How To Become An Influencer

influencer marketing strategies

To become known as an online influencer you need to master your message, build a tribe of loyal followers, and create a shareworthy brand style or mystique that is compelling. That’s a tall order. Much of the time the popularity of an influencer is directly related to the topic.

Choose Your Topic of Influence Wisely

If you are an expert or have a passion around a trending topic, brand, politics, or celebrity, then you’ll have an easier time of developing your identity as an influencer. However, all is not lost if you don’t. If you are committed, have a valued message and/or content, and you follow some basic best practices, you will garner more attention.

How To Become Influential

The time it will take to develop yourself as an influencer depends on your commitment and the priorities of your market. If you are halfway in, then results will be mediocre at best.

If you are super passionate and are speaking, being interviewed, producing video and social imagery, as well as articles all over in a consistent manner, you will begin to rise in visibility.

To become well known, reach out and make connections with other influencers of your market. Like their posts and offer positive comments and acknowledgement of their work. Share their posts. Then reach out with a friend request, follow, or connection request. Yes, you want to connect with well known people including CEOs and thought leaders. You can also reach out to those who are their biggest advocates online. Remember competition is not an obstacle when you’re building social media influence. It actually helps.  You may want to participate the Facebook and LinkedIn groups these leaders have. Be sure NOT to be self-promotional. You’ll actually shoot yourself in the foot if you do.  Be a giver! You may choose to answer questions that arise in the group or add value where you can. Apply to speak at the conferences they speak at and find new ones in your niche.

To grow your tribe, create a content marketing strategy. Showcase your expertise in blogs, LinkedIn articles, and video content that you share across the various networks your market is active. Use a tribe marketing platform like Social Buzz Club to expand the reach of your content. Members of these platforms curate each other’s content. Make sure your website is set up to compel your ideal market to opt-in to be on your mailing list. This means have an irresistible free offer for them. Downloadable content that offer solutions to what they are craving work the best. When your tribe drives traffic to your blog posts that have useful content and powerful calls to action (CTAs), you will grow your influence rapidly.

How to Measure Influence without Klout

Between 2014 and 2018 there was a site called Klout.com which went to great lengths to measure influence. Klout was bought out and then sunsetted like many a buyout. Nonetheless, since that time we have seen the rise in influencer marketing. To know how influential you are, you’ll want to measure some things.

General rule of thumb is to look for and measure the reach of your own posts and track traffic to your website, specifically your blog content. In addition, gain momentum by OTHER people organically sharing your blog posts. Passionate entrepreneurs, product managers, and brands will often use a gamified content sharing platform to do so. When you can have a blog be shared organically by a dozen or so people to their social networks, you drive more traffic and at a minimum visibility for you as a shareworthy influencer.

 

Social Buzz Club Premier Training Topics Survey

Social Buzz U is Social Buzz Club’s weekly webcast where experts offer high content training on the latest tools, online marketing and business practices.

We have delivered over 125 webinars to date. We are very proud of the content, speakers and our community. Yet, we refuse to sit on our laurels. We want to get better and need your input.

Our very first Social Buzz U webinar was on August 18, 2011 with Denise Wakeman, the initial weeks were followed by training from Amy Porterfield, Jeff Herring, and Mari Smith. Since that time we have delivered high content virtual trainings from over 125 presenters. This is one of the most valuable bonuses of being a paid member of the Social Buzz Club. Whether you’re a start up entrepreneur or highly sought after thought leader, we know you will gain wisdom from these leaders

We need your HELP to Make Social Buzz U Better

As we near our 3rd Anniversary we are inviting our community to speak up and let us know what is most valuable to you. We want to know what kinds of virtual training events you would drop everything for to attend. Or that you would want to watch the replays for sure!

Please take our 1 question survey and let us know what you want to learn.

How to be a speaker for Social Buzz U

We frequently get asked, “how do I become a speaker on Social Buzz U?”.

We have a few requirements:

  • that you have a cleaned up list size of 5,000 or more who are entrepreneurs, authors, thought leaders, bloggers or social media managers.
  • You have experience presenting webinars with PowerPoint or Keynote slides.
  • Your webinars deliver high value and get rave reviews.
  • You also must email your list to invite them to register for your webinar. Then share about it on Facebook, Twitter and LinkedIn.
  • We highly recommend you join Social Buzz Club. It is preferred that you become a Premium Member.

Oh, and it only works if you love Social Buzz Club as well.

If you meet the above, then send us a request via http://socialbuzzclub.com/help

Place in the subject: Speaker Inquiry from Your Name

In the description include:

  • Your topic. And a 2 sentence description of what you teach. Hint: Make it compelling so we get excited about you.
  • Email List size.
  • What you love about Social Buzz Club.

Please include your phone number and Links to your main social media accounts

We look forward to continuing to bring world class experts and training to you weekly.

Stop and smell the roses 2012

This is the first in a new series of Smarter Working Tips 2.0 here on Social Buzz Club.

This inaugural”episode” is directed to the self-employed workaholic…

Stop and smell the roses. Repeat as necessary.

No roses? No worries! Watch the birds, play on the swings, listen to children laughing, smell the rain on the concrete… whatever. Get past the semantics and get to the point!

And the point here is… it’s way too easy to “just keep working” when you would actually  improve your productivity by taking a darn break!  Continue reading

Can I live without Social Media?

Social media is the be-all and end-all of the internet… right?

Certainly there are folks out there who will tell you that. And in some ways, they are a little right. Social media is definitely a big deal if you are marketing heavily to a web-based and technologically tuned-in audience.

But what if your audience doesn’t have iPhones or a facebook account, or has no idea how twitter works? How to do you get to THEM?

Good old fashioned marketing still works.  Continue reading

Leaving your website to a web designer is a GOOD idea.

Are you a web designer? If you’re not, that is the NUMBER ONE reason why leaving your website to a designer is a GOOD idea.

In this era of exponential online growth, your website may be your MOST important promotional tool –put some time and money into it.

But who knows your business like you do? How can you possibly trust anyone else to present YOU the way you think YOU can? This is the next GOOD REASON to hire a designer.  Continue reading