Create a Valuable Free Offer that Turns Leads Into Clients

A valuable free offer is the first step in building a relationship with your audience – especially on your website. 

giftsIf you don’t have an offer on your website there is no point in driving traffic to it in the first place.  But your offer has to be good.  The days of people trading their email address for a newsletter are long gone.  To compete with all the marketing noise and stand out from the crowd, your offer needs to be really compelling.  Build trust by offering up a valuable free offer that your audience wants.  Here are 3 steps to creating a free offer that will have leads pouring in:

Figure out what the audience’s pain points are.

The easiest way to do this is by listening to your existing clients. Sometimes the reason they hired you in the first place is to treat a symptom, not the root cause of the problem. I found out that many of my clients wanted to improve their time management, even though they hired me to help with goal setting and business planning.  Because time management is such a huge topic, I was able to create a free offer around time management for entrepreneurs that visitors could request and download from my website.  I leveraged this idea for my speaking gigs and created a 30-minute CD that I give out in exchange for a business card or email.  Almost everyone takes the CD and I walk away with new leads.

Focus on your area of expertise.

What do you have the answers for? It doesn’t have to be for the exact thing you’re selling, it can be for something complimentary. My free offer used to be time management tools for entrepreneurs.  I wasn’t selling time management coaching exclusively but it was a very important piece of the success puzzle for my clients who are juggling multiple responsibilities. Time management is just one piece but it’s a critical piece that influences the other pieces.  Do make sure your offer fits into your overall strategy and that you can create upsells from it.  I sell a time management workbook and have a membership site that is focused on time management so it made sense.

Create a valuable give-away – don’t be afraid to provide content.

You are an expert and there is no way that you can possibly give everything away in one article or eBook or CD. You are creating a first impression. If you are generous with the free stuff then people will remember you as being someone with valuable info.  They will keep coming back for more and you’ve proven that you will provide great value if they hire you. Vice versa if you’re stingy. 

Remember, it takes at least 7 touches to convert a prospect to a client.  But they have to want to see your stuff, to open your emails, to hear what you have to say in order for those 7 touches to be effective.  So go ahead and give your best stuff away.  If you do this well, you’ll be on your way to building a list of pre-qualified prospects, some of whom will turn into paying clients.

Learn more with Liz in her FREE Social Buzz U Webinar on July 25, 2013!

Liz is the owner of The Coach & Mentor Group. She loves helping solo entrepreneurs develop profitable business models! She calls herself a business strategist because when she listen to clients she can visualize their big picture and help them break it down into step by step, manageable pieces. Her tag line says it all: “My Goal Is To Help You Reach Yours!”

All You Need is a Wee Bit of Passion – and You Too Can Make Money with an Expert Interview Series

Experts sell. It’s that simple.

But how do you sell THEM?

If you look around, you’ll see that many successful businesses, Social Buzz Club included, use expert interviews to attract new followers, enhance relationships with their subscribers, and build their bottom line.

Why? Because it works.

Think about it – even Oprah made her name simply by interviewing others!

When I started my weekly expert interview series “The Business Success Cafe” (that’s an affiliate link) it just sounded like a good idea and kind of fun…but I had no idea how successful an interview series could really be…or that it would become the cornerstone of a highly successful business.

The perfect coffee break for busy business owners, each Business Success Cafe  (that’s an affiliate link) event is only 20 minutes long and, although it’s completely FREE, and is monetized at least 4 different ways!

Now, after 2 years (do the math – that’s over 100 expert interviews!) the system behind the “Business Success Cafe” has been tweaked and tuned and is running like a well-oiled machine. In fact, I’ve been called the “poster child” for what can happen when you find a marketing strategy that generates amazing results, and you create a system around it…so the results keep pouring in week after week with very little effort. It’s a beautiful thing!

I get a lot of questions about how, and why, an expert interview series works so well. And, I’m often asked whether or not it can work regardless of skill level, list size, or target market. The answer is “YES”!

Even better, you don’t need to be an expert…in anything! If you enjoy talking to people, and you have interest in a particular area…then you have what it takes to launch your own expert interview series.

When YOU host your own expert interview series…you can realize at least 8 BIG benefits. These benefits include quickly building a list of highly targeted prospects, a wide-variety of lucrative monetization options, creating relationships with the top influencers in your market…and much much more.

Do you want to learn how YOU can launch and run your own lucrative expert interview series? Do you want to find out what the 8 big benefits are…and how YOU can use an expert interview series to explode your business results?

Join Cathy Demers, Founder of the Business Success Cafe, for “Make Money from an Expert Interview Series” an exclusive webinar for Social Buzz Club – Coming up July 18 – Register Here, it’s free when you attend live, or by becoming a member you get access to all our replays!

 

Cathy Demers is the founder of the popular weekly expert interview series: The Business Success Cafe…the Perfect Coffee Break for Small Business Owners. With over 100 interviews of global business experts under her belt, and a system for delivering top-notch weekly education that is running like a well-oiled machine, Cathy is an expert on how to create an ongoing expert interview series that creates impressive results. And…when it comes to proven business success, Cathy Demers is not a “wanna be”. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars! Winner of the Canadian Woman Entrepreneur Award (Western Canada), she has amassed over 25 years in business development from Microsoft, IBM, and as co-founder of The Electric Mail Company, Inc. This company was successfully listed as a stock exchange traded company while Cathy served as President and CEO. Cathy is on a mission to share her hands-on experience in ways that are simple to apply and easy to execute. Her clients and customers appreciate her relentless focus on results, her talent for getting right to the “meat” of an issue, her calm supportive nature…and her sometimes irreverent way of “shaking things up”.

How to Add Your Picture in Google’s Search Results

Have you been searching in Google and come across search results that have pictures of faces in them?

Like this (search phrase: Does social media marketing grow business):

blogpostsearchresultlorigama

And this: (search phrase: LinkedIn marketing an hour a day)

vivanddonna

That’s just Google making sure that your content is YOUR content. The official reason is “to help users discover great content,” says Google. 

With more and more people creating content, curating content, and yes, even, copying other people’s content, you’ve got to make sure you’ve added your authorship rank code to your content so Google knows it’s yours. The authorship rank code is like your fingerprint. When you tie your Google+ profile to your website and/or blog, you’re basically adding today’s equivalent of your unique fingerprint.

Here’s how you can get your picture in Google’s search results:

Here’s how you can get your picture in Google’s search results:

Google has made it extremely simple for you to show your picture in your search results.

First, you have to have a Google+ profile. Yes, it’s Google’s sandbox so we have to play by their rules.

Go here to set up your Google+ profile if you have not done so already.

You can go to this link: http://bit.ly/18HefA0 and simply add your email address but be sure the email address is your domain.

Example: name@myname.com

Go to this link to do this now: http://bit.ly/18HefA0

This next step involves adding code into your website’s homepage:

Here’s how: follow the steps in this screenshot below, taken from Google’s section on how to link to your Google+ profile using rel-“author”.

Google wants to make this simple for you so there is a warning that tells you “The easiest and most reliable way to enable authorship information in Google search results is to provide a verified email address on the same domain as your content. If you don’t have an email address on the same domain, however, you can associate your content with your Google+ profile by following the steps on this page.” And below that are the instruction for the rel=”author” two-step process:

link-to-your-Google+-profile-using-rel-author

– From Google’s Help Section

Google wants to establish authorities on subjects and is using the number of circles you’re in plus how interactive you are in posting in Google+ when deciding who to make visible in the top search results for keywords. So now is an opportune time for you, the subject matter expert of YOUR subject, to strategically position yourself early on while the majority of people lag behind.

The most important steps to take after you’ve established your authorship is to optimize your Google+ profile; start consistently engaging and sharing relevant posts; and get in as many relevant circles as you can. How do you do all this? I wrote a blog post about Google+ when I was part of the BETA group the summer before Google rolled it out publicly. The advice I shared back then still stands. Read my Google+ blog post.

If you create content, you simply have to add your fingerprint to it (in the form of your authorship rank) or risk being invisible, un-findable, and un-authoritative about your subject matter.

LEARN MORE FROM LORI – register for her free webinar at SocialBuzzU on July 11, 2013 (or catch the replay when you become a member!).

 

I have always been passionate about connecting people to each other and to resources that can help them achieve their goals more quickly, so, when Social Networking came along, it was like my ship had arrived. I feel I am meeting my destiny: through Social Networking, I want to inspire millions of people to transform their lives the way I did with the Internet, way back in 1995. If I can do it, anyone can do it–as long as you believe you can do it.

Helping companies, entreprenuers, and non-profits by developing strategic, Search Engine-friendly Web sites; proper Search Engine Optimization; and connecting people has always been my company’s mission. Beginning in 2008, we added Social Networking training and consulting to our services. Recently, we added on Video Marketing so our clients’ brand stories can be told and THEIR customers can see the integrity, values and missions of our clients.

A Personal SEO Case Study

gearsaAs an Obsessed SEO Engineer I feverishly worked to get my first business’s sites up on Google.

I did it quickly and quite easily with just a little bit of study. My AmericanWedlock.com ranked number one for the search term “unique wedding invitations” which was a coveted key term for every invitation site. AmericanWedlock got over 25,000 unique visitors a month and resulted in one or two sales a month while my BeachWedlockInvitations.com site brought in only 1,500 unique visitors a month but it resulted in at least 30 sales a month.

For years, I struggled with AmericanWedlock.com as I put up every invitation imaginable by every wholesaler imaginable and by adding my own line, do it yourself kits and more. Why was nobody buying?

I changed graphics, sales, wording and more. I made changes on a monthly bases so I could convert those browsers into buyers. As a test, I even lowered my prices to the point of breaking my wallet. They still weren’t buying.

I finally found my answer from one of my own BeachWedlock customers. She said she found this specific invitation on AmericanWedlock.com and as soon as she found the one she wanted, she searched the title of the product to find the best priced one online. Then she found the same product on my Beach site and decided to buy there even though the price was the same.

Have you ever done that before? I do it every day!

This is why long tail keywords generate more sales than generic key terms. People in general have a search pattern they follow before they buy.

This knowledge can be gold as you try to get your sites to the top of Google for your coveted key phrase. First, do the proper research and see if you’re trying to rank for a long tail keyword. Then, make sure you put that keyword on your page enough that Google recognizes that page as an authority on the subject.

Just make sure you don’t keyword stuff your page or Google will see red flags and might even penalize your site.

My favorite tool for keyword research is free and can be found here: tools.seobook.com/keyword-tools/seobook/

Subscribe to my site for more SEO tips ==> richmombusiness.com

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Renae

 

renaeAbout Renae Christine
With kids in tow, Renae has created dozens of successful businesses for herself and others. Each of these businesses have successfully climbed Google and to date she has never paid a dime of her own money for advertising. She has assistants run those businesses and uses her time to fulfill her dream of making funny videos on You Tube. You can see her funny videos at http://RichMomBusiness.com

With kids in tow, Renae has created dozens of successful businesses for herself and others. Each of these businesses have successfully climbed Google and to date she has never paid a dime of her own money for advertising. She has assistants run those businesses and uses her time to fulfill her dream of making funny videos on You Tube. You can see her funny videos at http://RichMomBusiness.com

6 Tips To Create An Effective Inbound Marketing Campaign

How to Start Making Effective, Lovable Campaigns

by Barbra Bannon, originally posted at SparkEvolution.com

6tipsBB-1

Now that we’ve covered the key characteristics of marketing that people love, let’s discuss how you can adopt these features in your marketing practices. In this ebook, we will walk you through the process of running a holistic marketing campaign and show you ways in which you can make each part of this campaign educational, helpful, timely, customized, consistent–in other words, lovable!

From industry best practices and our own experience, there are some key components of a successful marketing campaign:

  • Produce a compelling marketing offer
  • Place the offer on your website
  • Attach the offer to automated workflows
  • Promote it via email, blog & social media channels
  • Measure results

TIP #1 How to Develop a Stellar Marketing Offer

Constantly coming up with new content ideas can be overwhelming. To handle the demands of content creation, marketers have been told again and again to “think like a publisher.” it’s great advice, but what exactly does that mean? Just how do you think like a publisher?

Like publishers, inbound marketers must have a detailed picture of their target audience in order to create optimal content for them. Who are your ideal customers and prospects? What are their biggest concerns, needs, and interests? Where can you reach them – on search engines, social media, or blogs – and what kinds of content do they prefer? These questions will help you develop buyer personas.

Focus on the right stage

Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers. But the types of content you should use to achieve each of these goals are often very different from each other.

Awareness
The prospect gets acquainted with your brand or realizes they have a need for your product/service.

Research/Education
The prospect identifies the problem and researches potential solutions, including your product/service.

Comparison/Validation
The prospect examines the options and begins narrowing the list of vendors

Purchase
The prospect decides from whom to buy.

What Content Attracts Traffic & Leads?
For the purposes of launching a powerful marketing campaign, you will focus on the first stage–creating awareness through your marketing content. This means your marketing offer needs to attract a ton of traffic and generate new leads for your business. There are different types of content formats and topics that you can pursue to achieve this goal.  Continue reading

Barbra Bannon is a neuromarketing enthusiast, social marketer, and online ecology adventurer. She is the author of “How to be an Online Marketing Rock Star”, published February 2012. She was granted the 2008 American Express’s Make Mine a Million Dollar Business award; she is a national columnist, an online marketing maven, a social entrepreneur, philosopher, writer, and idea addict. She has presented topics on branding ranging from “the modern media ecology and what it means for your brand” to “using social media to explode event engagement”. Her work has appeared in many places such as Sports Illustrated, MTV, Boston Globe, Wide-Format-Imaging, Elevator World Magazine, and Media Life Magazine.