As of 3 years ago, you could have been right to say ‘I don’t have time to devote to another site’ and it would have been OK to tell you to concentrate on your business, however we can no longer ignore the fastest growing website in the history of the Internet.
Pinterest has been consistently increasing its business pages with over 500,000 pages, similar to Facebook pages and over 70+ million users, chances are your ideal clients are already using Pinterest.
We have all been told in Marketing you follow where the leads are. It just so happens Pinterest is now the number one referral for E-commerce and growing at a rate of 11% overall compared to Facebook’s 5%, according to Experian, and with the advent of sponsored pins, Pinterest is poised to reach over 200 million users by the 1st quarter of 2015.
Businesses can no longer say they don’t have time. The figures show with such increased in traffic and referrals you will be missing a lot of great opportunities to reach your target audience and ideal client to grow your business.
I’ve had several Direct Sales experts, Business Coaches, and Digital Marketers reach out to me asking how can they reach a larger audience and get more followers?
Here are 3 time tested proven strategies that will help you with gaining more reach and followers on Pinterest:
1.Curate fresh content. What I mean by that: instead of repinning 80% of everything you see on your feed…pin fresh content that are not popular already. Flip that model on it’s side. I’ve been successful in a very short time period by curating 80% new content, 10% repins, and 10% from friends that need a hand.
2. Create board covers that are enticing. Draw in your ideal clients with images they can relate with. Use sharp, magazine-worthy images a la National Geographic.
3. Use keywords that pertain to your target market to describe your images. Keep in mind, Pinterest pins appear on Search Engines such as Google, Bing and Yahoo. Most customers are not typing “cute idea” or “yummy chocolate” when looking for chocolate chip cookie recipes. And don’t forget to use hashtags on your descriptions, this will help when a client is using the search feature on Pinterest.
If you are a service provider, business coach, or have a physical product or store experiencing the feast and famine cycle we have found a solution for you by using Pinterest and we will share the solution with you during our free webinar on April 3 at Social Buzz U.