Build Authority for Your Brand by Writing a Book

One of the fastest ways to build authority for your brand is by writing a book.

A book gives you instant credibility in the business world. A book can be used in many ways, including: print, a PDF (Portable Document Format), or as a Kindle book.

You can use the book to make money but a better approach is to create the book for the Kindle format, create multiple calls to action within the text and give your book away for free.

This allows you to use your book as a lead generator to help you build your list, which should be your number one objective. Once you have a list of hungry customers who like and trust you, you can sell to them over and over again for years to come.

Millionaire author Gerry Robert created a book and used it as a lead generator. When I found it some years ago it was in a free PDF which I downloaded. I later discovered it was also available as a print version which you could buy, too.

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The Main Purpose of a Blog: List Building

One of the most important business building strategies is to create a list. The reason why is simple. With a list you can sell your products and services to the same clients, over and over again.

According to a Maria Veloso, author of “Web Copy That Sells” if you don’t add clients to a list after a sale you are leaving 90%+ of the potential income you can earn over the lifetime of that client on the table.

The way to entice users to sign up for your list is to give them a valuable and free offering, such as a multi-part email course, a free report or video about your service, or even a coupon.

There are several ways of setting up your blog to collect email addresses. One option is to use a “squeeze page,” where potential customers are directed before they can enter your site.  Continue reading

Top Ways Google Alerts Help You Get Into the Media

Carol-Margolis-250x250Recently presenting to SocialBuzzU on How To Get Your Blog All Over The Media , I shared numerous no-cost ways to get publicity for your blog and business.

Here is one additional tool I use to identify publicity opportunities and it, also, is FREE!

I’m talking about Google Alerts. Setting up alerts that not only let you know (via email) when you and your business are being talked about, but all these other alerts:

Alerts on:

  • The topic of your business (business travel, in my case)
  • Conferences and trade shows in your topic area  (“conference social media” and “tradeshow social media” for example)
  • Experts in your topic area (“Mari Smith social media” for example)
  • Speaking opportunities (“call for speakers social media” for example)
  • Statistics in your topic area (“statistics social media” for example)
  • The magazines/media in your topic area (“Inc. magazine” “social media” for example)
  • Your name
  • Your business name
  • And other areas that you want to keep apprised of in your niche.

Can you see how being alerted with this information could help you apply for speaking opportunities, write an article that can be submitted to a magazine, be a guest blogger on another site and come up with topic ideas for your business? All at no monetary cost, just a bit of your time.

How do you get started? Go to https://www.google.com/alerts, sign into your Google account and start creating alerts. You can have as many as will be valuable to you. Have too many and it may be overwhelming to keep up with!

Emails will begin to flow into your mailbox. I recommend forwarding them automatically to a subfolder so you can review several at a time and have them all in one place.

Google Alerts have been invaluable for me. So set some up today (or add to your existing Google Alert list) and your business will be expanding all over the place!

Why Images are Dominating the Business World

Have you noticed the amount of images that have exploded into the social media scene?

Why Images are dominating the BusinessIt’s no mistake that these images have taken over our favourite social media platforms.

With the advent of smart phones that have some super high quality lenses, the ability for us to take great quality photos in an instant has arrived.

It is believed that 95% of us have a smart phone within arms reach of us most of our waking day. Its no wonder that the amount of image uploads has grown rapidly.

This growth has also sparked a proliferation of photo sharing sites and apps that continue to dominate the news. Not only are there new sites popping up everywhere, even old sites that had no intention of using images at its core have succumbed. Think Twitter and LinkedIn.

As these sites grow and our tastes adapt, there is also a need to produce more engaging images. Images that are getting the most eyeballs, the most shares and the most engagement are sophisticated, chic and relevant to the mood of the day. How can somebody with no graphic skills or a creative bone in their body even compete?

Well, thanks to this obsession with images, there are also a growing number of photo editing apps and sites that make even a novice look like a pro in no time.

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There are a few rules that you need to follow if you decide to start creating some graphical masterpieces to get them amongst your network.

First and foremost are they engaging? Do people want to share them and are they happy to add their name to the list of people who have shared it?

Secondly, do they fit with your own branding or the relevancy of your message? Is the image you are creating relevant to your target market?

And Thirdly, can the image be linked back to your business in some way? Have you created the image with a connection back to your business, in the case that it gets shared outside of your own network?

Just following these 3 steps can save you a lot of wasted time and frustration in your Endeavour to create the perfect image and keep up with your competition.

In this presentation, I will go over the reasons behind the image explosion and then walk through some of the great tools that are out there for small business owners and entrepreneurs. I will also dig into what makes an shareable and engaging so that you can begin to create the right type of image for your business.

 

How to Instantly Improve Your Facebook Ads So That Your Ads Sell Your Product

facebookSTART YOUR FACEBOOK AD CAMPAIGN WITH A LEAD MAGNET

Before you start a Facebook ad campaign you must first consider what you are selling to your audience. Below is a checklist for creating the perfect lead magnet.

1 -Get Uber Specific

Your audience wants uber-specific solutions to their uber-specific problems.  Pick your lead magnet apart and scrutinize your product. Treat it as if it’s not good enough and then move the free-line and don’t give them a bunch of sizzle and no steak.   The value you’re giving should be your best product for free.

2- Get your whiskers out of the way

Referring to the Joe Polish, “I love marketing podcast” the whiskers n ‘cheese episode #024.  Understand your actual value and that just because you think your product is great, the people who you’re marketing to, don’t know this…YET.  So, yes, the actual value of your lead magnet must be high, so show them the cheese (e.g., your product) and make sure you’re delivering on your promises, otherwise you’ll lose their attention.  Be a good kitty and don’t show your whiskers.

3- What is your one big promise?

Make good on your promises and deliver what you promise.  Make one big promise and then chunk it down, instead of making a bunch of little promises to build it up to be a big hunkin’ sandcastle that’ll wash away with the tide.  Read “The One Thing” by Gary Keller if you are in doubt.

4- What’s your end result? 

What do they really want, these uber-specific, uber-busy, uber-metro-sexuals?  If you figure out what they want at the time, (like Eben Pagan does when he opens his cart, crashes the servers and then apologizes that you can’t purchase his product anymore) and you know how to serve it to them on the platter they want, then they’ll gladly give you their attention,  their contact information and especially their money.

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5- “Give it to me Baby”

Just like Rick James says.  They don’t want to ask, “Why do I have to wait 7 days to get your information?  Give me the goods now!”  Don’t make them jump through six different clicks.  It’s like being on hold with AT&T or Comcast., By the time you get there you’re so upset and freaked out that you hang up on the rep because they can’t give you what you want within a relatively sane period of time; like within 2 hours.   Give them what they want right away.  They’ll respect you for it.

6- Change their state of mind.

That lead magnet should change their mindset and get them used to doing business with your company.  You want them to engage with you.  If you’re a restaurant you should be posting at least 6-8x a day on your Facebook page to always create a sense of intrigue and information and engagement with your fans.  Your fans are your brand advocates, your brand advocates are free advertising, and your free advertising helps you sell even more of your product. So, just by engaging with your fans and changing their mindset you get free advertising.  Isn’t that cool?

7- How fast can they consume what you have to offer?

Your lead magnet should be able to be consumed quickly so as to not detract from your sales funnel.  If they can’t eat what you have within a relatively short period of time and enjoy it, then you’re back to the drawing board.  Make it easy for them to get what they came for in 5 mins or less.

8- Do you look like Walmart or Bergdorfs?

If it looks free…well, it is.  You know, when things look free they look funky and this is not a good thing for your brand.  Funky stuff is best left to Rick James, for you, make your goods have a higher perceived value than the next marketer and you’ll gain their confidence in you and your product.

After you get your lead magnet together, consider your ads.  I’ll go over ad strategies in more depth in the upcoming Social Buzz University webinar. Here are some reasons your ad campaigns may be falling short.  Don’t worry! Yes, you can fix it!!

Facebook Ad General Rules for Successful Campaigns

As a rule, I want to see a good measure of clicks and/or impressions on Facebook ads.

Anything less than 100-300 clicks isn’t telling you anything.
Anything less than 5/10k impressions isn’t telling you anything.

Note:  in Point #1 it might not always be obvious.  I usually start out with a bid of $100 and then watch it closely if I’m doing CPC.  So #1 is more the case with CPC.  However, you may need to increase your budget with oCPM to get the initial impressions rolling in.

If you really pay attention to and follow these simple steps you can pick out exactly what’s going on and what you need to fix in relation to your projects. In general:

  1. No Impressions = bid higher
  2. Impressions & No Clicks = Ad Sucks
  3. Impressions & Clicks & No Sales = Offer Sucks
  4. Impressions & Sales & Clicks = Winner winner chicken dinner

If you’re not getting any clicks and no sales, then start over and if you’re getting clicks and no sales, you have the wrong offer for the audience or you are targeting the wrong market.