We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are!
It’s funny because the picture is out of sync with the reality. But having your brand match your business is no laughing matter.
What happens when you go from being an established, well-known professional in one field to creating a new company in a very different type of business? How do you take the best of one world and carry over those benefits to a new identity? And how do you get people who know you in one role to see and trust your proficiency when you decide to change what you do? Continue reading
Gail Z. Martin owns DreamSpinner Communications and consults with professionals and businesses in the U.S. and Canada on strategic social media. Gail has an MBA in marketing and over 25 years of corporate and non-profit experience at senior executive levels. She is the author of three bestselling books on new media marketing: 30 Days to Social Media Success, 30 Days to Online PR and Marketing Success and 30 Days to Virtual Productivity Success (Career Press). 30 Days to Social Media Success made TheWashingtonPost.com’s Top 5 Business books, was chosen by Fed-Ex Office and Office Max to be among a handful of books featured in-store, and has been mentioned in media including Inc., The Wall Street Journal, Worth, and Fox Business News.
Find her online at www.DreamSpinnerCommunications.com, on Twitter @GailMartinPR and blogs at BigDreamsAndHardWork.com or on email: Gail@DreamSpinnerCommunications.com