Blog

Facebook’s Ad Manager Is Available As A FREE Market Research Resource

It’s easy, it’s valuable, and it’s stunningly FAST. And if you’re planning to invest your savings and start a new business venture to pitch to qualified investors, spending some time on Facebook's Ad Manager can make all the difference in ...
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Why Finding Your Tribe on Social Media is Essential

Life just works better when you, and the people around you, fit together well. Seth Godin popularized the concept of our “Tribes” as being the people with whom we have the greatest resonance, groups with which we have a natural ...
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No Growth Focus Leads To Business Decline

You may have heard the saying “Do what you’ve always done and you will get what you have always had”. I don’t believe this is true any longer. With the accelerated change of almost everything we know in our world ...
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What Grandma Can Teach You About Social Media Marketing

My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate ...
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We’re learning marketing insights from all the wrong places

Trying to imitate the digital giants is an exercise in futility and frustration. I remember sitting in front of a television with a bunch of people about ten months ago utterly confused about what was going on. It was Super ...
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How to Keep Your Viewers’ Attention When Making Videos

You're more charismatic than you give yourself credit for! If you’re like most people, you may be nervous about getting in front of the camera because you’re wondering, how in the world am I going to keep my viewer’s attention? ...
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Strategic Guidelines For Pricing Professional Services

Seriously... How Do You Set Your Value? When we first discussed pricing as a subject for this guest post, Laura Rubinstein said most folks want to know what people are REALLY charging. She asked first: “Is there is resource you ...
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Create a Valuable Free Offer that Turns Leads Into Clients

A valuable free offer is the first step in building a relationship with your audience – especially on your website.  If you don’t have an offer on your website there is no point in driving traffic to it in the ...
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All You Need is a Wee Bit of Passion – and You Too Can Make Money with an Expert Interview Series

Experts sell. It's that simple. But how do you sell THEM? If you look around, you’ll see that many successful businesses, Social Buzz Club included, use expert interviews to attract new followers, enhance relationships with their subscribers, and build their ...
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How to Add Your Picture in Google’s Search Results

Have you been searching in Google and come across search results that have pictures of faces in them? Like this (search phrase: Does social media marketing grow business): And this: (search phrase: LinkedIn marketing an hour a day) ...
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Thrive with Your Tribe

Tribe Marketing: How To Build A Tribe Online

Social media is a noisy place and if you have a message, a cause, a passion, or a craving to make a difference, then build a tribe. A tribe is a group of people with similar interests and passions. However, ...
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I Have A LinkedIn Profile, Now What? [INFOGRAPHIC]

Reprinted with Permission from Melonie Dodaro (http://topdogsocialmedia.com) The last infographic I shared about LinkedIn showed you how to create the perfect profile but you may have been left wondering what comes next. I like to give practical, methodical tips that can easily and quickly ...
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Say This, Not That: Essentials of Social Media Manners

Or... how to make a good electronic first impression Technology has given us the capability to navigate on a global scale, download and upload information instantly from almost anywhere, text, send emails along with a full menu of digital options ...
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Internet Resources to Market Your Business Locally

According to Google, 97% of people who frequent local businesses find them through the Internet first. Are your customers and prospects finding you? What can you do to reach out online to local people in your own backyard? It used ...
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Drive Traffic, Capture Leads, Get More Sales!

Online marketing is not complicated. At the end of the day you need three things: Traffic, Leads, and Sales. What most businesses do wrong however, is that they forget the very first step. And that is to make sure you ...
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