Mastering Google Hangouts with Renae Christine

We’re delighted to share this exclusive vlog post with our readers! 

[success]Join us for Renae’s webinar at Social Buzz U on Thursday, February 27, 2014! Details are here… and it’s free![/success]

Main points from the video

1. Free traffic

Your video is not only shown on the main on air Google hangouts page.

Your video’s get serious SEO juice on both the Google search engine and YouTube for the keywords you put into the title of your Google hangout.

This is a temporary jump that lasts for about a day so the more Google hangouts the better.

2. The “smooth” setting

This one setting makes everyone instantly look 20 years younger.

It can build your self confidence instantly.

So no more excuses about not going live.

3. No editing

Google does all the work for you.

So you can have guests, do product reviews or live tutorials or even chat live with your audience.

Your audience won’t mind any tiny mistakes and blunders because they appreciate the fact that it’s live and they can interact with you.

4. Download your hangout as an mp4 after processing.

Holy downloads Batman!

Yes, simply go to your video manager then click the arrow next to the live episode you want to download

5. Add your Google hangout to an itunes podcast effortlessly.

All you need to do this is the mp4 you just finished downloading, a wordpress blog and the wordpress plugin called powerpress.

6. Use Google hangouts to host your next public webinar

You no longer need to have registrations for your webinars and you can now host your webinars right inside your website or blog or even an email … or Facebook page … or Twitter … or … wherever.

Your Google Hangout On Air can be embedded anywhere that accepts html.

I’ll show you how to do this later.

7. Use Google hangouts to host your next private webinar

But wait Renae, I thought we could only add a limited number of people to a private webinar via Google hangouts?


Simply create a separate YouTube channel that no one knows about, broadcast the webinar from that channel but embed it into whatever website, blog post you like and give people the appropriate passcodes for that site.

Sound complicated?

Then join me at my Social Buzz Club webinar called Mastering Google Hangouts where we will go through all the complicatedness of Google Hangouts and dumb it down making it as easy as eating strawberry rhubarb pie

I love strawberry rhubarb pie

Thumbs up this video if you love pie!

[success]Remember… The Social Buzz Club Webinar will air on February 27th at 11 am pst. Register NOW to attend free![/success]

Love you all.

Peace out yo!

X0X0 Renae

How to Keep Your Viewers’ Attention When Making Videos

panicYou’re more charismatic than you give yourself credit for!

If you’re like most people, you may be nervous about getting in front of the camera because you’re wondering, how in the world am I going to keep my viewer’s attention? Who is going to want to listen to me talk for two minutes or longer? I don’t have a teleprompter and I’m not good at memorizing lines…What if I stumble over my words and look like a complete idiot?

The good news is…You don’t have to memorize ANYTHING and you don’t need a teleprompter. Because you can “film what you want to say in chunks.”

Here’s what I mean by filming in chunks:

When writing your script or outline, write it out in sections, so that each point you make is only about 3 sentences.

“Chunking it out” allows you to focus on one point at a time and takes away the pressure of having to memorize a whole script or a whole outline. It also allows you to practice each section as you go AND speak right into the camera to your viewer so you can really connect with people. Just remember to start and end each section with a smile.

Another trick you can use to keep your viewer’s attention happens during editing. You may have noticed an editing style many people use for business videos where the screen is constantly zooming in and out on the speaker. The person might appear in the center of the frame, say a few sentences and then appear on the right, and so on. The shots may also vary between close up and medium shots of the speaker. You may think this is a very advanced editing trick, but actually it’s not.  Most of the main editing software programs such as screenflow, camtasia or imovie will allow you to easily create this kind of editing. It’s usually called a “zooming” or “cropping” tool.

This editing technique really works well because by moving your speaker around the frame, you will keep your viewer’s attention more easily.

Now, don’t worry. You don’t have to use this editing trick to be successful with video. The point is to start doing video now and not get stuck with “having to do it perfectly.”

Check out Rhonda’s free Live webinar with Social Buzz U on August 15th, 2013! You’ll get first-hand, insider tips on how to build your business with video… Click here.

Another way to keep your viewer’s attention is to film outside. Filming outside is great because natural light is your best friend. It makes you look absolutely fabulous! And the setting will help keep your viewer entertained, as long as it’s not too distracting with loud airplane, ocean, pedestrian or traffic noises.

The most important thing to remember when filming outside is you want to make sure the sun is behind the camera when you’re filming. If the sun is behind the person being filmed, then that person will wind up with dark shadows all over them and you will not be able to use that footage.

Also, you might think that cloudy days are not good for shooting, but surprise, surprise – cloudy days are excellent for filming because the clouds act like a natural filter and provide the perfect lighting for your face. The only problem is you’ll have somewhat grey skies in the background – but if your face looks good, who cares about the grey skies?

How Online Video can Increase Your SEO and Sales

Great returns can come from creative video marketingOnline video as a marketing tactic has been picking up speed for the last couple years.

Soon it will be a non-negotiable for any business’s marketing strategy.

There are some very good reasons why everyone is talking about this. Here are some of my favorites:

  • You are 53 times more likely to appear on Google Page 1 if you have a video on your website. (Forrester Research)
  • YouTube is the second biggest search engine in the world. Obviously, you have to have video to be there. (
  • Video used in email marketing increases click-through rates by over 96% (Implix 2010 Email Marketing Trends Survey)
  • Website visitors who view product videos are 85% more likely to buy (Internet Retailer)

Those are hard numbers to ignore. You may be asking yourself, but why is video so effective for marketing?

Here are the Top 5 Reasons why online video works to grow your business.

  1. Online video helps you make a personal connection with your prospective clients. We all know that people like to buy products and services through people they know and people they like. Online video is the next best thing to meeting someone in person. When people watch you in your video online, they’ll feel like they’ve met you in person, helping you become that person your prospective clients know, like and trust, faster and easier.

  2. Video accelerates the sales process. In a traditional sales process, your prospective client has to find you, then meet you in person, then you close the sale, and then you get to do business with them. What if you could take out several steps in that process? How much time and effort would that save you? With online video, your prospective clients can find you online because they’re already searching for you there. They can “meet” you online, and after they watch your video, they’ll feel like they already know you and want to do business with you.

  3. Online video increases engagement on your site. On websites with video, the average viewer stays for 6 minutes. On websites without video, the average viewer stays for only 57 seconds. That extra 5 minutes of engagement can make all the difference between them picking up the phone to call you, or clicking off your site.

  4. Because online video is so popular, it’s becoming not only a communication tool, but also a search engine optimization tool. Google mimics consumer behavior. Right now about 60% of online searches are for video, and Google wants to give people what they want. So now search engines are prioritizing video in their search criteria. If you have video on your website or your blog, you will show up higher in Google rankings.

  5. Online video can be leveraged in two important ways. First, it leverages your time. You do the work once, and then it keeps working for you, 24/7, with no ongoing effort from you. What do you think would happen to your business if you were meeting hundreds of people every week? Your business would explode, because it’s a numbers game. The more people you meet, the more sales opportunities you have, the more you’ll sell. But who has time to meet hundreds of people every week? With your online video, you’ll virtually “meet” hundreds of people every week, making that all-important personal connection with them without having to actually be there in person. The second way you can leverage online video is that you create one asset but distribute it across multiple platforms. The same video can appear on your website, YouTube, social media, email marketing, google profile, just to name a few, and more sites are allowing video uploads all the time.

Just as with any new trend, the early adapters will receive the most benefit. Be one of the first business owners you know to use online video to grow your business, and you’ll gain an unfair advantage over your competition.

Jill recently presented a 1-hour webinar about Online Video Success for Social Buzz Club. You can buy it here.

-Author: Jill Addison, Online Video Producer

Jill Addison headshot 150 X 155 pixels RGBJill is the Creator of Do It Yourself Video Package! If you know you need to be using online video to grow your business, but you’re not ready for professional video, this Package is for you. Get a Free Sample of the contents of the Do It Yourself Video Package and a Free Report “Top 10 Things You Need to Know to Instantly Improve Your Videos 100%” here: Do It Yourself Video Package!

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