Have you seen the term PLR and think that’s not relevant to you or your business? In this post, we hope to open your mind to the incredible opportunity that PLR content has.
What Is PLR Content
Essentially, PLR (Private Label Rights ) or “white label” content is done-for-you content that you can publish as your own. This may come in the form of eBooks, courses, articles, reports, graphics, audio, video and more!
This article was inspired by a common type of question we get from our PLR customers and prospects on a fairly regular basis.
The question goes something like this…
“What type of website (topic, theme, etc…) should I create to be able to use the PLR products I have purchased”
Warning…If this is a question you are also asking, please pay special attention to this article because you are very likely going to need to make some changes to your current approach.
PLR Is A Business Tool…
You can purchase courses to learn about Facebook advertising.
You can buy software that helps you setup a membership site.
You can setup a dedicated server to run your company website.
You can purchase PLR to help you build content for your business.
Realize that all of these are simply tools to help you grow and manage your business. While they are all important tools, you must have an actual business to use them on.
Imagine going to Home Depot and purchasing some power tools, lumber, cable, piping and so on. You load up your cart, you head to the checkout and as you pay, you ask the clerk how to use all of these tools to get a return on your investment!
Should you become a builder?
Should you start up a general contracting business?
Maybe you could become a carpenter?
Obviously it doesn’t work this way 🙂
It is the other way around. Once you have a business and you have specific work to do, then you would head to the store and acquire the supplies you need to effectively finish the job you’ve been hired to do.
If you’ve been asking this question about PLR (or any digital tool, software, etc…), it is time to take a step back and look at the bigger picture.
You must first create a business then decide on which tools (i.e. PLR products) you can use to help you manage and grow that business. Tip 6 will help you make this decision if you are struggling.
Notice if you have any thoughts like the following…
“I don’t know what business to go into. I’m afraid of choosing a business model that won’t make money? What if I choose wrong?”
Realize that if you are thinking along the lines of my example in Tip 2, this is not “entrepreneurial thinking”. No one can tell you if your business model is going to make money. No one has a crystal ball and can predict the future.
These kind of questions or thought patterns come from a “security” mentality (thinking like an employee versus a business owner).
It is OK to think this way as long as you are able to recognize it and make the adjustments necessary to change your mindset and behavior.
We’ve all heard great stories about entrepreneurial success. It is inspiring to hear about amazing business owners who defied the odds and created massive success for themselves.
We hear about their stories of repeated failure, making one mistake after another, ultimately “failing their way to success”. We nod our heads and agree that this is generally how it goes.
Now it is time to live this…
If you have been “on the fence” about your business plans, GET STARTED. Take a chance. Go for it. Test out your ideas, see if you can turn a profit. Learn, grow, adapt and become an unstoppable entrepreneur.
Will you choose the wrong business? Possibly. But maybe you’ll choose the right one too!
“It doesn’t matter how many times you have failed,
you only have to be right once.” — Mark Cuban
Going back to the talk track in Tip 2, imagine if someone came to me asking what business they should go into to ensure they could be successful and turn a profit.
The most obvious answer I could give would be my own business.
But just because we have been able to build a sustainable business in the “content creation” or “digital licensing” space, does that mean it will work for the next person?
In fact, someone could copy my exact website, themes, topics, sales pages, etc… and STILL come up short.
Because the number of intangibles that go into building a business. We’ve invested FULL TIME effort into this for 8+ years. Working our way through many failures, drawbacks, roadblocks and problems.
Just like every other business owner.
If you are prepared to do the same, then Tip 6 will help you get started.
Read the following 1 Page PDF —> https://toolsformotivation.com/wp-content/uploads/2019/03/OnlinebaselineTFM.pdf
While this guide does not contain any specific tips or advice about implementing PLR, it is still vitally important to first understand the concepts covered here.
For specific examples of implementing PLR, please check out the following link:
We appreciate you taking the time to go through this training segment. I hope it has been a valuable investment of your time and I welcome any questions you may have at our help desk: https://toolsformotivation.com/contact-us/
When you think of creating a movement, you may naturally think of Ghandi who supported the liberation of India from British rule, Martin Luther King who campaigned for civil rights, and even the #MeToo movement for ending disrespect and violence against women. These are big history making and society changing processes. But how is a movement born?
Social Buzz Club, Founder, Laura Rubinstein interviewed transformationist Joseph Ranseth about what is a movement and how does one launch it. This article is a summary of this in-depth interview. Be sure to watch the interview that is embedded within this article below.
The word “movement” has become a buzzword in the online marketing space and many who simply want to move product make their objective it sound grander with the word movement. Marketers can use their tools and strategies to engineer transactions. They identify the words, colors and experiences to stir the emotions that lead to the predictable actions that they want you to take. That works to get a certain number of transactions done.
However, the purpose driven entrepreneur who has experienced hard earned life lessons typically has a heartfelt desire to serve others are passionate about causing transformation and serving others. For these people relying upon marketing tools and strategies is not effective. Great marketers not only have the tools and strategies, but they also understand human behavior and what drives decision making.
Master marketers have this knowledge of what drives human behavior along with the tools, but they are not trying to move product transactions. Instead they use it to engineer transformation. They ultimately give people a new lens for how they see themselves or the world around them. Then there are natural actions that occur. Change comes from two places discipline (decision based) and disposition (natural inclination). Discipline change is about creating a new habit or using will power. Under stress the discipline goes out the window. Disposition based change is about a belief that has been activated. It has a deep foundation and causes more sustainable change. For example, when a grandfather who has smoked his whole life sees his newborn granddaughter and realizes he wants to be around for her graduation, he makes the choice in an instant to stop smoking forever.
Disposition based actions cause sustainable change and master marketers work to create just that. In marketing and creating a movement when you focus on giving people a new lens, that change happens automatically.
To start a movement, Joseph suggests identifying these three keys:
1- Big Idea – Identify a big idea that is bigger than ourselves. It has the power to bring people together for a common cause without them giving up their identity. This concept allows people to celebrate their differences, yet they can come together because there is a universal truth or principle that resonates and the idea can grow from. For example, Dr. Martin Luther King was not focused on passing a civil rights bill, he was promoting the big idea that all people are created equal. Once you have the big idea then start thinking about how do you express it in physical form.
2- Clear Message – The heart of the message is easily recognizable and repeatable and people just get it. “I have a dream” is what is remembered in context of everyone getting along not the full 16 minute speech Dr. King gave. When people get it, it anchors them to it and they naturally take action in alignment with it. You must capture the universal truth in a such a way that it lands in the hearts and minds of people and transforms them. This is where the art of choosing words that help things go viral that Joseph consults about.
3- An Army of Advocates for the Cause – You need evangelists. Find the eternal truth behind this – helping people care for families before it becomes an emergency. There was no way that Dr. King took on people getting along and treating each other as equals on his own shoulders. Thousands and eventually millions got caught up in this movement. Here at Social Buzz Club, we love bringing influencers and advocates together to grow movments.
Marketing is about promoting a product, person or a company. When you elevate it to a conversation that everyone can be a part of, you have the foundation for a movement.
A movement elevates human consciousness. It’s not just about achieving a goal. It’s about impacting the human trajectory of humankind for the better. Thereby allowing future movements to build upon that. When you identify that thing that is helping to elevate human consciousness, then you look at it as a process that is distinct from asking the question how do I get a whole bunch of people to buy stuff. Instead we build on an eternal truth that causes transformation.
Many people who start movements see a “wrong” that they want to “right.” It starts with the drama triangle. As the formula, life and most stories go, there is a damsel (or person) in distress captured by the evil dragon and the knight in shining armor saves the day. In other words, there is a victim to some sort of villain and a hero saves the day. Any time there is drama in our lives there are players in these roles. Movements are a lot of drama. Someone is the victim to a villain and the hero or person/solution/legislation is needed to save the day.
Usually this passion for causing a transformation (creating a movement) comes from something that is very personal. Knowing how bad it can be is a starting point. Many social justice movements, started with people who are wronged and want the logical conclusion of the opposite to solve this problem.
In order to have an effective movement we need to come to the place where we are no longer in the drama triangle. And rather we can observe it. That’s where our awareness is elevated to a place of seeing the whole (both sides) – not just heads or tails / right or wrong… But look, it’s a quarter and both are necessary. Then from this new perspective the dialog can begin. To ignite a movement you must move from here’s the thing that is wrong to the higher perspective that can actually change the conversation.
When you have an idea, Joseph puts their big idea through the 9 step rubrik to make sure it qualifies and get to their bigger vision so that does more than raise awareness. It changes a conversation and gives the world a new lens.
Great questions to transform your idea to a new lens for humanity include:
Joseph admires Dr. Diane Ansari-Winn who has invested her life in being a healer. While practicing anesthesiology she got burned out. As she came out of this, she wanted to help other doctors heal and prevent burnout. As she and Joseph worked though the vision and elevated the conversation from good/bad to the broader viewpoint, she launched the Physicians Vitality Institute that empowers healthcare organizations to incorporate more dialog around physician wellness and programs. This included training to help physicians do peer to peer coaching to prevent burnout amongst each other so eventually the whole discussion of burnout in the medical profession becomes obsolete.
Look for the timeless eternal truth. You can start with the problem, but then elevate it to something everyone can buy into. For example, people thrive when they are in healthy communities. Elevate your vision from engineering transactions to creating transformation.
Joseph leads the Global Influence Summit 2019 marks the 4th annual conference. Attendees with start engineering transformation with him March 21-23, 2019 in San Diego.
Our philosophies on how we lead and manage people have been ingrained in us over the years. Rightly or wrongly we follow in the path of those before us and emulate their behaviours. There has been a lot of literature and a number of different positions taken regarding leading and managing. Most of this has not had an impact on how most of us lead or manage. Why is that? Is it because our learned behaviour kicked in and we did what those before us were doing? Is it because we have been told rather than someone challenging us to think outside of our comfort zone? Is it because leaders are born and it is not something that we can learn to do? Some very thought provoking questions!
Are You Sufficiently Supporting The Growth Of Leaders?
When I take a look at some of our leadership/management development programs I hear the same message over and over again.
We spend a lot of money on training people to become good leaders and managers but the results are not always what we had expected. My first question is always what have you done to support the learning? Have you provided a mentor for your new leader/manager to work with to reinforce the learning’s that they have just realized? Think of it from a continuous learning process – assess, determine the gap, train, reinforce in the work place, assess and continue the process. Failure to do this, results in us setting people up for failure.
Fast forward to a time where you now have this new leader/manager in your workforce and they are struggling. What are some of the things that you are willing to do to assist them in their growth? I have seen this far too often and in most situations the new leader/manager is reaching out for assistance but we choose to ignore.
The Missing Keys To Successful Leadership Development
Two key elements seem to be part of why we don’t reach out to help these folks be successful.
First, we are not good at developing work relationships – helping each other grow personally and professionally. The other important element is that we seem to have lost the art of communicating effectively. The majority of the poison/negativity that exists in the workplace today is due to our poor communication and how we message with others. Sadly that poison/negativity can spread rapidly through an organization and most leaders never realize how bad it is till it is too late. Don’t let that be your organization – there are things we can do to change those situations!
Effective Leaders Have Great Mentoring Skills
I found this excerpt and wanted to share it with you as it speaks to a leader with mentoring skills. It is all about relationships, personal and professional growth and a huge focus on the positive.
“Relationship theories, also known as transformational theories, focus upon the connections formed between leaders and followers. Transformational leaders motivate and inspire people by helping group members see the importance and higher good of the task. These leaders are focused on the performance of group members, but also want each person to fulfill his or her potential. Leaders with this style often have high ethical and moral standards.”
Take your leadership and management skills to the next level through the “power of mentoring!”
It’s not a secret that digital technology and the internet are the bomb! Totally disruptive. Totally innovative. Totally liberating. Totally exciting… to some of us.
We, the unapologetic self-publishers of 2019, who want to tear down the barriers to success with getting our books published and in the hands of eager readers.
Lots of people are afraid of technology because they find it cold, counterintuitive, and awkward to use. But technology is always improving, so shunning it does us no good. When we can find an instance of a place where the user experience of online design—an abstraction called UX by graphic designers—is logical, straightforward, and flows seamlessly in a clear progression, we should celebrate that to the max. Kindle Direct Publishing has drastically improved its UX.
Whatever you think about Amazon “taking over the world” and Jeff Bezos’ rapid climb to the top of the social hierarchy in the United States, I think you’d have to admit that he understood the possibility of online technology to make our lives simpler and flowing before we did. That’s why he is such a powerful influencer—and so wealthy.
The admirably seamless user experience is nowhere more evident in the Amazon stratosphere than in its publishing arm, Kindle Direct Publishing (KDP). When all the other stores were poo pooing self-publishing, KDP started studying our writing and marketing habits and finding ways to serve us and invite us into partnership with them. It was an early opportunity missed by the arrogance of Barnes and Noble, which had the largest brick and mortar footprint across the nation. Now that everyone buys books online, B&N has been playing catch up. And as B&N catches up, KDP is forced to become even better so that we (self-publishers) remain loyal to it.
DIY authors are a hot commodity because we drive a lot of internet traffic to online stores.
In this “space race” of self-publishing, Amazon smartly bought a group of smaller companies and fit their offerings together to create a publishing jigsaw puzzle—the original print-on-demand paperback company, Book Source, was renamed CreateSpace. It remained as such until Fall 2018, when this system was retired and all the production files in it started to be rolled into Kindle Paperbacks—where royalty rates have increased to a desirable 60 percent of retail price!
Amazon/Kindle also bought Goodreads (a social platform where authors can interface with readers), Audible (an audio publishing company), and more. At each step self-publishers have been invited to participate and empowered to do it for little to no money upfront.
There were a few elements that had to be done exterior to the web-based platform until now, but as software designers cobbled those together, these features have been integrated into KDP. Now it is quite robust. One of my favorite words!
A tipping point has been reached where the upgrades to the back office publishing experience have made it possible to write and design simultaneously, and with a push of a button have a respectable-looking book published in a manner of days.
The improvements benefit consumers too—because frankly, as convenient as portable reading devices like the Kindle are, the appearance of self-published ebooks was always pretty awful. it was hard to add more bells and whistles to a book design that had to be converted into a software that couldn’t accommodate them. Until. Recently. Now conversion of ebooks is better.
Progress leads to perfection, I suppose.
With the upgrades to its systems, DIY publishers have access to advertising tools on Amazon. Beta testing is being done on features like the X-Ray, where clickable links add value.
The thing I like about KDP is that when the company wants us to adopt a new behavior they create an inducement to do so. And those inducements usually are tools that increase sales.
Savvy self-publishers need to know their own goals to discern which tools matter for them. Having tools available may empower some people more than others, depending on aptitudes for technology. But the good news is that help is definitely available, so authors can delegate the tasks that lie outside their own comfort zone to support personnel if they want to.
Where taking a good close look at KDP’s dashboard every month or two can be beneficial to those who recognize the space is constantly evolving, the best publishing practice is to be mindful of your books and not neglect them. Try thinking of online publishing as a video game. The more you know about the possibilities the more likely you are to be a winner.
Stay in touch with your books. Modify your description, pricing, and keywords periodically. And try out new tools to suss them out. It all exists because someone like you wanted it.
Come play with the rest of the kids in this DIY playground.
How Thought Creates Good or Bad Fortune
The thoughts you think and the feelings that follow them have an electromagnetic reality. The focus of your attention sets up a vibration of energy in your electromagnetic field that attracts experiences related to what you focus on. You may choose to focus your attention on particular ideas, yet subconsciously you may have conflicting thought-reactions to those ideas. This conflict is the root cause of what we often label “self sabotage.”
Rooting out subconscious beliefs is not a new idea to modern science. Uncovering the effects of past programming is the basis for the field of psychology. However, psychologists aim to alter our beliefs in order to change reactions to circumstances, whereas the Polynesian philosophy of Huna teaches that beliefs generate the circumstances, not just condition our experiences of them. Our discoveries about our deeply held beliefs can enable us to change our reality.
It is your beliefs—your thoughts, feelings, attitudes, and expectations—that draw to you everything you experience in form. It’s an established fact that an electromagnetic field surrounds you. It also flows through you like an electric current and actually magnetizes your thoughts and feelings so they attract forms that are like them. Every thought you think goes into this field. If you focus on an idea consistently, it becomes magnetized more strongly and, thus, has more power to attract that idea in form. How, then, can you reprogram your subconscious with new beliefs for attracting what you truly want?
It’s important to note that the conscious aspect of the mind is responsible for programming the subconscious. In Mastering Your Hidden Self, Dr. Serge Kahili King, a scholar of Huna, writes, “Conscious attention is a matter of choice; subconscious attention is a matter of habit…. The power to create your own reality is limited only by your conscious or unconscious beliefs about what is possible for you to achieve or experience and your ability to focus your attention toward the beliefs you choose…. Learning to consciously decide how to direct your thinking and keep the direction of your intent is a marvelous skill because all of your experience comes from that.”
The key, then, to manifesting your desires is the directing of both your conscious and subconscious attention toward a particular purpose with as little confusion and distraction as possible.
If you are satisfied with what you are experiencing, the quality of your relationships, and the amount of love, creativity, and success in your life, that’s great. If you aren’t, then, with the help of your vital energy, you need to shift your complete attention to a new pattern. The magic happens as you learn how to align your conscious and subconscious attention to achieve a specific purpose while directing a clear, continuous flow of energy toward your intention.
This is an excerpt from “The 7 Lost Secrets of Ecstasy and Success” by Dr. Kala H. Kos.
Dr. Kos helps people fulfill their dreams through an ancient Hawaiian “Science of Empowerment.”
Follow her on Twitter www.twitter.com/KalaHKos
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© 2018 Kala H. Kos. Permission is granted to reprint the above article in print or on your website as long as the attribution sentences above and links below them are included.