If someone wants to learn more about you and your business, the first place they’ll look is at your website. Your website is your online property, working hard for you long after you’ve stopped working for the day.
But will they find it?
Remember the famous quote from Kevin Costner’s “Field of Dreams”? He said “if you build it they will come”
Well, it doesn’t quite apply here. If you build it, they won’t necessarily come. And if you have very little (or no) website traffic, then your site isn’t doing much to grow your business at all.
So what do you do?
Here are my top tips for attracting more clients to your website and converting them to paying customers:
1/ Have a Great Website with Fresh Content
Your website is the most important marketing tool for your business. Make sure your website is professional, engaging, and up to date. I highly recommend writing blog posts or newsletters for your readers. You don’t have to create content all the time, you just have to be consistent with it.
2/ Build Your Email List
There’s a direct relationship between your email list and your online sales. It’s much easier to build lasting and profitable relationships with your email subscribers than your Facebook followers. However, people are not as willing now to give out their email address as in the past. You need to create some kind of opt-in goodie to offer your ideal client in exchange for their email address. Common opt-ins are free reports, videos, newsletters, eCourses, and white papers.
3/ Use Facebook, Twitter, LinkedIn + other Social Networks
According to Statistica, an estimated 3.6 billion people are using social media worldwide in 2020. That number is expected to increase to almost 4.41 billion by 2025. Did you know that social media is actually a major source for all referral traffic? Use your social media platforms to drive traffic back to your site.
4/ Build a Simple Marketing Funnel
A marketing funnel is the path a person follows from prospect to paying customer. A funnel doesn’t have to be complicated. It can be as simple as:
- Prospect visits the page and opts in for your goodie (by giving email address)
- You send the prospect an email through your email marketing system
- The prospect gets engaged with your emails and clicks on a link in one of your emails.
- The link takes them to a sales page and the prospect buys your product or program.
- Prospect is now a paying customer and you nurture relationship
5/ Sell Your Products and Services From Your Site
In order to grow your business, you need to be able to sell directly from your website. There are many tools that make it easy to add payment buttons and link them to a payment processing or shopping cart system.
So are you ready to take your business to the next level and market your business through your website? Join me as I lay out the big picture overview of how internet marketing all works together to support your business. Learn how to turn your website into a client attracting, list building, money making machine!
Coach Laura is a Social Media and Marketing Strategist, Master Leadership Coach, Certified Hypnotherapist, and co-founder of Social Buzz Club. She specializes helping businesses create more profit and connections, while improving their brand perception.