Tribe Marketing: How To Build A Tribe Online

Thrive with Your Tribe

Thrive with Your TribeSocial media is a noisy place and if you have a message, a cause, a passion, or a craving to make a difference, then build a tribe. A tribe is a group of people with similar interests and passions. However, tribe building is NOT about converting people to your way of thinking. Rather it’s gathering those who already have the need or challenge you address. In business, your tribe will be the people who see you as the “go to” expert or force for positive change. 

Also, a tribe does not mean you are looking for everyone to join it. Rather, it means you bring together people who want to connect, and are waiting for you to step up and lead them. Real change comes from 1,000 people who adore you and then naturally grow you. If you are  truly committed to the change you want to see, then your tribe will help make this change.

The change that the co-founders of Social Buzz Club are passionate about is using the power of collaboration to help amazing businesses get the greatest possible visibility, traffic and success.  Social media makes it possible to build tribes with people thousands of miles away in lands that you have never been to as well as your neighbor you may never have met.

Do you have a passion to enhance the quality of life for a certain group of people? If so who are they? And what do you want them to have that they would value?

How To Build A Tribe of Raving Fans

Seth Godin, Author of “Tribes, We Need You To Lead Us” inspired this post and points to tribe building as the new form of marketing that has leveled the playing field. Social media is the playing field where you can lay the groundwork and grow your network. Make sure you have selected the thing you are great at. Being the best in your unique arena is important to building the confidence and support of your tribe.

Here’s the best news about building a tribe… it is a collaborative effort. You’ve heard Hilary Clinton say, “It takes a village to raise a child.” Well your tribe mission is your child.  You must be focused on the impact you want to have. Once you are crystal clear on the core reason for building your tribe, then you must clearly craft and articulate your message.

For example, whether you’re a CEO or wellness service provider, you company mission and vision is your message. Are you wanting to help people create healthy habits so they can more fully enjoy their lives? Or are you bringing financial integrity to people’s lives? Do you enhance lifestyle? Do you want to end hunger, poverty, and abuse? You must have a cause noble or fun. No judgement here. Ideally, that cause makes a positive difference. 

Next, you need to share your message. Standing out on social media can be challenging. It will take time and reaching out to others with similar interests.

For example the message we have at Social Buzz Club is to collaborate and massively spread the word for each other and thereby magnifying the messages of our dedicated influencers, raising their status to their niches and empowering you to reach the widest audience possible via the social networks.

Be Generous – Promote Others and They Will Promote You

You may choose to amplify your message by getting other influencers to share your message for you. There are a few ways that may seem authentic and are effective. That’s where a content sharing network with collaboration incentives can really help.  I recommend checking out the Social Buzz Club that we created. We designed it to be a reciprocal system that’s fun. With the gamification aspect members enjoy being rewarded for sharing others’ content. As a result, you’ll love being a part of the tribe. You will get lots of buzz, traffic and ultimately more leads for building your very own tribe Every month on Social Buzz U we offer the Influencer Webinar Series for our members and others want to learn more about how to build a tribe online. 

To register for the next Influencer Webinar with Laura Rubinstein and the Social Buzz Club team, click here.

Drive Traffic, Capture Leads, Get More Sales!

linkedinbizOnline marketing is not complicated.

At the end of the day you need three things: Traffic, Leads, and Sales. What most businesses do wrong however, is that they forget the very first step. And that is to make sure you have the right message for the right audience at the right time.

Creating the Right Message

Your message is your offer. Your website could have many different types of offers. You could have an offer to sign up to an email newsletter. You could have an offer to purchase a product or service directly from the website. You could have an offer to call for a free consultation.

The challenge most business owners have is that they can’t get out of their own way long enough to create an offer that the client wants. As business owners we understand completely our product or service. We understand all of the features. All of the reasons why it is the best of its kind in the market place. What we need to do however, is to take a step back and understand who our market is and what they want so that we can craft an offer that is appropriate to them.

… for the Right Audience

One simple way to do this is to figure out who your offer is for, and then think about their pains and frustrations. Picture yourself in their shoes. What problems do they have? Exactly what drove them to your website? What solution can you provide them?

Another challenge most business owners have is that they usually serve several different markets but try to sell to all of them from one landing page. For example a DJ could serve Corporations, Schools, and Brides. The specific audience must first be understood so that the right message can be crafted for that audience.

… at the Right Time

Finally, it is important to understand that not everyone is ready to buy the first time they visit your website. You need to have mechanisms in place to capture leads and be able to follow up with them over time.


For more tips on how to get more traffic, more leads, and more customers.. join me on the free live webinar Feb 28th!!


munozNicole Munoz is the CEO of You can connect with her on her personal blog at or on Google+

How Online Video can Increase Your SEO and Sales

Great returns can come from creative video marketingOnline video as a marketing tactic has been picking up speed for the last couple years.

Soon it will be a non-negotiable for any business’s marketing strategy.

There are some very good reasons why everyone is talking about this. Here are some of my favorites:

  • You are 53 times more likely to appear on Google Page 1 if you have a video on your website. (Forrester Research)
  • YouTube is the second biggest search engine in the world. Obviously, you have to have video to be there. (
  • Video used in email marketing increases click-through rates by over 96% (Implix 2010 Email Marketing Trends Survey)
  • Website visitors who view product videos are 85% more likely to buy (Internet Retailer)

Those are hard numbers to ignore. You may be asking yourself, but why is video so effective for marketing?

Here are the Top 5 Reasons why online video works to grow your business.

  1. Online video helps you make a personal connection with your prospective clients. We all know that people like to buy products and services through people they know and people they like. Online video is the next best thing to meeting someone in person. When people watch you in your video online, they’ll feel like they’ve met you in person, helping you become that person your prospective clients know, like and trust, faster and easier.

  2. Video accelerates the sales process. In a traditional sales process, your prospective client has to find you, then meet you in person, then you close the sale, and then you get to do business with them. What if you could take out several steps in that process? How much time and effort would that save you? With online video, your prospective clients can find you online because they’re already searching for you there. They can “meet” you online, and after they watch your video, they’ll feel like they already know you and want to do business with you.

  3. Online video increases engagement on your site. On websites with video, the average viewer stays for 6 minutes. On websites without video, the average viewer stays for only 57 seconds. That extra 5 minutes of engagement can make all the difference between them picking up the phone to call you, or clicking off your site.

  4. Because online video is so popular, it’s becoming not only a communication tool, but also a search engine optimization tool. Google mimics consumer behavior. Right now about 60% of online searches are for video, and Google wants to give people what they want. So now search engines are prioritizing video in their search criteria. If you have video on your website or your blog, you will show up higher in Google rankings.

  5. Online video can be leveraged in two important ways. First, it leverages your time. You do the work once, and then it keeps working for you, 24/7, with no ongoing effort from you. What do you think would happen to your business if you were meeting hundreds of people every week? Your business would explode, because it’s a numbers game. The more people you meet, the more sales opportunities you have, the more you’ll sell. But who has time to meet hundreds of people every week? With your online video, you’ll virtually “meet” hundreds of people every week, making that all-important personal connection with them without having to actually be there in person. The second way you can leverage online video is that you create one asset but distribute it across multiple platforms. The same video can appear on your website, YouTube, social media, email marketing, google profile, just to name a few, and more sites are allowing video uploads all the time.

Just as with any new trend, the early adapters will receive the most benefit. Be one of the first business owners you know to use online video to grow your business, and you’ll gain an unfair advantage over your competition.

Jill recently presented a 1-hour webinar about Online Video Success for Social Buzz Club. You can buy it here.

-Author: Jill Addison, Online Video Producer

Jill Addison headshot 150 X 155 pixels RGBJill is the Creator of Do It Yourself Video Package! If you know you need to be using online video to grow your business, but you’re not ready for professional video, this Package is for you. Get a Free Sample of the contents of the Do It Yourself Video Package and a Free Report “Top 10 Things You Need to Know to Instantly Improve Your Videos 100%” here: Do It Yourself Video Package!

What makes a Facebook Promotion Work?


By Brian McNeil-Smith

Whether you are running a promotion for the first time or a seasoned pro, it’s time to Facebook promo ‘app up’ and make your promos Facebook compliant, but also save yourself time and money in the process.

A few years back Facebook decided on a set of rules regarding promotions and contests, one of which is the requirement to use an application (aka: app). Facebook’s Promotion Rules, when you cut to the chase, make sense and here is some insight as to why:

Facebook doesn’t want any connection to your contest, it’s in your hands, and yours to manage and ensure it meets external guidelines such as promotions laws. In addition, Facebook is a place where friends meet up, and to preserve this culture it is important to reduce unnecessary spam. Play within these rules and you have a magnificent opportunity to be a big hit on the world’s largest social stage.

The Start-up with EasyPromos*

So you’ve got your app in hand, actually installed directly to your Facebook page having automatically created a new tab in, oh, say 30 seconds. To get your contest up and running you create a nice graphic design max width of 810 px and upload it as a gif or jpg right into the app. Then you type directly or copy and paste your title and description and terms into the apps admin panel. The app supports some 23 languages so it’s quite versatile depending on where you are in the world.

Now you spend about 10 more minutes clicking a few boxes to activate the features you fancy, whether you are running a sweepstakes, quiz, photo contest, voting, etc. Next, select your start and end dates and voila your promotion is live and it looks great.

Your app will auto detect if users already like your page or not upon entry, and you can require non likers to like your page. Your entry form collects and captures entrant data in an exportable CSV file so you can load this information into your CRM or email program for further follow up and marketing activities.

Once your app is up and running you don’t have much to do other than ensure your time is spent on worthwhile promotion activities.

Some of the best promotion activities are completely out of your hands as your entrants make use of the ‘share features’ built right into the app. Conveniently located share buttons have your users sharing your contest via Twitter, Facebook, and email or other platforms in seconds and these shares can be attractive, eye catching and targeted to the right audience.

Respect Facebook’s rules

Be sure to stay within Facebook’s promotion rules and do not reward people for sharing. This is often overlooked by many admins. You can trust people will share. They have the tools all throughout the app but rewarding them to share is considered spamming and counter to the intent of Facebook. And if you create a voting contest your users will send messages to their friends to attract vote and your app can collect likes from these voters.

How to Make Your Promotion Work

In order to make your promotion work, you’ll need the following:

  1. Graphic design to highlight the important aspects of your contest.
  2. Title and description
  3. Terms and Conditions – who can enter and win, contest limitations, process for selecting a winner, etc.
  4. Prize(s)
  5. Start and Finish date and time.
  6. A plan to promote your promotion.
  7. A means to pick your winner.
  8. A great app that automates everything, gives you control over your user data and is compliant with Facebook rules.
  9. Creativity and the ability to put yourself in the shoes of your entrants.

Not all contests are the same, meaning you should have the flexibility to run sweepstakes, or quiz’s or photo contests within the same app as well as easily select a variety of features by activating or deactivating them to suit your preferences.

If you are new to contests we suggest you start small, keep it basic and after one or two contests you will quickly grasp what does and doesn’t work, you’ll also get the creative juices flowing and see opportunities you didn’t previously see. Mixing up different types of promotions throughout the year is a healthy way to create engagement.

Where to Start?

A good example of starting small is to run a sweepstakes for a prize that is desirable to your audience. We’ve seen companies offer up a T-shirt with huge success. The prize doesn’t have to be a $1000 cash reward and sometimes a T-shirt type of prize is more suitable to attracting relevant audiences. It also doesn’t make sense to give away $1000 if you don’t have a large enough budget to do the types of promotional activities to really get the word out that your contest even exists.

Avoid getting trapped by tunnel vision.

Many admins focus one or two aspects of the contest or are emotionally overwhelmed by what they perceive to be restrictive Facebook rules.

For example, an admin may feel they didn’t receive enough entries to justify giving away an iPad. They didn’t believe or understand the contest is really truly in their control and that they could have simply stated in the terms and conditions 300 entrants are required for the contest to be valid.

When I explain this to admins, a light bulb goes off in their head as they realize they establish the terms of their contest, terms that make sense for their business.

Contests work!

We had an admin who created a winning contest by offering to give away a can of pet food to the local shelter for every entry in his contest. He figured he’d get 50 entrants. So rather than think to cap the contest at 50 entrants, 900 cans later he was the shelter’s best friend and scratching his head at the same time.

So, you as admin can set the rules as you deem necessary so you don’t extend yourself beyond your budget and you don’t give away the farm unless the results are there. It all depends on how you state your rules.

The important thing is to state what the contest represents and then represent the contest as you have stated it. If you say the winner will be selected on Tuesday the 2nd at 12:00 pm by a jury appointed by the admin then do exactly that. If you state otherwise, then follow your script.

Learn more! Sign up to join our free live webinar with Brian on Thursday Jan 24!


More about Brian: Expert in the field of Facebook Promotions, Director North America Easypromos, supported over 60,000 promotions working with agencies and businesses of all sizes. Lover of the outdoors can be found in the forest or canoes and kayaks.

* links are affiliate links, SBC receives a commission if you sign up via our link. Thanks!

How to Create Your Virtual Sales Team Using Video Marketing Systems

Game Changer: Webinar Marketing Strategy – You’re Going to LOVE This Way to Get Into Video Marketing

Oprah factor with videoVideo Marketers Cory Michael Sanchez and Ira Rosen know how to make your dream of having a video marketing system that gets you 80% conversion a reality. Imagine having thousands of people watching a webinar and automatically buying either instantly or over a fool proof buying cycle.

During this recent Social Buzz U program, they showed us how to place your marketing on steroids and explode your business and database using their video marketing secrets. You can become the expert and position yourself for amazing success with this system.

They have seen that 90% of a business success is your marketing. New and better ways to tell your story are key to going viral. Here are Cory and Ira’s video marketing system secrets.  Continue reading