5 Blogging Tips to Help You Connect with Your Ideal Client

Business blogEntrepreneur and best-selling author, Dave Kerpen once wrote that “Writing a blog is an excellent way to become a better writer, drive leads for a business and express oneself.” I couldn’t agree more. I’m positive that since I started my own blog 5 years ago, I’ve become a better writer. And I have gotten new clients from my blog because they told me that the information I shared was valuable to them.

If you haven’t started a blog yet, or you’re not consistently blogging, here are a few tips to make the process easier.

Write from the Heart – Many small business owners don’t blog because they feel they’re not good writers. Yet these same people will go to a networking meeting and happily talk about their products or services when asked. Write as if you’re talking with a good friend. Don’t obsess over grammar or spelling. If you have time, proofread your work. But if you don’t, publish the article anyway. You can always go back later and tweak it to your heart’s content.

The Power of One – Focus on one topic per blog article. If you have too many ideas in your post, it will just confuse the reader. And it will take you that much longer to get the article written. If you have a lot to say on a certain subject, you can always break the article up into a series. This is a great way to get your readers coming back to your blog again. Bonus tip: Include a link to the previous article and next article in the series.

They Ask, You Answer – Not sure what to write about? Answer your customers’ questions! Focus your articles on these three criteria: costs, problems and comparisons. People want to know how much your products or services cost, so why not tell them? You don’t have to be specific necessarily, but you can at least give a range. Don’t be afraid to address any problems with your product or service either. The more honest you are, the more inclined people will be to trust you. Another great tactic is to compare your product/service with a competitor. Your customer is doing this research online anyway. Wouldn’t it be better if they read your article first?

Variety is the Spice of Life – Liven up your blog with pictures and/or videos. Images are more visually interesting for the reader and will keep them engrossed in your copy. Plus, if you include a Pin it button for Pinterest, it will encourage your reader to share your content on their Pinterest account.

Know Your Call to Action – If you’re writing a blog to promote your business, don’t forget to include a call to action at the end of each article. Here are a few suggestions:

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[success]Get more useful blogging tips like these during my Social Buzz Club webinar called Blog Like a Winner on Thursday, May 22.[/success]

Blogging Success with Michael Stelzner

We had a chance to do another interview with Social Media Examiner founder and blog expert Michael Stelzner on his blog’s success and tips for growing your blog. Michael Stelzner starting blogging with his Writing White Papers blog started in 2005. He had so much success, he wanted to come out with a new blog and did so in 2009 when he launched Social Media Examiner which currently has 600,0000 visits per month and 155,000 email subscribers.

He attributes the success of Social Media Examiner to

  1. the super rich content they offer
  2. having multiple bloggers
  3. using white papers or free offer to get them on newsletter

During this video interview he answers these questions:

  • Which is more important having RSS subscribers or email newsletter opt-ins?
  • Advice on what to write and make you the source in your industry?
  • How to get the word out about your blog?

See for yourself:


Blogging Success Fundamentals for Business Workshop is a revolutionary training event will cover topics that are designed to take you from concept to blogging success including:

  • What is a Blog Strategy How does a blog fit into your business
  • Lay out a blog strategy blue print
  • Tactics and easy ways to create blog content
  • Analytics – what to measure and how to measure your blog traffic and impact
  • Technical tools to optimize your blog
  • Plugins for mobile users
  • Steps to take to Promote your blog

The Blogging Fundamentals for Business Workshop takes place over 2 Weeks. All 5 sessions are being taught exclusively by master blogger Michael Stelzner himself. Act now for the best deal

 To check out Mike and review the quality of his training and expertise, attend his Free Webinar June 26 WEBINAR: 9 Businesses Doing Blogging Right: What You Need to Know

Please share the things that are working for you and your blogging in the comments below.

LinkedIn Strategies For Your Business and Increased Market Visibility

Linkedin strategies

Linkedin strategiesLeading LinkedIn Expert, Viveka von Rosen offered great LinkedIn strategies for business on Social Buzz Club’s Social Buzz U that made me realize how important LinkedIn is for business. Viveka got started on LinkedIn in 2006. She is a supporter of face to face networking groups and personal communication and as a business networking site LinkedIn just made made a lot of sense. Today, Viveka has 24,000 first level connections on LinkedIn and 46,000 following on twitter. She also has been ranked as one of the top ten influential people by Forbes. Her book coming out is entitled, LinkedIn Marketing an Hour A Day.

Why LinkedIn For Business

There are over 2 million company profiles available on LinkedIn. Imagine how many people you can connect with in your specific niches. 155 million professionals have accounts on LinkedIn making it the largest professional social network. Furthermore, 2 new members join every second. Important to note that half of new members are overseas. So if you’re looking to take your business global, LinkedIn is rapidly expanding.

 Continue reading

8 Ways Your Blog Can Help Your Business

… Even If You Don’t Blog Often for Business

Business blog Companies can get significant benefits by maintaining (and updating) a business blog. For one, search engines love blog content. Creating content regularly helps your company be found more easily in Google, Bing and Yahoo’s search engines. More importantly, potential customers are also interested in good, relevant content. Once they discover it, blog content keeps them on your site longer and gives them the opportunity to get to know you on a deeper level, making them more likely to buy from you.

I will dig into these and other benefits in a minute. But first, let’s address the biggest complaint that I hear: “I don’t have time to blog”.

I could explain how you can create an editorial calendar to keep you on track, how you could carve out a dedicated time to write, how you could hire bloggers to write for you, or how you could accept guest posts to get more content on your site. These are all great ways to make blogging more methodical and to reduce your blogging workload. But, I’d like to take this “conversation” in a different direction, if that’s alright with you.

So what if you only have the time, energy or bandwidth to create a few blog posts over the next few months? Is it worth it? I say yes!  Continue reading