Social Media Build Your Tribe – Entice Engagement By Giving Your Followers Success

Social Media engagement starts a cocktail-party style encounter amidst streams of clever quotes and cute critters.

Twitter - the local Social Marketing ToolYou have a chance to say ‘hi’ with a smile, you may have a chance to chat, and sometimes there’s a click-through. Engaging followers on social involves learning the techniques of a specific type of charm.

When you meet people in person you have visual clues for engagement success. Everyone likes to hear that they look good, though it’s wise to avoid a loaded word like ‘beautiful’ because there are so many ways it can make someone uncomfortable.

Instead, use a less threatening comment like “that’s a great color.” Women are often susceptible to shoes, so wearing great shoes and commenting on great shoes both provide opportunities for interaction. Many people can respond comfortably if you ask how they came to be at your location – unless you’re sharing a police lineup.

Most loaded words and awkward situations in posts can be avoided with mindfulness. Intelligent writers may forget that followers could be intimidated by language or ideas. Does that mean you should dumb down your posts? Would changing your language to be more accessible to readers be dumbing down, or would it be giving your followers an opportunity to engage?

People like to feel successful.

Every time you give them an opportunity to succeed you are giving them a chance to feel good about engaging with you. As well as sharing quality information, invite your followers to engage with topics that they’ll find easy.

popsicleSometimes it’s surprising what people find welcoming – I got a high response to a post that asked people their favorite flavor of Popsicle.

It can be just as surprising to discover what people may find uncomfortable. Often people will react to a trigger and withdraw, skipping past your post without even realizing they didn’t read it.

Subconscious programs that affect relationships have all sorts of hidden triggers. People may withdraw if they feel evaluated, judged, or if they feel there are unmeetable requirements.

How could a post contain unmeetable requirements?

Here’s a quick check to determine if you could inadvertently have an unmeetable requirement in a post: have you ever asked someone to do something that they did not complete the way you wanted it done?

Like most people, you’ve probably found yourself explaining something you thought was obvious (how could anyone think the kitchen was clean if the dishwasher wasn’t loaded) or found yourself describing how to do something that you learned by yourself (it’s not rocket science, you figured it out) or frustrated that a person didn’t understand a deadline (when the meeting is Wednesday, that means the slides have to be ready for Wednesday, why would you have to say that?)

Sometimes a person is confused because they don’t have all the information and context that’s in your head. Sometimes they’re confused because they have different values or ideas that cause them to draw different conclusions from the same information. Sometimes they don’t care about what you care about, and they aren’t going to give it the same attention, interest, or effort.

When you send a post into the stream you’re going to interact with all sorts of different perceptions. Fortunately, there are ways to improve your ability to give your followers a positive experience. It’s easy when you know how, and becomes part of your usual mindful awareness.

Does a post even have requirements?

Here are a few examples of requirements routinely included in posts:

Call to action
If your follower doesn’t feel ready to act you can avoid triggering withdrawal by offering more information and an opportunity, instead of a ‘buy now.’ Would you rather entice them towards a purchase or trigger withdrawal with an unmeetable requirement?

Links, videos and images
Double up your posts to ensure your followers can succeed. What if they’ve got a terrible data plan and avoid images? Maybe they use an app on their tablet that makes follow-through challenging. Share your post both with and without images to give your followers opportunities to engage.

New information
Wait a minute, aren’t you supposed to offer quality information? Absolutely, and the best way to allow your followers to absorb new information is with pacing. New information is introducing something they don’t know, so it’s hard for them to feel successful. It could even contradict what they currently believe, which could feel as if you’ve called them wrong!

In order to avoid these triggers, use what they already know as a nonthreatening introduction before introducing the new information. With pacing you get to agree with them and give them something – two feel goods in one.

Build Your Tribe: When you allow your followers to succeed, you become a source of positive feelings

When you’re inviting followers into a tribe it’s important to provide clear requirements so they can feel they belong in your tribe.

If you’re looking for followers on a page called ‘Everybody who turned fifty in 2014’ then you’re made it crystal clear who belongs. Maybe you want all the followers you can get, so you don’t want to specify requirements. How would people know if they can belong to your tribe if they don’t know how to succeed? There’s a reason American presidents start speeches with “My fellow Americans.”

Unmeetable requirements trigger withdrawal. Meetable requirements give people a chance to feel successful.

What is a meetable requirement?

Meetable requirements:

  • are measurable
  • have objective requirements definitions
  • have an objectively defined finish line

A measurable requirement can be evaluated by both parties, and by an objective third party.

‘Do better’ is not a meetable requirement.

‘Finish the report before five pm today’ is a meetable requirement if the person has what they need to complete the report on time.

Check your posts to ensure any requirements, including language and tone, allow your follower to know if they are succeeding.

A requirement has an objective definition when a stranger can understand your meaning. Could a stranger understand ‘paint this red?’ It could be expensive to discover what red means to a stranger – or to someone you’ve worked with for four years.

I have to admit, sometimes the only way to spot the assumptions in a post is to ask someone else to read it! Another option is to train yourself to spot your assumptions by having a teenager, as they’re brilliant at demonstrating assumptions.

A finish line is a critical element for success. Have you ever had that feeling that your work is never ending? Never ending is definitely not a successful feeling! You and your followers will feel a lot better with finish lines that allow success and validation of your accomplishments.

Try it out: when you get to the end of this post, notice that you’ve achieved a task and learned something new and give yourself a pat on the back.

Give your followers a task they can finish by inviting them to comment, and a way to succeed by asking them what they know : I know I’ve had a good day because I’ve had an opportunity to provide these tips for Enticing Engagement. How could you know you’ve had a good day?

‘You never talk to me’ or ‘you don’t give me the information I need’ are unmeetable requirements for an employee, partner, parent or offspring.

When you’re rephrasing a requirement to allow your relationship to succeed, you’re avoiding sabotaging your own relationship. If you’re interested in a good relationship, it’s not just worth the effort – it’s essential.

Some people love a face to face discussion. Other people need an activity, and side by side interaction. Go for a walk instead of sitting in a meeting room, do a task which the other person feels competent doing together, go for a drive – all of these create an atmosphere that encourages comfortable conversation. Start a conversation with a topic that is comfortable for the other person to allow the flow to begin. Learn to come at topics sideways to avoid provoking threat reactions.

Often the biggest problem is that you have made assumptions that the information you want is obvious – it isn’t. Even in a workplace, a person can have different interests and priorities than you do. You may consider the schedule the top priority, and they may consider the quality of the result the top priority. Learning to motivate someone who has different priorities than you do is a valuable skill.

READ MORE about Meetable Requirements and Engagement Skills from Patricia…

 

What Grandma Can Teach You About Social Media Marketing

grandmaMy grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect.

She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time. Grandma showed us to pay attention to details and she never forgot to say please and thank you. 

With her help, we learned the value of writing hand-written thank you notes and even today, I still write those knowing that they are a rarity in an age of e-mails, text messages, and hashtags.

Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing.

Today, we live in a world that is saturated with the newest online conversational piece. Electronics are truly the go-to when it comes to marketing yourself or your small business and it can be easy to dwell on the numbers you’re trying to reach, while forgetting about the actual people that you are marketing to.   Continue reading

Yasmin is founder of yMarketingMatters, a social media marketing consulting agency all about things social media and marketing for the small/medium business owner. She provides strategic consulting services on everything social media and marketing. She thrives on helping SMB owners dive into the complex world of social media and integrate this with existing marketing strategies to get real results for their biz.

Tribe Marketing: How To Build A Tribe Online

Thrive with Your Tribe

Thrive with Your TribeSocial media is a noisy place and if you have a message, a cause, a passion, or a craving to make a difference, then build a tribe. A tribe is a group of people with similar interests and passions. However, tribe building is NOT about converting people to your way of thinking. Rather it’s gathering those who already have the need or challenge you address. In business, your tribe will be the people who see you as the “go to” expert or force for positive change. 

Also, a tribe does not mean you are looking for everyone to join it. Rather, it means you bring together people who want to connect, and are waiting for you to step up and lead them. Real change comes from 1,000 people who adore you and then naturally grow you. If you are  truly committed to the change you want to see, then your tribe will help make this change.

The change that the co-founders of Social Buzz Club are passionate about is using the power of collaboration to help amazing businesses get the greatest possible visibility, traffic and success.  Social media makes it possible to build tribes with people thousands of miles away in lands that you have never been to as well as your neighbor you may never have met.

Do you have a passion to enhance the quality of life for a certain group of people? If so who are they? And what do you want them to have that they would value?

How To Build A Tribe of Raving Fans

Seth Godin, Author of “Tribes, We Need You To Lead Us” inspired this post and points to tribe building as the new form of marketing that has leveled the playing field. Social media is the playing field where you can lay the groundwork and grow your network. Make sure you have selected the thing you are great at. Being the best in your unique arena is important to building the confidence and support of your tribe.

Here’s the best news about building a tribe… it is a collaborative effort. You’ve heard Hilary Clinton say, “It takes a village to raise a child.” Well your tribe mission is your child.  You must be focused on the impact you want to have. Once you are crystal clear on the core reason for building your tribe, then you must clearly craft and articulate your message.

For example, whether you’re a CEO or wellness service provider, you company mission and vision is your message. Are you wanting to help people create healthy habits so they can more fully enjoy their lives? Or are you bringing financial integrity to people’s lives? Do you enhance lifestyle? Do you want to end hunger, poverty, and abuse? You must have a cause noble or fun. No judgement here. Ideally, that cause makes a positive difference. 

Next, you need to share your message. Standing out on social media can be challenging. It will take time and reaching out to others with similar interests.

For example the message we have at Social Buzz Club is to collaborate and massively spread the word for each other and thereby magnifying the messages of our dedicated influencers, raising their status to their niches and empowering you to reach the widest audience possible via the social networks.

Be Generous – Promote Others and They Will Promote You

You may choose to amplify your message by getting other influencers to share your message for you. There are a few ways that may seem authentic and are effective. That’s where a content sharing network with collaboration incentives can really help.  I recommend checking out the Social Buzz Club that we created. We designed it to be a reciprocal system that’s fun. With the gamification aspect members enjoy being rewarded for sharing others’ content. As a result, you’ll love being a part of the tribe. You will get lots of buzz, traffic and ultimately more leads for building your very own tribe Every month on Social Buzz U we offer the Influencer Webinar Series for our members and others want to learn more about how to build a tribe online. 

To register for the next Influencer Webinar with Laura Rubinstein and the Social Buzz Club team, click here.

Coach Laura is a Social Media and Marketing Strategist, Master Leadership Coach, Certified Hypnotherapist, and co-founder of Social Buzz Club. She specializes helping businesses create more profit and connections, while improving their brand perception.