SBC News: Social Buzz Club Launches Next Gen Content Syndication Service

Social Buzz Club, LLC announces the next generation of its blog and content syndication service for bloggers, content providers, internet marketers, social media professionals, and businesses who want more traffic to their blogs and achieve higher visibility online. Now members can join for free and take advantage of the unique content syndication and marketing system that enables marketers to collaborate and drive traffic online.

“The Social Buzz Club works on the principles of tribe syndication and reciprocity. Members come together to share one another’s content easily through our platform,” says Kathryn Rose, CEO. “The new platform release allows even more sharing capability, to multiple Facebook pages, Twitter accounts, LinkedIn profiles and groups, the social bookmarking sites Digg and StumbleUpon and coming soon Google +. We are thrilled at the results we are getting for our members!”

Denise Wakeman, Social Buzz Club member, online visibility expert and CEO of the Blog Squad says, “After one month of membership in the Social Buzz Club, I’m hooked. Not only have I seen a significant increase in traffic to my blog, engagement in the form of commenting and social sharing has gone up too. Exposure on twitter and Facebook specifically has increased by approximately 70%. In addition to getting my content in front of new audiences, a benefit I didn’t anticipate is the connection with the savvy professionals who are producing top quality content that I can share with my own community. It’s a win all the way around. The Social Buzz Club has become an important tool for increasing my online visibility and creating more opportunities for my business.”

The blog and content syndication service is the first of its kind. Social Buzz Club is based upon collaboration and reciprocity, and serves hundreds of members of the blogging community.

The new system has multi-levels of membership. Members can now join free or for as low as $9.97 per month or $197 per year. Members may share other members content to their social networks right from the Social Buzz Club platform. For the new launch, Social Buzz Club is offering a limited time coupon for 50% off the first year membership with coupon code SBC50POFF.

“Our members enjoy more traffic, and ultimately more revenue to their bottom line,” says Laura Rubinstein, President of Social Buzz Club.

Press release http://www.prweb.com/releases/2012/2/prweb9232943.htm

7 Things Brands Should Know About New Facebook Timeline

Facebook’s new Timeline design changes the way brands can interact with consumers, and Facebook users with each other; what you need to know to make the most of it

Today, Facebook will announce the new Timeline Design roll-out for brands platform-wide that will take place on March 30th. You have the option to preview the design and upgrade early if you choose. What you need to know is that the current look will be replaced by the Timeline view you see on your current personal profiles.

How you need to prepare:

1.) Your current images, whether or not they are just your logo or you have a longer image, must be adjusted. Logo size is square no more than 180 x 180 pixels.

2.) The “cover photo” is a maximum 851 x 399 pixels. Please be advised, though, of the Facebookcover page guidelines. Cover images may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our web site”
  • Contact information, such as web address, e-mail, mailing address or other information intended for your page’s “About” section
  • References to user interface elements, such as “Like” or “Share,” or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

All cover images are public, which means anyone visiting your page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.

3.) Apps and custom pages now move to under the profile picture. You can show a maximum number of 12 apps.

Like before, you can move the “apps” and custom tabs around to highlight ones you would like shown; photos and Likes cannot be moved. To move the custom tabs, hover your mouse over the upper corner of the app or custom tab, click the pencil and then click “swap this with” and the app or page moves to that spot.

The unfortunate part is that you cannot select a “default landing tab” as before, so if you created a fancy welcome page or another kind of custom page, you’re out of luck unless someone actually clicks on it.

4.) You can make a certain post “stick” by “pinning” it to the top of your page; “pinned” posts stay up for seven days.

5.) Your admin panel has moved to the upper right side of the page. From there you can manage most of the page functionality you had before. Selecting admins, adding apps, etc.

6.) A GREAT addition is the ability for your fans to private message the brand and the brand to be able to respond to the fan. Before, if a fan asked a question and you wanted to respond privately, you had to do so through a personal profile. Now you can respond as the brand, which will help with customer service.

7.) You can play with the design until you’re ready to publish it or until March 30, because at that point, the page will be live on the new design.

You can see some of the new cover design with brands such as Coca-Cola here.

What do you think of the new Facebook Design for brands?

Post first appeared on GenConnect 

 

The New Look of Facebook Groups

Overnight, Facebook has made yet another change.  The addition of a timeline-like cover photo for Facebook Groups.

You can either keep the default image which is a montage of members’ photos or change out the photo to that represents or brands your group.

To change out the image simply hover over the upper right corner of the photo montage and you will see a drop down box appear:

 

 

 

Design the “cover photo” you would like to display, this is a quick one I put together for the Social Buzz Club Facebook Group we are launching:

In terms of design, I have seen varied reports of dimensions since this is fairly new.  I used 600pixels wide x 160 pixels long but I have seen some estimations at 800 x 180.  It all depends on the graphics and design you will use. 

Once you have uploaded the image, you have the option to reposition the photo to get just the right look. Hover your mouse over the image again on the upper right side and click on the drop down box, then click on the pencil and you will see that you have the option to upload a new photo, reposition or remove the photo completely.

 

 

 

This new cover photo offers a great way to brand your group and/or reinforce the value proposition of why members should be a part of the group.

What do you think? Do you like the new design option?  Let us know.

 

 

Attention Bloggers: Should You Be Worried About Duplicate Content?

Has this happened to you?  You have an opportunity to guest blog on a prominent site.  You ask if you submit the blog and it’s published, could you then repost the blog on your own website (with a link back to the original post, of course)?  Or, others see your blog posts, enjoy the content and ask if they could repost on their site?  In either case, you may have been told that you cannot repost on your own site or that you shouldn’t allow others to repost your blog because of something called “duplicate content.”  In other words, if your post is re-published on many other sites, the other site could outrank your own post in Google and other search engines, or it could actually hurt your own site’s rankings.

As a search marketer, I am always defending the re-publishing of posts and ignoring the duplicate content issue because I’m of the opinion that more potential readers of my content and links back to my site are the important parts rather than worrying about whether or not another site will outrank my own with my content.  But lately, this issue has come up so much that I decided to find out for sure if my theory was correct.  So I reached out and asked one of the world’s authorities on search engine optimization, Rand Fishkin CEO of SEOmoz.com, and asked him to help sort out fact from fiction. Rand pointed out that there is no absolute answer but offered some great suggestions:

KR: Does reposting blogs on other’s blog sites hurt search engine rankings?
RF: It is possible that if you re-publish your content on another site, it could rank in the search engines rather than your own, original version. A link back is often enough to negate this, but there’s also a technical way to make it work 99.9% of the time and that’s with the “Rel = canonical” tag (http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html). If you use this (or have those blogs you guest post on use it), you can feel very confident that your own post will be the one to rank.

 

If you feel a little lost at the mention of rel: canonical tags, as many do, I’m going to break it down for you with the help of another great source—my friend and SEO guru, Tisho Richardson, Web Associate at ThomasNet.com (formerly the Thomas Register).  Very simply, you put this type of html tag between the “head” tags on the blog post page of the ORIGINAL post; this way the search engines know that this is the one true original version and should rank this version above all others.  This is an example of what a rel: canonical tag looks like behind the scenes of a website:

For example, with the first scenario I referred to–guest posting on another blog, the rel: canonical tag should appear on their site on the page where the blog is posted.  In the second, where others are sharing your already published content, the tag should appear on your blog page (and always be sure that they link back to your original post).

If you have a wordpress blog, as I do, there is a plugin called “Canonical URL’s”. Once the plugin is installed, you will see a box under the post marked “Canonical”.  In there you put the link to the post.

KR: To what exactly does duplicate content refer?
RF: Duplicate content has a very broad definition in the SEO space. It can mean content sections that are duplicated across a single site or multiple sites and can also mean entire web pages that are copied from site to site or are accessible on multiple URLs on the same site (causing confusion and potential cannibalization). As a blogger, I wouldn’t sweat the definitions around it too much, but I’d try to make sure that I used something like the rel=canonical on my own site’s pages (most of the major blogging platforms either do this by default or offer it with SEO plugins).

 

KR: In your opinion, is it better to have more potential readers of the content and backlinks to your site than worry about the duplicate content issue?
RF: I’d generally bias much more in favor of posting on someone else’s site and getting the link back than worry about having that piece outrank my own. I’m still getting the writing credit, the link and the branding. Over time, if lots of people refer to my site, I’ll outrank all the others anyway (most of the time).I would, however, add that in many cases, it can pay to write unique material for guest posts, rather than sending along something you’ve already published on your own site. The reason’s not just SEO-related, but because fresh, never-before-seen material has a greater propensity to be shared, show off your style and earn you a following.

 

Thank you to Rand and Tisho for clearing this up and giving some great tips.  Bottom line?  It seems that having the potential for branding and backlinks to your site outweighs the potential negative of having another site outrank you for your own post.  However, if it is a major concern, it seems pretty easy to install the canonical link plugin, and it won’t be an issue any longer.  And, of course, it’s always best to write original content if you can.

A Look at ‘Honestly, Now’ the New Hot Social Network

 Post first appeared on genConnect where readers can make genuine connections with world-class experts on what matters to you!

 Honestly, Now is a new innovative new social network I recently discovered. It’s still in beta, but users will see quickly how useful it can be.

In a nutshell, users ask questions like, “Do I tell my boyfriend I cheated on him?” or “Should I thank people for re-Tweeting me on Twitter?” and experts like myself and others answer the questions, as well as general users of the site. One user uploaded a picture of herself in her new glasses and asked for opinions from the user base. It is a great way to get expert and objective opinions.

I had the opportunity to interview Tereza Nemessanyi, the CEO and founder of this new innovative social network, on the story behind Honestly, Now and what users can expect when they join:

Q: What is the idea behind Honestly, Now? Why did you feel the need to start yet another social network?

A: My parents died rather suddenly after I had my first child. I found I had more questions than ever – personal questions, and important decisions. But my support structure was gone and I wasn’t sure my friends were telling me the truth. So, to recreate what I’d lost – great advice and honest, compassionate truth – I combined the best of social technology with what I know about market research techniques and expert networks. You can say I digitized my mom, in a way. There are important conversations women have every day – our most important conversations – that are not happening online and are not as good as they could be, because existing social networks don’t understand them. Said another way, we are disrupting “Dear Abby.”

Q: Who are the experts?

A: Experts are a special status level on Honestly, Now and we showcase our experts to the community. They’re the top dogs and their comments have the most visual weight – they are the wise ones. We believe in the power of smart people helping others, and we want people to get to know these experts. We are always looking for new experts. Popular topics include social media, career and business, parenting, relationships and romance, fashion and style, travel, and technology. We want no great question to go unanswered. Because – for certain – there is someone excellent out there who makes a living helping people with that problem. We want people to know it!

Q: What do you want people to know about Honestly, Now?

A: We truly want to make the world better, and make great business for everyone, by being honest. I want us to create a billion ‘honest moments’ – moments where someone asks, votes, or answers. I truly believe that if we hit a billion honest moments, the world will be a much better place.

Honestly, Now can also be great as a business tool to do some crowdsourcing. I’m sure brands and businesses can benefit from asking poll-like questions to help in target marketing or test a concept.

Honestly, now … who wouldn’t want more honesty and making the world a better place? Give it a try! It’s a great way to get objective input on your most pressing issues.