Five Ways to Build Your Online Business

If someone wants to learn more about you and your business, the first place they’ll look is at your website. Your website is your online property, working hard for you long after you’ve stopped working for the day.

But will they find it?

Remember the famous quote from Kevin Costner’s “Field of Dreams”? He said “if you build it they will come”

Well, it doesn’t quite apply here. If you build it, they won’t necessarily come. And if you have very little (or no) website traffic, then your site isn’t doing much to grow your business at all.

So what do you do?

Here are my top tips for attracting more clients to your website and converting them to paying customers:

1/ Have a Great Website with Fresh Content

Your website is the most important marketing tool for your business. Make sure your website is professional, engaging, and up to date. I highly recommend writing blog posts or newsletters for your readers. You don’t have to create content all the time, you just have to be consistent with it.

2/ Build Your Email List

There’s a direct relationship between your email list and your online sales. It’s much easier to build lasting and profitable relationships with your email subscribers than your Facebook followers. However, people are not as willing now to give out their email address as in the past. You need to create some kind of opt-in goodie to offer your ideal client in exchange for their email address. Common opt-ins are free reports, videos, newsletters, eCourses, and white papers.

Learn more at our free webinar!
Christina shares secrets to getting unfrozen in your online business, and heading to success! “The Big Picture Overview of Creating an Online Business” is free on September 24, 2020. Learn More

3/ Use Facebook, Twitter, LinkedIn + other Social Networks

According to Statistica, an estimated 3.6 billion people are using social media worldwide in 2020. That number is expected to increase to almost 4.41 billion by 2025. Did you know that social media is actually a major source for all referral traffic? Use your social media platforms to drive traffic back to your site.

4/ Build a Simple Marketing Funnel
A marketing funnel is the path a person follows from prospect to paying customer. A funnel doesn’t have to be complicated. It can be as simple as:

  • Prospect visits the page and opts in for your goodie (by giving email address)
  • You send the prospect an email through your email marketing system
  • The prospect gets engaged with your emails and clicks on a link in one of your emails.
  • The link takes them to a sales page and the prospect buys your product or program.
  • Prospect is now a paying customer and you nurture relationship

5/ Sell Your Products and Services From Your Site

In order to grow your business, you need to be able to sell directly from your website. There are many tools that make it easy to add payment buttons and link them to a payment processing or shopping cart system.

So are you ready to take your business to the next level and market your business through your website? Join me as I lay out the big picture overview of how internet marketing all works together to support your business. Learn how to turn your website into a client attracting, list building, money making machine!

Marketing is no longer about your product but about the stories you tell

Tell me if this is you…

You’ve got a great idea for a business or a product that you’re determined to get off the ground…

In fact, you’re already on the runway with the throttle open, gathering speed. You can feel the lift as air passes under your wings…

It’ll be wheels up any day now…

You might be brand new to this, Or you may’ve tried before And never achieved cruising altitude. So, right now…

What’s the biggest thing stopping you getting traction for your business?

If you’re like most people, it’s the lack of a comprehensive marketing strategy.

They just keep trying different tactics and when they don’t work, they either think it’s the tactics fault or they assume they’re just plain lousy at it.

It’s that or they don’t feel aligned with the idea of marketing. It makes them feel uncomfortable. They think it’s not really for them.

I get it.

Marketing, especially online marketing has its fare share of cowboy rip-off merchants who are quite happy to take your money and give you sweet F.A. in return… and think nothing of it.

I know what it feels like…barely treading water…flailing away. I didn’t even have a job or an income when I started. I was looking after a chateau near Bordeaux at the time. Mowing acres of lawns and cleaning the pool too. Working on my online biz part time.

So I get it – I really do. I’ve walked a mile or two in the shoes, you’re wearing, right now.

It took me a long time to get started. And even longer to figure all this online marketing stuff out for myself. ‘Cos, truth be told there are many pathways up the mountain so finding the one that feels right to you is hard.

Learn more at our free webinar!
Join us for Rory’s free webinar –

The One Thing You Must Do to Position Your Business For Success, and take a deep dive into  how to tell better stories.

April 9th, 11am Pacific, 2pm Eastern

I’ve bought programmes from gurus that promised the world but delivered little so I am forever forewarned against the snake oil they peddle.

I worked really hard… for almost nothing.

Crazy hours for around $15,000 in the first year.

I was happy with that then.

It was an amazing result for me.

I was alchemising money out of thin air.

And I was paying my dues. Learning my craft. And learning to write copy.

Just a few years later, I launched an event management platform. It was ahead of its time. The first time we tried it, we attracted 30,000 unique visitors in 5 days. 4 years later that number had more than tripled. 96,754 uniques in 5 Days… All organic.

It was amazing.

More than I ever dreamed of.

I had finally discovered the secret to attracting an audience without spending a dime on Ads. It took a few years to perfect. I called it the Story Inception Method.

You see, there are 2 things that sets homo sapiens apart from other animals.

The first is that we can imagine things that don’t exist.

The second is that we can tell stories.

Combine these two things and you have the power to change the world just like Alexander the Great or Steve Jobs or even Elon Musk.

Story matters.

We are hard wired to listen to stories.

We are hard wired to tell them too.

Storytelling inspired Alexander’s Macedonian army to march all the way to India conquering larger and more well equipped ones all the way there and all the way back.

Steve Jobs inspired Apple employees to create the iPhone and in the process create the first global trillion dollar company.

Storytelling grew Tesla too.

Elon Musk recognised that the existing electric cars were funky and unreliable with no range. They told a story about their owners that the vast majority of potential buyers did not want to tell.

Tesla changed all that and in the process built a car company that now dwarfs all others.

Recognising this changed my results… and my life.

I now teach the entire story marketing strategy process in my FREE Story Marketing Tribe on Facebook (videos + PDF downloads). Because I KNOW that with the right story frameworks, you too can create an online business that will change your life…

When you join my TRIBE, you’ll get access to trainings and frameworks you can use RIGHT NOW:

  • Take the 14 Day Storytelling challenge and transform your post engagement (attract new clients too)
  • Join regular LIVE trainings to help you optimise your writing (all saved in the Tribe so you never lose them)
  • The three things that will stop your storytelling dead in its tracks (and how to avoid them)
  • The secret to marketing by sharing your story in a way that’s natural—and totally magnetic (It’s not about you)

IMPORTANT: none of this is theory. It’s all been proven over and over by my students.

This is business-changing, LIFE-changing material. I’ve seen it work, and I’m on a mission to share this information with as many people as I can.

Imagine the freedom that comes when you stop dreading your marketing and gain the confidence to know EXACTLY how to bring your great ideas to life.

There is a way. This is the way. I can’t wait for you to join me on my presentation so you can get started right away

 

Mentoring and Leadership Development

Our philosophies on how we lead and manage people have been ingrained in us over the years. Rightly or wrongly we follow in the path of those before us and emulate their behaviours. There has been a lot of literature and a number of different positions taken regarding leading and managing. Most of this has not had an impact on how most of us lead or manage. Why is that? Is it because our learned behaviour kicked in and we did what those before us were doing? Is it because we have been told rather than someone challenging us to think outside of our comfort zone? Is it because leaders are born and it is not something that we can learn to do? Some very thought provoking questions!

Are You Sufficiently Supporting The Growth Of Leaders?

When I take a look at some of our leadership/management development programs I hear the same message over and over again.

We spend a lot of money on training people to become good leaders and managers but the results are not always what we had expected. My first question is always what have you done to support the learning? Have you provided a mentor for your new leader/manager to work with to reinforce the learning’s that they have just realized? Think of it from a continuous learning process – assess, determine the gap, train, reinforce in the work place, assess and continue the process. Failure to do this, results in us setting people up for failure.

Fast forward to a time where you now have this new leader/manager in your workforce and they are struggling. What are some of the things that you are willing to do to assist them in their growth? I have seen this far too often and in most situations the new leader/manager is reaching out for assistance but we choose to ignore.

The Missing Keys To Successful Leadership Development

Two key elements seem to be part of why we don’t reach out to help these folks be successful.

First, we are not good at developing work relationships – helping each other grow personally and professionally. The other important element is that we seem to have lost the art of communicating effectively. The majority of the poison/negativity that exists in the workplace today is due to our poor communication and how we message with others. Sadly that poison/negativity can spread rapidly through an organization and most leaders never realize how bad it is till it is too late. Don’t let that be your organization – there are things we can do to change those situations!

Learn more at our free webinar!

Social Buzz U features a free webinar by Doug Lawrence, Effective Mentoring – Preparing Tomorrow’s Leaders. This webinar takes a look at mentorship and how it can change the face of your leadership development program.

Effective Leaders Have Great Mentoring Skills

I found this excerpt and wanted to share it with you as it speaks to a leader with mentoring skills. It is all about relationships, personal and professional growth and a huge focus on the positive.

“Relationship theories, also known as transformational theories, focus upon the connections formed between leaders and followers. Transformational leaders motivate and inspire people by helping group members see the importance and higher good of the task. These leaders are focused on the performance of group members, but also want each person to fulfill his or her potential. Leaders with this style often have high ethical and moral standards.”

Take your leadership and management skills to the next level through the “power of mentoring!”

 

References:

  1. http://psychology.about.com/od/leadership/p/leadtheories.htm

 

Why Certainty Of Purpose Is Critical To Sales Growth

…And How Purpose Determines Your Customers’ Buying Decisions

If you’ve noticed that you’re having to work harder and harder, give more and more away for free, to make a sale, or that you’re sales are down, stagnating even stuck, then you’ve landed on the the right page today, because I’m going to show you why that might be, and the very first thing you need to do to turn it all around.

Specifically I’ll show you why having certainty of purpose has become critical to your sales growth, particularly in the pivotal year of 2017, plus what to do to begin to infuse the magnetic sales power of purpose into your business.

You’ve probably noticed the market has dramatically changed and become more globally competitive? That trend has been happening since the advent of businesses using “Internet Marketing” to promote their products and sales.

Big Changes In The Market Are Already Here

That competition is now exploding as we speak because 2017 marks the transition from a baby boomer focused market to a Millennial focused market as Millennials as Gen Y come fully into their prime spending years, and baby boomers begin to retire.

Millennials are the largest generation in our history who have grown up in a global economy, think more about social justice and equity than any other generation, and therefore will affect market forces far greater than the baby boomers.

Millennials have dramatically different values, so they will dramatically change the market.

Are You Losing Clients & Customers Because You’re Not Set Up Right?

The global market is becoming increasingly multi-cultural. People don’t have to buy either their products or services from their local market or even websites within their own country. They can pretty much purchase from anywhere in the world.

I notice these big shifts in my business in the past few  years as I use to have clients from New Zealand, Australia, The United States and Europe. Now have clients from the Sudan, South Africa, Hong Kong and India. They’re not choosing to work with a local mentor, they’re choosing a global mentor.

Your prospective clients and customers might be choosing global service and product providers too? This all means so much more competition; and a huge variety of cultures and values in the market place.

The Simple Focal Point That Will Turn Things Around For You

“But one value that is increasingly bringing us all together as one, making things very simply for us in our marketing messaging, is the value of purpose beyond making money.”

The idea that we all have a higher purpose to the work we do, rather than going out to make money, has reached critical mass. Our Higher Purpose is where we make the biggest difference, impact the most people, inspire trust and a sense of belonging and connection with prospective clients. When you infuse your Higher Purpose into your business model and messaging you have no competition, only a niche you were born to serve and prosper in, and a whole bunch of people who can be positively impacted by the product or service you offer.

Consumers have been for some time now increasingly making buying decisions based on the purpose and the social good footprint of the company they’re buying from. If you can buy milk from a company that is organic, has a reduced carbon footprint, and has a social give back policy, consumers are increasingly more likely to buy from that company.
The industrial mercenary money making model has gone. That’s why people who are still building their businesses based on this model are struggling, and finding their products and services more and more undesirable.

Building Likability & Trustability Through Purpose

The Edelman Trust Barometer, 2013 showed how purpose had increased as a purchasing decision between 2008 – 2013 by 26%. In their 2016 Barometer report of a global general population, purpose has become even more important. A whopping 50% of the population surveyed cited they don’t trust a company that has no “Contribution To The Greater Good”. That’s half the world’s adult population!

45% cited they trusted a company because they contributed to the “Greater Good.” 40% trusted companies that allowed them (the consumer) to feel like a productive member of society. These are huge statistics and should provoke deep thought into how you will position yourself in a global market that is demanding purposeful greater good values.

The baby boomer value system of convenience and progress no matter what the cost to social justice, the environment or social equity has gone folks.

It hasn’t only retired.

It’s gone!

You all know that someone has to know, like and trust you before you’ll make a sale right? So your purpose and your social good message contribution to the greater good need to be part of your business structure; your business plan and strategy; your messaging and marketing; your social and/or environmental impact; your offers; and your brand in order to build that trust, become more likeable, and make more sales!

If you want to increase your sales in this new social values economy you need to increase your trust factor by knowing and communicating your personal purpose and life mission within your business structure and messaging.

Purpose is no longer a hippie pursuit. It’s as critical to making sales as generating and closing leads is. In fact purpose will determine more and more whether you will generate leads and close them, over your global competition.

Business For Good

If you don’t want to get lost in all of that change and global competition, then it is imperative that you find your unique place at this Universal Picnic Table of Life – ie: Your Purpose for being here and being in business at the level of the greater good your business provides. This is called Social Business or Social Entrepreneurship which is outperforming and outgrowing traditional business models and entrepreneurship by as much at 30%, according to a Manchester University study a few years ago.

Knowing your purpose and how to integrate that in your business should be a top priority if you’re wanting to increase your sales. There is detail contained within your purpose that can not only give you certainty of direction, but it can turn things around for you in as little as 3 weeks. Like my client Lisa. She integrates certain elements of her purpose and life’s mission into her business and within 3 weeks it catapults her to Online Internet Guru status being recognized by Google. Or Katea who increased her sales by 200% within 6 weeks.

Rather than focus on form of what you’re doing, focus on foundation of what you’re here to do – first.

Taking The Plunge, Making The Decision

So you have a decision to make. In your efforts to build likability and trust for prospective clients and customers.

1 – Will you continue to follow a mercenary sales model and hope you don’t become a dinosaur or buggy whip maker?

2 – Or do you take time now to clarify your purpose, how you’re here to make the biggest difference, and how do you integrate that into your business so your company trust factor goes up, and therefore your sales?

Here’s the big pay off to having a Social Business based on your life’s purpose and mission –

  1. You’ll not only make more money in this emerging millennial driven economy;
  2. You’ll feel better about yourself; have a greater sense of satisfaction;
  3. Because you’re connected to something bigger and exciting than business and you’re making a bigger contribution to what will be known in history as the biggest social change movement of modern times.

That’s exciting.

VISIBILTY: The Key to Attracting New Clients and Changing More Lives

If you are looking at your bank account or your thinning client list, and wondering where it all went, it’s because you don’t have enough visibility.

If people don’t know about you, they can’t become your raving fans and enthusiastic ever-buying clients.

The Field of Dreams ‘build-it-and-they-will-come” ethos is the curse of the entrepreneur. Much as we love what we have created and what we offer, people must discover us in order to have a thriving business and continuing revenue. And that takes going where they are, not waiting for them to come to us.

Today, the fastest and most effective way to create the massive visibility that drives a heart-based transformational business is through speaking, radio shows/podcasts and virtual summits.

If you offer people processes, steps, products or resources that improve their personal and/or professional enrichment, then you need to be in these places where people can connect with you and your message.

Finding them and getting booked are among the things that leaders often dislike, resist or don’t find the time for. But once you develop some simple steps and get into the swing of being your own best advocate, you’ll enjoy a steady stream of appearances that will invite you back time after time!

Here are some suggestions to get you started:

Speaking Engagements

The first step is this process is to actually commit time to locating opportunities and pitching the bookers. Block at least three hours each week in your calendar just for this purpose. If you can’t do the time, you can’t earn the dime!

Identify at least three different topics on which you can speak. They could be derivations of the same one for different audiences or three entirely different subjects that all lead to what you are marketing. This gives bookers flexibility and you more chances to get a “yes.”

If you are concerned about your presentation skills, you have three paths…start testing your primary signature talk locally on small audiences, working to perfect it. Join a local Toastmasters chapter where you can safely learn and grow into a speaker within a welcoming community, or lastly get connected with one of the brilliant speaker trainings around. You can find a great list at on the Speakertunity resources page. This may be a little more costly, but it’s the quickest path to proficiency

Create a stellar Speaker One-Sheet. This document features your profile, photo, testimonials and brief descriptions of your presentations, packaged in an attractive manner. When you include it in an email to a speaker booker, it gives them a capsule summary of why you would be great for his/her audience

Now you want to get out in the world. Some obvious—but often overlooked—ways to find engagements are to ask your friends and your clients if they belong to or know of organizations that might like to have you present. Explore local chambers of commerce, women’s groups, service organizations, Unity or Centers for Spiritual Living, networking groups. Most of these are easy to find on Google by typing the organization + your city.

If you wish to be doing conferences, check around in your industry, or once again, Google! Lastly, there is a website called Events in America you can explore for aligned events.

You can also create your own events, pair up with other leaders in your field to host joint events, or, lastly, negotiate with people you know who are already hosting their own events. Sometimes, you may be able to get free stage time, sometimes you may need to pay for it, you may also split your revenue with the organizer and lastly, you might propose a stage swap—where each of you speaks on each other’s stage.

Radio Shows and Podcasts

Today, there is a vast array of audio possibilities. With the advent of internet radio and more recently, the explosion of podcasts, there’s almost an infinite number. And the latter two options bring highly targeted audiences interested in the hosts’ subject matter so you can zero in with impact, where with most broadcast, you may not know on whom your message will land.

So first, you will want to put together a great 1 to 1.5 page pitch letter, which makes you sound irresistible! You’ll want to tell the host or producer exactly how you will impact the audience—what solution you bring: how it will help them change, heal or move forward in life more successfully.

To find these opportunities:

  • Discover broadcast opportunities by searching online for radio stations and local shows in your market. But if the website doesn’t give you names of producers (which are often different that then host in the broadcast world), then pick up the phone and call the station.
  • For internet, you can search by subject matter or go to selected radio networks. Some networks focus on a specific genre, such as health or business, but others have different “channels” where you can find shows covering your topic area.
  • With podcasts, the easiest to access are iTunes and iHeartRadio, where you can track down the show in your genre by subject matter. From there you can often find a link to the host’s website where you can either secure an email or submit via online form. You may also see podcasts your colleagues are appearing on when the promotional posts show up in your email box or on social media. Follow up with those.

Virtual Summits

Virtual summits are one of the most successful ways to build your opt-in list, get new clients, drive people into a specific program and develop joint venture partnerships. These events, of course, encompass both telesummits on the phone and video summits presented online. They are usually produced by a host who assembles a group of experts on a related subject matter so enticing that people will immediately submit their name and email to gain access to the interviews. Every guest presenter involved co-promotes to his or her list and social media.

To get on the “summit circuit,” you need to find aligned summit hosts for whom your topic resonates; you will often need a great free online lead-generation offer; you must be willing to co-promote.

These are not easy to locate BEFORE they are booked solid with guest presenters, but watch for the ones that show up in your email box, as many of these hosts do one or more events each year. This will give you a head start on reaching out for the next one. Also put the word out to your friends and colleagues you are looking to get on summits. They may get invited and connect you with the host as well.

The Easy Way To Find Your Booking Opportunities

But what if I tell you there is an easy way to find ALL OF THESE. It’s called SpeakerTunity™.

SpeakerTunity™ provides three individual subscription services that monthly deliver to your desk direct contacts so you can book yourself for speaking engagements, radio shows and podcasts, and lastly, virtual summits across North America. It’s simple, easy, time-saving and inexpensive.

Want to try it without obligation? Just go to  SpeakerTunity.com/Free-Trials *
and you can enroll for one month free in any or all—SpeakerTunity™ Speaker Leads, SpeakerTunity Radio™ and SpeakerTunity Summits™.

(And if you would like further guidance on writing the critical materials that will get you booked, take a look at Get Booked Training)

 

*This is a referrer link. Social Buzz Club receives commission for your purchase or subscription.