Blog

Business Brand Lookalikes

Being Unique vs Following Another's Lead Most of my attention is on unique branding… creating it myself, featuring others in my brand interview series, and studying what others have or are doing ...
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Smoothing Ruffled Feathers is a bit of an art

In the world of birds, ruffled feathers is one sign of a virus. Isn't that also the case at work? Ruffled feathers can spread like a virus throughout your office, department or corporation. Depending on the influence of the 'ruffled ...
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Believe to Achieve

What's your driving force? I love to watch movies any chance I get. Recently, I watched the 2006 movie, The Pursuit of Happyness, a rags-to-riches story based on the autobiographical book of the same name, written by Chris Gardner. The ...
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Who are you, and what do you do for a living?

Do You Know How to Express What Your Business Is and What You Do as an Entrepreneur? I have had my own business for 17 years now and as my business expanded across different platforms and media, I have become ...
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Leaving your website to a web designer is a GOOD idea.

Are you a web designer? If you're not, that is the NUMBER ONE reason why leaving your website to a designer is a GOOD idea. In this era of exponential online growth, your website may be your MOST important promotional ...
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/ / Entrepreneurship, Systems

Looks aren’t everything, but they still count for something!

Why Isn’t Branding & Design Part of Your Teleseries on Building a Business? What good is sending more traffic to your site, if once they get there, your site has been slapped together and is just plain horrible? Lately, I ...
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How to Start a Blog, Drive Traffic, and Monetize Social Media

SocialBuzzClub.com co-founder Laura Rubinstein interviews Michael Stelzner of Social Media Examiner. Stelzner answers questions about starting a blog, driving traffic to your website, generating social media ROI without selling through collaborative efforts like the SocialBuzzClub social marketing platform for organic ...
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10 Compelling Reasons to Add Video to Your Marketing Mix Now

Online Video seems to be everywhere these days, and with good reason. Video works! Most experts agree that web video is fast becoming a “must have” marketing tool for the survival of your business. And as if that’s not reason ...
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/ / Self Promotion, Video, video, YouTube

Keeping in Touch Is More Important Than You Think

With just 4% of people willing to do business with you the very first time they hear about you ...keeping in touch with your prospects is more important than ever. The other 96% will do business with you only when ...
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Recipe for Video Products that Sell

Video has so much power. Are you harnessing it, yet? Creating digital products could probably be the most cost effective business builder and wealth creator for online and offline businesses than any other form of business building online. What most ...
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Systems? We don’t need no stinkin’ systems! WRONG!

Using a Systems Approach Works for Small Business Owners. Seriously. When you adopt a systems mindset, you begin to look at how one area of your business affects the other areas simultaneously. So what’s this systems mindset and how does ...
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Rolling with the rollout…

Whether you like it or not, the new Facebook Timeline is being rolled out. If you activate it now, you can make the adjustments to your Facebook account content so that what you want to be seen is visible and ...
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Four Simple Steps to Tame Your Email Monster

We've all got one. And it doesn't hide under the bed! Have you ever sat down to your computer, pressed the send/receive button on your email only to have it download a laundry list of emails that you know just ...
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How to Gain a Targeted Following and Become Well Known Online: 4 Strategies For Success

Have you ever wondered what it's going to take to get your business noticed?  Many businesses are struggling to get the visibility they need in order to find new clients, get referrals and grow their business in today's competitive environment ...
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Tips for Creating Magnetic Headlines

Extra! Extra! We can't stress this enough! Whether you’re writing a blog post, an article, a display ad, a landing page, or any marketing copy for that matter, the headline is one of the most important factors in marketing, and ...
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