s edgy personality? One thing I shared with her was a love of snark and ranting. It’s fun for me, but not a fit for my brand, Enlightened Marketing, which is about inspiration, optimism and action – NOT negativity. Toni soon realized that she could share some of the painful experiences that made her the person she is today, but when it came to humor, her perfect client “Carolyn” wanted not snark but to laugh about things that were light and positive.

Get even more great tips & techniques from Samantha during her free live webinar for Social Buzz Club – HOW TO CREATE JAW-DROPPING, CLIENT-GETTING MESSAGES – Thursday May 8

 

Posted in Business & Personal Skills, Entrepreneurship, Self Promotion | 1 Comment

 

8 Proven Strategies to Grow Your Followers and Reach On Instagram

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Did you know that Forbes Magazine recently said that “Instagram is shaping up to be the worlds most powerful selling tool.”

Visual and mobile Marketing is HOT right now, the best part about it is that “visual marketing” is nothing new.

Do you remember Show and Tell when you were younger? You couldn’t WAIT to go to the front of the class and share what was new, fun and exciting? All of the other children oohhh and ahhh’d over it? That is what Instagram is now offering.

The term “A picture is worth a thousand words” definitely rings true for Instagram.

To be honest, I began marketing on Instagram as a complete accident and it turned into a goldmine for me in just a few short months. I currently manage six separate Instagram accounts with a following of just under 20,000 TARGETED Followers.

I’ve realized that as my account grows and I help others succeed with Instagram, there are a few CRUCIAL step that everyone needs to follow in order to be successful on Instagram

Here are 8 time tested proven strategies that will help you with gaining more reach and followers on Instagram:

YOUR BIO IS YOUR LIFELINE:

Many people make the mistake of leaving their Instagram bio blank, this is a “No-No”.
Make sure that you take the time to tell a few sentences about yourself and let people know where they can contact you and what you are all about. And ADD YOUR WEBSITE LINK!!

SHARE THE LOVE:

Give back to others! Don’t just post to Instagram. Search for others to follow and be sure to also “like” others photos as well as joining into conversations within the comments section of photos. Showing interest to others shows that you care!

“LIKE” AND “FOLLOW” YOUR IDEAL AUDIENCE:

Who is your “target audience”? Who do you WANT buying your product? Search for them on Instagram and see what they are posting and looking for/interested in. Are they SAHM? Entrepreneurs? Students? FIND THEM and follow them

UTILIZE HASHTAGS

In order to get more followers, you have to get in front of the “right people.” The easiest way to do that is through #Hashtags. If you own a clothing line, look for people using #hashtags such as #fashion #models #style

WATERMARK YOUR PHOTOS WITH YOUR WEBSITE:
Let’s be honest, people always “share” (aka ‘steal’) photos and use for themselves. So if people are going to share them any way, why not have YOUR contact info on them. It does not have to take up the entire picture, just add it SOMEWHERE I use the apps “PHONTO” and “OVER” on my iPhone to do this.

CONNECT YOUR OTHER SOCIAL MEDIA SITES WITH INSTAGRAM

There are several reasons to connect your additional Social Media sites such as Facebook, Pinterest and Twitter with your Instagram

  • Allows you to increase your exposure
  • Saves time! You will not have to exit the Instagram app to hit several social media sites at once
  • You can never assume that because someone is connected with you on one platform that they follow you on Instagram, Let them know!

USE CALLS TO ACTION

You can never assume that your followers know what to do.
Give them a Call To Action

Eg: “Double tap this picture if”… (when you tap a picture twice, it will “like” the picture)
Eg: “Tag a friend who motivates you”

HOST A CONTEST ON YOUR INSTAGRAM ACCOUNT

Using a small prize as an incentive will drive tons of new users to participate and share with their friends! One contest has the ability to generate the same engagement and increase in Followers and get your product or brand in front of MANY more people!

  • Eg: Ask followers to post a picture and tag your company with a specific #hashtag to be eligible
  • Eg: Ask followers to forward a picture that you’ve posted, share with a friend and be eligible to win
  • Prizes can include: Gift cards, 1 on 1 consultations, sample of your product, blog feature, free “swag” the possibilities are ENDLESS

Whether you are brand new to Instagram or a seasoned Instagram veteran, these 8 tips will help you skyrocket your engagement

Posted in Instagram | 1 Comment