A Basic Blogging Configuration in WordPress

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If you’re planning to blog in WordPress you want to get plenty of circulation for each post.

One of way of doing so is to use a 3rd party service such as Hootsuite, though if you have Jetpack installed you can configure it so you can post to six different social media sites at once.

The first step is to connect Jetpack to your blog.

jetpack

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The Main Purpose of a Blog: List Building

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One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.  Continue reading

Create Authority and Build Trust by Creating Community Online

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One of the most effective ways of engaging your audience is where you start the conversation and talk with clients about what they need and how your business can give them that.

Here’s how it works: You join groups which match your corporate vision on LinkedIn, Facebook and Google+.

Creating the conversation allows you to help people with their problems, offer suggestions and so on, all for free. At some point it’s wise to offer a free giveaway, a special report of some kind, in exchange for people signing up for your list. Regardless of what method you use, it’s where you give the user valuable information for free and with a call to action back to your site, to learn more about what you’re doing.

Here’s how we did it using Facebook.

Note: the email signup part of what you need to do is detailed in another article.  Continue reading

Do You Make These Storytelling Mistakes?

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We all love a good story.

Tell a good story and you’ll have your audience liking you, engaged with you and wanting to know more.

ClappingCrowd2Master the art of storytelling and the sky’s the limit for you. A master storyteller will have people on the edge of their seats begging for more,
wanting to engage with you over and over again, telling others about you. They will let you into their world because you’ve let them into yours.

So what’s the difference between a good storyteller and a master storyteller? A few things:

1. A master storyteller tells the right story, to the right person, at the right time. In other words, the timing is perfect, the context is set and the story is tailored to the audience.

An amateur storyteller may tell a great story that is entertaining and interesting, but when it’s done, it’s not leading anywhere. The audience is left thinking “what was the point of that story?”. It seems out of context or self-serving on the part of the storyteller or presenter.

So, as you are writing your client-attracting presentation or webinar script, be both creative and ruthless. Think up dozens of stories to tell, pull out from your archives all the interesting stories you’d love to tell, the funny ones, the heartbreaking ones,the poignant, meaningful ones. Then be ruthless and cull out all the stories that don’t serve the overall purpose and arc of your presentation.  Continue reading

One Secret to Getting a Standing Ovation

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I’ve been coaching public speaking for twenty years.

In this time, coaching everyone from entrepreneurs to CEOs to national high school speech champions… and with graduate degrees in both communications and theater, I’ve learned a thing or two about speaking.

One Secret to Getting a Standing Ovation Social Buzz ClubMostly that… it’s not as hard as you think it is.

That’s not to convey that it’s easy. In fact, the biggest mistake that anyone makes around public speaking is the belief that they naturally should be good at it, because they know how to speak in everyday life. In fact, public speaking is both an art and a science. This means that it’s a learnable skill – just like any other.

The bad news? There’s a lot to learn. And it takes time. Even more, you have to actually integrate this learning into your skill set; it’s not just a matter of knowing what to do.

The good news? Anyone can learn to be a powerhouse speaker.

[info]Check out the SocialBuzzU webinar How To Get a Standing Ovation where I go into the 5 elements you need to be a confident rockstar speaker.[/info]  Continue reading