The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.  Continue reading

My name is Nathan Segal and I have been working as a Freelance Writer for 16 years. In that time, I have written 816 articles and published seven books.
My articles been published in many popular magazines, including: CE Tips (Consumer Electronics), Computer Graphics World, Database Journal, Mac Design, Photoshop User, Rangefinder, Smart Computing, The Computer Paper, Streaming Media World and Windows Expert.

I worked as an Associate Editor at WebReference.com for five years. I also wrote several feature columns on 3D and video tutorials. I was the sole columnist at StreamingMediaWorld.com and wrote 111 articles over a 16-month period. Some of my books are The Photoshop Companion, How to Speed up Your Computer: In 30 Minutes or Less, Professional Photographic MS Word Templates and The Corel PHOTO-PAINT X4 Insider.
http://nathansegal.info/