Tribe Marketing: How To Build A Tribe Online

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Thrive with Your TribeSocial media is a noisy place and if you have a message, a cause, a passion, or a craving to make a difference, then build a tribe. A tribe is a group of people with similar interests and passions. However, tribe building is NOT about converting people to your way of thinking. Rather it’s gathering those who already have the need or challenge you address. In business, your tribe will be the people who see you as the “go to” expert or force for positive change. 

Also, a tribe does not mean you are looking for everyone to join it. Rather, it means you bring together people who want to connect, and are waiting for you to step up and lead them. Real change comes from 1,000 people who adore you and then naturally grow you. If you are  truly committed to the change you want to see, then your tribe will help make this change.

The change that the co-founders of Social Buzz Club are passionate about is using the power of collaboration to help amazing businesses get the greatest possible visibility, traffic and success.  Social media makes it possible to build tribes with people thousands of miles away in lands that you have never been to as well as your neighbor you may never have met.

Do you have a passion to enhance the quality of life for a certain group of people? If so who are they? And what do you want them to have that they would value?

How To Build A Tribe of Raving Fans

Seth Godin, Author of “Tribes, We Need You To Lead Us” inspired this post and points to tribe building as the new form of marketing that has leveled the playing field. Social media is the playing field where you can lay the groundwork and grow your network. Make sure you have selected the thing you are great at. Being the best in your unique arena is important to building the confidence and support of your tribe.

Here’s the best news about building a tribe… it is a collaborative effort. You’ve heard Hilary Clinton say, “It takes a village to raise a child.” Well your tribe mission is your child.  You must be focused on the impact you want to have. Once you are crystal clear on the core reason for building your tribe, then you must clearly craft and articulate your message.

For example, whether you’re a CEO or wellness service provider, you company mission and vision is your message. Are you wanting to help people create healthy habits so they can more fully enjoy their lives? Or are you bringing financial integrity to people’s lives? Do you enhance lifestyle? Do you want to end hunger, poverty, and abuse? You must have a cause noble or fun. No judgement here. Ideally, that cause makes a positive difference. 

Next, you need to share your message. Standing out on social media can be challenging. It will take time and reaching out to others with similar interests.

For example the message we have at Social Buzz Club is to collaborate and massively spread the word for each other and thereby magnifying the messages of our dedicated influencers, raising their status to their niches and empowering you to reach the widest audience possible via the social networks.

Be Generous – Promote Others and They Will Promote You

You may choose to amplify your message by getting other influencers to share your message for you. There are a few ways that may seem authentic and are effective. That’s where a content sharing network with collaboration incentives can really help.  I recommend checking out the Social Buzz Club that we created. We designed it to be a reciprocal system that’s fun. With the gamification aspect members enjoy being rewarded for sharing others’ content. As a result, you’ll love being a part of the tribe. You will get lots of buzz, traffic and ultimately more leads for building your very own tribe Every month on Social Buzz U we offer the Influencer Webinar Series for our members and others want to learn more about how to build a tribe online. 

To register for the next Influencer Webinar with Laura Rubinstein and the Social Buzz Club team, click here.

Laura Rubinstein (17 Posts)

Coach Laura is a Social Media and Marketing Strategist, Master Leadership Coach, Certified Hypnotherapist, and co-founder of Social Buzz Club. She specializes helping businesses create more profit and connections, while improving their brand perception.


This entry was posted in Content Syndication, General Buzz, Tribe Marketing and tagged , , , . Bookmark the permalink.
  • http://twitter.com/NashRyker Nash Vega Ryker

    Very informative article, and really makes a great point about the importance of tribe building. In this modern internet culture, authenticity and leadership are the name of the game. Confidence in what my mission is, and the value I deliver to the world, are the main ingredients to a long-term and self-sustaining business.

    Thank YOU author for another excellent post :)

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  • http://DrHopelyn.com/ Hopelyn M Brown

    A definite read-again.

  • Modern Entrepreneur

    What a great read! If you have the time – take a look at my latest blog tackling that fear and anxiety we all have about launching a new biz and how to take the fear head on! http://bit.ly/194UX5z

  • Joanne Kaminski

    I think some people want to have an affect on all people and I love what you say here about figuring out who your tribe it. We can’t change the world, but we can help our tribe one person at a time.