Do You Make These Storytelling Mistakes?

We all love a good story.

Tell a good story and you’ll have your audience liking you, engaged with you and wanting to know more.

ClappingCrowd2Master the art of storytelling and the sky’s the limit for you. A master storyteller will have people on the edge of their seats begging for more,
wanting to engage with you over and over again, telling others about you. They will let you into their world because you’ve let them into yours.

So what’s the difference between a good storyteller and a master storyteller? A few things:

1. A master storyteller tells the right story, to the right person, at the right time. In other words, the timing is perfect, the context is set and the story is tailored to the audience.

An amateur storyteller may tell a great story that is entertaining and interesting, but when it’s done, it’s not leading anywhere. The audience is left thinking “what was the point of that story?”. It seems out of context or self-serving on the part of the storyteller or presenter.

So, as you are writing your client-attracting presentation or webinar script, be both creative and ruthless. Think up dozens of stories to tell, pull out from your archives all the interesting stories you’d love to tell, the funny ones, the heartbreaking ones,the poignant, meaningful ones. Then be ruthless and cull out all the stories that don’t serve the overall purpose and arc of your presentation.  Continue reading

One Secret to Getting a Standing Ovation

I’ve been coaching public speaking for twenty years.

In this time, coaching everyone from entrepreneurs to CEOs to national high school speech champions… and with graduate degrees in both communications and theater, I’ve learned a thing or two about speaking.

One Secret to Getting a Standing Ovation Social Buzz ClubMostly that… it’s not as hard as you think it is.

That’s not to convey that it’s easy. In fact, the biggest mistake that anyone makes around public speaking is the belief that they naturally should be good at it, because they know how to speak in everyday life. In fact, public speaking is both an art and a science. This means that it’s a learnable skill – just like any other.

The bad news? There’s a lot to learn. And it takes time. Even more, you have to actually integrate this learning into your skill set; it’s not just a matter of knowing what to do.

The good news? Anyone can learn to be a powerhouse speaker.

Check out the SocialBuzzU webinar How To Get a Standing Ovation where I go into the 5 elements you need to be a confident rockstar speaker.
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Seven Best Practices of Editing Your Own Work

Create Great HeadlinesNothing kills credibility faster than mistakes in your book.

Before you submit your work to an editor, there are a number of strategies you can use to save time and money.

1. Walk Away From Your Work

Try and give yourself at least a week between writing and editing your manuscript. Something magical happens during this break; it allows you to detach from the work, giving you more clarity and greater perspective. Build this extra time in from the beginning if possible so that you can let it sit before you edit. You’ll be amazed at the objectivity you gain when you stop focusing so intently on the content.

2. Print Out Your Manuscript

Often it’s useful to take a look at your work in a published form (or as close to it as you can get). You may notice problems that didn’t stand out before.

Sign up for Karen’s webinar with Social Buzz U -and learn the absolute “musts” for editing your own book.
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Which one should I choose: WordPress.org or WordPress.com?

wordpress-logo-stacked-rgbI have been running my Website Creation Workshop program for 7 years now,
but every single time I run an introductory webinar or teleseminar, this question comes up:

What’s the difference between wordpress.com and wordpress.org?

I see how people get confused. Both services were created by the same company called Automattic and offer tools to create websites using the “WordPress” platform.

Their basic functions look the same. However, there are some critical differences that you
should know so that you can make the right choice for you when building a website.

Catch Christina’s free live webinar – Easily Create a Beautiful Website in WordPress – Even if You Hate Technology…. – on Thursday Dec 4, 2014. Register here.
WordPress.com (https://wordpress.com/)
  • Software is free, and it also comes with hosting. (ie. You don’t need to get your own hosting. They will host your website for you.) Note: it does NOT include emails, so you need to get a separate email service.
  • You will get your website URL with “wordpress.com” at the end. (ex. yoursitename/wordpress.com) (They offer a premium plan that allows you to use your own domain name while being hosted on WordPress.com server at extra cost.)
  • From time to time, your site might display ads to logged-out users who aren’t regular visitors  unless you purchase a special feature to turn it off.
  • While it offers many free and paid themes, they cannot be customized to the extent you can with wordpress.org themes.
  • They do not allow you to add plugins, which means the functionalities are limited compared to wordpress.org.
  • To sell products/programs from your site, you need to sign up for “WordPress.com Business” (http://store.wordpress.com/plans/business/) and pay the fee.
  • They allow you to embed certain forms, not all. For example, you can’t embed the opt-in form for many of the popular email services.

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5 Best Practices of Thought Leadership

mitchell-levyThought leadership is a hot buzzword, however, there are many definitions and misconceptions about what a thought leader is.

I’d like to offer a definition that may be slightly broader than what you’re used to. Once you’re comfortable with the definition, I’ll share five best practices.

Who is a Thought Leader?

A thought leader is an individual who is recognized as an expert in their own space, and is referred to for help on various matters. In other words, the key-to-go person who can give an appropriate path to attain best results in the field and geography they specialize in. For a more robust definition, check out this 2×2 showing a definition of thought leadership as audience by content .

The Top Five Best Practices for Thought Leadership are:

1.      Visibility to the Employees and the Management Team:

Due to the accessibility and abundance of numerous product reviews on the Internet, traditional salespeople have become obsolete and ineffective. The new salesperson is Google and is playing a big part in providing a perfect way to review products and services with utmost ease.

Potential customers search on your organization, they want to see “real” people sharing authentic, transparent and trustworthy information. Every employee represents the brand, and they must look good. Particularly, the management team.

On the “About us” page of many organizations today, you not only see a small photo or bio of the executive team, but also links to their individual social accounts (primarily LinkedIn and Twitter). This way, the customers and future advocates get an opportunity to see how the management team represents themselves and engage with them, if appropriate.

Make sure and participate in Mitchell’s FREE live webinar at Social Buzz University on Thursday, November 20, 2014! CLICK HERE to register now!
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