Time Management Strategies: Expert Tips for Managing Workflow

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…So Your Business Moves Forward Successfully

Plan your marketing RIGHT to use your time bestI recently read material from both Payson Cooper and Bryn Johnson’s websites and wanted to share some of what I’ve learned.

Between working each day for clients and my own blogs, and managing all that comes with that, it’s not easy anymore to fit everything in, and I need better time management strategies, as I’m sure you do!

I will say this: We all have missions and causes that we care deeply about, but if they don’t generate revenue, they take a back seat to the work we must do to earn a living. I know that seems harsh, and I say it knowing how much I love the causes and missions I’m on, but I have to be realistic as well. If I don’t take the time to do the work I must, I won’t have the extra time to do the other things I want to.

The monkey in the wrench

No matter how you schedule and plan your days, what do you do when the phone is ringing and each hour you are talking to another client, and now it’s 4pm, and you haven’t yet done any work? Trust me I understand, we all have those days.

I will say that there are some days when I am in the middle of working and I answer the phone but ask to call the person back. It’s easier and better for both myself and the client. They know I am going to call them back later and the message wasn’t unanswered.

Choosing which projects to work on so business moves along

When you are an entrepreneur, you are the driving force behind your business. Your success, as well as sustenance, is accomplished by how hard you work and how quickly you complete your assignments.

We may seek those larger scale, more involved and higher paying contracts, so we can have the time to conceptualize and create. It’s a fine line going between the shorter multiple easier projects and the longer drawn out ones.

For me it’s an interesting dilemma. When a project is short and sweet, it’s started and completed quickly and generates income faster. At the same time I love long involved branding development where we move from print marketing to social media to web design to email marketing, and as we complete all the different areas, I watch the brand develop completely over time and take off… but then if the project takes months and months, the payments are slower and more spread out.

Time management strategies include not just planning work habits but knowing that you are working on things that help generate income. You can’t just work on an assignment continuously and not consider where you’re going to find money to pay the bills.

Making time to write estimates, pitch or look for new work — this is an absolute. Even if you have lots of work, you want to be thinking of future work.

Time Management Strategies that work

As they say, the first step is admitting you have a problem. What’s the next step? Getting tools to rise above and help yourself. Here are some time management strategies that will help you to maintain your focus and allow you to be productive.

1. Take breaks.

Non-stop work is counterproductive. Taking short, timed breaks allows your mind to rest, allowing new thoughts and ideas in. You must take time off and that means walk away from work. All work. Go outside and take a walk. Listen to music. Stretch. Read a book. And get out of your workspace to do it.

2. Elevate your mood

It’s best to enter your work space in a good mood because obviously you’re more productive than if you enter moody or in a funk. Have a grateful list handy and read that over. If you go for coffee, smile and say thank you. If you are stressed before you begin work, de-stress. Find a ritual that works for you and find a calm energy level before you begin work. If something stresses you mid-day, relax, stay in control of yourself and take step back to calm down before you tackle the situation.

3. Make a to-do list, weekly.

Separate the home and business to-do’s or keep them on the same calendar, whatever works best but remember to look at them. It makes no sense to write out a schedule then hide the calendar under papers or forget to click it open on your computer. When you set your time to do a particular task and you get off schedule, don’t sweat it. That’s life and changing your plan is normal. Take it in stride, move some things around and keep going. You can add to your list during the day too and move things to another day if they seem too overwhelming to accomplish. Prioritize.

4. Be disciplined on social media.

Set up a specific time range and time of day to network and connect online or surf the web for research. I just found out about Google Chrome’s website blocker, which allows you to set restrictions to your online time by either totally blocking your favorite websites or just restricting the check-in timeframes. E-mails can be a time drain. It’s okay to have a brain drain with a personal e-mail response but keep mindful of the time you spend and set aside a specific time period. When working business e-mails, think about whether it would be best to call that person instead. It could reduce the time discussing or waiting for a response and you can check something off of your list!

Extra time management strategies for marketing & effective use of a calendar!

Visit Payson Cooper‘s website, Easy Marketing Secrets (http://www.paysoncooper.com/) and read and watch her videos!

Check out Bryn Johnson’s Blog Series on Time Management Planning with your calendar, a 5 part series http://brynjohnson.wordpress.com/2011/03/16/planning-with-your-calendar-a-5-part-series/

Planning with your calendar, plotting client time http://brynjohnson.wordpress.com/2011/03/24/planning-with-your-calendar-plotting-client-time/

And share your favorite time management tips with us, below!

S.Newman (7 Posts)

Susan Newman Design Inc is a brand identity design and marketing studio with expertise in Web. Building sites, blogs, implementing SEO and Social Media. Her brand interview series promotes others freely and she creates video tutorials to help businesses build their platforms right.


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  • Roger Mason

    One of the best ways to manage time effectively is with discipline. Discipline helps you to avoid work distractions and stays you focus on work. Creating a to-do list is a great way to determine what tasks you need to do for the day. Another great thing to do when creating a to-do list is to set an estimated amount of time when working on each task. This way you can limit wasted time, get more things done and boost productivity. With discipline you can easily followed scheduled tasks and finish it on time. Take a look at this article regarding a productivity review (http://reorg.co/timedoctor-review-2012-04/). It can help you manage time and stay productive.

  • http://twitter.com/LiveBetterDC Live Better DC

    I love the tip of elevating your mood. It’s easily overlooked but super important. Just what I needed to read today. Thank you!