Is Social Media BAD for Your Business?

It’s a good question, and one that not nearly enough entrepreneurs are engaging seriously.

There are many of you out there that are spending a ton of time on social media sites like Twitter, Facebook, YouTube and LinkedIn without tracking the results, so you really have no clue whether it’s helping your business, or taking up time that might be better spent growing your business in other ways.

(Social Media Icons by TheG-Force)

Let’s look at how you can start to determine if social media is good for your business, or bad for it.  Continue reading

Using Twitter for Small Business Marketing

Get out of average-joe thinking. Twitter for small business is CRITICAL.

Did you know that despite some ‘common wisdom’ to the contrary, it is actually possible to sell your products and services directly through marketing on twitter?

Perhaps by using the phrase ‘common wisdom’ you understand what I think of the idea that you can’t, or shouldn’t, market your small business and sell your products and services on twitter. There is no such thing as ‘common wisdom’… Well, not much of any value anyway. Most things that the majority of people think fit into that category is more like a ‘common mediocre idea’ – far from ‘wisdom’.  Continue reading

7 Twitter Growth Strategies

twitter strategies to grow your businessTwitter has been really good to my businesses!

In a short span of only 4 weeks I was able to increase sales, using exclusively Twitter, by over 1231%. Needless to say, I’m a HUGE fan of Twitter and feel it is an easy social media tool can be very effective for building your business.

As a good friend of mine once said, “Twitter is like a cocktail party. You can come and go as you please and there will always be people ready to chat with you.” It’s a great way to approach Twitter… it alleviates the pressure of feeling like you need to be there ALL the time, and gives you a frame work for thinking about how to interact.  Continue reading