Online video marketing is a MUST when creating your overall social media strategy. To say the least, video works.
Successful video marketing is a bit of an art, but it’s one that anyone – including YOU – can learn, and excel at, with just a little work. Online video marketing is attractive to many businesses today for numerous reasons. Making videos and posting them online is fairly inexpensive. Plus, online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now.
In addition, social media sites and video go hand-in-hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.
If you’re new to video, or have been thinking about flipping on your camera for the first time, here are some tips and strategies to get you going with successful video marketing.
Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies. She’s been in the marketing arena for over 11 years, including 6 years working along side Anthony Robbins in content development and online marketing. She currently consults and coaches entrepreneurs and small business owners on social media strategy.