Don’t Believe “It Works for Me, It Will Work For You”

We can be super choosy.  With so many people selling us tools and methods and apps that (they say) we absolutely MUST have for our business or our life, let’s use a solid criterion for selecting.  If their proof of results consists of “it worked for me so it will work for you”, then hide your wallet.  If the proof is based on independent empirical data and is couched in the solid research of others, then it may be a good choice.

I frequently talk about bad mindsets that we have that are brought on by these experts and gurus that teach us things that simply won’t work. One that’s come up more and more often that I see is buying something from a guru because they say

“Hey, it works for me. It’s going to work for you.”

I am going to put this in a perspective here…

Imagine that you are sick. You’ve got some condition then you go to your doctor and explain what you have and the doctor says “I know just the cure. I’m going to prescribe this medicine. Take this twice a day, you’ll be all set.”

You take the medicine and get the prescription filled. You come home, you pull into your driveway and your neighbor is standing there. You tell your neighbor “I have this condition and went to the doctor who prescribed this medicine.”

…and he laughed.

He says “You have just wasted your time. I had that SAME illness so I experimented around in my kitchen for a long time. Through my own experience and mixing different combinations of stuff in my kitchen, I discovered  after long research that if I mix together goat’s milk and jalapeno and a banana, with a dash of cinnamon and put it into a blender, whirled it up really good and I drank two of those in a day, it just knocked it right out.”

My question for you is: Would you listen to your neighbor and drink the milkshakes or would you take the doctor-recommended medicine?

Most of us will take the medicine, right? But what if your neighbor continued, “You know, this worked for me – it’s going to work for you. In fact, it worked for three of my buddies. I told them about the jalapeno- banana-cinnamon milkshake and they tried it and it worked for them too. All three of them got immediately healthy. It’s going to save you a ton of money. It worked for me; it’s going to work for you.”

Now I ask you, what if it worked for your neighbor and three of his buddies?

Now you have testimonials that the milkshake worked. I imagine most of you will still take the medicine, but I am amazed how many people will drink the milkshake when they see it online. They’re told about these methods and techniques and platforms that will bring in more customers and make them lose weight and solve all their problems. The whole basis of it is “It worked for me; it’s going to work for you”.

What I’m telling you is that when you hear that, keep an eye on your wallet because you don’t want the milkshake, you want the medicine. There are plenty of successful techniques and methods out there that are firmly rooted in psychology and science.

They’re rooted in the research that works.

This is frustrating to me in a couple of levels because there are some out there that are trying to sell you techniques and methods and platforms that simply won’t do the research.

They simply will just say “Hey it worked for me; it’s going to work for you”.

Well, it might have worked for them. Even stuff that CANNOT work, can still work 3 to 5% of the time.

How can that be?

Imagine, you drank the jalapeno-banana-cinnamon milkshake and you started feeling better. Maybe you were starting to feel better anyway and the timing was just right. Or maybe you feel better because you drank so much milkshake that it filled you up and you weren’t hungry anymore – and turns out something ELSE you were eating was causing the problem.  But because you were full, you did not eat it.

There are many ways that something that totally cannot work, works for some people, and this is where the testimonials often come from.

Learn more at our free webinar!
Social Buzz U features Dr. Champagne’s webinar, “The “Good” Psychology That Brings 41% more Attendees To Your Webinars” which delves into a Scientific System, based on the results of 6 million data points from 7,000 surveys administered to over 550 organizations, including FedEx, Verizon, Nielsen, and the U.S. Departments of Energy and Education.

If you miss the live training and want access to it, consider joining Social Buzz Club (https://socialbuzzclub.com/register) and gain this training and hundreds more in our library of high content trainings to grow your business from top experts.

Many people sell you products and services. It might work for 3% of the people just by chance –just by randomness, and those people will write their testimonials and the rest of us, 97% will say…

“How come this didn’t work for me? I guess I didn’t follow the steps carefully enough”.

It’s so frustrating to watch this knowing that these techniques do not work and they don’t work for you.  And so you think “Gee, I must have missed something. Maybe I should reread the lessons. Maybe I should follow the steps more carefully.”

It doesn’t matter. It won’t work. It worked by chance.

It doesn’t have anything to do with you. It had to do with a platform, a method, an idea that is not firmly rooted in anything. It’s sad because the research is out there and a lot of folks will borrow some from psychology.

The Truth: Dark Psychology Sells But Is Not In Your Best Interest

The problem is they often borrow only the “dark psychology” – tactics taken from the studies of compliance, conformity, obedience, and influence.

They’ll borrow those things that scare people into buying –the sense of urgency, the sense of scarcity.  It does work, that’s why it’s borrowed; but there’s so much more from psychology that could be borrowed that works –decades and decades of research.

Take the medicine. Don’t listen to your neighbor who says “It works for me, it will work for you”.

I have written and created over 7,000 surveys and gathered over 6,000,000 data points.  Which is a lot but only a speck compared to ALL the solid psychology data gathered over many decades by researchers dedicated to finding what works.  You just need to tap into it.

Use Good Psychology To Get Engagement & Customers

When you apply the psychology that works, you will get the engagement and retention of customers that you’re looking for.

My challenge for you this week is to look for experts and gurus who have the data and the research and the findings to back it up; that they’re not just saying “Well, it worked for me and my three buddies, it will work for you,” but they can point to all those that came before them. That there solution is built on something solid in psychology.

Psychology is the study of human behavior.

Why people buy, why people do what they do, why they say the things that they say.

There ARE science-based and research-based solutions out there. If you’re going to spend your time and your money on these practices and templates and techniques, they should work nearly 100% of the time – just like the doctor’s medicine.

How To Find The Templates That Work

Learn how to use the good psychology to enroll more from your webinars during our SocialBuzzU webinar.

 

Image by Daria Nepriakhina from Pixabay

Mentoring and Leadership Development

Our philosophies on how we lead and manage people have been ingrained in us over the years. Rightly or wrongly we follow in the path of those before us and emulate their behaviours. There has been a lot of literature and a number of different positions taken regarding leading and managing. Most of this has not had an impact on how most of us lead or manage. Why is that? Is it because our learned behaviour kicked in and we did what those before us were doing? Is it because we have been told rather than someone challenging us to think outside of our comfort zone? Is it because leaders are born and it is not something that we can learn to do? Some very thought provoking questions!

Are You Sufficiently Supporting The Growth Of Leaders?

When I take a look at some of our leadership/management development programs I hear the same message over and over again.

We spend a lot of money on training people to become good leaders and managers but the results are not always what we had expected. My first question is always what have you done to support the learning? Have you provided a mentor for your new leader/manager to work with to reinforce the learning’s that they have just realized? Think of it from a continuous learning process – assess, determine the gap, train, reinforce in the work place, assess and continue the process. Failure to do this, results in us setting people up for failure.

Fast forward to a time where you now have this new leader/manager in your workforce and they are struggling. What are some of the things that you are willing to do to assist them in their growth? I have seen this far too often and in most situations the new leader/manager is reaching out for assistance but we choose to ignore.

The Missing Keys To Successful Leadership Development

Two key elements seem to be part of why we don’t reach out to help these folks be successful.

First, we are not good at developing work relationships – helping each other grow personally and professionally. The other important element is that we seem to have lost the art of communicating effectively. The majority of the poison/negativity that exists in the workplace today is due to our poor communication and how we message with others. Sadly that poison/negativity can spread rapidly through an organization and most leaders never realize how bad it is till it is too late. Don’t let that be your organization – there are things we can do to change those situations!

Learn more at our free webinar!

Social Buzz U features a free webinar by Doug Lawrence, Effective Mentoring – Preparing Tomorrow’s Leaders. This webinar takes a look at mentorship and how it can change the face of your leadership development program.

Effective Leaders Have Great Mentoring Skills

I found this excerpt and wanted to share it with you as it speaks to a leader with mentoring skills. It is all about relationships, personal and professional growth and a huge focus on the positive.

“Relationship theories, also known as transformational theories, focus upon the connections formed between leaders and followers. Transformational leaders motivate and inspire people by helping group members see the importance and higher good of the task. These leaders are focused on the performance of group members, but also want each person to fulfill his or her potential. Leaders with this style often have high ethical and moral standards.”

Take your leadership and management skills to the next level through the “power of mentoring!”

 

References:

  1. http://psychology.about.com/od/leadership/p/leadtheories.htm

 

Mastering the ART of The Easy Yes Offer

Plus, the 5 Levels of Your Funnel

By Katrina Sawa, JumpstartYourMarketing.com

Entrepreneurs, small business owners, independent contractors and anyone who needs to meet a lot of people and build relationships in order to promote and increase your business will value implementing Easy Yes Offers.  Because marketing these days is useless without working at building the relationships with your clients, prospects, referral sources and contacts.

Making offers is a key component to building those relationships. You can do this if you’re a speaker or doing a speaking presentation or simply attending an event or conference.

The first key is to BE PREPARED To Make Offers.

Be prepared to make a sale (of any kind) no matter where you go. Have order forms in hand. Have ways to take credit cards, cash, checks and/or be able to give someone something to possibly get started; an application perhaps or easy way to book a call now, etc. BE PREPARED.

Then you want to have various types of offerings in my mind to be able to capture the various levels of people who are at different stages of interest for your product, program or service. One of those levels is pretty critical, it’s the Easy YES Offer™.

So, why have an Easy YES Offer first of all?

Need daily cash flow? That’s why! Want to recoup your investment in traveling to a speaking gig or doing a tradeshow on the spot? Have an easy yes offer!

What’s in your funnel?

5 Levels of What (could and should be) in Your Marketing Funnel:

  1. The “Freebie”– what are you giving away on your website or in person so you can capture people’s contact information so that you can continue to market to them?  You’ve GOT to do this one for sure and it doesn’t have to be a FREE consultation!  Try to give something away that your target market will definitely want but it doesn’t have to take your time, make it more automated instead.
  2. The “Easy Yes Offer” or “Try Me Out” offer– This is your low-level offering.  Can you record a free CD, write an ebook, offer a webinar, prepare an e-course?  These are all lower level products or programs that you can create once then sell over and over again taking no more time (time being the key word on a low-level offering). Easy Yes Offers can also be your time if the goal is to have conversations with prospects in order to have them connect and trust you to enroll in higher end programs. You can give and receive a lot of value in consults where you charge a small introductory fee.
  3. The “Do-It-Yourself”– This is the larger, beefier product offering that people can buy and work through at their own pace.  It could be your signature service packaged into a home study kit for example like I’ve already done with my JumpStart Your Marketing™ System and Jumpstart Yourself as a Speaker System.
  4. The “I’m All In 1on1”– This is for very interested and committed prospects who want more of YOU.  They want to get your advice personally maybe or work with you 1on1, come to an event or even pay you for your high-end programs or services.  There are fewer people who will commit to these types of offerings however if priced right, you don’t need that many, nor can you usually handle that many.
  5. The “Whole Enchilada”– This is for the type of customer who simply LOVES YOU and loves what you do, teach or sell and will buy anything and everything you offer or promote.  They are your ‘ideal client’ I’d imagine. For me, this is my Live Big Mastermind clients who get pretty much everything I have all for one investment.

Where to Begin When Planning Your Offers:

  • Who really is my target market? What audience am I speaking to?
  • What do they really care about most when it comes to my business, products or services?
  • What will they pay for and what is their easy, take out my credit card threshold?
  • What is the next step I want to take them to as well?

You have to practice, test and practice and test, over and over again and different audiences might require different easy yes offers. You may have to alter them, change them and revise them along the way. You’ll know when you have that easy yes offer, people will be throwing cash or their credit cards in your face or orders will come in like crazy online!

Examples of Easy Yes Offers™ (people always ask)

Be prepared to have a few different offers up your sleeve depending on which way the talk or conversation turns too.

  • $20 flash drive with a few of your digital products on it
  • Free teleclass or group QA call to go deeper into your topic
  • A bookkeeper or Virtual assistant: 4 hours for $100
  • Coach who is new and not comfortable selling: $50 for 1-2 hours
  • Package of multiple things for $100-$197: event ticket, coaching call, digital product and book?

Be prepared to alternate different offers depending on the size of the audience, investment of audience, length of your talk, or even the timeline of event or venue.

Finally, make sure you reverse engineer your offer so it’s designed to promote what you ultimately want to sell more of that could be higher priced.

Want a deeper dive?

I recently did a webinar for Social Buzz Club and as a member, you can watch it. Join now.

In the meantime, stay in touch with me. Checkout this free video series (https://jumpstartyourmarketing.com/makemoneyvideos) where I walk you through hot marketing strategies to help you make money fast in your business.

Generate Leads to Get Booked as a Speaker

As a speaker, you want to get your message out to the world but often speakers are not sure where to find strong leads. One of the best ways is to draw on your existing network.

And yes, you have already heard how important it is to ask for referrals before but the majority of people do not know HOW to ask in a way that gets results.

Strategy First

Let’s map out a strategy for you to get more speaking gigs.

Preparing to Ask

  1. You need to be succinct in your asking. I can’t even tell you how many times someone has emailed me asking for connections and that email was 3-10 paragraphs long. Whether you are reaching out to people like me who are powerful influencers or people in your circle, we are all busy. You need to get straight to the point!
  2. You need to be specific in your asking. Most people tell me their life story and then ask for a referral. Or they give me general statements like “I speak to entrepreneurs on how to de-clutter. Who do you know?”

As You Ask

When doing your ‘ask’ you need to tell me:

  1. WHO your market is, specifically. Of course you are very talented and can most likely speak to various groups but it is far easier to get leads if you say “sales representatives in the insurance industry” instead of “sales people.” The former example, gives an instant snapshot in the reader’s mind so they can make connections.
  2. WHAT you do for them – problem and solution. The key is to make it real world and not general things like “I help them feel healthy.” How about something like “I help new moms to re-balance their hormones and get back to a healthy weight.”
  3. WHO your perfect connections would be.

An Effective “Ask”

A great example of an effective “ask” is my friend and colleague, Tina Dietz. Now, she wasn’t asking me for bookings but I wanted to share this example so you can see how specific and targeted she was.  Here is what she emailed me:

“Hi Cindy, I am reaching out ask for some connections. I work with authors. They are missing out on a huge market of people who love to listen to audio. I help them to put their books on audio so they can increase their reach and impact. Who do you know that are book coaches that you can connect me with?”

It is a great “ask” because book coaches help their clients create their books and then they can refer them to Tina to get those books on audio. I gave her four referrals right away. She made it easy for me.

If we were to alter this to get bookings instead of clients, here would be her ask:

“Hi Cindy, I am reaching out to ask for some connections. I work with authors. They are missing out a huge market of people who love to listen to audio. I help them to put their books on audio so they can increase their reach and impact. Who do you know that are book coaches that host conferences who you can connect me with?”

Your turn!

Right now, create a short one paragraph “ask” that includes your who you work with, what you do for them and who is a good connection. Then email five people you know that may have connections.

Shine on!

Conscious Leadership – The Leadership Principles That Work Best Today

Do you want to enjoy less stress and better results for yourself and for your leaders?

The leadership models that worked well in the past are failing to work in today’s environment causing undue stress and poor team performance. Leaders who recognize this trend and choose to make the adjustments catapult their personal and professional results and help those around them do the same. The choice is yours. How will you choose to lead in the future?

We are facing a leadership crisis

Latest research shows 90% of Americans believe the nation is facing a leadership crisis.  This is an alarming statistic. Further concerning is two-thirds of North Americans are actively considering leavings their current job. What would you do if you lost two-thirds of your team?  People don’t leave a company. They leave a leader.

There are many indicators to recognize if you have this issue in your company. Diagnosing the issue is only the first step in the journey to transform your leadership style and help your team do the same.

The Conscious Leadership Model is the answer to these Leadership Challenges

Conscious Leaders generate high performance teams and grow the next generation of high potential employees. They drive high employee engagement, foster higher creativity, improve problem solving ability, and ultimately improve morale.

We have defined Conscious Leadership as eight elements that work synergistically together to create the environment I just shared. The first four elements are focused on conscious of self and the second four elements focus on conscious of others.

Learn more at our free webinar!
Join David for a free live webinar on July 14! “Conscious Leadership”

Start Your Conscious Leadership Journey Today

Adopting the conscious leadership mindset starts with you. How well do you truly know who you are and where you are in your leadership journey? Take The Conscious Leadership Assessment and ask members of your team and close friends to take assessment (focused on you to give you feedback). Commit to leading yourself.

“Only those who devote themselves to a cause with their whole strength and soul can be true masters. For this reason, mastery demands all of a person.” ~ Albert Einstein


“Leaders Cannot Show the Way Until They Know the Way.  Leaders in our world face two realities:

1.      Change happens faster than ever, so leaders must remain adaptable.

2.      We need timeless values more than ever, so leaders must remain principle-driven.”

~Dr. John C. Maxwell