Don’t Believe “It Works for Me, It Will Work For You”

We can be super choosy.  With so many people selling us tools and methods and apps that (they say) we absolutely MUST have for our business or our life, let’s use a solid criterion for selecting.  If their proof of results consists of “it worked for me so it will work for you”, then hide your wallet.  If the proof is based on independent empirical data and is couched in the solid research of others, then it may be a good choice.

I frequently talk about bad mindsets that we have that are brought on by these experts and gurus that teach us things that simply won’t work. One that’s come up more and more often that I see is buying something from a guru because they say

“Hey, it works for me. It’s going to work for you.”

I am going to put this in a perspective here…

Imagine that you are sick. You’ve got some condition then you go to your doctor and explain what you have and the doctor says “I know just the cure. I’m going to prescribe this medicine. Take this twice a day, you’ll be all set.”

You take the medicine and get the prescription filled. You come home, you pull into your driveway and your neighbor is standing there. You tell your neighbor “I have this condition and went to the doctor who prescribed this medicine.”

…and he laughed.

He says “You have just wasted your time. I had that SAME illness so I experimented around in my kitchen for a long time. Through my own experience and mixing different combinations of stuff in my kitchen, I discovered  after long research that if I mix together goat’s milk and jalapeno and a banana, with a dash of cinnamon and put it into a blender, whirled it up really good and I drank two of those in a day, it just knocked it right out.”

My question for you is: Would you listen to your neighbor and drink the milkshakes or would you take the doctor-recommended medicine?

Most of us will take the medicine, right? But what if your neighbor continued, “You know, this worked for me – it’s going to work for you. In fact, it worked for three of my buddies. I told them about the jalapeno- banana-cinnamon milkshake and they tried it and it worked for them too. All three of them got immediately healthy. It’s going to save you a ton of money. It worked for me; it’s going to work for you.”

Now I ask you, what if it worked for your neighbor and three of his buddies?

Now you have testimonials that the milkshake worked. I imagine most of you will still take the medicine, but I am amazed how many people will drink the milkshake when they see it online. They’re told about these methods and techniques and platforms that will bring in more customers and make them lose weight and solve all their problems. The whole basis of it is “It worked for me; it’s going to work for you”.

What I’m telling you is that when you hear that, keep an eye on your wallet because you don’t want the milkshake, you want the medicine. There are plenty of successful techniques and methods out there that are firmly rooted in psychology and science.

They’re rooted in the research that works.

This is frustrating to me in a couple of levels because there are some out there that are trying to sell you techniques and methods and platforms that simply won’t do the research.

They simply will just say “Hey it worked for me; it’s going to work for you”.

Well, it might have worked for them. Even stuff that CANNOT work, can still work 3 to 5% of the time.

How can that be?

Imagine, you drank the jalapeno-banana-cinnamon milkshake and you started feeling better. Maybe you were starting to feel better anyway and the timing was just right. Or maybe you feel better because you drank so much milkshake that it filled you up and you weren’t hungry anymore – and turns out something ELSE you were eating was causing the problem.  But because you were full, you did not eat it.

There are many ways that something that totally cannot work, works for some people, and this is where the testimonials often come from.

Learn more at our free webinar!
Social Buzz U features Dr. Champagne’s webinar, “The “Good” Psychology That Brings 41% more Attendees To Your Webinars” which delves into a Scientific System, based on the results of 6 million data points from 7,000 surveys administered to over 550 organizations, including FedEx, Verizon, Nielsen, and the U.S. Departments of Energy and Education.

If you miss the live training and want access to it, consider joining Social Buzz Club (https://socialbuzzclub.com/register) and gain this training and hundreds more in our library of high content trainings to grow your business from top experts.

Many people sell you products and services. It might work for 3% of the people just by chance –just by randomness, and those people will write their testimonials and the rest of us, 97% will say…

“How come this didn’t work for me? I guess I didn’t follow the steps carefully enough”.

It’s so frustrating to watch this knowing that these techniques do not work and they don’t work for you.  And so you think “Gee, I must have missed something. Maybe I should reread the lessons. Maybe I should follow the steps more carefully.”

It doesn’t matter. It won’t work. It worked by chance.

It doesn’t have anything to do with you. It had to do with a platform, a method, an idea that is not firmly rooted in anything. It’s sad because the research is out there and a lot of folks will borrow some from psychology.

The Truth: Dark Psychology Sells But Is Not In Your Best Interest

The problem is they often borrow only the “dark psychology” – tactics taken from the studies of compliance, conformity, obedience, and influence.

They’ll borrow those things that scare people into buying –the sense of urgency, the sense of scarcity.  It does work, that’s why it’s borrowed; but there’s so much more from psychology that could be borrowed that works –decades and decades of research.

Take the medicine. Don’t listen to your neighbor who says “It works for me, it will work for you”.

I have written and created over 7,000 surveys and gathered over 6,000,000 data points.  Which is a lot but only a speck compared to ALL the solid psychology data gathered over many decades by researchers dedicated to finding what works.  You just need to tap into it.

Use Good Psychology To Get Engagement & Customers

When you apply the psychology that works, you will get the engagement and retention of customers that you’re looking for.

My challenge for you this week is to look for experts and gurus who have the data and the research and the findings to back it up; that they’re not just saying “Well, it worked for me and my three buddies, it will work for you,” but they can point to all those that came before them. That there solution is built on something solid in psychology.

Psychology is the study of human behavior.

Why people buy, why people do what they do, why they say the things that they say.

There ARE science-based and research-based solutions out there. If you’re going to spend your time and your money on these practices and templates and techniques, they should work nearly 100% of the time – just like the doctor’s medicine.

How To Find The Templates That Work

Learn how to use the good psychology to enroll more from your webinars during our SocialBuzzU webinar.

 

Image by Daria Nepriakhina from Pixabay

How To Start A Movement

how to start a movement and elevate consciousness

When you think of creating a movement, you may naturally think of Ghandi who supported the liberation of India from British rule, Martin Luther King who campaigned for civil rights, and even the #MeToo movement for ending disrespect and violence against women. These are big history making and society changing processes. But how is a movement born?

Social Buzz Club, Founder, Laura Rubinstein interviewed transformationist Joseph Ranseth about what is a movement and how does one launch it. This article is a summary of this in-depth interview. Be sure to watch the interview that is embedded within this article below.

What is a Movement? Defined

The word “movement” has become a buzzword in the online marketing space and many who simply want to move product make their objective it sound grander with the word movement. Marketers can use their tools and strategies to engineer transactions. They identify the words, colors and experiences to stir the emotions that lead to the predictable actions that they want you to take. That works to get a certain number of transactions done.

However, the purpose driven entrepreneur who has experienced hard earned life lessons typically has a heartfelt desire to serve others are passionate about causing transformation and serving others. For these people relying upon marketing tools and strategies is not effective. Great marketers not only have the tools and strategies, but they also understand human behavior and what drives decision making.

Master Marketers Engineer Transformation

Master marketers have this knowledge of what drives human behavior along with the tools, but they are not trying to move product transactions. Instead they use it to engineer transformation. They ultimately give people a new lens for how they see themselves or the world around them. Then there are natural actions that occur. Change comes from two places discipline (decision based) and disposition (natural inclination). Discipline change is about creating a new habit or using will power. Under stress the discipline goes out the window. Disposition based change is about a belief that has been activated. It has a deep foundation and causes more sustainable change. For example, when a grandfather who has smoked his whole life sees his newborn granddaughter and realizes he wants to be around for her graduation, he makes the choice in an instant to stop smoking forever.

Disposition based actions cause sustainable change and master marketers work to create just that. In marketing and creating a movement when you focus on giving people a new lens, that change happens automatically.

3 Keys To Start A Movement

To start a movement, Joseph suggests identifying these three keys:

1- Big Idea – Identify a big idea that is bigger than ourselves. It has the power to bring people together for a common cause without them giving up their identity. This concept allows people to celebrate their differences, yet they can come together because there is a universal truth or principle that resonates and the idea can grow from. For example, Dr. Martin Luther King was not focused on passing a civil rights bill, he was promoting the big idea that all people are created equal. Once you have the big idea then start thinking about how do you express it in physical form.

2- Clear Message – The heart of the message is easily recognizable and repeatable and people just get it. “I have a dream” is what is remembered in context of everyone getting along not the full 16 minute speech Dr. King gave. When people get it, it anchors them to it and they naturally take action in alignment with it. You must capture the universal truth in a such a way that it lands in the hearts and minds of people and transforms them. This is where the art of choosing words that help things go viral that Joseph consults about.

3- An Army of Advocates for the Cause – You need evangelists. Find the eternal truth behind this – helping people care for families before it becomes an emergency. There was no way that Dr. King took on people getting along and treating each other as equals on his own shoulders. Thousands and eventually millions got caught up in this movement. Here at Social Buzz Club, we love bringing influencers and advocates together to grow movments.

How To Identify The Timeless Universal Truth

Take the time to contemplate the bigger picture of your mission. Here are some questions you can start with:how to create a social movement

  • What is the timeless universal truth your building upon?
  • How can it be expressed in a way that resonates deeply? Paint the vision for them (I have a dream speech)
  • How do you communicate it so people take up that cause so they don’t feel like they are losing themselves or serving someone else’s agenda?

From Marketing To Movement

Marketing is about promoting a product, person or a company. When you elevate it to a conversation that everyone can be a part of, you have the foundation for a movement.

A movement elevates human consciousness. It’s not just about achieving a goal. It’s about impacting the human trajectory of humankind for the better. Thereby allowing future movements to build upon that. When you identify that thing that is helping to elevate human consciousness, then you look at it as a process that is distinct from asking the question how do I get a whole bunch of people to buy stuff. Instead we build on an eternal truth that causes transformation.

Working Through The Drama Triangle To Elevated

Many people who start movements see a “wrong” that they want to “right.” It starts with the drama triangle. As the formula, life and most stories go, there is a damsel (or person) in distress captured by the evil dragon and the knight in shining armor saves the day. In other words, there is a victim to some sort of villain and a hero saves the day. Any time there is drama in our lives there are players in these roles. Movements are a lot of drama. Someone is the victim to a villain and the hero or person/solution/legislation is needed to save the day.

Villain represents the shadow or the wound

Usually this passion for causing a transformation (creating a movement) comes from something that is very personal. Knowing how bad it can be is a starting point. Many social justice movements, started with people who are wronged and want the logical conclusion of the opposite to solve this problem.

In order to have an effective movement we need to come to the place where we are no longer in the drama triangle. And rather we can observe it. That’s where our awareness is elevated to a place of seeing the whole (both sides) – not just heads or tails / right or wrong… But look, it’s a quarter and both are necessary. Then from this new perspective the dialog can begin. To ignite a movement you must move from here’s the thing that is wrong to the higher perspective that can actually change the conversation.

When you have an idea, Joseph puts their big idea through the 9 step rubrik to make sure it qualifies and get to their bigger vision so that does more than raise awareness. It changes a conversation and gives the world a new lens.

Great questions to transform your idea to a new lens for humanity include:

  • What dialog are we going to make obsolete?
  • What is the conversation that makes our differences irrelevant?

How This Doctor’s Movement Is Ending Professional Burnout

Joseph admires Dr. Diane Ansari-Winn who has invested her life in being a healer. While practicing anesthesiology she got burned out. As she came out of this, she wanted to help other doctors heal and prevent burnout. As she and Joseph worked though the vision and elevated the conversation from good/bad to the broader viewpoint, she launched the Physicians Vitality Institute that empowers healthcare organizations to incorporate more dialog around physician wellness and programs. This included training to help physicians do peer to peer coaching to prevent burnout amongst each other so eventually the whole discussion of burnout in the medical profession becomes obsolete.

How To Start A Movement Summary

Look for the timeless eternal truth. You can start with the problem, but then elevate it to something everyone can buy into. For example, people thrive when they are in healthy communities. Elevate your vision from engineering transactions to creating transformation.

Start Your Movement With The Global Influence Summit Community

Joseph leads the Global Influence Summit 2019 marks the 4th annual conference. Attendees with start engineering transformation with him March 21-23, 2019 in San Diego.

 

5 Best Practices of Thought Leadership

mitchell-levyThought leadership is a hot buzzword, however, there are many definitions and misconceptions about what a thought leader is.

I’d like to offer a definition that may be slightly broader than what you’re used to. Once you’re comfortable with the definition, I’ll share five best practices.

Who is a Thought Leader?

A thought leader is an individual who is recognized as an expert in their own space, and is referred to for help on various matters. In other words, the key-to-go person who can give an appropriate path to attain best results in the field and geography they specialize in. For a more robust definition, check out this 2×2 showing a definition of thought leadership as audience by content .

The Top Five Best Practices for Thought Leadership are:

1.      Visibility to the Employees and the Management Team:

Due to the accessibility and abundance of numerous product reviews on the Internet, traditional salespeople have become obsolete and ineffective. The new salesperson is Google and is playing a big part in providing a perfect way to review products and services with utmost ease.

Potential customers search on your organization, they want to see “real” people sharing authentic, transparent and trustworthy information. Every employee represents the brand, and they must look good. Particularly, the management team.

On the “About us” page of many organizations today, you not only see a small photo or bio of the executive team, but also links to their individual social accounts (primarily LinkedIn and Twitter). This way, the customers and future advocates get an opportunity to see how the management team represents themselves and engage with them, if appropriate.

[info]Make sure and participate in Mitchell’s FREE live webinar at Social Buzz University on Thursday, November 20, 2014! CLICK HERE to register now![/info]  Continue reading

Social Media Build Your Tribe – Entice Engagement By Giving Your Followers Success

Social Media engagement starts a cocktail-party style encounter amidst streams of clever quotes and cute critters.

Twitter - the local Social Marketing ToolYou have a chance to say ‘hi’ with a smile, you may have a chance to chat, and sometimes there’s a click-through. Engaging followers on social involves learning the techniques of a specific type of charm.

When you meet people in person you have visual clues for engagement success. Everyone likes to hear that they look good, though it’s wise to avoid a loaded word like ‘beautiful’ because there are so many ways it can make someone uncomfortable.

Instead, use a less threatening comment like “that’s a great color.” Women are often susceptible to shoes, so wearing great shoes and commenting on great shoes both provide opportunities for interaction. Many people can respond comfortably if you ask how they came to be at your location – unless you’re sharing a police lineup.

Most loaded words and awkward situations in posts can be avoided with mindfulness. Intelligent writers may forget that followers could be intimidated by language or ideas. Does that mean you should dumb down your posts? Would changing your language to be more accessible to readers be dumbing down, or would it be giving your followers an opportunity to engage?

People like to feel successful.

Every time you give them an opportunity to succeed you are giving them a chance to feel good about engaging with you. As well as sharing quality information, invite your followers to engage with topics that they’ll find easy.

popsicleSometimes it’s surprising what people find welcoming – I got a high response to a post that asked people their favorite flavor of Popsicle.

It can be just as surprising to discover what people may find uncomfortable. Often people will react to a trigger and withdraw, skipping past your post without even realizing they didn’t read it.

Subconscious programs that affect relationships have all sorts of hidden triggers. People may withdraw if they feel evaluated, judged, or if they feel there are unmeetable requirements.

How could a post contain unmeetable requirements?

Here’s a quick check to determine if you could inadvertently have an unmeetable requirement in a post: have you ever asked someone to do something that they did not complete the way you wanted it done?

Like most people, you’ve probably found yourself explaining something you thought was obvious (how could anyone think the kitchen was clean if the dishwasher wasn’t loaded) or found yourself describing how to do something that you learned by yourself (it’s not rocket science, you figured it out) or frustrated that a person didn’t understand a deadline (when the meeting is Wednesday, that means the slides have to be ready for Wednesday, why would you have to say that?)

Sometimes a person is confused because they don’t have all the information and context that’s in your head. Sometimes they’re confused because they have different values or ideas that cause them to draw different conclusions from the same information. Sometimes they don’t care about what you care about, and they aren’t going to give it the same attention, interest, or effort.

When you send a post into the stream you’re going to interact with all sorts of different perceptions. Fortunately, there are ways to improve your ability to give your followers a positive experience. It’s easy when you know how, and becomes part of your usual mindful awareness.

Does a post even have requirements?

Here are a few examples of requirements routinely included in posts:

Call to action
If your follower doesn’t feel ready to act you can avoid triggering withdrawal by offering more information and an opportunity, instead of a ‘buy now.’ Would you rather entice them towards a purchase or trigger withdrawal with an unmeetable requirement?

Links, videos and images
Double up your posts to ensure your followers can succeed. What if they’ve got a terrible data plan and avoid images? Maybe they use an app on their tablet that makes follow-through challenging. Share your post both with and without images to give your followers opportunities to engage.

New information
Wait a minute, aren’t you supposed to offer quality information? Absolutely, and the best way to allow your followers to absorb new information is with pacing. New information is introducing something they don’t know, so it’s hard for them to feel successful. It could even contradict what they currently believe, which could feel as if you’ve called them wrong!

In order to avoid these triggers, use what they already know as a nonthreatening introduction before introducing the new information. With pacing you get to agree with them and give them something – two feel goods in one.

Build Your Tribe: When you allow your followers to succeed, you become a source of positive feelings

When you’re inviting followers into a tribe it’s important to provide clear requirements so they can feel they belong in your tribe.

If you’re looking for followers on a page called ‘Everybody who turned fifty in 2014’ then you’re made it crystal clear who belongs. Maybe you want all the followers you can get, so you don’t want to specify requirements. How would people know if they can belong to your tribe if they don’t know how to succeed? There’s a reason American presidents start speeches with “My fellow Americans.”

Unmeetable requirements trigger withdrawal. Meetable requirements give people a chance to feel successful.

What is a meetable requirement?

Meetable requirements:

  • are measurable
  • have objective requirements definitions
  • have an objectively defined finish line

A measurable requirement can be evaluated by both parties, and by an objective third party.

‘Do better’ is not a meetable requirement.

‘Finish the report before five pm today’ is a meetable requirement if the person has what they need to complete the report on time.

Check your posts to ensure any requirements, including language and tone, allow your follower to know if they are succeeding.

A requirement has an objective definition when a stranger can understand your meaning. Could a stranger understand ‘paint this red?’ It could be expensive to discover what red means to a stranger – or to someone you’ve worked with for four years.

I have to admit, sometimes the only way to spot the assumptions in a post is to ask someone else to read it! Another option is to train yourself to spot your assumptions by having a teenager, as they’re brilliant at demonstrating assumptions.

A finish line is a critical element for success. Have you ever had that feeling that your work is never ending? Never ending is definitely not a successful feeling! You and your followers will feel a lot better with finish lines that allow success and validation of your accomplishments.

Try it out: when you get to the end of this post, notice that you’ve achieved a task and learned something new and give yourself a pat on the back.

Give your followers a task they can finish by inviting them to comment, and a way to succeed by asking them what they know : I know I’ve had a good day because I’ve had an opportunity to provide these tips for Enticing Engagement. How could you know you’ve had a good day?

‘You never talk to me’ or ‘you don’t give me the information I need’ are unmeetable requirements for an employee, partner, parent or offspring.

When you’re rephrasing a requirement to allow your relationship to succeed, you’re avoiding sabotaging your own relationship. If you’re interested in a good relationship, it’s not just worth the effort – it’s essential.

Some people love a face to face discussion. Other people need an activity, and side by side interaction. Go for a walk instead of sitting in a meeting room, do a task which the other person feels competent doing together, go for a drive – all of these create an atmosphere that encourages comfortable conversation. Start a conversation with a topic that is comfortable for the other person to allow the flow to begin. Learn to come at topics sideways to avoid provoking threat reactions.

Often the biggest problem is that you have made assumptions that the information you want is obvious – it isn’t. Even in a workplace, a person can have different interests and priorities than you do. You may consider the schedule the top priority, and they may consider the quality of the result the top priority. Learning to motivate someone who has different priorities than you do is a valuable skill.

READ MORE about Meetable Requirements and Engagement Skills from Patricia…

 

Why Finding Your Tribe on Social Media is Essential

tribe1Life just works better when you, and the people around you, fit together well.

Seth Godin popularized the concept of our “Tribes” as being the people with whom we have the greatest resonance, groups with which we have a natural fit.  When it comes to finding your ideal customers, it’s important to look for customers who are part of your Tribe because you’re likely to enjoy working most with those people and have the best and most effortless connection. 

Many people have perfected their skills of finding their Tribe in the real world, but stumble when it comes to Tribe-finding on social media and end up getting frustrated.  There’s a better way.  Continue reading