There it is – now you’re a speaker.
You just made the decision to add speaking to your marketing mix so you get in front of your ideal prospects.
You work hard at securing your first gig and are thrilled because you have your first real shot at getting in front of a room filled with your ideal prospects.
So, you work for hours getting your speech down cold. You spend a lot of effort working out the slides and you think you’re ready. You deliver your speech and are quite pleased with your presentation. You’re relieved to finish your presentation, people clap, and some people take your card.
Then you wait. And wait. And wait. You even check your phone to make sure it’s working. Confusion turns into frustration. You simply don’t understand why you’re not getting calls because so many people came up to you and loved your message. All of that time, effort, money, travel and nothing. Continue reading
One of the biggest frustrations of small business owners is simply procrastinating on tasks that they know need to be done, but just don’t do them.
Other contributing factors that sideline most entrepreneurs include:
- not setting clear goals
- underestimating the difficulty or time required to complete a project or task
- using the excuse of “no time”
- or trying to make something perfect.
Once you’ve identified your undercurrents that are getting in the way, look for ways to organize your work to keep your procrastination in check. Continue reading
Have you ever asked yourself, “How can I get it all done and get my business to the next level?”
This is a common question I get from my new small business clients. In fact, recently, I received an email that read, “How do you manage to keep up with your emails, clients, customers and travel? You are just amazing and my hero!” When at a meeting last week, I got a similar question from a networking colleague, too.
So if it seems effortless, a lot of it is! However, it wasn’t always that way. It was only after I adopted the L word: leverage. Continue reading
Or is it? Do you actually have a marketing strategy?
Over and over again, I’ve seen how business owners try tactics that are costing them not only the ability to get new clients (and the money that goes along with it) but their reputation.
Often times, they don’t realize that they are even making mistakes. They believe that they are just working hard. What they do know is that they don’t have the sales or the number of clients they were expecting. Continue reading
Timing is one of the most critical elements of running a successful business.
Imagine making every business decision at the most favorable time or creating the right relationship at just the right time.
Hallmark is not only the leader in timing, but has mastered how to tap into the emotional aspects of a particular time of year. They create timely marketing messages in the form of a short movie that puts their customers in the holiday spirit and tugs at their heartstrings. Through their commercials, they demonstrate how touched someone is when they are remembered with a Hallmark card. Continue reading