Don’t Believe “It Works for Me, It Will Work For You”

We can be super choosy.  With so many people selling us tools and methods and apps that (they say) we absolutely MUST have for our business or our life, let’s use a solid criterion for selecting.  If their proof of results consists of “it worked for me so it will work for you”, then hide your wallet.  If the proof is based on independent empirical data and is couched in the solid research of others, then it may be a good choice.

I frequently talk about bad mindsets that we have that are brought on by these experts and gurus that teach us things that simply won’t work. One that’s come up more and more often that I see is buying something from a guru because they say

“Hey, it works for me. It’s going to work for you.”

I am going to put this in a perspective here…

Imagine that you are sick. You’ve got some condition then you go to your doctor and explain what you have and the doctor says “I know just the cure. I’m going to prescribe this medicine. Take this twice a day, you’ll be all set.”

You take the medicine and get the prescription filled. You come home, you pull into your driveway and your neighbor is standing there. You tell your neighbor “I have this condition and went to the doctor who prescribed this medicine.”

…and he laughed.

He says “You have just wasted your time. I had that SAME illness so I experimented around in my kitchen for a long time. Through my own experience and mixing different combinations of stuff in my kitchen, I discovered  after long research that if I mix together goat’s milk and jalapeno and a banana, with a dash of cinnamon and put it into a blender, whirled it up really good and I drank two of those in a day, it just knocked it right out.”

My question for you is: Would you listen to your neighbor and drink the milkshakes or would you take the doctor-recommended medicine?

Most of us will take the medicine, right? But what if your neighbor continued, “You know, this worked for me – it’s going to work for you. In fact, it worked for three of my buddies. I told them about the jalapeno- banana-cinnamon milkshake and they tried it and it worked for them too. All three of them got immediately healthy. It’s going to save you a ton of money. It worked for me; it’s going to work for you.”

Now I ask you, what if it worked for your neighbor and three of his buddies?

Now you have testimonials that the milkshake worked. I imagine most of you will still take the medicine, but I am amazed how many people will drink the milkshake when they see it online. They’re told about these methods and techniques and platforms that will bring in more customers and make them lose weight and solve all their problems. The whole basis of it is “It worked for me; it’s going to work for you”.

What I’m telling you is that when you hear that, keep an eye on your wallet because you don’t want the milkshake, you want the medicine. There are plenty of successful techniques and methods out there that are firmly rooted in psychology and science.

They’re rooted in the research that works.

This is frustrating to me in a couple of levels because there are some out there that are trying to sell you techniques and methods and platforms that simply won’t do the research.

They simply will just say “Hey it worked for me; it’s going to work for you”.

Well, it might have worked for them. Even stuff that CANNOT work, can still work 3 to 5% of the time.

How can that be?

Imagine, you drank the jalapeno-banana-cinnamon milkshake and you started feeling better. Maybe you were starting to feel better anyway and the timing was just right. Or maybe you feel better because you drank so much milkshake that it filled you up and you weren’t hungry anymore – and turns out something ELSE you were eating was causing the problem.  But because you were full, you did not eat it.

There are many ways that something that totally cannot work, works for some people, and this is where the testimonials often come from.

Learn more at our free webinar!
Social Buzz U features Dr. Champagne’s webinar, “The “Good” Psychology That Brings 41% more Attendees To Your Webinars” which delves into a Scientific System, based on the results of 6 million data points from 7,000 surveys administered to over 550 organizations, including FedEx, Verizon, Nielsen, and the U.S. Departments of Energy and Education.

If you miss the live training and want access to it, consider joining Social Buzz Club (https://socialbuzzclub.com/register) and gain this training and hundreds more in our library of high content trainings to grow your business from top experts.

Many people sell you products and services. It might work for 3% of the people just by chance –just by randomness, and those people will write their testimonials and the rest of us, 97% will say…

“How come this didn’t work for me? I guess I didn’t follow the steps carefully enough”.

It’s so frustrating to watch this knowing that these techniques do not work and they don’t work for you.  And so you think “Gee, I must have missed something. Maybe I should reread the lessons. Maybe I should follow the steps more carefully.”

It doesn’t matter. It won’t work. It worked by chance.

It doesn’t have anything to do with you. It had to do with a platform, a method, an idea that is not firmly rooted in anything. It’s sad because the research is out there and a lot of folks will borrow some from psychology.

The Truth: Dark Psychology Sells But Is Not In Your Best Interest

The problem is they often borrow only the “dark psychology” – tactics taken from the studies of compliance, conformity, obedience, and influence.

They’ll borrow those things that scare people into buying –the sense of urgency, the sense of scarcity.  It does work, that’s why it’s borrowed; but there’s so much more from psychology that could be borrowed that works –decades and decades of research.

Take the medicine. Don’t listen to your neighbor who says “It works for me, it will work for you”.

I have written and created over 7,000 surveys and gathered over 6,000,000 data points.  Which is a lot but only a speck compared to ALL the solid psychology data gathered over many decades by researchers dedicated to finding what works.  You just need to tap into it.

Use Good Psychology To Get Engagement & Customers

When you apply the psychology that works, you will get the engagement and retention of customers that you’re looking for.

My challenge for you this week is to look for experts and gurus who have the data and the research and the findings to back it up; that they’re not just saying “Well, it worked for me and my three buddies, it will work for you,” but they can point to all those that came before them. That there solution is built on something solid in psychology.

Psychology is the study of human behavior.

Why people buy, why people do what they do, why they say the things that they say.

There ARE science-based and research-based solutions out there. If you’re going to spend your time and your money on these practices and templates and techniques, they should work nearly 100% of the time – just like the doctor’s medicine.

How To Find The Templates That Work

Learn how to use the good psychology to enroll more from your webinars during our SocialBuzzU webinar.

 

Image by Daria Nepriakhina from Pixabay

How To Start A Movement

how to start a movement and elevate consciousness

When you think of creating a movement, you may naturally think of Ghandi who supported the liberation of India from British rule, Martin Luther King who campaigned for civil rights, and even the #MeToo movement for ending disrespect and violence against women. These are big history making and society changing processes. But how is a movement born?

Social Buzz Club, Founder, Laura Rubinstein interviewed transformationist Joseph Ranseth about what is a movement and how does one launch it. This article is a summary of this in-depth interview. Be sure to watch the interview that is embedded within this article below.

What is a Movement? Defined

The word “movement” has become a buzzword in the online marketing space and many who simply want to move product make their objective it sound grander with the word movement. Marketers can use their tools and strategies to engineer transactions. They identify the words, colors and experiences to stir the emotions that lead to the predictable actions that they want you to take. That works to get a certain number of transactions done.

However, the purpose driven entrepreneur who has experienced hard earned life lessons typically has a heartfelt desire to serve others are passionate about causing transformation and serving others. For these people relying upon marketing tools and strategies is not effective. Great marketers not only have the tools and strategies, but they also understand human behavior and what drives decision making.

Master Marketers Engineer Transformation

Master marketers have this knowledge of what drives human behavior along with the tools, but they are not trying to move product transactions. Instead they use it to engineer transformation. They ultimately give people a new lens for how they see themselves or the world around them. Then there are natural actions that occur. Change comes from two places discipline (decision based) and disposition (natural inclination). Discipline change is about creating a new habit or using will power. Under stress the discipline goes out the window. Disposition based change is about a belief that has been activated. It has a deep foundation and causes more sustainable change. For example, when a grandfather who has smoked his whole life sees his newborn granddaughter and realizes he wants to be around for her graduation, he makes the choice in an instant to stop smoking forever.

Disposition based actions cause sustainable change and master marketers work to create just that. In marketing and creating a movement when you focus on giving people a new lens, that change happens automatically.

3 Keys To Start A Movement

To start a movement, Joseph suggests identifying these three keys:

1- Big Idea – Identify a big idea that is bigger than ourselves. It has the power to bring people together for a common cause without them giving up their identity. This concept allows people to celebrate their differences, yet they can come together because there is a universal truth or principle that resonates and the idea can grow from. For example, Dr. Martin Luther King was not focused on passing a civil rights bill, he was promoting the big idea that all people are created equal. Once you have the big idea then start thinking about how do you express it in physical form.

2- Clear Message – The heart of the message is easily recognizable and repeatable and people just get it. “I have a dream” is what is remembered in context of everyone getting along not the full 16 minute speech Dr. King gave. When people get it, it anchors them to it and they naturally take action in alignment with it. You must capture the universal truth in a such a way that it lands in the hearts and minds of people and transforms them. This is where the art of choosing words that help things go viral that Joseph consults about.

3- An Army of Advocates for the Cause – You need evangelists. Find the eternal truth behind this – helping people care for families before it becomes an emergency. There was no way that Dr. King took on people getting along and treating each other as equals on his own shoulders. Thousands and eventually millions got caught up in this movement. Here at Social Buzz Club, we love bringing influencers and advocates together to grow movments.

How To Identify The Timeless Universal Truth

Take the time to contemplate the bigger picture of your mission. Here are some questions you can start with:how to create a social movement

  • What is the timeless universal truth your building upon?
  • How can it be expressed in a way that resonates deeply? Paint the vision for them (I have a dream speech)
  • How do you communicate it so people take up that cause so they don’t feel like they are losing themselves or serving someone else’s agenda?

From Marketing To Movement

Marketing is about promoting a product, person or a company. When you elevate it to a conversation that everyone can be a part of, you have the foundation for a movement.

A movement elevates human consciousness. It’s not just about achieving a goal. It’s about impacting the human trajectory of humankind for the better. Thereby allowing future movements to build upon that. When you identify that thing that is helping to elevate human consciousness, then you look at it as a process that is distinct from asking the question how do I get a whole bunch of people to buy stuff. Instead we build on an eternal truth that causes transformation.

Working Through The Drama Triangle To Elevated

Many people who start movements see a “wrong” that they want to “right.” It starts with the drama triangle. As the formula, life and most stories go, there is a damsel (or person) in distress captured by the evil dragon and the knight in shining armor saves the day. In other words, there is a victim to some sort of villain and a hero saves the day. Any time there is drama in our lives there are players in these roles. Movements are a lot of drama. Someone is the victim to a villain and the hero or person/solution/legislation is needed to save the day.

Villain represents the shadow or the wound

Usually this passion for causing a transformation (creating a movement) comes from something that is very personal. Knowing how bad it can be is a starting point. Many social justice movements, started with people who are wronged and want the logical conclusion of the opposite to solve this problem.

In order to have an effective movement we need to come to the place where we are no longer in the drama triangle. And rather we can observe it. That’s where our awareness is elevated to a place of seeing the whole (both sides) – not just heads or tails / right or wrong… But look, it’s a quarter and both are necessary. Then from this new perspective the dialog can begin. To ignite a movement you must move from here’s the thing that is wrong to the higher perspective that can actually change the conversation.

When you have an idea, Joseph puts their big idea through the 9 step rubrik to make sure it qualifies and get to their bigger vision so that does more than raise awareness. It changes a conversation and gives the world a new lens.

Great questions to transform your idea to a new lens for humanity include:

  • What dialog are we going to make obsolete?
  • What is the conversation that makes our differences irrelevant?

How This Doctor’s Movement Is Ending Professional Burnout

Joseph admires Dr. Diane Ansari-Winn who has invested her life in being a healer. While practicing anesthesiology she got burned out. As she came out of this, she wanted to help other doctors heal and prevent burnout. As she and Joseph worked though the vision and elevated the conversation from good/bad to the broader viewpoint, she launched the Physicians Vitality Institute that empowers healthcare organizations to incorporate more dialog around physician wellness and programs. This included training to help physicians do peer to peer coaching to prevent burnout amongst each other so eventually the whole discussion of burnout in the medical profession becomes obsolete.

How To Start A Movement Summary

Look for the timeless eternal truth. You can start with the problem, but then elevate it to something everyone can buy into. For example, people thrive when they are in healthy communities. Elevate your vision from engineering transactions to creating transformation.

Start Your Movement With The Global Influence Summit Community

Joseph leads the Global Influence Summit 2019 marks the 4th annual conference. Attendees with start engineering transformation with him March 21-23, 2019 in San Diego.

 

VISIBILTY: The Key to Attracting New Clients and Changing More Lives

If you are looking at your bank account or your thinning client list, and wondering where it all went, it’s because you don’t have enough visibility.

If people don’t know about you, they can’t become your raving fans and enthusiastic ever-buying clients.

The Field of Dreams ‘build-it-and-they-will-come” ethos is the curse of the entrepreneur. Much as we love what we have created and what we offer, people must discover us in order to have a thriving business and continuing revenue. And that takes going where they are, not waiting for them to come to us.

Today, the fastest and most effective way to create the massive visibility that drives a heart-based transformational business is through speaking, radio shows/podcasts and virtual summits.

If you offer people processes, steps, products or resources that improve their personal and/or professional enrichment, then you need to be in these places where people can connect with you and your message.

Finding them and getting booked are among the things that leaders often dislike, resist or don’t find the time for. But once you develop some simple steps and get into the swing of being your own best advocate, you’ll enjoy a steady stream of appearances that will invite you back time after time!

Here are some suggestions to get you started:

Speaking Engagements

The first step is this process is to actually commit time to locating opportunities and pitching the bookers. Block at least three hours each week in your calendar just for this purpose. If you can’t do the time, you can’t earn the dime!

Identify at least three different topics on which you can speak. They could be derivations of the same one for different audiences or three entirely different subjects that all lead to what you are marketing. This gives bookers flexibility and you more chances to get a “yes.”

If you are concerned about your presentation skills, you have three paths…start testing your primary signature talk locally on small audiences, working to perfect it. Join a local Toastmasters chapter where you can safely learn and grow into a speaker within a welcoming community, or lastly get connected with one of the brilliant speaker trainings around. You can find a great list at on the Speakertunity resources page. This may be a little more costly, but it’s the quickest path to proficiency

Create a stellar Speaker One-Sheet. This document features your profile, photo, testimonials and brief descriptions of your presentations, packaged in an attractive manner. When you include it in an email to a speaker booker, it gives them a capsule summary of why you would be great for his/her audience

Now you want to get out in the world. Some obvious—but often overlooked—ways to find engagements are to ask your friends and your clients if they belong to or know of organizations that might like to have you present. Explore local chambers of commerce, women’s groups, service organizations, Unity or Centers for Spiritual Living, networking groups. Most of these are easy to find on Google by typing the organization + your city.

If you wish to be doing conferences, check around in your industry, or once again, Google! Lastly, there is a website called Events in America you can explore for aligned events.

You can also create your own events, pair up with other leaders in your field to host joint events, or, lastly, negotiate with people you know who are already hosting their own events. Sometimes, you may be able to get free stage time, sometimes you may need to pay for it, you may also split your revenue with the organizer and lastly, you might propose a stage swap—where each of you speaks on each other’s stage.

Radio Shows and Podcasts

Today, there is a vast array of audio possibilities. With the advent of internet radio and more recently, the explosion of podcasts, there’s almost an infinite number. And the latter two options bring highly targeted audiences interested in the hosts’ subject matter so you can zero in with impact, where with most broadcast, you may not know on whom your message will land.

So first, you will want to put together a great 1 to 1.5 page pitch letter, which makes you sound irresistible! You’ll want to tell the host or producer exactly how you will impact the audience—what solution you bring: how it will help them change, heal or move forward in life more successfully.

To find these opportunities:

  • Discover broadcast opportunities by searching online for radio stations and local shows in your market. But if the website doesn’t give you names of producers (which are often different that then host in the broadcast world), then pick up the phone and call the station.
  • For internet, you can search by subject matter or go to selected radio networks. Some networks focus on a specific genre, such as health or business, but others have different “channels” where you can find shows covering your topic area.
  • With podcasts, the easiest to access are iTunes and iHeartRadio, where you can track down the show in your genre by subject matter. From there you can often find a link to the host’s website where you can either secure an email or submit via online form. You may also see podcasts your colleagues are appearing on when the promotional posts show up in your email box or on social media. Follow up with those.

Virtual Summits

Virtual summits are one of the most successful ways to build your opt-in list, get new clients, drive people into a specific program and develop joint venture partnerships. These events, of course, encompass both telesummits on the phone and video summits presented online. They are usually produced by a host who assembles a group of experts on a related subject matter so enticing that people will immediately submit their name and email to gain access to the interviews. Every guest presenter involved co-promotes to his or her list and social media.

To get on the “summit circuit,” you need to find aligned summit hosts for whom your topic resonates; you will often need a great free online lead-generation offer; you must be willing to co-promote.

These are not easy to locate BEFORE they are booked solid with guest presenters, but watch for the ones that show up in your email box, as many of these hosts do one or more events each year. This will give you a head start on reaching out for the next one. Also put the word out to your friends and colleagues you are looking to get on summits. They may get invited and connect you with the host as well.

The Easy Way To Find Your Booking Opportunities

But what if I tell you there is an easy way to find ALL OF THESE. It’s called SpeakerTunity™.

SpeakerTunity™ provides three individual subscription services that monthly deliver to your desk direct contacts so you can book yourself for speaking engagements, radio shows and podcasts, and lastly, virtual summits across North America. It’s simple, easy, time-saving and inexpensive.

Want to try it without obligation? Just go to  SpeakerTunity.com/Free-Trials *
and you can enroll for one month free in any or all—SpeakerTunity™ Speaker Leads, SpeakerTunity Radio™ and SpeakerTunity Summits™.

(And if you would like further guidance on writing the critical materials that will get you booked, take a look at Get Booked Training)

 

*This is a referrer link. Social Buzz Club receives commission for your purchase or subscription.

5 Periscope Keys to Your Business Success

periscope for businessPeriscope and other live stream platforms like Facebook Live are some of the newest social media options for online entrepreneurs, authors and business coaches. So, what’s all the hubbub about, anyway?

What’s So Great About Periscope?

Well, for starters, Periscope is new-ish, free, forgiving and fun. Periscope, and live streaming in general, added a new dimension and breathed new life into the social media world. Entrepreneurs got excited about getting in front of the camera on their mobile devices to share their message without lots of prep and planning and many are experiencing a significant return on that investment of time.

So, does that mean only established entrepreneurs with a strong video presence can benefit? Not at all!

Periscope is a platform where people at all levels in their professional or personal journey can shine.

Live streaming allows us, as broadcasters, to reach out to people across the globe and share our message through video as we interact with our viewers in real time. We can share content, breaking news in our business, and make offers. In snippets of time, we can demonstrate our expertise, credibility, and communication style.

As viewers, we have access to content and broadcasters all over the globe and the ability to establish relationships with them as well as with other viewers as if we were invited to an impromptu cocktail party where the hors d’oeuvres are morsels of some of the best online content for free.

While broadcasters and viewers are sharing content, learning, and connecting, they are also building their businesses by getting new clients, filling programs, selling their books and getting immediate feedback as they create more content. Hard to see a downside, right?

Want to learn about Using Periscope for Business?
Join Deb for a free live webinar on May 28! “Periscope for Authors, Coaches and Other Thought Leaders

Why Isn’t Everyone Using Periscope?

So, why isn’t everyone doing it and how is that good news for you?

The answer is one of the usual culprits when it comes to stepping out: fear.

Fear of technology, being on camera, speaking, and general uncertainty about what to expect.

The bright side of this is that as online entrepreneurs, we face fear every day and this is just one more step in the journey. A mindset shift to focus on how Periscope can help your business is often all it takes to build the confidence as you quell the fear. The even brighter side is that many people are still not doing this (and perhaps never will) so by joining the Periscope and live stream train, you are a pioneer and have an opportunity for greater impact than those not willing to step into the platform.

Amassing over a million downloads in its first ten days, and growing upwards of 10 million downloads within a few months of that, it’s still estimated that active Periscope broadcasters account for less than 10% of users.

The stage can be yours if you know how to use strategy around it.

How Can Periscope Help My Business?

Periscope is a constantly evolving live stream platform where you can express yourself, your business and your products in creative and engaging ways that capture attention quickly and lead to conversion in terms of new clients and new business.

There are 5 Keys to Periscope Success for Your Business:

1.        Engagement

Sharing your content and receiving feedback, answering questions, and interacting with potential clients and customers are great ways to initiate, maintain, and grow relationships. If, as I do, you feel relationships are the backbone of your business, periscope is a vital way to grow.

2.     Access

Periscope is a mobile-based app (with viewing available on desktop) designed to “explore the world through someone else’s eyes” (as stated in the periscope.tv tagline). This allows you to broadcast, view and stay connected anywhere you have wifi access and/or data to use the app. It means you can “talk” with and learn from people across the globe who you might otherwise never discover. It also means you and your content can be accessed by people all over the globe.

3.     Immediacy

Live stream platforms like Periscope happen in “real time” in the moment. The intrigue of having a conversation with an influencer and the ability to reach your followers at the touch of a button as if you are together are incredible draws.

4.     Convenience

Everything you need is on your mobile device. Although equipment and accessories are a great way to upgrade your broadcast experience, they are optional. All you need is your device (smartphone, tablet, or iPad), an idea, and a Periscope account and you can create, engage, and offer calls to action to your viewers.

5.     Community

My favorite aspect of Periscope is its sense of community. It has leveled the playing field because broadcasts, even with high numbers, have an intimate feel and people follow and return to broadcasters who offer value. Influencers, newbies and established periscopers continue to foster a welcoming hand of connection. With the strategy to bring these connections to other platforms and offline, it’s easy to continue the “conversation” and discover ways to get more clients, more business, more supporters, and more collaborators.

Are You Using Periscope and the Power of Live Stream?

Why not?

I truly hope that you’ll consider this platform and the strategy to maximize it so that you can join the many entrepreneurs, business coaches and authors who are getting clients, creating new content, refining their offers, and selling more books using the power of Periscope.

I’d love to hear your questions and comments about Periscope and Live Streaming and your experience with it in your business. Please respond in the comments and let’s keep the conversation going. I hope you’ll connect with me on Periscope @debcomanwriting.

10 Personal Branding Tips For Making A Big Change

Gail's bestselling book - "30 Days to Social Media Success"

Gail’s bestselling book – “30 Days to Social Media Success”

We’ve all laughed about how someone’s driver’s license, passport photo or employee ID snapshot doesn’t look at all like that person, or whose business card photo is at least twenty years younger than they are!

It’s funny because the picture is out of sync with the reality. But having your brand match your business is no laughing matter.

What happens when you go from being an established, well-known professional in one field to creating a new company in a very different type of business?  How do you take the best of one world and carry over those benefits to a new identity? And how do you get people who know you in one role to see and trust your proficiency when you decide to change what you do?  Continue reading