Motivate Like The Best! How The Best Leaders & Salespeople Do It.

7692135Right now, I bet you know THAT person.

Who is THAT person you might ask? For many of us, it is hard to describe, so let me tell you the story of two people…

“Jane is the CEO of XYZ company. There is no question she is intelligent and hardworking. But what is amazing is everyone in the company believes in her vision. Yesterday, she gave a speech to a team of 100 employees. At the end, you could feel the energy and excitement throughout the group. Everyone left that meeting running back to his or her station to start working on the vision. I really don’t know what it is about her, but she just has that gift as a leader, to rally everybody to work harder than they would if she wasn’t there.”

Do you know this leader? Or how about this individual…

“Mark has recently joined the sales staff. But you wouldn’t know it by his rapid success! He only started with our company 4 months ago, yet, already seems to have more accounts than the rest of the team combined! What’s even more impressive is how little effort it seems to take for him to close a new account. One day, he meets a new prospect…the next, a new client! For everyone else, it seems it takes months to years to close the type of accounts he has! Yes, he is charming and seems to have that “it” quality, but so do a lot of other people.”

Do you know this salesperson?

Often, this person is described as “charismatic”, having that “it” quality, or if we are really jealous, we call them “lucky”. The sad part is when these terms are used; we the belief is that we have no control over this special talent.

[info]Learn about “The Power Generator” live, with Alex Kuhn, on Thursday June 19, 2014 at Social Buzz U. It’s FREE to attend live, sign up now![/info]

But what if you could learn this skill and apply it to your leadership and sales ability? I would like to introduce you to what I refer to with my clients as The Power Generator. To be your best as a leader and/or in sales, you must be able to create the necessary desire, passion, and attraction to generate emotion in another so that he or she will move in a specific direction. You may laugh, but I tell clients and others, like a superpower, you can use this skill for good or evil. Once mastered, you will not only be able to become better as a leader and in sales, but you will have the key to unlock the transformation you desire in yourself.

The Power Generator is mastering and combining three distinct sections:

The Story: Each individual that you come in contact with on a daily basis has his or her own story. This story is perceived both as the best and worst parts about themselves. Your ability to understand on a deep level the other person’s story is crucial to building an intimate connection.

The Emotion: Every person has two distinct emotions: Pain and Gain. Pain is the emotion and feeling of missing something. Gain is the emotion of wanting more of something. Being able to tap into the individual’s emotions will allow you to pull the necessary desire to change a person’s point of view.

The Importance: No matter who, there must be a compelling reason for taking action. No matter the action, it is necessary that it be connected to growing and improving one’s situation. By connecting an action to the individual’s importance, he or she will want to commence the process of change immediately!

To motivate like the best, you have to understand the person’s story, pull the necessary emotion, and clearly understand the importance of the change. With practice and time, you will be able to motivate like the best leaders and salespeople you know!

5 Ways to Express Your Message More Effectively on Social Media

You Can Do It!Toni loved using social media. Through Facebook she kept up with her kids’ adventures and her own friends from her college days. She used Pinterest to collect healthy recipes and beautifully illustrated quotations.

But she was at a loss when it came time to market her life coaching business through social media. Would her edgy personality be too much for clients she wanted to attract? How could she stand out from everyone else posting inspirational photos and viral videos?

Here are the 5 steps I gave her:

1. Identify your perfect client. When you know exactly who is the best fit for your gifts and talents, it’s easier to market your business. Using your most perfect-fitting client as a model, create a profile of her interests, lifestyle, challenges, emotions and activities. I even add a photo and a (fictional) name to mine. Then, when considering what to post, you can ask, “Is this something Josh would like and share?”

2. Listen! My client Toni created a perfect client profile based on her three favorite coaching clients combined under the name “Carolyn.” She filled it out by studying what they posted on social media. She interviewed them about their interests and also why they had chosen to work her. When doing this yourself, be sure to focus not simply on past clients but those who were a perfect match for your services.

3. Speak to ONE person. Do you ever read posts that sound as if someone is shouting out a window to anyone who’ll listen? Toni had a habit of writing to an audience of many, with phrases such as, “How is everyone doing today?” or “A lot of you have been telling me ….” When she began to write each message as if it were to Carolyn alone, she noticed her posts resonated personally with many more people. As a result her audience grew dramatically.

4. Clearly articulate your marketing message. A concise marketing message outlines who you help (perfect client), with what challenges and what outcomes you get for them. Before working with me, her not-so-magnetic message was, “I’m a life coach.” Together we revised her message to focus on helping women executives who were killing themselves with overwork to find greater personal fulfillment through artistic pursuits without compromising their careers.

5. Know what aligns with your message – and what doesn’t. What about Toni’s edgy personality? One thing I shared with her was a love of snark and ranting. It’s fun for me, but not a fit for my brand, Enlightened Marketing, which is about inspiration, optimism and action – NOT negativity. Toni soon realized that she could share some of the painful experiences that made her the person she is today, but when it came to humor, her perfect client “Carolyn” wanted not snark but to laugh about things that were light and positive.

[success]Get even more great tips & techniques from Samantha during her free live webinar for Social Buzz Club – HOW TO CREATE JAW-DROPPING, CLIENT-GETTING MESSAGES – Thursday May 8[/success]

 

4 Reasons Why Using Evernote To Stay Organized is A Smart Move

Evernote is an amazing tool.

If you haven’t already signed up for an account and downloaded the desktop version onto your computer, you are seriously missing out!

As the amount of information that we all manage on a daily basis increases over time, keeping everything straight becomes overwhelmingly difficult.

If there was a way you could use Evernote to help you stay on top of your life, get more done in less time, and have a greater peace of mind every single day, would that be something of interest to you?

Below are 4 reasons why using Evernote is a smart move to help you achieve that goal!

1) Evernote is Accessible Everywhere!

One of the best things about Evernote is that it is on every platform.

You can pull it up on your computer via a web browser, your desk top, your mobile device or tablet! No matter where you go, your evernote notebooks and notes are right there when you need them!

2) Send or Add Anything Into Evernote Via A Dedicated Email They Give You

Aside from being on multiple different platforms, an amazing feature that Evernote has added to the software allows you to “email” anything into Evernote.

So for instance, if you received a picture from a friend that you wanted to save forever, all you would have to do is forward that email to your dedicated evernote email address.

After pushing “send” you now have the peace of mind that you will be able to reference that later whenever your heart desires.

3) Organize Information Catered To Your Needs

When you open up your account Evernote, it begins as an entirely blank slate. With the plethora of features, Evernote allows you to set up and customize how you will organize future information in a way that works for you.

Everyone’s brain works differently, and Evernote has done an amazing job creating a tool that helps you customize your entire evernote account to your liking, no matter what you plan to use it for!

4) One Tool = Multiple Ways To Make It Work For You

Because you can organize and customize your account in any way you want, it opens up an unlimited amount of possibilities. Whether Evernote is used to plan a project, or help you achieve your goals, there is bound to be a way for you to use it no matter what!

[success]Be sure to attend Scott’s free webinar where he will show you how to Be More Productive and Effective In Your Business Using Evernote. Thursday Feb 20, 2014 – sign up today![/success]

Don’t Fall for These Publicity Myths and Mistakes

Create Great HeadlinesMany people talk themselves out of getting free publicity!

It’s hard to believe, but true.

I’ve been helping speakers, authors, coaches, consultants and thought leaders get publicity for more than a decade, so I’ve seen what traits help a person to go from unknown to famous in a short period of time.

But I’ve also seen other people who could become thought leaders crash and burn – or even worse – never get started.

Let’s bust a few of those myths and limiting beliefs so you can get the publicity you deserve so you can tell your story to the world!

[success]Learn how to tell your story to the world! Free webinar with Dan Janal & Social Buzz U on January 30, 2014. Sign up today![/success]

Myth #1: “Reporters have all the sources they need and don’t need to find anyone new.”

That’s not true.

Reporters are always looking for new people to quote. Believe it or not, they don’t like to quote the same people time and time again. In fact, their editors will call them lazy if they go to the same sources! Several newspapers have a “1 quote per year rule” that says the reporter can quote a source only once in 12 months. So please get rid of the notion that reporters don’t need new sources.  With the explosion of news outlets and blogs, it’s never been easier to get quoted.

Myth #2: “Someone else knows more than I do about this topic.”

Yes, it is true. Professor Smith at Harvard might know more about something than you do. But that might not matter. That’s because Professor Smith has no idea the reporter is interested in this topic. And the reporter has no idea who Professor Smith is. Don’t talk yourself out of the interview because of this mistaken notion.

Myth #3: “I don’t have enough money to get publicity.”

Again, this is another fallacy. You don’t have to hire a PR firm for $30,000 to get publicity. You can find reporters on social media, blogs and even their own websites. And of course, there are leads services like PR LEADS and others that collect leads from reporters and send them to clients for a nominal fee, or free.

Myth #4: “I don’t know what to say.”

That’s pretty hard to believe because most people I know have written dozens of articles, delivered speeches, appeared on teleseminars or webinars or have even written a book. Their problem isn’t that they don’t have content. Their problem is they don’t know which content to present! The answer is simple. Just listen to the reporter’s questions. She’ll let you know what information she needs. Just remember to keep your comments to a sentence or two because that’s all the info reporters need. It’s called a “sound byte.” Tell yourself that the less you say, the more you are understood.

Myth #5: “There’s no point in getting publicity because yesterday’s newspaper lines the bird cage today.”

That might have been true 20 years ago, but with the Internet, every word of every newspaper is available online–forever. Your prospects can find you via Google if you’ve been quoted in a newspaper. Many radio shows and TV news segments are also available online. Best yet, if you get permission to post that video on your website, your prospects will see that you are a media star and someone they would like to business with!

Please wash away these negative thoughts and false myths so you can get the publicity you need to tell your story to the world!

No Growth Focus Leads To Business Decline

bike-circleYou may have heard the saying “Do what you’ve always done and you will get what you have always had”.

I don’t believe this is true any longer.

With the accelerated change of almost everything we know in our world it is insane to think that we can continue to do the same thing over and over and continue to get the same outcome. Changes in technology, ideology, the economy, sociology, borders, acceptable behavior, knowledge level, climate, global interaction, community, etc. affect your business.

A business that operates like it did 10 years ago is missing some key connections and opportunities which will eventually cause the business to fail.

For example, there is a wonderful Toronto clothing designer that makes incredible women’s professional clothing line. For years they have been able to sell just by inviting people to a home to see the line. I would tell my friend she had a new line and they would book time to come. Now, we cherish our personal time so dearly that we don’t do things without first knowing if it will be worth our while. Because this designer does not have a website, does not post any of their past or current designs, does not have any online presence (at all – they don’t exist online), no one is willing to make time, even those people that have been before and know the quality.  Continue reading