It’s not a secret that digital technology and the internet are the bomb! Totally disruptive. Totally innovative. Totally liberating. Totally exciting… to some of us.
We, the unapologetic self-publishers of 2019, who want to tear down the barriers to success with getting our books published and in the hands of eager readers.
Lots of people are afraid of technology because they find it cold, counterintuitive, and awkward to use. But technology is always improving, so shunning it does us no good. When we can find an instance of a place where the user experience of online design—an abstraction called UX by graphic designers—is logical, straightforward, and flows seamlessly in a clear progression, we should celebrate that to the max. Kindle Direct Publishing has drastically improved its UX.
Whatever you think about Amazon “taking over the world” and Jeff Bezos’ rapid climb to the top of the social hierarchy in the United States, I think you’d have to admit that he understood the possibility of online technology to make our lives simpler and flowing before we did. That’s why he is such a powerful influencer—and so wealthy.
The admirably seamless user experience is nowhere more evident in the Amazon stratosphere than in its publishing arm, Kindle Direct Publishing (KDP). When all the other stores were poo pooing self-publishing, KDP started studying our writing and marketing habits and finding ways to serve us and invite us into partnership with them. It was an early opportunity missed by the arrogance of Barnes and Noble, which had the largest brick and mortar footprint across the nation. Now that everyone buys books online, B&N has been playing catch up. And as B&N catches up, KDP is forced to become even better so that we (self-publishers) remain loyal to it.
DIY authors are a hot commodity because we drive a lot of internet traffic to online stores.
In this “space race” of self-publishing, Amazon smartly bought a group of smaller companies and fit their offerings together to create a publishing jigsaw puzzle—the original print-on-demand paperback company, Book Source, was renamed CreateSpace. It remained as such until Fall 2018, when this system was retired and all the production files in it started to be rolled into Kindle Paperbacks—where royalty rates have increased to a desirable 60 percent of retail price!
Amazon/Kindle also bought Goodreads (a social platform where authors can interface with readers), Audible (an audio publishing company), and more. At each step self-publishers have been invited to participate and empowered to do it for little to no money upfront.
There were a few elements that had to be done exterior to the web-based platform until now, but as software designers cobbled those together, these features have been integrated into KDP. Now it is quite robust. One of my favorite words!
A tipping point has been reached where the upgrades to the back office publishing experience have made it possible to write and design simultaneously, and with a push of a button have a respectable-looking book published in a manner of days.
The improvements benefit consumers too—because frankly, as convenient as portable reading devices like the Kindle are, the appearance of self-published ebooks was always pretty awful. it was hard to add more bells and whistles to a book design that had to be converted into a software that couldn’t accommodate them. Until. Recently. Now conversion of ebooks is better.
Progress leads to perfection, I suppose.
With the upgrades to its systems, DIY publishers have access to advertising tools on Amazon. Beta testing is being done on features like the X-Ray, where clickable links add value.
The thing I like about KDP is that when the company wants us to adopt a new behavior they create an inducement to do so. And those inducements usually are tools that increase sales.
Savvy self-publishers need to know their own goals to discern which tools matter for them. Having tools available may empower some people more than others, depending on aptitudes for technology. But the good news is that help is definitely available, so authors can delegate the tasks that lie outside their own comfort zone to support personnel if they want to.
Where taking a good close look at KDP’s dashboard every month or two can be beneficial to those who recognize the space is constantly evolving, the best publishing practice is to be mindful of your books and not neglect them. Try thinking of online publishing as a video game. The more you know about the possibilities the more likely you are to be a winner.
Stay in touch with your books. Modify your description, pricing, and keywords periodically. And try out new tools to suss them out. It all exists because someone like you wanted it.
Come play with the rest of the kids in this DIY playground.
How Thought Creates Good or Bad Fortune
The thoughts you think and the feelings that follow them have an electromagnetic reality. The focus of your attention sets up a vibration of energy in your electromagnetic field that attracts experiences related to what you focus on. You may choose to focus your attention on particular ideas, yet subconsciously you may have conflicting thought-reactions to those ideas. This conflict is the root cause of what we often label “self sabotage.”
Rooting out subconscious beliefs is not a new idea to modern science. Uncovering the effects of past programming is the basis for the field of psychology. However, psychologists aim to alter our beliefs in order to change reactions to circumstances, whereas the Polynesian philosophy of Huna teaches that beliefs generate the circumstances, not just condition our experiences of them. Our discoveries about our deeply held beliefs can enable us to change our reality.
It is your beliefs—your thoughts, feelings, attitudes, and expectations—that draw to you everything you experience in form. It’s an established fact that an electromagnetic field surrounds you. It also flows through you like an electric current and actually magnetizes your thoughts and feelings so they attract forms that are like them. Every thought you think goes into this field. If you focus on an idea consistently, it becomes magnetized more strongly and, thus, has more power to attract that idea in form. How, then, can you reprogram your subconscious with new beliefs for attracting what you truly want?
It’s important to note that the conscious aspect of the mind is responsible for programming the subconscious. In Mastering Your Hidden Self, Dr. Serge Kahili King, a scholar of Huna, writes, “Conscious attention is a matter of choice; subconscious attention is a matter of habit…. The power to create your own reality is limited only by your conscious or unconscious beliefs about what is possible for you to achieve or experience and your ability to focus your attention toward the beliefs you choose…. Learning to consciously decide how to direct your thinking and keep the direction of your intent is a marvelous skill because all of your experience comes from that.”
The key, then, to manifesting your desires is the directing of both your conscious and subconscious attention toward a particular purpose with as little confusion and distraction as possible.
If you are satisfied with what you are experiencing, the quality of your relationships, and the amount of love, creativity, and success in your life, that’s great. If you aren’t, then, with the help of your vital energy, you need to shift your complete attention to a new pattern. The magic happens as you learn how to align your conscious and subconscious attention to achieve a specific purpose while directing a clear, continuous flow of energy toward your intention.
This is an excerpt from “The 7 Lost Secrets of Ecstasy and Success” by Dr. Kala H. Kos.
Dr. Kos helps people fulfill their dreams through an ancient Hawaiian “Science of Empowerment.”
Follow her on Twitter www.twitter.com/KalaHKos
Find her on Facebook www.facebook.com/kala.h.kos
© 2018 Kala H. Kos. Permission is granted to reprint the above article in print or on your website as long as the attribution sentences above and links below them are included.
By Katrina Sawa, JumpstartYourMarketing.com
Entrepreneurs, small business owners, independent contractors and anyone who needs to meet a lot of people and build relationships in order to promote and increase your business will value implementing Easy Yes Offers. Because marketing these days is useless without working at building the relationships with your clients, prospects, referral sources and contacts.
Making offers is a key component to building those relationships. You can do this if you’re a speaker or doing a speaking presentation or simply attending an event or conference.
The first key is to BE PREPARED To Make Offers.
Be prepared to make a sale (of any kind) no matter where you go. Have order forms in hand. Have ways to take credit cards, cash, checks and/or be able to give someone something to possibly get started; an application perhaps or easy way to book a call now, etc. BE PREPARED.
Then you want to have various types of offerings in my mind to be able to capture the various levels of people who are at different stages of interest for your product, program or service. One of those levels is pretty critical, it’s the Easy YES Offer™.
So, why have an Easy YES Offer first of all?
Need daily cash flow? That’s why! Want to recoup your investment in traveling to a speaking gig or doing a tradeshow on the spot? Have an easy yes offer!
What’s in your funnel?
5 Levels of What (could and should be) in Your Marketing Funnel:
Where to Begin When Planning Your Offers:
You have to practice, test and practice and test, over and over again and different audiences might require different easy yes offers. You may have to alter them, change them and revise them along the way. You’ll know when you have that easy yes offer, people will be throwing cash or their credit cards in your face or orders will come in like crazy online!
Examples of Easy Yes Offers™ (people always ask)
Be prepared to have a few different offers up your sleeve depending on which way the talk or conversation turns too.
Be prepared to alternate different offers depending on the size of the audience, investment of audience, length of your talk, or even the timeline of event or venue.
Finally, make sure you reverse engineer your offer so it’s designed to promote what you ultimately want to sell more of that could be higher priced.
Want a deeper dive?
I recently did a webinar for Social Buzz Club and as a member, you can watch it. Join now.
In the meantime, stay in touch with me. Checkout this free video series (https://jumpstartyourmarketing.com/makemoneyvideos) where I walk you through hot marketing strategies to help you make money fast in your business.
Emotional intelligence is a critical component of sales success. With awareness, knowledge, and building key skills, you can increase your emotional intelligence to close more sales.
Have you ever had a sales person talk their way out of a sale with you? You know your problem, are convinced of their solution and ready to go and they just keep on talking. They fill your head with so much information that somewhere along the way you lose interest. It now seems way too complicated and you need time to sort through the details.
How often do you do this with your potential clients?
Many sales people just like to hear themselves talk. They have a script to get through whether anyone is listening or not. Most often the script includes the products and how they resolve the client’s (assumed) points of pain.
Corrective Complex is the knee-jerk reflex we all have during many of our conversations. Corrections cover the spectrum from the desire to fix a problem, heal someone’s hurts, convert them to our beliefs, teach proper information and direct the overall outcome. It is said that typically 90% of all energy in conversations is devoted to convincing others of an opinion.
Think of all the recent conversations you’ve had. Can you think of people who seem to talk at you versus with you? Chances are you’ve done the same. This is an example of Corrective Complex in action.
When in Corrective Complex, you develop a complex, others develop a complex, and the conversation ends up becoming more complex than it needs to be.
Think about it this way—when someone corrects or directs you, especially on issues you know need action or change, what do you think is our instinctive response? It’s human nature to naturally want to do nothing—or worse—do the exact opposite.
How do you respond when someone interacts with you in Corrective Complex—wanting to fix, heal, convert, teach or direct you?
The opposite of the Corrective Complex is Collaborative Change. This occurs when both parties work together to resolve the issues at hand. It’s when everybody is intrinsically motivated to participate in change.
Collaborative Change requires trust that the client is an expert on themselves. You may have more knowledge, insights or experience; however, they are the ones who know what it takes to motivate them for change.
Collaboration makes getting things done so much easier because it calls in intrinsic motivation which is far more powerful than extrinsic correction and direction.
To increase the capacity for Collaborative Change, one must increase emotional intelligence. The key is to develop three skills: a robust emotional vocabulary, self-awareness, and empathy.
Robust emotional vocabulary is otherwise known as emotional literacy. This provides access to a broader set of words to describe feelings. It is the first step and primary sign of healthy emotional intelligence. It also helps build resilience.
Self-awareness is the conscious knowledge of one’s own character, feelings, motives, and desires—knowing one’s internal states, preference, resources and intuitions. Self-awareness is the ability to monitor our inner world, our thoughts and emotions as they arise.
Empathy is the experience of understanding another person’s thoughts, feelings, and condition from their point of view, rather than from your own—the capacity to place oneself in another’s position.
EQTunement is the skill we need to avoid the Corrective Complex and move a conversation into Collaborative Change. To do this, we combine emotional intelligence and the act of attunement.
Here are the dictionary meanings of each:
Emotional Intelligence: the capacity to be aware of, express and control emotions – responding appropriately and helping others do the same.
Attunement: to bring into accord, harmony, or sympathetic relationship; simply sharing a common understanding and feeling.
Emotional intelligence is extremely important for success. It can be the single greatest determining factor when negotiating a sale. While this is true, combining it with attunement creates a powerful accelerator for Collaborative Change.
Putting these two skills together, we develop the ability of EQTunement. To achieve EQTunement, we want to communicate the following in every conversation:
Incorporating emotional intelligence key skills into your professional development and practicing the strategies that lead to Collaborative Change strengthen your ability to master sales conversations and close more sales.
How to get better results with your marketing messages
If you can write you can talk. This is often easier said than done. For some writing is not fun. In fact, some of the most well-spoken people I know have a block around writing, especially writing marketing copy.
My goal is to remove those blocks for you so you can write better copy, take back your marketing power by claiming your voice (in writing), and learn techniques to make the entire process less painful and more profitable.
I firmly believe that marketing is all about creating a strong relationship with your prime prospects and empowering them with information that supports hiring YOU or investing in your products and services.
Here’s where it gets a little tricky. Many view marketing as a necessary evil and writing marketing copy gets a bad rap because of this association. There are some valid reasons that people resist marketing. One in particular is that some marketers and copywriters use less than desirable techniques (like the problem, agitate and solve approach) that focus on poking at pain points to agitate angst and tap into painful emotional triggers to elicit a response. This approach often turns people off and, in fact, it can perpetuate buyer’s remorse.
After all, if we’re building relationships, shouldn’t we do that based on a solid foundation of trust not deceit or manipulation? I think so.
By keeping it real, applying my simple “Challenge. Solution. Invitation.™” framework, and learning some advanced copywriting techniques you can write better copy with a focus on PASSION points. This approach builds relationships and trust while positioning you as the authority in your industry. It also helps you stand out in a sea of manipulative, hard sell, marketing messages that simply aren’t working like they once did.
For more tips claim your complimentary Copywriting Action Plan at www.writeoncreative.com or learn advanced copywriting techniques via the self -study course Create Copy to Connect and Convert With PASSION Points.
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