All You Need is a Wee Bit of Passion – and You Too Can Make Money with an Expert Interview Series

Experts sell. It’s that simple.

But how do you sell THEM?

If you look around, you’ll see that many successful businesses, Social Buzz Club included, use expert interviews to attract new followers, enhance relationships with their subscribers, and build their bottom line.

Why? Because it works.

Think about it – even Oprah made her name simply by interviewing others!

When I started my weekly expert interview series “The Business Success Cafe” (that’s an affiliate link) it just sounded like a good idea and kind of fun…but I had no idea how successful an interview series could really be…or that it would become the cornerstone of a highly successful business.

The perfect coffee break for busy business owners, each Business Success Cafe  (that’s an affiliate link) event is only 20 minutes long and, although it’s completely FREE, and is monetized at least 4 different ways!

Now, after 2 years (do the math – that’s over 100 expert interviews!) the system behind the “Business Success Cafe” has been tweaked and tuned and is running like a well-oiled machine. In fact, I’ve been called the “poster child” for what can happen when you find a marketing strategy that generates amazing results, and you create a system around it…so the results keep pouring in week after week with very little effort. It’s a beautiful thing!

I get a lot of questions about how, and why, an expert interview series works so well. And, I’m often asked whether or not it can work regardless of skill level, list size, or target market. The answer is “YES”!

Even better, you don’t need to be an expert…in anything! If you enjoy talking to people, and you have interest in a particular area…then you have what it takes to launch your own expert interview series.

When YOU host your own expert interview series…you can realize at least 8 BIG benefits. These benefits include quickly building a list of highly targeted prospects, a wide-variety of lucrative monetization options, creating relationships with the top influencers in your market…and much much more.

Do you want to learn how YOU can launch and run your own lucrative expert interview series? Do you want to find out what the 8 big benefits are…and how YOU can use an expert interview series to explode your business results?

Join Cathy Demers, Founder of the Business Success Cafe, for “Make Money from an Expert Interview Series” an exclusive webinar for Social Buzz Club – Coming up July 18 – Register Here, it’s free when you attend live, or by becoming a member you get access to all our replays!

 

Tribe Marketing: How To Build A Tribe Online

Thrive with Your Tribe

Thrive with Your TribeSocial media is a noisy place and if you have a message, a cause, a passion, or a craving to make a difference, then build a tribe. A tribe is a group of people with similar interests and passions. However, tribe building is NOT about converting people to your way of thinking. Rather it’s gathering those who already have the need or challenge you address. In business, your tribe will be the people who see you as the “go to” expert or force for positive change. 

Also, a tribe does not mean you are looking for everyone to join it. Rather, it means you bring together people who want to connect, and are waiting for you to step up and lead them. Real change comes from 1,000 people who adore you and then naturally grow you. If you are  truly committed to the change you want to see, then your tribe will help make this change.

The change that the co-founders of Social Buzz Club are passionate about is using the power of collaboration to help amazing businesses get the greatest possible visibility, traffic and success.  Social media makes it possible to build tribes with people thousands of miles away in lands that you have never been to as well as your neighbor you may never have met.

Do you have a passion to enhance the quality of life for a certain group of people? If so who are they? And what do you want them to have that they would value?

How To Build A Tribe of Raving Fans

Seth Godin, Author of “Tribes, We Need You To Lead Us” inspired this post and points to tribe building as the new form of marketing that has leveled the playing field. Social media is the playing field where you can lay the groundwork and grow your network. Make sure you have selected the thing you are great at. Being the best in your unique arena is important to building the confidence and support of your tribe.

Here’s the best news about building a tribe… it is a collaborative effort. You’ve heard Hilary Clinton say, “It takes a village to raise a child.” Well your tribe mission is your child.  You must be focused on the impact you want to have. Once you are crystal clear on the core reason for building your tribe, then you must clearly craft and articulate your message.

For example, whether you’re a CEO or wellness service provider, you company mission and vision is your message. Are you wanting to help people create healthy habits so they can more fully enjoy their lives? Or are you bringing financial integrity to people’s lives? Do you enhance lifestyle? Do you want to end hunger, poverty, and abuse? You must have a cause noble or fun. No judgement here. Ideally, that cause makes a positive difference. 

Next, you need to share your message. Standing out on social media can be challenging. It will take time and reaching out to others with similar interests.

For example the message we have at Social Buzz Club is to collaborate and massively spread the word for each other and thereby magnifying the messages of our dedicated influencers, raising their status to their niches and empowering you to reach the widest audience possible via the social networks.

Be Generous – Promote Others and They Will Promote You

You may choose to amplify your message by getting other influencers to share your message for you. There are a few ways that may seem authentic and are effective. That’s where a content sharing network with collaboration incentives can really help.  I recommend checking out the Social Buzz Club that we created. We designed it to be a reciprocal system that’s fun. With the gamification aspect members enjoy being rewarded for sharing others’ content. As a result, you’ll love being a part of the tribe. You will get lots of buzz, traffic and ultimately more leads for building your very own tribe Every month on Social Buzz U we offer the Influencer Webinar Series for our members and others want to learn more about how to build a tribe online. 

To register for the next Influencer Webinar with Laura Rubinstein and the Social Buzz Club team, click here.