At the end of the day you need three things: Traffic, Leads, and Sales. What most businesses do wrong however, is that they forget the very first step. And that is to make sure you have the right message for the right audience at the right time.
Creating the Right Message
Your message is your offer. Your website could have many different types of offers. You could have an offer to sign up to an email newsletter. You could have an offer to purchase a product or service directly from the website. You could have an offer to call for a free consultation.
The challenge most business owners have is that they can’t get out of their own way long enough to create an offer that the client wants. As business owners we understand completely our product or service. We understand all of the features. All of the reasons why it is the best of its kind in the market place. What we need to do however, is to take a step back and understand who our market is and what they want so that we can craft an offer that is appropriate to them.
… for the Right Audience
One simple way to do this is to figure out who your offer is for, and then think about their pains and frustrations. Picture yourself in their shoes. What problems do they have? Exactly what drove them to your website? What solution can you provide them?
Another challenge most business owners have is that they usually serve several different markets but try to sell to all of them from one landing page. For example a DJ could serve Corporations, Schools, and Brides. The specific audience must first be understood so that the right message can be crafted for that audience.
… at the Right Time
Finally, it is important to understand that not everyone is ready to buy the first time they visit your website. You need to have mechanisms in place to capture leads and be able to follow up with them over time.
For more tips on how to get more traffic, more leads, and more customers.. join me on the free live webinar Feb 28th!!