Podcasting Principles

Podcasting Principle 1: The Right Strategy

As with building your business – there’s a right way AND a not so right way when you’re starting a podcast.

Especially if you’re a business who wants to build your reach, your reputation as a trusted authority in your field, and your revenue by being able to nurture listeners into leads, enquires and customers from your very first episode.

Where do you start? And, what’s the right strategy?

It’s the strategy that starts with the end in mind.

Which includes your message and how you’re going to monetize your podcast.

Are you clear on the following?

  • Your Reach: specifically who IS your IDEAL CLIENT?
  • Your Reputation: are you clear on the message that speaks directly to your ideal client and a message that’s distinguishable, uncopyable and irresistible – positioning you as THE go-to person in your field?
  • Your Revenue: including your program/offering, along with your seed and lead strategy to nurture your listener along the buyer’s journey. Taking them from ‘not knowing you’ to becoming aware of you, right through to ‘realizing they NEED your services’.

If not – start here.

Podcasting Principle 2: Create Fans NOT followers

“How do I grow my followers?” “How do I increase my downloads?” “How do I increase my subscribers?” are questions I’m often asked.

You create a niche community of your ideal clients who love what you stand for and what you do.

Continue to create interesting, informative and inspiring content you know they’ll love and appreciate.

And, do that with each and every episode.

Because focusing on building a massive audience of followers (anyone and everyone) is pointless, as they’re highly unlikely to become a client.

Instead, build a highly niched audience and community because they’re far more engaged AND when they’re ready – will step forward.

General followers (i.e. anyone and everyone) won’t.

Podcasting Principle 3: Focus on building Reputation Equity NOT Vanity numbers

From being asked the common question: ‘How do I get my podcast ranked on Apple Podcast’s New & Noteworthy?’

Through to being pitched by podcast promotion companies who for a fee will help me ‘hack’ my podcast subscriber number to secure the coveted ‘Apple’s New & Noteworthy’ ranking.

It’s not happening.

Because I’m not focusing on vanity numbers that at the end of the day, mean nothing.

Rather, I’m focusing on building my reputation equity, my promise of value, my promise of expectation by creating content I know my audience will love and benefit from.

And, for specialists who are looking to become the trusted authority in your industry with their podcast – I’d suggest you focus on that too.

Because when you continue to share compelling content that positions you in a category of ONE and your message speaks to and influences your audience of one, that one becomes two, becomes four, eight, sixteen. You get the picture.

And before you know it, you’ll have a podcast that continues to nurture listeners into leads, enquiries and ultimately paying customers from your very first episode (IF you implement Podcasting Principle 7)

Podcasting Principle 4: Message BEFORE Microphone

So many businesses mistakenly think that getting the best microphone will enable them to create a successful podcast.

It won’t.

Because if your message isn’t already working and generating interest and clients with the marketing you’re doing already – you’re NOT ready to start a podcast, yet.

Because your podcast will only amplify your existing ‘ineffective’ message.

And, you can’t edit and mix compelling content that converts listeners into leads from fluff and banter.

Even if it was recorded on the most expensive microphone.

You just can’t.

#MessageBEFOREMicrophone

Learn more at our free webinar!
Annemarie Cross takes us inside Power Podcasting – Learn HOW TO BUILD YOUR REACH, REPUTATION (AS A TRUSTED AUTHORITY) & REVENUE WITH A PODCAST – Free, on November 12, 2020.  Learn More

Podcasting Principle 5: Compelling Communication Techniques

Your voice has the ability to engage, educate and entice those people who area ready to take that next step – to take that next step.

There’s something powerful about spending time sharing your heartfelt message with someone as you continue to build that all important ’know, like and trust’.

However, as adults we can often be skeptical when it comes to learning new information. Along with trusting the person who is sharing that information.

Along with the fact that we bring our own biases, concerns and (unhelpful) beliefs to the conversation.

So, by learning compelling communication techniques you can build rapport, and ‘know, like and trust’ while nurturing your listener strategically along the buyers journey.

And, with a strategically placed call to action, your ideal will make that move and take that action, when they’re ready.

You just need to learn WHEN and HOW.

Podcasting Principle 6: Distinguishable Experience

Are you able to clearly define:

  • Your 3-5 Core ‘Experience’ Values?
  • Any quirky characteristics?
  • What makes YOU unique?
  • How you would like to influence others to feel and be in your company?

These are just a few things to consider when created a uniquely distinguishable (and uncopyable) experience that only you bring to your podcast.

Define it. Then BE it.

On every single episode.

Podcasting Principle 7: Robust List Building Strategy

Subscribe to my podcast. Leave a rating. Give me your feedback, are all typical calls to action.

And, while there’s nothing wrong with them – if they are the ONLY call to action on your podcast – it’s a missed opportunity.

Getting your listener OFF your podcast and onto your list.

That should be your priority.

Which is why we encourage all of our clients to develop a special 3-part Podcast Series, which becomes the first 3 episodes of their podcast, and their lead generation opt in, so they can begin nurturing listeners into leads, enquiries and ultimately paying customers from their very first episode.

And that’s what’s shared on every single episode following and is the call to action you remind people of not only from your own podcast, but also every single podcast you’re interviewed on and other media interviews.

Even when you’re speaking from stage – get people onto your list with your podcast series opt in.

That’s your robust list building strategy for your podcast.

That’s #PodcastingWithPurpose

 

How To Become An Influencer

influencer marketing strategies

To become known as an online influencer you need to master your message, build a tribe of loyal followers, and create a shareworthy brand style or mystique that is compelling. That’s a tall order. Much of the time the popularity of an influencer is directly related to the topic.

Choose Your Topic of Influence Wisely

If you are an expert or have a passion around a trending topic, brand, politics, or celebrity, then you’ll have an easier time of developing your identity as an influencer. However, all is not lost if you don’t. If you are committed, have a valued message and/or content, and you follow some basic best practices, you will garner more attention.

How To Become Influential

The time it will take to develop yourself as an influencer depends on your commitment and the priorities of your market. If you are halfway in, then results will be mediocre at best.

If you are super passionate and are speaking, being interviewed, producing video and social imagery, as well as articles all over in a consistent manner, you will begin to rise in visibility.

To become well known, reach out and make connections with other influencers of your market. Like their posts and offer positive comments and acknowledgement of their work. Share their posts. Then reach out with a friend request, follow, or connection request. Yes, you want to connect with well known people including CEOs and thought leaders. You can also reach out to those who are their biggest advocates online. Remember competition is not an obstacle when you’re building social media influence. It actually helps.  You may want to participate the Facebook and LinkedIn groups these leaders have. Be sure NOT to be self-promotional. You’ll actually shoot yourself in the foot if you do.  Be a giver! You may choose to answer questions that arise in the group or add value where you can. Apply to speak at the conferences they speak at and find new ones in your niche.

To grow your tribe, create a content marketing strategy. Showcase your expertise in blogs, LinkedIn articles, and video content that you share across the various networks your market is active. Use a tribe marketing platform like Social Buzz Club to expand the reach of your content. Members of these platforms curate each other’s content. Make sure your website is set up to compel your ideal market to opt-in to be on your mailing list. This means have an irresistible free offer for them. Downloadable content that offer solutions to what they are craving work the best. When your tribe drives traffic to your blog posts that have useful content and powerful calls to action (CTAs), you will grow your influence rapidly.

How to Measure Influence without Klout

Between 2014 and 2018 there was a site called Klout.com which went to great lengths to measure influence. Klout was bought out and then sunsetted like many a buyout. Nonetheless, since that time we have seen the rise in influencer marketing. To know how influential you are, you’ll want to measure some things.

General rule of thumb is to look for and measure the reach of your own posts and track traffic to your website, specifically your blog content. In addition, gain momentum by OTHER people organically sharing your blog posts. Passionate entrepreneurs, product managers, and brands will often use a gamified content sharing platform to do so. When you can have a blog be shared organically by a dozen or so people to their social networks, you drive more traffic and at a minimum visibility for you as a shareworthy influencer.

 

Secrets to Website Changes that Get Results: Uncovering what your metrics really mean

It happens far too frequently…

A confused, frustrated business owner or CEO calls me to talk about how they want to see marketing success, about how they want to try again, but past experiences have been less than satisfactory. I get it. They spend hours and hours and oodles of money to get known and feel like they are still unseen regardless of how much traffic they get from their efforts.

And that’s why I want every CEO, business owner and entrepreneur to know about the 4 key performance indicators (or KPI). These are the metrics that will reveal what is really happening on a website.  The noise of all the data pouring in can be overwhelming. That’s where KPI’s come in. Identifying and measuring KPI’s will make it crystal clear where your greatest return on investment (ROI) is. Roll up your sleeves and let’s apply some FieryFX know-how and get your business’s marketing back on track.

The 4 Key Performance Indicators (KPI) and Metrics to Gauge Business Success & ROI

These 4 performance indicators are what I recommend you use to make sure that a website is performing. They’re what I use. They are what we use for our clients. And now you can use them too.

Learn more at our free webinar!
Brandy is offering a free webinar through Social Buzz U, on June 11! “Secrets to Website Changes that Get Results” – Register here!

1. Forget traffic. Look at your unique visitors…

Sure, traffic is good. But the term “traffic” is so vague that it’s next to useless for measuring much of anything, let alone performance or ROI.

So instead, let’s look at unique visitors. That way, we can see how many different, unique people are actually visiting your website. This metric is way more useful, especially as we evaluate the next 3 performance indicators.

 2. Track your business’s page views

Now that we know how many people are visiting your website, we can track what pages they’re visiting. Are they landing on a particular page, then leaving? Are they reading a blog and opting into your list? Do they browse a few pages, check out your eCommerce web store, then close the page? Or are they sticking around, reading everything, and then making a purchase?

Each of those series of actions gives us more information – information we can use to update, upgrade, and improve the website to get those unique visitors to stay longer, get more information from your business, and make the conversion into a paying customer. If you think of your marketing like a bucket gathering water, there’s likely holes in the bucket. Metrics tell us where the holes are and how to fix them.

3. Where are your visitors coming from?

Now that we know who’s visiting your page and where they’re hanging out, it’s time to see where they came from. Because once we know where they’re coming from (or how they’re finding your business), we’ll know how to beef up your marketing campaign to get even more unique visitors to your website.

So not only will this performance indicator help measure the success of an existing marketing campaign, it’ll help you plan future ones as well. In other words, this is definitely a KPI to track, because it’s a clear indicator of where to invest more’.

4. And the most important KPI is…

Conversions. The ultimate goal of any marketing campaign (or your website), right? So let’s track those conversions, too.

Now, the actual type of conversion may vary by business or website or web page purpose… maybe you’ve got a landing page where you want people to download a report. Or perhaps you’re wanting to make a blog post go viral through sharing. The point is, though, that there are lots of actions you could want a unique visitor to take: watching a video, downloading something, signing up for your email list, buying something from your store, signing up for your specialty services, etc.

But no matter what kind of conversion your business needs, we can track it through your website. That way, we can make sure that you’re getting the most bang for your marketing buck.

What metrics really mean

The key is to use those performance indicators to build your website so that it guides unique visitors through the process from eyeballs to action.

Securing those conversions is the whole reason we’re setting up, tracking, and evaluating those KPI’s (key performance indicators). That’s how we can gauge the success of your website, your marketing objectives, or a specific marketing project. KPIs are the secret to making website changes that get results.

 

Using PLR As A Tool For Business

How Done-For-You Content Can Accelerate Your Success

Have you seen the term PLR and think that’s not relevant to you or your business? In this post, we hope to open your mind to the incredible opportunity that PLR content has.

What Is PLR Content

Essentially, PLR (Private Label Rights ) or “white label” content is done-for-you content that you can publish as your own. This may come in the form of eBooks, courses, articles, reports, graphics, audio, video and more!

This article was inspired by a common type of question we get from our PLR customers and prospects on a fairly regular basis.

The question goes something like this…

“What type of website (topic, theme, etc…) should I create to be able to use the PLR products I have purchased”

Warning…If this is a question you are also asking, please pay special attention to this article because you are very likely going to need to make some changes to your current approach.

PLR Is A Business Tool…

You can purchase courses to learn about Facebook advertising.

You can buy software that helps you setup a membership site.

You can setup a dedicated server to run your company website.

You can purchase PLR to help you build content for your business.

Realize that all of these are simply tools to help you grow and manage your business. While they are all important tools, you must have an actual business to use them on.

Analogy…

Imagine going to Home Depot and purchasing some power tools, lumber, cable, piping and so on. You load up your cart, you head to the checkout and as you pay, you ask the clerk how to use all of these tools to get a return on your investment!

Should you become a builder?

Should you start up a general contracting business?

Maybe you could become a carpenter?

Obviously it doesn’t work this way 🙂

It is the other way around. Once you have a business and you have specific work to do, then you would head to the store and acquire the supplies you need to effectively finish the job you’ve been hired to do.

If you’ve been asking this question about PLR (or any digital tool, software, etc…), it is time to take a step back and look at the bigger picture.

Learn more at our free webinar!

Join in our free training with Justin Popovic and learn How to take Licensed (Private Label) Content and turn it into something completely unique that builds your brand, grows your list and helps you make more sales. Check it out here.

Here are 6 tips to get you prepared:

Tip 1: Make Sure You Have A Business

You must first create a business then decide on which tools (i.e. PLR products) you can use to help you manage and grow that business. Tip 6 will help you make this decision if you are struggling.

Tip 2: Recognize Destructive Thinking

Notice if you have any thoughts like the following…

“I don’t know what business to go into. I’m afraid of choosing a business model that won’t make money? What if I choose wrong?”

Tip 3: Reframe Your Destructive Thinking

Realize that if you are thinking along the lines of my example in Tip 2, this is not “entrepreneurial thinking”. No one can tell you if your business model is going to make money. No one has a crystal ball and can predict the future.

These kind of questions or thought patterns come from a “security” mentality (thinking like an employee versus a business owner).

It is OK to think this way as long as you are able to recognize it and make the adjustments necessary to change your mindset and behavior.

Tip 4: Embrace The Entrepreneur Mantra

We’ve all heard great stories about entrepreneurial success. It is inspiring to hear about amazing business owners who defied the odds and created massive success for themselves.

We hear about their stories of repeated failure, making one mistake after another, ultimately “failing their way to success”. We nod our heads and agree that this is generally how it goes.

Now it is time to live this…

If you have been “on the fence” about your business plans, GET STARTED. Take a chance. Go for it. Test out your ideas, see if you can turn a profit. Learn, grow, adapt and become an unstoppable entrepreneur.

Will you choose the wrong business? Possibly. But maybe you’ll choose the right one too!

“It doesn’t matter how many times you have failed,
you only have to be right once.” — Mark Cuban

Tip 5: What Works For Others May Not Work For You

Going back to the talk track in Tip 2, imagine if someone came to me asking what business they should go into to ensure they could be successful and turn a profit.

The most obvious answer I could give would be my own business.

But just because we have been able to build a sustainable business in the “content creation” or “digital licensing” space, does that mean it will work for the next person?

Absolutely not!

In fact, someone could copy my exact website, themes, topics, sales pages, etc… and STILL come up short.

Why?

Because the number of intangibles that go into building a business. We’ve invested FULL TIME effort into this for 8+ years. Working our way through many failures, drawbacks, roadblocks and problems.

Just like every other business owner.

If you are prepared to do the same, then Tip 6 will help you get started.

Tip 6: A Tool To Help You Decide What Your Business Actually Is

Read the following 1 Page PDF —> https://toolsformotivation.com/wp-content/uploads/2019/03/OnlinebaselineTFM.pdf

Recommended Reading…

While this guide does not contain any specific tips or advice about implementing PLR, it is still vitally important to first understand the concepts covered here.

For specific examples of implementing PLR, please check out the following link:

4 Step Guide To Making Use Of Any PLR Program

BIO

 

We appreciate you taking the time to go through this training segment. I hope it has been a valuable investment of your time and I welcome any questions you may have at our help desk: https://toolsformotivation.com/contact-us/

 

Kindle User Experience Upgrades Empower Authors

It’s not a secret that digital technology and the internet are the bomb! Totally disruptive. Totally innovative. Totally liberating. Totally exciting… to some of us.

We, the unapologetic self-publishers of 2019, who want to tear down the barriers to success with getting our books published and in the hands of eager readers.

The User Experience Matters And Kindle Makes Good

 

Lots of people are afraid of technology because they find it cold, counterintuitive, and awkward to use. But technology is always improving, so shunning it does us no good. When we can find an instance of a place where the user experience of online design—an abstraction called UX by graphic designers—is logical, straightforward, and flows seamlessly in a clear progression, we should celebrate that to the max. Kindle Direct Publishing has drastically improved its UX.

Whatever you think about Amazon “taking over the world” and Jeff Bezos’ rapid climb to the top of the social hierarchy in the United States, I think you’d have to admit that he understood the possibility of online technology to make our lives simpler and flowing before we did. That’s why he is such a powerful influencer—and so wealthy.

Enter Kindle Direct Publishing

The admirably seamless user experience is nowhere more evident in the Amazon stratosphere than in its publishing arm, Kindle Direct Publishing (KDP). When all the other stores were poo pooing self-publishing, KDP started studying our writing and marketing habits and finding ways to serve us and invite us into partnership with them. It was an early opportunity missed by the arrogance of Barnes and Noble, which had the largest brick and mortar footprint across the nation. Now that everyone buys books online, B&N has been playing catch up. And as B&N catches up, KDP is forced to become even better so that we (self-publishers) remain loyal to it.

DIY authors are a hot commodity because we drive a lot of internet traffic to online stores.

Self-Publishing Resources Expand

In this “space race” of self-publishing, Amazon smartly bought a group of smaller companies and fit their offerings together to create a publishing jigsaw puzzle—the original print-on-demand paperback company, Book Source, was renamed CreateSpace. It remained as such until Fall 2018, when this system was retired and all the production files in it started to be rolled into Kindle Paperbacks—where royalty rates have increased to a desirable 60 percent of retail price!

Amazon/Kindle also bought Goodreads (a social platform where authors can interface with readers), Audible (an audio publishing company), and more. At each step self-publishers have been invited to participate and empowered to do it for little to no money upfront.

There were a few elements that had to be done exterior to the web-based platform until now, but as software designers cobbled those together, these features have been integrated into KDP. Now it is quite robust. One of my favorite words!

Learn more at our free webinar!
Learn More Social Buzz U is featuring Stephanie Gunning’s webinar  which will go in depth into the Kindle Direct Publishing changes and how you can take advantage of it. If you miss the live training and want access to it, consider joining Social Buzz Club and gain this training and hundreds more in our library of high content trainings to grow your business from top experts.

Writing and Design Come Together

A tipping point has been reached where the upgrades to the back office publishing experience have made it possible to write and design simultaneously, and with a push of a button have a respectable-looking book published in a manner of days.

The improvements benefit consumers too—because frankly, as convenient as portable reading devices like the Kindle are, the appearance of self-published ebooks was always pretty awful. it was hard to add more bells and whistles to a book design that had to be converted into a software that couldn’t accommodate them. Until. Recently. Now conversion of ebooks is better.

Progress leads to perfection, I suppose.

Advertising Tools Join In

With the upgrades to its systems, DIY publishers have access to advertising tools on Amazon. Beta testing is being done on features like the X-Ray, where clickable links add value.

The thing I like about KDP is that when the company wants us to adopt a new behavior they create an inducement to do so. And those inducements usually are tools that increase sales.

Savvy self-publishers need to know their own goals to discern which tools matter for them. Having tools available may empower some people more than others, depending on aptitudes for technology. But the good news is that help is definitely available, so authors can delegate the tasks that lie outside their own comfort zone to support personnel if they want to.

Stay In the Know

Where taking a good close look at KDP’s dashboard every month or two can be beneficial to those who recognize the space is constantly evolving, the best publishing practice is to be mindful of your books and not neglect them. Try thinking of online publishing as a video game. The more you know about the possibilities the more likely you are to be a winner.

Stay in touch with your books. Modify your description, pricing, and keywords periodically. And try out new tools to suss them out. It all exists because someone like you wanted it.

Come play with the rest of the kids in this DIY playground.