Blog

Traditional Online Advertising Campaigns are Not Enough

Hi,
We are Ponn Sabra & Janet Thaeler, founders of publicityspark.com. Our goal is to help small businesses and entrepreneurs increase their visibility using the online PR techniques we’ve used for ourselves and clients since 2005. SocialBuzzClub has graciously let ...
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Are You Impoverishing Your Service Business?

A little math can go a long way toward making your business more profitable. Below are the formulae you need to determine how to be profitable. I suspect that when most people think about poverty, they think about people who ...
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Google+: The Social Network for Leaders

The new kid on the block plays with the big kids... and so can you! By far, I have to agree with many of the early adopters of Google+ that one of the most exciting things that this new social ...
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Your Inner Entrepreneur Can Jumpstart your Momentum

What your "inner entrepreneur" thinks has plenty to do with your level of success. The inspiring entrepreneur, Henry Ford, once said, “Whether you think you can or you think you can’t, either way you’re right.” He was on to something ...
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Using Twitter for Small Business Marketing

Get out of average-joe thinking. Twitter for small business is CRITICAL. Did you know that despite some ‘common wisdom’ to the contrary, it is actually possible to sell your products and services directly through marketing on twitter? Perhaps by using ...
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/ / Marketing Ideas, Twitter

How Chili’s Rewards their Facebook Fans

Facebook fans are a largely untapped resource. Here's how one big chain does it right. Rewarding customers, new signups, or fans is an often overlooked marketing tool. Whether it's a birthday, anniversary, or a milestone in your business or in ...
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/ / Facebook, Marketing Ideas

9 Keys to Video Optimizing and Getting on Page One!

Video optimizing isn't as daunting as it seems. There are some great, simple "tricks" for video optimizing that will improve your ranking, without resorting to cheating the system. Below are nine easy strategies that I have used with great success ...
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Social Media Success Tip: Using Personas to Target Your Market

So many clients ask, how do I create a community and engage my target audience on social media?  Then I ask, well, who are you targeting?  Most will say things like women, 25-54, 100k+ income and other old-school ways of ...
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Creative Use of Outbound Videos to Boost Your Business

Outbound Videos help to build your business. We know videos are a fantastic tool to connect and communicate with people and I want to show you just a couple of ways to use videos that don’t involve uploading to Youtube ...
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The Truth About Video Marketing: Let’s Get Real and Bust Some Video Myths

There’s a lot of hype these days surrounding Online Video Marketing. In fact, web video may have more myths and misconceptions than most Hollywood tabloid stories.  So let’s set the record straight once and for all.  Let’s get all ...
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DoFollow, NoFollow… or get out of the way!

What's the buzz with all this following stuff, anyway? Today, a brief dissertation on Link Juice and Link Traffic, what counts, what doesn't, and why you should care (or not) . . . and what NoFollow has to do with ...
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7 Ways to Harness the Power of Amazon for your own website

7 ways you can harness the world's largest ecommerce site to generate visibility for your business, even if you're not a published author! With more than 75 million unique visitors just in March 2011, you can't ignore the impact Amazon.com ...
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Ten Ideas to Spark Your Video Marketing Creativity

Video marketing, as you know, can be extremely effective - and fun! If you've ever had a hankering to be a movie star, this is your chance! Make your own mini-movies to market your magic, and see how far you ...
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15 Tips for Successful Video Marketing

Online video marketing is a MUST when creating your overall social media strategy. To say the least, video works. Successful video marketing is a bit of an art, but it's one that anyone - including YOU - can learn, and ...
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3 Steps to Creating Content for Picky Readers

Content is queen... this we all know. There is a vast chasm between content for content's sake, and GOOD content that draws in your visitor, offers value, and eventually converts them to a customer. Everyone is looking for information to ...
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